The one-person enterprise project is becoming a practical choice for many individual business owners in Vietnam as operating costs continue to rise. According to We Are Social 2026, more than 72% of small businesses have adopted digital platforms for flexible operations.

In this context, clearly understanding the policies and how to leverage the project is a decisive factor for success. This article will help you understand 6 important points, from legal matters to growth strategies, to effectively apply this model.

What is a one-person enterprise project and which startup policy does it belong to?

The concept of a one-person enterprise

The one-person enterprise project is a model that allows an individual to register under their own name and operate all business activities. This is usually a micro-enterprise or an upgraded household business, suitable for freelancers, service professionals, or individuals selling products online.

An important principle is that the business owner bears full responsibility for financial and legal matters. This requires a clear understanding of tax obligations and risk management.

For example, Mr. Tuan – the owner of a photography studio in Ho Chi Minh City – switched from freelancing to a one-person enterprise model. After 6 months, revenue increased by 40% thanks to more professional B2B contracts.

Government objectives

The objective of the project is to promote entrepreneurship and reduce barriers to market entry. The government aims to make it easier for individuals to start businesses legally.

A notable point is the simplification of procedures and increased financial support. This helps reduce initial costs, which are the biggest barrier.

For example, Ms. Linh – who sells handmade cosmetics – received support to complete registration within 3 days, helping shorten the time needed to bring products to market.

Connection with current startup policies

The one-person enterprise project is part of the overall national startup policy. It connects with programs supporting innovation and digital transformation.

According to DPS. MEDIA experience, many small businesses have not fully leveraged these programs due to a lack of information or clear strategies.

Therefore, understanding the support ecosystem will help you make the most of resources from the government.

• Faster business registration through online platforms
• Reduced initial legal costs
• Access to free training programs
• Connection with the startup community
• Basic digital transformation support

6 core points to understand about the one-person enterprise project

Legal and business registration support

This is the most important point that helps individuals start a business more easily. The registration process has been streamlined, with processing time reduced to just 3–5 working days.

The applicable threshold is usually intended for businesses with small revenue and few employees. This is suitable for a one-person model.

Tip: Always prepare clear documents and choose an appropriate business sector to avoid having to make multiple revisions.

Preferential tax policies

Some tax incentives are applied to reduce the initial financial burden. For example, presumptive tax or personal income tax rates may be lower than those for larger businesses.

Revenue below the prescribed threshold will be subject to a simpler tax rate.

Tip: Monitor monthly revenue to avoid unexpectedly exceeding the threshold.

Access to capital and finance

Startup support funds and banks provide preferential loan packages for small businesses. This helps individuals expand their scale more quickly.

However, financial transparency requirements remain mandatory.

Tip: Prepare simple but clear financial statements from the beginning.

Business skills training

Training programs focus on management, marketing, and finance. This is a factor that helps individuals operate their businesses more effectively.

Participation thresholds are usually free or low-cost.

Tip: Prioritize digital marketing courses to increase your ability to reach customers.

Digital transformation for small businesses

Digital transformation is a mandatory factor for competitiveness. According to Statista 2026, more than 65% of SMEs in Vietnam invest in digital marketing.

This includes websites, advertising, and customer management.

Tip: Start with a simple solution such as comprehensive SEO services for SMEs to increase online visibility.

Market and ecosystem connections

The government supports connecting businesses with partners and customers. This helps expand the market more quickly.

The effectiveness threshold depends on the individual's networking ability.

Tip: Attend startup events to build relationships.

Benefits and limitations of implementing the one-person enterprise model

This model offers high flexibility but also carries risks. Low costs are the biggest advantage.

For example, Mr. Hung opened an online fashion shop, saving 60% in personnel costs but facing difficulties when expanding.

Conversely, Ms. Mai's online food business failed because she could not manage orders, losing 30 million VND before optimizing the process.

• Lower operating costs than large businesses
• Fast and flexible decision-making
• Easy to start a business
• High personal financial risk
• Difficult to scale quickly

How should businesses leverage the project for sustainable growth?

Using the right strategy will help businesses develop over the long term.

According to DPS. MEDIA experience, successful businesses often invest early in effective multichannel advertising solutions to achieve rapid growth.

For example, a small spa in District 3 increased its customer base by 120% by combining Facebook Ads and SEO.

• Build a clear strategy from the beginning
• Focus on target customers
• Invest in digital marketing early
• Continuously measure performance
• Optimizing advertising costs

The role of startup policies in promoting one-person enterprises

Startup policies provide the foundation for the development of this model. They create a favorable environment for individuals to do business.

According to Google Vietnam 2026, more than 80% of users search for products online before purchasing.

This creates a major opportunity for one-person enterprises to reach customers.

• Increase opportunities to access markets
• Encourage innovation
• Reduce barriers to entry
• Promote the digital economy
• Create new jobs

The one-person enterprise project is a major opportunity but requires the right strategy. Businesses need to clearly understand the policies and leverage them effectively.

• Understand legal and tax requirements
• Invest in digital marketing early
• Leverage government support
• Manage finances closely
• Always measure performance

DPS. MEDIA recommends that businesses build a structured marketing foundation from the beginning to maximize the benefits of the project and achieve sustainable development.