As a shop owner, understanding effective sales channels is extremely important. Shopee Mall is currently a trend trusted by many business owners. So, “What is Shopee Mall?”, “What are the conditions to become Shopee Mall?”, and “How to register for Shop Mall?” are still questions many shop owners are interested in. Let DPS.MEDIA answer all questions related to ShopeeMall in today’s article!
What is Shopee Mall?
Shopee Mall is a part of the Shopee e-commerce platform, gathering high-quality products from famous brands and official sellers. Launched on 10/10/2017, ShopeeMall quickly became one of the most popular sales channels on Shopee. With a commitment to quality and credibility, Shop Mall offers users the best online shopping experience.
Benefits for sellers when joining Shopee Mall
Opportunity to participate in major promotional programs
Becoming Shopee Mall gives sellers the advantage of being prioritized for participation in Shopee’s major promotional programs. This is an opportunity for shops to receive discount codes or direct subsidies from the platform, helping to increase competitiveness in the market. These incentives not only enhance brand image but also effectively boost revenue.
Increase product visibility and credibility
Products under Shopee Mall will be marked with a prominent “Mall” icon with a red background and white letters. This helps sellers’ products easily attract buyers’ attention, while also affirming the credibility and quality of the products. With this recognition sign, customers will be more confident when deciding to shop at the store.
Attractive shipping fee support policies
One of the outstanding benefits of joining Shopee Mall is the shipping fee support policy of up to 25K for orders from 150K. This policy not only reduces costs for buyers but also motivates them to choose and return for more purchases. As a result, shops can improve sales and maintain customer engagement.
Conditions to become Shopee Mall
Operational index requirements
| Criteria | Indicators |
| Unsuccessful order rate | < 10% |
| Late delivery order rate | < 10% |
| Penalty points incurred | =0 |
| Pre-order rate | < 10% |
| No violation of community standards or language | Meets requirements |
| Do not list products that infringe copyright, counterfeit/fake goods | Meets requirements |
For your Shopee Mall application to be successfully approved, Shopee will review your shop's performance over the last 4 weeks up to the week the approval list is finalized. Specifically, Shopee will evaluate based on the following 3 criteria:
- Penalty points incurredShopee will check whether your shop was penalized during those 4 weeks. The shop must not be penalized to meet Shopee's requirements for Mall approval.
- Unsuccessful order rate / Late delivery order rateShopee will review the order cancellation (unsuccessful) rate and the late delivery rate compared to the committed time. The lower these rates, the better. You need to manage inventory, process orders, and handle shipping efficiently to minimize these rates. You can check these rates in Shopee's Seller Center.
- Pre-order rateIf your shop sells pre-order items, Shopee will review this rate. A high pre-order rate may affect the approval process. Try to balance between available stock and pre-orders to ensure good performance.
Provide complete documentation
To successfully apply for Shopee Mall approval, preparing complete and accurate documents is crucial. These documents prove the origin of goods, the seller's legal status, and ensure compliance with Shopee's strict regulations. Basically, you need to prepare a Business Registration Certificate/Investment Certificate, along with documents related to trademarks/brands. However, depending on your business model (Manufacturer, Distributor, or Importer) and the specifics of each product category, Shopee may require additional specialized documents.
Documents for Manufacturers
For Manufacturers, in addition to the Business Registration Certificate/Investment Certificate, you need to provide a Trademark Registration Certificate or a valid Trademark Registration Dossier Confirmation. This helps Shopee verify your intellectual property rights over the product. Especially, if you manufacture products in special categories such as cosmetics, food, dietary supplements (DS), or books, you need to provide additional specialized documents. For example, for cosmetics, you need to provide a Cosmetic Notification Certificate; for food and DS, a Certificate of Conformity with Food Safety Regulations; and for books, a Publishing/Release Decision. These documents ensure your products comply with strict quality and food safety regulations.
