OPENAI ADS MANAGER BETA • VIETNAM
Run ChatGPT Ads: Guide to Creating a Campaign with a Test Budget of Only 120k
OpenAI has officially activated Ads Manager Beta with a surprising mechanism: the current minimum budget in the Vietnamese market is 120,000 VND/day (~5.3 times lower than the $25 level in the US). This is a golden opportunity for small and medium-sized enterprises (SMEs) to reach high-quality AI customers early at an optimized cost.
💬 Get consultation via Zalo
📞 Hotline: 0961 545 445
✓ Minimum budget 120,000 VND/day
✓ Smart 7-day pacing
✓ High-intent AI audience
Online advertising campaigns often get stuck in one of two places
Traditional Ads (Google / Meta)
Fierce bidding and high costs
✕ Users scroll through feeds quickly, resulting in low attention rates.
✕ Intense competition among thousands of competitors in the same industry.
✕ Advertising budgets can consume tens of millions of VND every month.
✕ Difficult to reach users at the exact moment they have a genuine purchasing need.
A new opportunity: Run ChatGPT Ads
Starting from only 120,000 VND/day
✓ Appear at the exact moment customers ask questions to find solutions (High Intent).
✓ Optimized minimum budget, only 840,000 VND for 1 week of A/B Testing.
✓ A completely new playing field that has not yet become saturated or experienced bidding price wars.
✓ Combine seamless conversions with DPS.MEDIA's multichannel advertising services.
Comparison of minimum budgets across markets
According to official announcements from the OpenAI Help Center, minimum spending thresholds are set individually for each currency worldwide:
Market / Currency
Minimum / day
Converted to VND
Testing advantage
United States (USD)
$25.00 / day
~ 635,000 VND
Standard minimum budget
Europe (EUR)
€15.00 / day
~ 410,000 VND
21 times higher than Vietnam
South Korea (KRW)
₩25,000 / day
~ 460,000 VND
24 times higher than Vietnam
Japan (JPY)
¥2,500 / day
~ 415,000 VND
22 times higher than Vietnam
Vietnam (VND)
120,000 VND / day
Exactly 120,000 VND
Optimized minimum level (7-day test costs only 840k)
7-day budget allocation mechanism (7-Day Rolling Pacing)
OpenAI allows campaigns to spend up to 125% of the daily budget (about 150,000 VND) on days when search volume surges, but it will automatically rebalance spending on subsequent days so that the total 7-day cost does not exceed 7 times the daily budget (840,000 VND).
840,000 VND
Maximum total cost for one week of market-wide testing
Budget reconciliation chart
5-step process for creating a ChatGPT Ads campaign
The OpenAI Ads Manager Beta interface is designed to be clean and streamlined. Here are 5 steps to launch your first campaign:
01
Choose a campaign objective (Campaign Objective)
Choose between Views (brand awareness), Clicks (driving users to the website), or Conversions (measuring order conversions). For a 120k-budget test account, the Clicks objective is the safest and most effective choice.
02
Set the 120k minimum budget & 7-day schedule
Select VND as the currency and enter a daily budget of 120,000 VND. Schedule the campaign to run continuously for at least 7 to 10 days so the Machine Learning algorithm can move beyond the Learning Phase.
03
Define the target market and geographic location
For newly opened self-serve accounts, delivery defaults to Vietnam. You can narrow targeting to specific provinces or cities (Hanoi, Ho Chi Minh City, Da Nang) or postal codes for locally delivered services.
04
Customize device platforms (Platforms)
Separate Desktop Web ad groups (highly suitable for B2B, SaaS software, and training) from iOS App / Android App groups (suitable for retail, mobile apps, and F&B) to accurately measure performance by device.
05
Design conversational ad copy and a landing page
Write a direct headline, a description that addresses the user's specific needs, and link to your business's high-speed landing page to maximize conversion rates.
A/B split-testing strategy with 840k/week
Unlike interruptive advertising channels (Interruptive Ads), ChatGPT Ads appear at the bottom of answers or in personalized search results when users are actively looking for solutions.
With only a weekly budget of 840,000 VND, you can create 2 Ad Sets: one targeting Desktop Web for office audiences, and another targeting Mobile App for younger audiences, allowing you to accurately compare CTR and average on-site time.
Technical note: Never change the budget by more than 20% at a time to avoid resetting OpenAI's machine learning algorithm. If using Custom Audiences, the audience must contain at least 25,000 matched users.
120k
Minimum daily budget, the lowest minimum worldwide
125%
Maximum spending limit on peak days (7-Day Rolling Pacing)
25k+
Minimum matched users when using a custom audience
Technical diagram
Architecture for Deploying ChatGPT Conversational Advertising Campaigns
Architecture for Deploying ChatGPT Conversational Advertising Campaigns
Pricing for ChatGPT Ads campaign services with DPS.MEDIA
DPS.MEDIA's Digital Marketing specialists support businesses from account creation and tracking code configuration to optimizing conversion-focused ad copy:
Startup GPT
Introductory Testing Funnel
500,000 VND /month
OpenAI Budget: Under 5,000,000 VND/month (Minimum 120,000 VND/day)
✓ Sponsored Text Card (AI Text Card)
✓ Set up an OpenAI Ads Manager account
✓ Research 3 – 5 core intent prompt sets
✓ Set up landing page link & add UTM tracking code
✓ Optimize twice/month & Monthly summary report
Consultation for Starter Package
Most popular
Standard GPT
Retail Shops & Services
1,500,000 VND /month
OpenAI Budget: 5,000,000 VND – 15,000,000 VND/month
✓ Sponsored Rich Card (Logo + Image + CTA)
✓ Analyze Intent Prompts (comparison, review)
✓ Optimize messaging & exclude irrelevant prompts
✓ Set up conversion tracking via GA4
✓ Optimize once/week & Report twice/month
Choose Standard Package
Growth GPT
SME businesses accelerate growth
2,500,000 VND /month
OpenAI Budget: 15,000,000 VND – 30,000,000 VND/month
✓ Multi-scenario Sponsored Rich Cards
✓ Contextual Retargeting
✓ A/B testing headlines, descriptions, and images
✓ Dominate competitor prompts
✓ Optimize 2 – 3 times/week & Weekly reporting
Choose the Growth Package
GPT Performance
Scale large budgets & Lead the market
10% budget (>100m: 8%)
OpenAI Budget: Over 30,000,000 VND/month
✓ Full-funnel Contextual AI Ads (CPA/ROAS)
✓ Integrate GEO strategy (AI Optimization)
✓ Dedicated Ads Specialist for daily monitoring
✓ Policy risk management & appeals
✓ Real-time Dashboard + Periodic meetings
Contact us for the Performance Package
Professional Creative Ads Production Service (Optional Add-on without standard AI use):
• Advertising copy / Ad Copywriting: 300,000 VND / article (Using proven AIDA/PAS formulas with attention-grabbing headlines).
• Design Sponsored Card Banner Ad Image Set: 500,000 VND / set of 4 images (Compliant with standard display aspect ratios).
• Advertising copy / Ad Copywriting: 300,000 VND / article (Using proven AIDA/PAS formulas with attention-grabbing headlines).
• Design Sponsored Card Banner Ad Image Set: 500,000 VND / set of 4 images (Compliant with standard display aspect ratios).
Transparency commitment: Businesses pay OpenAI directly for advertising using their own payment cards. The service fees listed above cover DPS.MEDIA's technical consulting, setup, and conversion optimization.
Frequently asked questions
Is the minimum budget of 120k VND/day required to be prepaid?
A large deposit is not required. You only need to link an international payment card (Visa, Mastercard). OpenAI will charge your card periodically according to your actual billing threshold.
Why does a campaign set with a budget of 120k sometimes spend VND 150,000 in a single day?
This is OpenAI's 7-Day Rolling Pacing mechanism. The system is allowed to spend up to 125% of the daily budget on days with high search volume, but it will automatically reduce spending on subsequent days to ensure that the 7-day average does not exceed 120,000 VND/day.
Can new accounts run ads targeting other countries (the US, Japan)?
For newly created self-serve accounts, OpenAI only allows ad delivery in the country where the payment account is registered (Vietnam). International Targeting becomes available once the account has established a trustworthy spending history.
Where do ChatGPT Ads appear in conversations?
Ads appear as Sponsored Cards beneath answers or in ChatGPT search results when users ask about topics closely related to your products or services.
Get ahead of the ChatGPT Ads wave with DPS.MEDIA
The Beta testing phase with a minimum cost of 120k/day is a golden opportunity that should not be missed before the market becomes saturated. Connect with us to start your first campaign.
✓ Quick account setup in compliance with OpenAI policies
✓ Optimize ad copy to align perfectly with the rhythm of AI conversations
✓ Direct 1:1 support via Zalo or Hotline 0961 545 445
Contact us now for campaign consultation
DPS.MEDIA's Digital Marketing experts are ready to help you launch a test campaign within just 24 hours.
💬 Chat on Zalo to receive a 120k test plan
📞 Hotline: 0961 545 445
DPS.MEDIA JOINT STOCK COMPANY
📍 56 Nguyen Dinh Chieu, Tan Dinh Ward, Ho Chi Minh City
✉ marketing@dps.media
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