OpenAI Ads Manager has been officially announced, opening the next phase of ChatGPT commercialization. With hundreds of millions of active users worldwide, OpenAI opening self-service advertising access has attracted significant attention in the marketing and digital business world.

Instead of standing by and watching, businesses need to proactively reshape their customer acquisition funnel. Combining traditional channels with the emerging artificial intelligence marketing wave requires a professional multi-channel advertising service, maintaining current revenue without wasting testing budgets.

According to the technical documentation at OpenAI's official Ads Manager Availability documentation, the advertising distribution system on ChatGPT operates through the ads campaign management portal ads.openai.com. Below is a detailed analysis of available countries, operating mechanisms, and practical preparation steps for Vietnamese businesses.

Two approaches to accessing OpenAI Ads Manager: Self-service and Sales Support

OpenAI divides advertisers into two clear access groups:

• Self-service: For businesses that register their own accounts at ads.openai.com, deposit funds, and proactively launch campaigns. Mandatory requirement: the legal entity must be located in one of the countries approved in the supported list.
• Sales Support & Partners: For large-scale brands or those with complex requirements in European and international markets. This group works directly with the OpenAI Ads Team or partner agencies through a separate registration form.

This routing method helps OpenAI strictly control advertising content quality during the initial phase, protect the ChatGPT user experience, and prevent spam issues.

Supported country list: Where is the Vietnamese market?

Currently, OpenAI provides self-service access to more than 50 countries and territories. Most are developed markets with high online advertising spending:

Reality in Vietnam: Vietnam is not yet included in the first Self-service rollout list. When accessing or declaring a Vietnamese legal entity, the interface will display a waiting notification.

Should domestic businesses just wait? Not necessarily. OpenAI still allows account registration to join the Waitlist. When expanding into Southeast Asia, previously registered accounts will receive notifications first.

How is ChatGPT advertising different from Google and Meta Ads?

Advertising on ChatGPT is not a banner inserted across a page or a video forcing viewers to wait 5 seconds before skipping. The key difference lies in user behavior.

Users go to Google to search through lists of links. They browse Facebook or TikTok for entertainment and random content. In contrast, users open ChatGPT when they are facing a specific problem that needs an immediate solution.

They ask about choosing CRM software for a manufacturing workshop, finding premium textile materials, or seeking export packaging solutions. When a brand appears in exactly that context as a verified solution, natural conversion rates can outperform passive impressions.

To appear naturally in answers from large language models, paid advertising is only one part. Businesses need to proactively build a deep content marketing strategy and publish transparent data so both users and AI can easily reference it.

3 practical action steps for marketers and business owners

Getting ahead of a new marketing channel requires specific preparation rather than emotional speculation:

1. Export businesses and international E-commerce: Early testing

If you sell to the US, Europe, Australia and already have an international legal entity through Stripe Atlas, branches in Singapore, the UK, or the US, take advantage of the opportunity to create an account and run tests.

For example, An Nhien Decor rattan and bamboo handicraft export workshop in Binh Duong. When approaching wholesale buyers or interior architects in California who are asking ChatGPT about eco-friendly decor materials, a properly contextual sponsored campaign can create direct sales opportunities with very manageable initial bidding costs.

2. Domestic businesses: Reserve your position on ads.openai.com

Creating an organization account on the ads.openai.com portal takes less than 5 minutes. Add your business email to the waiting list today to receive activation notifications when the next expansion phase takes place.

3. Complete conversion infrastructure and automation

Traffic from AI tools always comes with high expectations for speed. If customers click a link but the website loads slowly, lacks clear pricing, or sends a message and only receives a response half a day later, the advertising budget will be wasted.

Optimize landing page speed, build automated consultation flows, and synchronize customer data into CRM. Good preparation for welcoming visitors helps convert new traffic into actual revenue.

Get ahead of digital marketing trends with DPS.MEDIA

Advertising platforms continue to evolve, but the core principle remains unchanged: deliver the right solution to the right person at the right time. Technology awareness combined with budget management discipline is the foundation that helps businesses grow sustainably.

DPS.MEDIA accompanies businesses in optimizing multi-channel advertising campaigns, combining process automation and preparing data foundations to stay ahead of new digital marketing trends.