Spending tens of millions of VND on advertising every month only to receive fake clicks or price inquiries that then “go silent” is a common pain point for many shop owners and small and medium-sized enterprises (SMEs). The root cause lies not in the product, but in the mindset of concentrating the entire budget into a single channel. When Facebook tightens its algorithm or TikTok becomes saturated with content, businesses immediately face an order crisis.

Understanding these barriers, DPS.MEDIA brings you the solution multi-platform advertising services — flexibly combining the strengths of Google Ads (capturing active search demand), Meta Ads & TikTok Ads (stimulating demand, generating viral brand awareness, and retargeting audiences), together with a system for re-engaging existing customers. In particular, DPS.MEDIA clearly distinguishes between Personal Package (optimized testing costs) and Business Package (end-to-end content production) with a completely transparent management fee schedule.

Why Should Businesses Avoid Putting All Their Advertising Eggs in One Basket?

The habit of running ads on just one platform exposes retailers to significant risks:

• Nonlinear Customer Journeys: Today's customers may discover an entertaining video on TikTok, switch to Facebook to read reviews, and then use Google Search to compare prices before deciding to buy. If you appear at only one touchpoint, competitors will capture customers at the next one.
• Account and Bidding Fluctuations: Account suspensions, fiber-optic cable outages, major events causing CPM to skyrocket... If you depend on only one channel, your business will immediately grind to a halt when that channel encounters problems.
• Wasted Existing Customer Audiences: Many businesses focus relentlessly on spending money to acquire new customers while forgetting thousands of customers who have previously messaged their Fanpage. Combining advertising campaigns with a follow-up messaging tool (Reinbox) helps recover sales at almost zero cost.

The Key Differences: Personal Package vs. Business Package at DPS.MEDIA

To provide maximum support for customers at every financial stage, DPS.MEDIA has designed two distinct implementation models:

1. Personal Package (Budget under 5 million VND/month) — Optimize Initial Operating Costs

Designed specifically for individual sellers, small household businesses, or those just starting to test the market with a limited budget:

• Customer Responsibilities: Prepare posts, images, or videos on your Fanpage/channel according to DPS's standard guidelines. Customers manage their own payment cards and track actual results using instructional videos.
• DPS.MEDIA Responsibilities: Acts as a technical ads specialist: recommends suitable channels, configures campaigns according to technical standards, targets the right audience segments, optimizes costs per interaction/message (lead), and delivers performance reports.
• Service Fee: Fixed at just 500,000đ / month (plus an optional bonus at the customer's discretion based on actual performance).

2. Multi-Platform Business Implementation Package — A Comprehensive Growth Solution

Designed for businesses, clinics, aesthetic centers, or brands looking to build a structured sales funnel and free up 100% of their time for sales. DPS.MEDIA handles everything from A to Z:

• Research & Planning: Analyze competitors, uncover customer insights, and develop budget allocation plans for each stage (Awareness -> Conversion -> Retargeting).
• Content & Media Production: Quoted upon request, or customers can prepare their own content, images, and videos. DPS provides feedback on existing customer content.
• Multi-Channel Setup & Optimization: Set up Google Search, Google Shopping, GDN, Performance Max, Facebook/Instagram Ads, and TikTok Ads; install tracking codes for Pixel/CAPI/GTM; and optimize metrics four times per month.
• In-Depth Reporting & Analysis: Provide transparent conversion metrics (CPA, CPL, ROAS) and recommend strategies for scaling up.

Detailed Comparison Table: DPS.MEDIA Personal Package vs. Business Package

Below is a detailed comparison of 10 important criteria to help customers make the right decision:

Transparent Advertising Service Fee Schedule at DPS.MEDIA

DPS.MEDIA follows the principle of completely separating the budget paid to platforms (Google, Meta, TikTok) from the Agency's service fees, ensuring your cash flow remains 100% transparent:

Reinbox Tool Pricing — Send Follow-Up Messages to Existing Fanpage Customers

In addition to running ads to acquire new customers, re-engaging existing customers who have previously messaged your Fanpage is the most cost-effective way to increase revenue:

• 1-Month Package: 1,000,000 VND (Unlimited messages, unlimited Fanpages, text messages with images).
• 3-Month Package: 1,900,000 VND (Save 37% on costs).
• 6-Month Package: 3,800,000 VND.
• 12-Month Package: 5,600,000 VND (Equivalent to only ~460,000 VND/month).

DPS.MEDIA's Standardized 8-Step Advertising Implementation Process

Whether you choose the Personal or Business Package, DPS.MEDIA's workflow follows strict standards and transparency principles:

1. Step 1 — Consultation & Assessment: Discuss and clarify product requirements, expected budget, and target customers.
2. Step 2 — Agree on the Service Package: Choose the appropriate option between the Personal Package (500k) and Business Package (12-15%).
3. Step 3 — Contract & Payment: Sign the service contract and pay DPS.MEDIA's management fee (Personal Package: 500k upfront; Business Package: pay 100% of the contract value).
4. Step 4 — Prepare Content & Materials:
   • Personal Package: Customers submit existing posts or write their own posts using DPS's recommended outline.
   • Business Package: Customers prepare their own content materials or use DPS's separately quoted post/image/video production services. DPS provides feedback and reviews content before approval for launch.
5. Step 5 — Finalize the Advertising Plan: Both parties finalize the keyword list, interest/behavior targeting, and budget allocation for each channel (Google/Meta/TikTok).
6. Step 6 — Grant Access & Configure Security Settings:
   • If an account already exists: DPS helps connect through UltraView/TeamViewer within 10 minutes to obtain advertising permissions.
   • If no account exists: Customers prepare a VISA/Mastercard in their own name to pay the platform directly. DPS helps create a properly configured account.
   • DPS encourages 100% of customers to use cards and accounts registered in their own names to protect their finances and independently verify every amount spent.
7. Step 7 — Launch, Monitor & Optimize: Closely monitor metrics during the first 3–5 days to filter negative keywords, remove poorly engaged audience segments, and scale up ads that generate orders.
8. Step 8 — Reporting & Planning the Next Phase: Summarize the data, evaluate cost per conversion, and recommend the optimal budget increase or reduction strategy.
   

   Sample Actual Periodic Report: Transparent breakdowns of costs, reach, new/existing customer audiences, and cost per message are sent directly to customers by DPS.

3 Golden Commitments to Transparency from DPS.MEDIA

• No Interference with Customers' Advertising Budgets: You pay advertising costs directly to Facebook, Google, and TikTok using your own bank card. DPS.MEDIA receives only the service fee specified in the contract.
• No Falsified Reporting: Reports are exported directly from the platform's Ads Manager and include complete click counts, message counts, and actual costs, with no alterations.
• Complete Handover of Digital Assets: All campaigns, custom audiences, and advertising posts are created on your account and remain your property for life after the contract ends.

Register for Multi-Platform Advertising Strategy Consultation with DPS.MEDIA

Don't let your marketing budget continue to be wasted on poorly planned campaigns. Contact the DPS.MEDIA expert team today for advice on channel allocation and the most suitable advertising solutions: