KOL Hiring Price - 4 Important Deciding Factors

KOL is one of the most popular communication solutions in recent years; used by many brands and businesses to market their brand, aiming to reach targets more effectively and increase coverage. In today's article, DPS will update you with the Vietnam KOL price list 2021. If you are interested in the latest KOL rental prices and costs, don't miss the following article!

*The latest updated Vietnam KOL rental price and cost list 2021*

What is KOL?

Trước khi tìm hiểu bảng báo giá thuê KOL Việt Nam 2021 mới nhất, cùng điểm qua khái niệm về KOL nhé. Nếu không hoạt động trong lĩnh vực truyền thông Marketing, ắt hẳn thuật ngữ KOL sẽ khá mới mẻ với bạn đấy.

Vietnamese KOLs are known as influential figures among the youth and the Vietnamese online community; possessing a “not just ordinary” level of fame with wide coverage across press channels, television, etc.

Therefore, businesses and brands are willing to spend money to hire KOLs for events and communication campaigns to create a spreading effect and attract fans and interested people. KOLs can appear in many forms such as livestreams, advertising clips, social media posts, or attending events directly organized by the brand, etc.

Factors determining the cost and price of hiring KOLs

Popularity with the public

This is the decisive and extremely important factor in determining how much it costs to hire a KOL. The higher the recognition and popularity of the KOL, the more potential customers the business can reach.

*Recognition level affects KOL rental costs*

Interaction rate

Equally important as the popularity factor; it can be said that the interaction rate is almost directly proportional to the popularity of that KOL. And usually, the tool to measure interaction rate is based on posts published on the KOL's social media. Evaluation based on the number of comments, likes, and shares helps reach potential customers.

Products and brands of the business

In fact, products from large and high-value brands will have higher KOL rental prices. This means that businesses and brands must accept higher KOL rental costs. Because if the customer successfully signs a contract, the revenue will be much higher compared to small brands.

A simple example is that the fee to hire a KOL to advertise dietary supplements will certainly be lower than the cost to hire that KOL to appear at a product launch for a line of phones or luxury cars.

Depending on the product and brand, businesses have to spend different amounts.

Specific work

The cost of hiring a KOL also depends on the volume of work they need to perform. Depending on tasks such as posting, filming clips, livestreaming, appearing at press conferences, etc., there will be different cost levels.

Latest Vietnam KOL hiring price list 2021

As mentioned above, the cost to hire a KOL varies depending on many factors. Below is the 2021 Vietnam KOL price list for your reference.

The hottest KOLs with rental prices ranging from 50 – 100 million

No.	Name	Industry	Cost
1	Miss Ky Duyen	Miss	100,000,000
2	Công Phượng	Football player	90,000,000
3	Quang Hải	Football player	80,000,000
4	First runner-up Tu Anh	First runner-up	80,000,000
5	Trấn Thành	Actor, MC	80,000,000
6	First runner-up Huyen My	First runner-up	70,000,000
7	Hồng Đăng	Actor	70,000,000
8	Thành Trung	Actor, MC	70,000,000
9	Xuân Trường	Football player	70,000,000
10	Phương Oanh	Actor	60,000,000
11	Hồng Diễm	Actor	60,000,000
12	Quỳnh Kools	Actor	60,000,000
13	Quốc Trường	Actor	60,000,000
14	Danh Tùng	Actor, MC	60,000,000
15	Quế Ngọc Hải	Football player	60,000,000
16	Bùi Tiến Dũng	Football player	60,000,000
17	Duy Mạnh	Football player	60,000,000
18	Phở Đặc Biệt	Influencer, vlogger	53,000,000
19	People's Artist Trong Trinh	People's Artist, actor	50,000,000
20	Thu Quỳnh	Actor	50,000,000
21	Noo Phước Thịnh	Singer	50,000,000

KOLs with rental prices under 50 million

No.	Name	Industry	Cost
22	Meritorious Artist Xuan Bac	Meritorious Artist, actor	45,000,000
23	Thanh Hương	Actor	40,000,000
24	Mạnh Trường	Actor	40,000,000
25	Phương Ly	Singer	40,000,000
26	Ngô Kiến Huy	Singer	40,000,000
27	Suni Hạ Linh	Singer	35,000,000
28	Dương Hoàng Yến	Singer	35,000,000
29	People's Artist Chi Trung	Meritorious Artist, actor	30,000,000
30	People's Artist Cong Ly	People's Artist, actor	30,000,000
31	Thủy Tiên	Singer	30,000,000
32	JustaTee	Rapper	30,000,000
33	Giang Ơi	Influencer, vlogger	30,000,000
34	Rhymastic	Rapper	20,000,000
35	Lynk Lee	Singer	18,000,000
36	Đỗ Hoàng Dương	Singer	15,000,000
37	Đen Vâu	Rapper	20,000,000
38	BigDaddy	Rapper	18,000,000
39	Trang Lou	Influencer, Hot Mom	18,000,000
40	Dino	Influencer, , vlogger	18,000,000
41	Phan Ý Yên	Influencer	16,000,000
42	Heo Mi Nhon	Influencer, Hot Mom	15,000,000
43	Huy Cung	Influencer, vlogger	15,000,000
44	Long Chun	Influencer, tiktoker	15,000,000
45	Bông Tím	Influencer, tiktoker	15,000,000
46	Thảo Vân	Hot girl	15,000,000
47	Haha	Influencer, tiktoker	14,000,000
48	Nam Thương	Influencer, Hot Mom	13,000,000
49	Thu Hương	Hot girl	12,000,000
50	Tun Phạm	Influencer, tiktoker	12,000,000
51	Hậu Hoàng	Influencer	12,000,000
52	Tú Quyên	Hot girl	12,000,000
53	Quách Ánh	Cosmetics review	12,000,000
54	Kiều Trinh	Hot girl	10,000,000
55	Chang makeup	Cosmetics review	10.000,000
56	Vũ Trung Ninh	Food and drink place review	9,500,000
57	Hoàng Mai Anh	Hot girl	9,000,000
58	Linh Miu	Hot girl	9,000,000
59	Tôm La Cà	Food and drink place review	8,000,000
60	Thien Trang	Hot girl	8,000,000

Summary of KOL rental prices

Above is the suggested price list and cost for hiring KOLs if you are looking to book a KOL. Additionally, to increase brand awareness for your business, you also need to build a reputable website and social media pages. If you do not know where to start, contact DPS.MEDIA JSC immediately – A provider of solutions and comprehensive Marketing plans leading, elevating your business.

What is KOL?