After the global Covid-19 pandemic, our country's tourism and hospitality industry is making significant strides in attracting both domestic and international tourists. Seizing this opportunity, businesses operating in tourism and hospitality need to quickly develop a comprehensive marketing plan to boost sales. With the target audience being tourists, DPS gợi ý cho bạn cách lập kế hoạch marketing cho sản phẩm du lịch, khách sạn và nhóm các sản phẩm liên quan như quần áo, dầu gội đầu, nước giải khát,…

Marketing planning for tourism products

This article will provide a marketing plan for tourism products based on the 4P Marketing Mix including Product (Product), Price (Price), Location (Place), Promotion and Trade Promotion (Promotion)

Tourism products of the business

Sản phẩm mà các công ty du lịch cung cấp rất đa dạng như các tour tham quan trong và ngoài nước. Tùy vào mỗi công ty sẽ có chính sách xây dựng sản phẩm khác nhau, bao gồm các yếu tố như phương tiện di chuyển, địa điểm tham quan, hỗ trợ thủ tục, số lượng khách hàng,…

Cần chú ý tới ý nghĩa và lợi ích mà sản phẩm mang lại cho khách hàng: khám phá thiên nhiên, du lịch nghỉ dưỡng hay tìm hiểu văn hóa,… Từ đó có thể tư vấn và định hướng cho khách hàng tốt hơn.

Price of tourism products

What is the attractive price that customers are willing to pay for your product? Setting prices in the highly competitive tourism market is very difficult. Attention should be paid to business costs, balancing quality and price, and especially the prices of competitors.

Depending on your target customer segment and the service experiences you provide, pricing when planning a tourism marketing product will differ. Another factor to consider in tourism pricing is the high and low seasons. Right after the covid pandemic, tourism needed to be stimulated, so prices at that time were extremely low. Or during holidays, Tet, and summer vacations, when demand increases sharply, prices are pushed up. A fixed pricing strategy should not be applied, but rather changed flexibly to suit the situation.

Location and distribution

• Nowadays, in addition to the traditional channel of travel agencies, technology acts as a revolution expanding the market for product distribution. Especially through online channels, bringing tourism products to a wider customer market.

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• Just search for a tourist destination on Google and you will find a series of websites for booking tours online, which is convenient and fast. Take advantage of this as a distribution channel because it brings great efficiency while optimizing operating costs.

• Promotion, media, and advertising

  This is an important factor in the 4P model for Marketing Planning, helping customers know about your tourism products. Besides running ads on social platforms, content marketing can further explore the destinations your tours target. When customers feel interested and want to travel there, you will be the first choice they see in the article.

• Building a Marketing strategy through media will help you quickly reach and tap into customer needs, with extremely high effectiveness.

Plan for other related product groups

Lĩnh vực du lịch cũng là mảnh đất màu mỡ để khai thác cho nhiều nhóm sản phẩm là khách sạn, quần áo, dầu gội đầu, nước giải khát,… Nếu doanh nghiệp của bạn cũng đang hướng tới đối tượng mục tiêu là khách hàng du lịch thì tham khảo ngay một số giải pháp hữu ích sau.

Marketing planning for hotels

Khách sạn được coi là “complementary product” cho du lịch. Điều này có nghĩa là khi khách hàng có nhu cầu đi du lịch cũng sẽ xuất hiện thêm nhu cầu đặt phòng khách sạn để nghỉ ngơi. Hai nhóm sản phẩm này giúp gia tăng doanh số một cách dễ dàng.

Similar to tourism products, you can create a 4P marketing MIX plan for your hotel. Some effective solutions are partnering with travel agencies to promote the hotel's image. In addition to focusing on pricing policies for peak/off-peak seasons and service quality, you can also increase advertising on social platforms.

Combining flight tickets and hotels into a combo is an extremely useful solution. This sales method is very popular and favored due to the convenience and all-in-one experience it offers customers.

Shampoo products for tourist customers

Shampoo is an indispensable product in the bathroom and personal hygiene kit for travelers. When planning marketing for shampoo products, you should pay attention to the following points:

Product quality: prioritize emphasizing natural origins, ensuring safety and non-irritation to the skin. You can choose products with a light, gentle fragrance so that customers feel comfortable and relaxed. After the trip, this may become the customer's favorite choice.

Design and image: the characteristic of this customer group is short-term stays, so single-use packaging will be convenient. Refill the products fully on the shelf after each day.

Marketing solutions for clothing products

Because the clothing and fashion market is very broad, tourists are only a small niche within it. When planning marketing for clothing products with the 4Ps, focus on Price to make it more competitive.

Product: tourists will need T-shirts (for the whole group) to participate in teambuilding or clothes made from special fabrics and printed with local tourism images as souvenirs.

For promotion, you should connect with tour groups to more easily reach customers.

Beverage products in local tourism

Beverage products usually already have a specific marketing plan for their brand and do not segment further for tourist customers.

The important thing is to ensure your product appears around customers during their travels. This could be stalls at airports, vending machines, etc. Customers will see their favorite beverage wherever they need it. Therefore, marketing plans for beverages should focus more on distribution (Place).

Thus, each type of product will have its own solutions to approach and boost sales for the target customer group of tourists. Marketing planning for the product should be based on the internal and external environment of the business, product characteristics, and customer needs. Find more useful marketing knowledge at the website of DPS – đơn vị cung cấp giải pháp marketing chuyên nghiệp cho doanh nghiệp của bạn.