Google has officially launched Gemini Spark in Vietnam, marking an important shift from passive response-based support tools to a new generation of agentic AI (AI Agents) that proactively operates 24/7. According to release news from The Gioi Di Dong, this new tool runs directly on Google cloud infrastructure even when you turn off your computer or lock your phone screen.

From the perspective of an agency specializing in digital growth solutions, DPS Media sees this as more than simply a feature update. It is an answer to the challenge of freeing up labor and automating operational processes for marketers as well as small and medium-sized enterprises (SMEs) in Vietnam.

What Is Gemini Spark? The Difference Between Passive Chatbots and Agentic AI

Sending one question and answer at a time? This approach has become outdated for modern marketing campaigns. Gemini Spark is built on the model platform Gemini 3.6 Flash, enabling instant responses in both Vietnamese and English with high accuracy.

The core difference lies in the term “AI Agent” (agentic AI):

• Continuous background operation: Even when you close the browser or power off the device, the system continues processing tasks in the cloud.
• Automatically plans workflows: You only need to provide the overall goal. The AI assistant will analyze it, break it down into steps, and execute each stage.
• Deep integration with the Google ecosystem: Directly connects data across Gmail, Google Docs, Google Sheets, and Google Calendar without requiring complex API installation.

Gemini Spark in Vietnam: 3 Breakthrough Use Cases in Digital Marketing

Imagine a typical workday for the marketing team at brands such as Nhã Kỳ Cosmetics or Bella Dental Clinic. They spend up to 40% of their time simply compiling email reports, entering data manually, and scheduling meetings with partners. Google's new agentic AI tool addresses this problem through 3 practical use cases:

1. Automating lead filtering & nurturing

When quote requests from advertising channels arrive in Gmail, instead of having consultants manually copy each piece of information into an Excel file, the AI assistant automatically extracts names, phone numbers, and service needs. The data is entered directly into Google Sheets, while the system automatically schedules consultation reminders in Google Calendar. Testing in a DPS Media project showed a 65% faster customer response rate, completely eliminating the risk of missed leads.

2. Automatically managing budgets & consolidating advertising invoices

The end of the month is always a “nightmare” of entering spending invoices from Facebook Ads, Google Ads, and TikTok Ads. Gemini Assistant automatically scans the inbox, categorizes electronic invoices, calculates actual total spending, and compares it with the planned budget. Any unusual figures, such as spending exceeding the 15% threshold, are immediately tagged with an alert.

3. Managing work schedules and tracking campaign progress

The agentic AI automatically reads progress confirmation emails from image production partners, KOLs, or printing companies, then updates completion milestones in the shared team project tracking file.

Data Security & Enterprise Control

Is it dangerous to hand over tasks entirely to AI running in the background? Google addresses the security challenge with a Human-in-the-loop mechanism (human final approval). For sensitive actions involving monetary payments, sending important contract emails, or deleting large amounts of data, the AI assistant must receive confirmation from the account owner before proceeding.

Regarding the release roadmap: As of 29/07/2026, the feature has been expanded to users subscribed to the Google AI Ultra plan in Vietnam and will continue rolling out to Google AI Pro subscribers over the next few weeks.

Conclusion & Direction for Marketers in Vietnam

AI does not replace humans, but marketers who know how to leverage the power of agentic AI such as Gemini Spark will create a significant advantage in work processing speed and cost efficiency. It is time for businesses to upgrade their operational processes and apply automation technology to their overall growth strategy.

If your business is looking for solutions to optimize advertising costs and build a comprehensive communications strategy, check out comprehensive digital marketing services at DPS Media. Our team of experts is ready to accompany you in accelerating sales.

Contact us directly via Hotline/Zalo: 0961545445 to receive a free marketing strategy analysis for your business.