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DPS.MEDIA × ACTIVATE GAMES VIETNAM

3 Posting Phases
Boosting the Fanpage & KOLs
Execute Now

🔥 GRAND OPENING VIRAL SEEDING CAMPAIGN – DECEMBER 5
Taking Over the Conversation Saigon Youth Holiday Season
Campaign strategy by DPS.MEDIA: Building a series of organic discussion content, thoroughly addressing ticket price concerns, connecting multiple channels with KOL/KOC Fanpages & Video Reviews, igniting the tryhard spirit with prizes iPhone 18 Pro Max Leaderboard Competition making Activate the No. 1 entertainment destination during the year-end holiday season.
📍
Saigontourist Plaza Building, 35Bis–45 Le Thanh Ton Street, Ben Nghe Ward, District 1
Prime location in the heart of Ho Chi Minh City • 300m from Nguyen Hue Walking Street
300
Threads Post
300
Engagement Seeding Comment
200
Follow-up Reply
05
Apple Leaderboard Prizes

🏆 LEADERBOARD COMPETITION

REALTIME RFID

TOP 1 • CHAMPION
iPhone 18 Pro Max
FIRST PRIZE
TOP 2 • RUNNER-UP
Apple Watch Pro 2026
SECOND PRIZE
TOP 3 • THIRD PLACE
Apple Max Headphones 2026
THIRD PRIZE
TOP 4 & TOP 5
2 AirPods Pro 2025 Headphones
CONSOLATION PRIZES

STRATEGIC ROADMAP
3 Phases Across the Entire Holiday Season
Guiding customer psychology from curiosity and desire ➔ pricing debates ➔ explosive experiences and long-term engagement
1. Pre-Opening (Today – December 4)
2. Grand Opening & Debate (December 5 – December 20)
3. Christmas & Lunar New Year (December 21 – Lunar New Year)

PHASE 1: BUILDING BUZZ & CREATING CURIOSITY-DRIVEN FOMO

Awakening Demand & Revealing the Le Thanh Ton Venue

Posts: 90 posts
Main comments: 90 comments
Replies: 70 replies
1. Highlighting the boredom of conventional entertainment
Weekends in Saigon are usually just about hanging around cafes scrolling on your phone, watching movies, or playing billiards… I’m craving a high-tech activity venue where I can blow off steam.
2. “When will TikTok-style tiled gaming arenas come to Vietnam?”
Leverage awareness of globally viral clips. Reveal the hot news: Activate opens on December 5 at Saigontourist Plaza, Le Thanh Ton!
3. Compete for the top spot and win an iPhone 18 Pro Max
Announce prizes from the latest Apple ecosystem, tracked through a transparent RFID leaderboard, motivating gamers to form teams and tryhard.

AG
hoidongchoi.saigon
Currently generating lively discussions

Stage 1

Does anyone else get hooked on TikTok clips of people playing ‘The Floor Is Lava’ in those overseas gaming arenas with color-changing LED floors, just like I do?

Watching groups of 3–4 people jumping to dodge red tiles while pressing buttons to score points looks seriously addictive. When will Vietnam finally get a high-tech gaming room like this?

❤ 1.2k
💬 248 comments
🔁 89 reposts
@minh.khoi_99 (Level 1 Comment)
Is this Activate Games? I've been seeing it go viral in the US. I wish we had one in Saigon so I could invite my friends to have some fun.
@saigontourist_insider (Level 2 Reply)
Your wish has come true! Activate has officially arrived in Vietnam. It's opening on December 5 at Saigontourist Plaza, Le Thanh Ton, District 1!

PHASE 2: EXPLOSIVE GROWTH & BREAKING DOWN PRICE BARRIERS

Grand Opening Atmosphere & Ticket Price Debate

Posts: 120 posts
Main comments: 120 comments
Replies: 90 replies
1. POV: The first people checking in at Activate
The feeling of scanning an RFID wristband and entering the Mega Grid floor maze, with alarm sounds blaring, is incredibly exhilarating.
2. Debate over ticket prices: 490K VND for 60 minutes & 549K VND for 75 minutes – Too Expensive or Worth It?
Compare it with go-karting (400K/15 min) and buffet dining (500K and feeling stuffed); 490K gets you 60 minutes of world-class technology and premium entertainment.
3. “Warning”: Playing is exhausting, like doing a HIIT workout (Acknowledge)
Let's be honest: DON'T wear skirts, DON'T wear high heels! Wear sneakers because you'll burn an incredible 800–1,000 calories.

