In the context of online business in 2024-2025, the story of “price storms” regarding platform fees is becoming an obsession for many sellers in Vietnam. As profit margins get thinner, is relying entirely on giants like Shopee or TikTok Shop still a safe move?

1. Current Situation: “Breaking one's back” to carry fees

Never before has the game on e-commerce (TMĐT) platforms been as fierce as it is today. It's not just a race in price, marketing, but also the escalating cost burden.

According to records, TikTok Shop has increased transaction fees from 4.0% to 5.0%. It doesn't stop there; it's expected that from April 2025, platform commission fees will continue to rise, especially for Shop Malls which could face fees of nearly 8%. If shipping fees (soon to be merged into commissions) are added, a sold order could “evaporate” by 10% – 12% revenue just for fixed fees.

Shopee also shows no mercy by continuously adjusting payment fees, fixed fees, and soon infrastructure fees.

The image above shows a clear difference: One side is a pile of various platform fees (Payment fees, fixed fees, service fees, freeship fees...), while the other is the much more stable and controllable Website operating costs.

2. Why Owning a Website (Brand Website) is a Sustainable Escape?

To put it simply: Selling on platforms is like going to rent a stall in the outdoor market. Lots of customers, but you have to pay all kinds of taxes and fees, and the market owner can raise rent anytime. While the Website is your own home of yours.

No fees on every order

This is the biggest advantage. With your own website, you don't have to share 5%, 8% or 12% of revenue with anyone. Gross profit will be preserved to the maximum.

Fully own customer data (Customer Data)

On the platform, customers belong to the platform. You can hardly reach them again (Re-marketing) without paying for platform advertising. With a Website, you hold the email, phone number, purchase history... to care for and resell at zero cost.

Build a strong brand

A professionally designed website with an attractive interface will elevate brand credibility. Customers will remember You rather than just remembering they “bought on Shopee”.

3. Comprehensive Web features like a platform – Solution from DPS Media

Many sellers worry: “Building a web is very hard”, “Web is not as good as the Shopee app”. That is old thinking!

Nowadays, website design solutions at dps.media have reached extremely high perfection, no less than a mini e-commerce platform:

• Mobile-First Interface: Smooth on phones like an App.
• Quick Purchase Features: Smart cart, diverse payments (QR Code, cards, COD).
• Inventory & Shipping Management: Automatically calculate shipping fees, connect with shipping units (GHTK, GHN...).
• Integrated Marketing: Flash Sale, Discount codes, Promo combos...

When you successfully migrate customers from the platform to the Website, your profit chart will no longer be “eroded” by various fees. That is the path to sustainable growth and financial autonomy.

Conclusion

Don't put all your eggs in one basket. Still maintain your storefront on the platform to reach new customers, but start bringing customers home today. Investing in a professional website is the best profitable investment for your business's future.

Contact DPS Media now for comprehensive e-commerce Website solutions!