Documents for Distributors
For Distributors, the documentation process is somewhat different. Besides the Business Registration Certificate/Investment Certificate, you need to provide an Agency Certificate/Distribution Contract signed with the brand or manufacturer. This document proves you are authorized to distribute genuine products. Similar to Manufacturers, if you distribute special products such as cosmetics, food, DS, or books, you also need to provide the corresponding documents as required for each category. This helps Shopee ensure transparency and clear origin of products distributed on the platform.
Documents for Importers
For Importers, you need to provide a Business Registration Certificate/Investment Certificate and especially the Customs Declaration for imported goods. The customs declaration is an important proof that the goods are legally imported. For special items under specialized management, you need to provide additional quality inspection documents or import permits as required. An important note for all business types is that all documents provided must be valid at the time Shopee receives the application. Preparing complete and accurate documents not only helps the approval process go smoothly but also demonstrates your shop's professionalism and credibility.
Documents for Sellers in the Voucher & Service Category
When listing Vouchers & Services on Shopee Mall, sellers must provide a Business Registration Certificate, along with additional documents depending on the type of service. For example: food services require a Food Safety and Hygiene Certificate; Spas require a Medical Service Operation License; Gyms require a Certificate of Eligibility for Sports Business. Special services such as fresh food, skills education, courses, language centers, sports activities, consulting (legal, intellectual property) require additional licenses, professional certificates, food safety knowledge confirmation, establishment decisions, education operation licenses, and documents proving trademark ownership.
For sellers who directly provide service vouchers (not through intermediaries), it is necessary to supplement with a trademark registration certificate or legal documents proving trademark ownership in Vietnam. In summary, clearly identifying the type of service is key to preparing all required documents as requested by Shopee.
Documents for Sellers in the Voucher & Service Category – Travel Services
For sellers of travel services on Shopee Mall, a variety of documents must be prepared depending on the type of service. A business registration license is mandatory. Specifically: hotel services require additional Security and Order Assurance Certificate, Fire Prevention and Fighting Certificate (for hotels with 7 floors or more), Environmental Protection Plan (for 5 rooms or more), Food Safety Certificate, Star Rating Decision (4-5 stars), and Trademark Certificate (if any). Travel agency services require a travel service business license (domestic/international). Tourism shopping services require a business registration and a Standard Signboard Decision from the Department of Tourism. Tourism transportation services require a transport business license and a tourist transport vehicle signboard from the Department of Transport (still valid, signboard valid for 7 years and not exceeding vehicle age limit). Entertainment services require business registration and a Standard Signboard Decision from the Department of Tourism.
For specific details on the documents required for Shopee Mall approval, see HERE
List products in compliance with regulations
To meet the Shopee Mall registration criteria, your shop must have at least 5 products listed for sale and fully comply with Shopee Mall's product listing regulations. This means these products must not only be posted in your shop but also meet strict requirements regarding images, descriptions, product information, origin, and other regulations set by Shopee Mall. Ensuring the quantity of products and the quality of listing content is not only a prerequisite for registration but also a foundation for building credibility and attracting customers on Shopee Mall.
Product listing regulations on Shop Mall
| Factors | Request | Exception |
| All images | – Each product must have at least 3 professional photos. – Images must be clear, sharp, and actual photos of the product. – Images must not contain unrelated external elements (e.g., people, objects not related to the product). – Images must be taken from multiple angles, no duplicate photos allowed. | Books are allowed to have 1 image. |
| Cover photo | – Plain, solid color background (preferably white). – Minimum resolution of 500×500 pixels. – The product must occupy at least 50% and at most 80% of the frame area. – Do not use images with borders, decorative frames, or unrelated content/text. – Brand logo (if any) should be placed in the top left corner and not exceed 10% of the image. – Do not use copyright symbols. – Product image must fit entirely within the frame and not be cropped. – Do not include models in the cover image (except for Fashion, Health & Beauty, Sports, Outdoor & Garden categories). – The product must be packaged (except for certain permitted products). – Does not contain Chinese language. – Images and information of included gifts must be smaller than the main product. | – Product images without packaging can be used if the item is a consumable (e.g., food, baby diapers). – Fashion, Food, Home and Living products may use environmental background images. – Small promotional combo banners/stickers may be added as long as they do not cover the product (maximum 10% of the frame). – Only short explanatory text about the product may be added, absolutely no sales pitches allowed. |
| Other images | – Images may include product variations. – Image content must occupy at least 50% of the frame area. – Cropped or close-up product images are allowed. – Model images are allowed. – Each image should show different angles of the product. |
Create a professional product name
Naming products professionally is very important to attract customers. Shopee recommends the following formula: Product Name = Product Type (1) + Brand (2) + Model (3) + Specifications (4) + Size (5). Example: “Polo Shirt MANGO Cotton Size L”. Note to capitalize the first letter of each word (except conjunctions, prepositions), do not use ALL CAPS except for brand names (e.g., MANGO). Absolutely avoid using advertising keywords such as “Hot product”, “Best seller” or promotional information like “Discount”, “Free shipping” in the product name. Minimize keyword spamming with irrelevant words and do not insert emojis, hashtags or special characters such as }, ~, %, ^, {, .