RV
review.saigon.real
Real Review • Dec 5

Stage 2

Many people say Activate's 490K per-person ticket is expensive. But here's how I look at it:

You get 60 minutes in a fully air-conditioned venue in central District 1, access to dozens of million-dollar licensed games, and real-time scoring via RFID wristbands. It works out to less than 8K per minute, plus you get a chance to win an iPhone 18 Pro Max. That's an incredible deal!

❤ 2.4k
💬 412 comments
🔁 145 reposts
@thuy.tien_fit (Level 1 Comment)
I think that's reasonable. Even 15 minutes of archery costs 350K. Here you play for 60 minutes until you're completely out of breath, burning a thousand calories instead of doing gym cardio =)))
@nam.gamer (Level 2 Reply)
Exactly! Remember to wear comfortable sneakers. Last time I went all out wearing leather shoes, my calves were sore afterward, but it was insanely fun.

PHASE 3: SUSTAINED ENGAGEMENT & PEAK HOLIDAY SEASON

The Go-To Destination for the Holiday Season & Year-End Celebrations

Posts: 90 posts
Main comments: 90 comments
Replies: 40 replies
1. New Year's Eve Countdown & Responsible Christmas Outings
Skip the three-hour traffic jams and crowds on Nguyen Hue. Invite your friends to book Activate tickets, jump around, and welcome the New Year in air-conditioned comfort.
2. Company Year-End Parties: Say No to Forced Drinking
Modern businesses choose team-building tournaments at Activate, where managers and employees compete in teams, jumping to dodge lava together and strengthening team bonds.
3. Lunar New Year Outings: "Burn Off Those Banh Chung and Banh Tet Calories"
Open throughout the Lunar New Year holidays to welcome visitors. Start the year competing for Apple prizes and bringing good luck for the whole year.

NY
saigon.tet.2027
Lunar New Year Hotspot • Second Day of Tet

Stage 3

Tet in Saigon will never be boring again! Gather the whole family and group of friends to compete at Activate and kick off the new year.

Play for 75 minutes and burn off all the calories from those plates of braised pork with eggs and banh chung. Stay in shape while laughing your heart out and attracting good luck for the entire year!

❤ 1.9k
💬 189 comments
🔁 72 reposts
@hoang.phuc_hcm (Level 1 Comment)
That's an absolutely brilliant idea! Every Tet, I get tired of staying home scrolling on my phone. My team is heading over on the third day of Tet to climb the leaderboard and win an iPhone to celebrate the holiday!

CROSS-CHANNEL AMPLIFICATION
Continuous Multichannel Visibility & Brand Recall Strategy
Going beyond individual posts, DPS.MEDIA's seeding system will closely follow and continuously reinforce messaging on the official Fanpage and amplify engagement under KOL/KOC videos to maximize viral reach.
Pillar 1 • Official Fanpage
Early Seeding Under Fanpage Posts
Closely follow every announcement post, trailer, image, and minigame on the official Fanpage fb.com/activategames.vn:

• Seed engaging questions (how to book tickets early, share tips on choosing the 60-minute vs. 75-minute package, and ask about leaderboard competition rules).

• Strengthen credibility through comments confirming the Saigontourist Plaza, District 1 location.

Action: Create lively discussion threads directly under page posts, eliminating the impression of a new page with little engagement.

Pillar 2 • KOL / KOC Videos
Amplification Through Creative Review Videos
When popular TikTokers, Tech Reviewers, and Lifestyle & Fitness KOCs post videos of their experiences at Activate Le Thanh Ton:

• The team immediately posts top comments sharing genuine survival tips ("Remember to wear comfortable sneakers! Last time I was jumping around dodging lava, I was sweating buckets, but it was so much fun =)))").

• Break down price barriers directly in the comments and tag friends to form squads competing for the iPhone 18 Pro Max leaderboard.

