On the morning of September 24, 2026, the domestic digital marketing community received shocking news: OpenAI officially activated its advertising platform ChatGPT Ads in Vietnam along with 6 major Asian markets including Singapore, Thailand, Malaysia, Indonesia, the Philippines, and Taiwan. This event brought Vietnam into the group of more than 60 countries worldwide to gain access to conversational advertising tools directly on the most popular AI model today.

For business owners seeking a new breakthrough beyond familiar platforms like Facebook or Google in the advertising services online advertising package, the emergence of ChatGPT Ads brings a rare opportunity: reaching potential customers at the exact moment they are looking for information, comparing options, and considering specific purchasing solutions.

How do ChatGPT Ads in Vietnam operate?

Many people worry that AI advertising will disrupt the user experience like flashing banners or intrusive pop-up videos. In reality, OpenAI's mechanism is designed to be elegant and user-respectful.

When you ask ChatGPT about an everyday issue, for example: “I want to build a wooden flower trellis on my balcony myself, what materials do I need?”. The system will provide a complete and objective step-by-step answer, from choosing weather-resistant wood types, rust-proof screws, to protective paint coatings. Immediately after that complete answer, a Sponsored Card will appear at the bottom of the response.

This card may contain sample product images, brand names (for example: An Gia Wood Workshop or HarborWest Supply), a brief description, and a call-to-action button leading directly to the ordering website. It does not interrupt, distort AI-generated wording, or lack a clear sponsored label.

4 core principles of ChatGPT Ads businesses need to know:

• Separate display position: Sponsored cards are only placed at the end of AI-generated answers. OpenAI commits that advertising content does not interfere with or bias the truthfulness and objectivity of model responses.
• Visible audience: Sponsored cards are only displayed to users on Free accounts and the lower-cost Go plan. All premium paid accounts such as Plus, Pro, Business, or Enterprise remain completely free of ads.
• Contextual Intelligence targeting: The system does not track users through web browsing cookies or personal information. Instead, AI analyzes the intent of the question (Intent Prompt) directly within the conversation session. A customer asking about a mini dishwasher for a small apartment? Your dishwasher sponsored card will appear at the right moment when the customer is preparing to make a decision.
• Maximum information security: All private user conversation data is encrypted and is never shared or sold to any advertiser.

Previously, in our analysis of the management portal OpenAI Ads Manager, we predicted that this wave would soon reach Southeast Asia. And today, the playing field has officially opened to Vietnamese marketers. In particular, you can view a detailed practical guide to running ChatGPT ads with a test budget starting at just 19k VND/day.

Which businesses should take the lead in the ChatGPT Ads wave today?

Whenever a new advertising platform emerges, the first 3 to 6 months are always the “golden period”. CPM and CPC bidding costs are very low at this stage because there is no price war or aggressive bidding among competitors yet. In Vietnam, the following business models should start testing immediately:

1. B2B Businesses & SaaS Software: Users who ask ChatGPT about accounting software solutions, warehouse management CRM systems, automation tools, or logistics transportation services are often managers, department heads, or business owners. This is a customer segment with extremely high lifetime value (LTV).
2. High-Specialization Consulting Services: Aesthetic dentistry, musculoskeletal clinics, law offices, immigration consulting, luxury villa interior design. When customers ask AI how to solve specific pain points, the appearance of a reputable sponsored card can build trust many times faster than scrolling advertisements on social media.
3. E-commerce & Niche Consumer Products: Capture product comparison queries, smart home appliance reviews, technology accessories, or skincare products for each skin type.

Pricing for ChatGPT Ads Management & Optimization Services at DPS.MEDIA

Managing campaigns on OpenAI Ads is not simply about adding funds and selecting a few keywords as before. It requires techniques for analyzing question intent clusters (Intent Prompt Clustering), optimizing sponsored card messaging to match the rhythm of AI responses, and establishing a tightly structured conversion funnel on the Landing Page.

DPS.MEDIA provides 4 comprehensive ChatGPT Ads management service packages, flexible for each budget scale:

Supporting creative content service packages (Add-on)

• Write Ad Copywriting for Sponsored Card: 300.000đ / bài (A sharp, concise message under 150 characters, driving click-through rate).
• Design OpenAI-standard Sponsored Card Image Set: 500.000đ / bộ 4 ảnh (High-resolution images, standard brand identity design, smoothly displayed on mobile apps and desktop browsers).

A quick 4-step implementation process at DPS.MEDIA

To start a ChatGPT advertising campaign in Vietnam, businesses only need to prepare a well-optimized Website or Landing Page and an international Visa/Mastercard payment card directly linked to the advertising account. Our workflow includes:

1. Industry Prompt Intent Research: Survey and classify real user questions commonly asked when searching for solutions related to your products.
2. Account setup & Measurement code integration: Set up an OpenAI Ads Manager account on the customer's digital assets, integrate UTM tracking and conversion events via Google Analytics 4.
3. Sponsored card design & Bidding: Draft messaging, refine images, and configure optimal bid rates for each context cluster.
4. Periodic reporting & Continuous optimization: Evaluate cost per click and actual conversions, excluding prompts that do not generate orders to optimize every budget dollar.