After the global Covid-19 pandemic, our country's tourism and hospitality industry is making significant strides in attracting both domestic and international tourists. Seizing this opportunity, businesses operating in tourism and hospitality need to quickly develop a comprehensive marketing plan to boost sales. With the target audience being tourists, DPS suggestions for you on how to create a marketing plan for tourism products, hotels, and related products such as clothing, shampoo, beverages, etc.
Marketing planning for tourism products
This article will provide a marketing plan for tourism products based on the 4P Marketing Mix including Product (Product), Price (Price), Location (Place), Promotion and Trade Promotion (Promotion)
Tourism products of the business
The products provided by travel companies are very diverse, such as domestic and international tours. Each company will have its own product development policies, including factors such as means of transportation, sightseeing locations, support procedures, number of customers, etc.
Attention should be paid to the meaning and benefits that the product brings to customers: exploring nature, leisure travel, or learning about culture, etc. From there, you can better advise and guide customers.
Price of tourism products
What is the attractive price that customers are willing to pay for your product? Setting prices in the highly competitive tourism market is very difficult. Attention should be paid to business costs, balancing quality and price, and especially the prices of competitors.
Depending on your target customer segment and the service experiences you provide, pricing when planning a tourism marketing product will differ. Another factor to consider in tourism pricing is the high and low seasons. Right after the covid pandemic, tourism needed to be stimulated, so prices at that time were extremely low. Or during holidays, Tet, and summer vacations, when demand increases sharply, prices are pushed up. A fixed pricing strategy should not be applied, but rather changed flexibly to suit the situation.
Location and distribution
- Nowadays, in addition to the traditional channel of travel agencies, technology acts as a revolution expanding the market for product distribution. Especially through online channels, bringing tourism products to a wider customer market.
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Easily research and book tours on online websites - Just search for a tourist destination on Google and you will find a series of websites for booking tours online, which is convenient and fast. Take advantage of this as a distribution channel because it brings great efficiency while optimizing operating costs.
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Promotion, media, and advertising
This is an important factor in the 4P model for Marketing Planning, helping customers know about your tourism products. Besides running ads on social platforms, content marketing can further explore the destinations your tours target. When customers feel interested and want to travel there, you will be the first choice they see in the article.
- Building a Marketing strategy through media will help you quickly reach and tap into customer needs, with extremely high effectiveness.
Plan for other related product groups
The tourism sector is also a fertile ground to exploit for many product groups such as hotels, clothing, shampoo, beverages, etc. If your business is also targeting tourists as your target audience, refer to some of the useful solutions below.
Marketing planning for hotels
Hotels are considered a “complementary product” to tourism. This means that when customers have a need to travel, there will also be a need to book hotel rooms for rest. These two product groups help increase sales easily.
Similar to tourism products, you can create a 4P marketing MIX plan for your hotel. Some effective solutions are partnering with travel agencies to promote the hotel's image. In addition to focusing on pricing policies for peak/off-peak seasons and service quality, you can also increase advertising on social platforms.
Combining flight tickets and hotels into a combo is an extremely useful solution. This sales method is very popular and favored due to the convenience and all-in-one experience it offers customers.
Shampoo products for tourist customers
Shampoo is an indispensable product in the bathroom and personal hygiene kit for travelers. When planning marketing for shampoo products, you should pay attention to the following points:
Product quality: prioritize emphasizing natural origins, ensuring safety and non-irritation to the skin. You can choose products with a light, gentle fragrance so that customers feel comfortable and relaxed. After the trip, this may become the customer's favorite choice.
Design and image: the characteristic of this customer group is short-term stays, so single-use packaging will be convenient. Refill the products fully on the shelf after each day.
Marketing solutions for clothing products
Because the clothing and fashion market is very broad, tourists are only a small niche within it. When planning marketing for clothing products with the 4Ps, focus on Price to make it more competitive.
Product: tourists will need T-shirts (for the whole group) to participate in teambuilding or clothes made from special fabrics and printed with local tourism images as souvenirs.
For promotion, you should connect with tour groups to more easily reach customers.
Beverage products in local tourism
Beverage products usually already have a specific marketing plan for their brand and do not segment further for tourist customers.
The important thing is to ensure your product appears around customers during their travels. This could be stalls at airports, vending machines, etc. Customers will see their favorite beverage wherever they need it. Therefore, marketing plans for beverages should focus more on distribution (Place).
Thus, each type of product will have its own solutions to approach and boost sales for the target customer group of tourists. Marketing planning for the product should be based on the internal and external environment of the business, product characteristics, and customer needs. Find more useful marketing knowledge at the website of DPS – a provider of professional marketing solutions for your business.
