DPS.MEDIA Report
Report Cua Huỳnh Mai
Facebook Ads & Google Ads
⚠ Urgent Warning
End of day 12/3/2026 ads will expire — Need to top up now to maintain Facebook Ads continuity!
📅 February / 2026
01/02 – 28/02 · 28 daysTotal Results
1,113
Total Cost
13.99M VND
Avg. Messages / Day
~40
Impressions
150,903
DOZOX — Cua Tươi Huỳnh Mai · 3/12
▼, you will see the stickers separated and with transparent backgrounds.
489
Cost / Result
11,437 VND
Budget / Day
200,000 VND
Avg. Messages / Day
~18
🎯 Office Staff Audience
| Ad Post | Res | Cost/Res | Total Spend | Impressions | Reach | Status |
|---|---|---|---|---|---|---|
| Crab Fried Rice | 14 | 23,993 VND | 335,895 VND | 1,876 | 1,442 | ● Running |
| Lunar New Year GD | 62 | 10,268 VND | 636,641 VND | 7,518 | 5,521 | ● Running |
| Super Large Crab Spring Rolls | 2 | 22,436 VND | 44,871 VND | 198 | 165 | ● Running |
👨👩👧👦 Family Audience
| Ad Post | Res | Cost/Res | Total Spend | Impressions | Reach | Status |
|---|---|---|---|---|---|---|
| Crab Fried Rice | 64 | 15,899 VND | 1,017,545 VND | 8,821 | 5,527 | ● Running |
| Lunar New Year GD | 342 | 9,250 VND | 3,163,631 VND | 40,105 | 23,913 | ● Running |
YEFCY — Cua Tươi Huỳnh Mai · 23/10/25
▼, you will see the stickers separated and with transparent backgrounds.
624
Cost / Result
13,450 VND
Budget / Day
300,000 VND
Avg. Messages / Day
~23
| Ad Post | Res | Cost/Res | Total Spend | Impressions | Reach | Status |
|---|---|---|---|---|---|---|
| Crab Spring Rolls | 25 | 50,757 VND | 1,268,915 VND | 9,403 | 4,438 | ● Running |
| Crab Fried Rice | 129 | 20,398 VND | 2,631,370 VND | 21,696 | 9,850 | ● Running |
| ⭐ Lunar New Year GD | 470 | 9,558 VND | 4,492,295 VND | 59,024 | 30,966 | ⭐ Best ~11k/message |
💡 February Recommendations
- Ad post Lunar New Year very effective during Tet, average ~11k/message (Family: 9,558 VND · Office: 10,268 VND)
📅 March / 2026
01/03 – 10/03 · 10 daysTotal Results
184
Total Cost
5.11M VND
Avg. Messages / Day
~18
Impressions
31,331
DOZOX — Cua Tươi Huỳnh Mai · 3/12
▼, you will see the stickers separated and with transparent backgrounds.
78
Cost / Result
26,174 VND
Budget / Day
200,000 VND
Avg. Messages / Day
~8
🎯 Office Staff Audience
| Ad Post | Res | Cost/Res | Total Spend | Impressions | Reach | Status |
|---|---|---|---|---|---|---|
| Crab Fried Rice | 12 | 34,233 VND | 410,798 VND | 2,557 | 1,833 | ● Running |
| Lunar New Year GD | — | — | — | — | — | ● Turned off after Tet |
| Super Large Crab Spring Rolls | — | — | — | — | — | ● Turned off |
👨👩👧👦 Family Audience
| Ad Post | Res | Cost/Res | Total Spend | Impressions | Reach | Status |
|---|---|---|---|---|---|---|
| Crab Fried Rice | 66 | 24,709 VND | 1,630,763 VND | 11,358 | 5,985 | ● Running |
| Lunar New Year GD | — | — | — | — | — | ● Turned off after Tet |
YEFCY — Cua Tươi Huỳnh Mai · 23/10/25
▼, you will see the stickers separated and with transparent backgrounds.
