The issue of impersonating personal Facebook accounts to scam people or damage brand reputation is causing headaches for many shop owners, content creators, and sellers. To thoroughly address this situation, Meta has officially launched the Facebook white checkmark (Facebook Verified) completely free of charge. Unlike the monthly paid Meta Verified subscription, this new feature allows you to verify your real identity in just a few minutes through a video selfie.

What is Facebook Verified (white checkmark) and how is it different from Meta Verified?

Many people often confuse the newly launched free verification badge with the paid blue check service. Below are the key differences you should know:

• Facebook Verified (White Checkmark): Provided free by 100%. Users only need to record a short video selfie for the system to compare their face. The badge appears in interaction areas such as Facebook Marketplace, Facebook Dating, group comments, and personal posts.
• Meta Verified (Blue Checkmark): A subscription service with a recurring monthly fee. It requires a valid government-issued ID (National ID/Passport) and includes benefits such as priority technical support and proactive account protection.

The white checkmark badge is not Meta's guarantee of product quality or the account owner's transaction credibility, but it is an effective technical barrier that helps prevent AI-generated fake accounts or impersonation accounts.

The Facebook Verified badge helps users identify accounts that are genuinely managed by a real person.

Requirements for receiving the white checkmark badge

Not every account can start verification immediately. To enable the video selfie verification option, your account must meet the following requirements:

• The account owner must be at least 18 years old.
• The account must be in good standing and not violate Meta's Community Standards.
• You must be using a regular personal account (accounts with Professional Mode enabled or business Fan Pages are not currently supported).

Meta is rolling out this feature in phases in the Vietnamese market. If your account does not yet display the verification option, be patient, update the app, and check again after a few days.

7-step process to verify the Facebook white checkmark with a video selfie

If your account is included in the testing rollout, follow these steps directly on your phone:

1. Update the app: Open the App Store or Google Play to update Facebook to the latest version.
2. Go to Account Center: Open the app, select Settings & privacy > Settings > Account Center.
3. Go to the security section: Select the Password and security.
4. Select Verify with video selfie: Tap the Verify with video selfie option and choose the Facebook account you want to verify.
5. Confirm the OTP code: Read the instructions and terms, tap Next and enter the verification code sent to your linked email address.
6. Record a video selfie: Stand in a well-lit area without wearing a face mask or sunglasses. Tap Start recording your video selfie, hold the phone at eye level, and tilt your head as instructed by the app.
7. Submit the request & wait for approval: After completing the recording, tap Send. Meta's automated system will compare the face in the video with your profile picture and other photos on your personal profile. The review process is quite fast and usually takes only a few minutes.

The interface for recording a video selfie directly in the Facebook app to receive the badge.

Important notes to avoid “verification badge” scams”

There are currently many scammers taking advantage of this new feature's popularity to advertise “cheap white checkmark unlocking” services. Please note these important recommendations from the Official Meta Help Center:

• This feature completely free. Meta does not charge any fee when you complete video selfie verification.
• Never transfer money, provide your password, OTP code, or send your face video to any third party.
• If you cannot find the feature, the most common reasons are that your account has Professional Mode enabled or Meta has not yet rolled out the feature to your account.

Optimize your sales channels and build brand credibility with DPS.MEDIA

Verifying the white checkmark is an important first step in protecting your personal identity in the digital environment. However, to grow your business sustainably and increase real sales, businesses and shop owners need a well-planned marketing strategy.

DPS.MEDIA provides professional comprehensive Digital Marketing services from social channel management and conversion-optimized advertising to building a credible personal brand. Contact us now via Hotline/Zalo: 0961545445 to receive consultation and the most suitable strategy for your business!