Select the correct category
Classifying products into the correct category on Shopee is extremely important. This helps customers easily find your product when searching by category. Use Shopee's Category List to accurately determine the appropriate category for each product. Choosing the right category helps optimize product display and reach the right target customers.
Provide complete product description
A detailed and complete product description plays a key role in convincing customers to make a purchase decision. The product description should include detailed information such as material, weight, size, and technical specifications (if any). In addition, clearly explain the outstanding features and benefits the product brings to users. Don't forget to provide clear information about warranty terms and warranty period to build customer trust.
Fill in all product attribute fields
Product attributes provide more detailed information about the product and help increase product visibility when customers search. Accurately and fully filling in product attributes helps customers better understand your product, thereby increasing the likelihood of purchase. Make sure that the attributes match the actual characteristics of the product.
Set up accurate product variations (if any)
The product classification feature allows sellers to offer different variations of the same product on a single product page. For example, if you sell t-shirts, you can set up classifications by size (S, M, L) or color (red, blue, white). This helps customers easily choose the product that suits their needs without having to search through multiple pages, thereby improving the shopping experience and increasing sales.
In addition to the stated criteria, sellers need to thoroughly understand the Community Standards, Shopee Mall's Terms of Service, and fee/service package policies. Understanding these regulations helps the registration and business process on Shopee Mall to be smooth and sustainable.
How to register for Shopee Mall
To become a Seller on Shopee Mall, you need to follow a multi-step process. First, prepare all the necessary documents. This is extremely important as it directly affects the approval speed by Shopee. The list of these documents will be provided in detail on the Shopee website or app; you need to carefully refer to prepare them fully and accurately.
After preparing your documents, if you do not have a Shopee account, you need to create a new one. This process is quite simple: just visit the Shopee website or app, select “Register”, enter your phone number and password, then confirm the OTP code sent to your phone. Once you have a Shopee account, the next step is to register as a Seller. Log in to your account, go to the “Seller Center” and select “Register”, then fill in the required information such as shop name, phone number, address, and other details.
Once you are a Seller on Shopee, you can register for Shopee Mall by filling in the registration form dedicated to Shopee Mall. Make sure all the information you provide in this form matches the information in the documents you have prepared. Finally, after completing the Shopee Mall registration, you just need to wait for Shopee's approval process. The approval time usually takes about 7 working days. If your documents meet all the requirements of Shopee Mall, you will receive an official notification via email and SMS.
Commitment
In summary, Shopee Mall is an excellent choice for brands and retailers who want to establish credibility, reach a large customer base, and enjoy many privileges on the Shopee e-commerce platform. However, the process of registering and operating a Shopee Mall store requires thorough preparation of documents, strict compliance with regulations, and effective business strategies. If you are looking for an optimal solution to build and develop a professional Shopee store, as well as receive comprehensive support during the Shopee Mall registration process, please contact DPS.MEDIA. We provide E-commerce service specializing in consulting, designing, managing, and optimizing Shopee stores, helping you quickly achieve your business goals and maximize revenue on this platform.