106
Cost / Result
28,927 VND
Budget / Day
300,000 VND
Avg. Messages / Day
~11
| Ad Post | Res | Cost/Res | Total Spend | Impressions | Reach | Status |
|---|---|---|---|---|---|---|
| Crab Spring Rolls | 35 | 37,333 VND | 1,306,663 VND | 6,677 | 2,736 | ● Running |
| Crab Fried Rice | 71 | 24,783 VND | 1,759,565 VND | 10,739 | 5,631 | ● Running |
| Lunar New Year GD | — | — | — | — | — | ● Turned off after Tet |
⚡ March Facebook Ads Recommendations
- Current ads are dependent on Crab Fried Rice and Crab Spring Rolls — Need to add new posts and videos to increase conversion and avoid relying on 1–2 posts for too long
📅 February / 2026
01/02 – 28/02 · 28 daysTotal Impressions
103,714
Views / Clicks
1,950
Average CPV
49 VND
Total Cost
2.47M VND
🎬 YouTube Video — Cua Tươi Huỳnh Mai
▼Budget/Day
75,000 VND
Total Impressions
93,220
Total Views
34,376
Cost
1,575,801 VND
| Video | Impressions | Views | CPV | Cost |
|---|---|---|---|---|
| V1 – Combo for 6 People – 398k | 3,385 | 1,327 | 57 đ | 75,290 đ |
| V4 – Quality Confirmed (100% Natural Crab) | 39,511 | 15,477 | 39 đ | 608,009 đ |
| V6 – Ms. Mai's Crab Package – Exclusive Sauce | 18,490 | 8,010 | 34 đ | 271,863 đ |
| Whole Crab Sticky Rice (New Dish – Takeaway) | 9,400 | 2,708 | 68 đ | 184,981 đ |
| The Truth About Natural Crabs | 3,452 | 844 | 76 đ | 64,095 đ |
| Giant Crab Spring Rolls & Restaurant Amenities | 10,723 | 2,958 | 68 đ | 200,809 đ |
| V2 – Crab Fried Rice – Earthen Plot | 4,747 | 1,810 | 60 đ | 109,361 đ |
| V3 – Stir-fried Crab Vermicelli – Free Dish | 3,512 | 1,242 | 49 VND | 61,393 đ |
⚡ Pmax — IRMZX
▼Budget/Day
30,000 đ
Impressions
10,494
Clicks
1,599
Cost
894,941 đ
CPC: 560 đ/click
📅 March / 2026
01/03 – 04/03 · ~4 days⚠️Google Ads has stopped since March 4, 2026
Total Impressions
23,358
Views / Clicks
7,938
Average CPV
67 đ
Total Cost
529,253 đ
🎬 YouTube Video — Cua Tươi Huỳnh Mai
▼Budget/Day
75,000 VND
Total Impressions
21,365
Total Views
7,651
Cost
374,737 đ
| Video | Impressions | Views | CPV | Cost |
|---|---|---|---|---|
| Whole Crab Sticky Rice (New Dish – Takeaway) | 7,279 | 1,907 | 69 đ | 132,208 đ |
| The Truth About Natural Crabs | 2,434 | 568 | 74 đ | 41,992 đ |
| Giant Crab Spring Rolls & Restaurant Amenities | 11,455 | 2,797 | 71 đ | 198,991 đ |
| Claypot Stir-fried Crab Vermicelli (Best Seller) – 5/3 | 197 | 36 | 43 đ | 1,546 đ |
⚡ Pmax — IRMZX
▼Budget/Day
30,000 đ
Impressions
1,993
Clicks
287
Cost
154,516 đ
CPC: 538 đ/click
📊 Avg/Day Comparison: Feb vs Mar
| Index | February (Avg/day) | March (Avg/day) | Comments |
|---|---|---|---|
| Total Cost | ~88,241 đ | ~132,313 đ | ⬆ Increased ~50% |
| Impressions | ~3,704 | ~5,840 | ⬆ Increased ~58% |
| Views / Interactions | ~1,228 | ~1,985 | ⬆ Increased ~62% |
| YouTube CPV | 46 đ | 49 VND | ⬆ Slight increase ~7% |
| Pmax CPC | 560 đ | 538 đ | ⬇ Slight decrease ~4% |
Despite running for fewer days, March showed better impression and interaction performance per day. Daily costs increased but reach also increased proportionally.
📈 Overview & Recommendations
🔴 Urgent Recommendations – March
- Current ads are dependent on Crab Fried Rice and Crab Spring Rolls — Need to add new posts and videos to increase conversion
- End of day 12/3/2026 will expire — Top up now to maintain Facebook Ads!
💡 Facebook Ads Recommendations – April
- Special Priority: Increase quantity of quality videos on the Fanpage to run new posts and find the most effective one
- Expand & increase budget: To increase the volume of customer messages → need to increase budget and expand reach. March Avg: ~18 messages/day
- Trend: March has fewer messages & higher costs compared to Tet holiday — but remains a good industry metric, better than the pre-Tet period
🔍 Google Ads Recommendations – Next Month
- Pmax: Maintain continuously to proactively reach new customers daily across Google products
- YouTube Video: Help the YouTube channel develop in parallel. If calls, direction inquiries, or Zalo messages increase → should run both types consistently
🏆 Highlight — Most Effective Post in February
, you will see the stickers separated and with transparent backgrounds.
470
Cost / Result
9,558 VND
Avg / Message
~11K đ
Reach
30,966
Post Lunar New Year GD — Campaign YEFCY achieved an average cost of ~11k/message (Family: 9,558 đ · Office: 10,268 đ). The best figure in February!