Action: Turn video comments into a conversion funnel that drives viewers to book tickets and join discussions on Threads.

Pillar 3 • Always-On Retargeting
Consistent Visibility Through Continuous Retargeting
Maintain a strong presence across every discussion space among young people in Ho Chi Minh City:

• Any post asking about: "Where should we go this weekend?", "What is there to do in District 1?", "Christmas / Countdown gatherings", "Ideas for the company's year-end party" will naturally feature Activate Games.

• Build familiarity and position Activate as the default No. 1 choice.

Action: Continuous repetition helps embed the brand in users' minds from before December 5 through the end of the Lunar New Year holiday.

OBJECTIVE BENCHMARK
Comparing Activate with Other Entertainment Models in Saigon
An objective, criterion-by-criterion analysis to help customers clearly understand Activate Games' unique and superior value
Evaluation Criteria
Cafe / Milk Tea Hangouts
Movie Theaters (Cinema)
Billiards / Bowling / Archery
Activate Games Vietnam
Average Cost / Person
50,000–100,000 VND / drink
120,000–220,000 VND (Ticket + Popcorn and Drinks)
150,000–300,000 VND / person (hourly)
490,000 VND (60 min) – 549,000 VND (75 min) Full access to an international-standard technology entertainment complex
Nature of the Experience
Relaxed, passive activities: chatting, working, or checking in at a venue
Passive audiovisual entertainment
Light Recreational Sports, Wrist Mobility & Personal Skills
High-tech interactive physical gaming (Active Live-Action Gaming) First of its kind in Vietnam
Interaction & Team Engagement
Small-group conversations, easily distracted by personal phones
Maintaining silence in the screening room; no conversations during movies
Taking turns competing individually, with waiting time between rounds
100% synchronized teamwork through RFID wristbands, with continuous real-time coordination
Physical Activity & Stress Relief
Sitting at a table without expending physical energy
Sitting still for 90–120 minutes in a theater
Light physical activity (~150–250 kcal/hour)
Burn 800–1,000 kcal (equivalent to a HIIT cardio session), completely relieving worries & triggering an endorphin rush
Technology Touchpoints & Exclusivity
The venue's interior design concept
Digital Projection Screens & Standard Surround Sound
Mechanical equipment and traditional billiards tables
Interactive LED floor maze, infrared laser rooms, and North American licensed RFID wristbands
Engagement Mechanics & Rewards
Earn points to redeem drink vouchers
Earn cinema membership points
Internal recreational prizes (if available)
Compete on the leaderboard to win an iPhone 18 Pro Max or Apple Watch Pro 2026
Viral Potential & Threads Discussions
Saturated market, difficult to spark new discussions
Dependent on individual blockbuster movie releases
Limited to familiar player communities
Maximum (International trend coming to Vietnam, ticket price debates & tips for beating Level 10)

⏰ ONLY 30 GOLDEN DAYS LEFT UNTIL THE DECEMBER 5 GRAND OPENING
Why Must the Seeding Plan Be Implemented Starting Today?
The golden window for getting ahead of social media buzz cannot wait. Launching early with DPS.MEDIA starting today is the decisive factor in creating a spectacular communications breakthrough for Activate Games in Ho Chi Minh City.
1. Enough Time to Build Hype (2–3 Weeks)
The teasing phase requires at least 15–20 days to build awareness, spark curiosity, and give groups of friends enough time to invite each other and form squads before December 5.
2. Fill 100% of Opening Time Slots
Generating early demand for advance bookings helps ensure that all playing sessions during the first grand-opening week are fully booked, creating powerful crowd-driven buzz.
3. Organic Distribution & Algorithm Optimization
Starting early allows 300 posts and 500 comments to be distributed consistently and naturally, helping Threads algorithms push Activate-related accounts and keywords into recommended Topic Feeds.
🚀 APPROVE & KICK OFF THE CAMPAIGN TODAY
📞 Consultation Hotline / Zalo: 0961 545 445

Data Programmed & Ready for Acceptance Testing

300 posts, 300 L1 comments, and 200 L2 replies have been published in sync, with Columns J (Comment) and K (Reply) separated as required by brand moderation standards.

📊 Excel File (.xlsx)
📑 Google Sheets CSV File


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