How I use ChatGPT to name a brand in 5 minutes

In just 5 minutes, you can completely create an attractive and distinctive brand name with the help of ChatGPT — the AI tool that is changing the way businesses build positioning from the very first steps. At DPS.MEDIA, we used to spend days brainstorming names for SME clients, but after integrating ChatGPT into the process, speed and efficiency increased fivefold.

When faced with a series of name choices, businesses easily fall into a deadlock: names are duplicated, hard to remember, or “clash” with others in the market. With ChatGPT, you can provide important criteria such as industry, core values, target customers… and receive dozens of suitable name suggestions in just a few minutes. From there, you save not only time, but also brand development costs.

More importantly, ChatGPT does not just “suggest randomly” — it thinks strategically if you know how to ask the right questions. In a recent case study, we used ChatGPT to support a newly launched natural cosmetics brand. After just 3 rounds of interaction, the client chose a brand name rich in Vietnamese identity and easy to position in the online market.

According to an internal survey at DPS.MEDIA, over 70% of SMEs feel that naming a brand is a major challenge when starting a business. They don't know where to begin, are unclear about the right naming criteria, and most importantly, worry that the name won't convey the brand's value. And that's when ChatGPT becomes an extremely valuable “creative assistant” if guided correctly.

The core of using ChatGPT effectively does not lie in the technology itself, but in how you “set the task”. A good prompt can generate a multitude of creative suggestions, while a vague prompt will only yield… generic results for fun. We often guide clients to set prompts in the structure: “Suggest 5 brand names for the [industry], targeting [target customer], emphasizing [core value] and inspiring [desired emotional style]”.

With 5 minutes, a clear prompt, and a bit of result adjustment, you can start your brand journey in the right direction without getting lost in the name maze. Not every name suggested by AI is a “gem”, but if you know how to filter and refine, you will soon find a worthy name for long-term development.

Understanding the true role of brand names in the marketing strategy of SMEs

A brand name is not just a name — it is a strategic symbol of differentiation

At DPS.MEDIA, we always emphasize that brand naming does not stop at “coming up with a good name”. For SMEs, the brand name is the first touchpoint in the journey of building trust, directly affecting perception and most of the spending decisions of customers. According to research by Harvard Business Review ⁢ (2020), consumer psychology tends to favor brands with highly visual names — for example: “Panda Bakery” is easier to associate with and remember than “TT Food Solutions”.

A proper brand name not only reflects the industry, but also needs to:

• Create differentiation in a market saturated with similar-sounding names
• Align with positioning strategy ⁤ and brand tone of voice
• Easily expand to many products and services in the future

Case study: How ChatGPT helps Vietnamese SMEs creatively localize brand names in 5 minutes

Recently, DPS.MEDIA supported a startup in the natural cosmetics field – the client initially wanted a simple English name like “Green Skin” or “Natural Touch”. But with strategic thinking, we used ChatGPT as a tool to explore multi-meaning language and subtle localization. After three rounds of prompt adjustments, we chose the name “Mị Nương” – evoking Asian beauty, combined with modern folk colors.

Our perspective: For SMEs, a limited budget should not be a barrier to creativity. Naming with ChatGPT is a way to leverage AI to create strategic value — where humans still lead the thinking, and technology is a tool for quick and effective inspiration.

Prepare an effective naming brief before working with ChatGPT

Clearly define business objectives and brand emotions

Before opening ChatGPT, the first step is always to determine: what do you want to achieve with that name? Is it to convey modernity, demonstrate professional credibility, or create a sense of closeness with mass consumers? DPS.MEDIA often suggests that clients not only provide product or industry information — but should also clarify “brand voice” (brand voice) and “brand archetype” (brand archetype). This mindset is drawn from Jung's archetype model, which has been widely applied by IBM, Coca-Cola, and Adidas in the naming process.

For example, in a project with a laundry detergent brand for Gen Z moms, the client initially only provided information like “organic – clean – Vietnam”. After DPS helped restructure the brief, the element “gentle guardian goddess” was added, helping chatgpt suggest names like LinaMist or GentleMom – full of emotion and with a clear brand image.

Draft a structured brief to help ChatGPT respond closely to your needs

An effective brief doesn't need to be long, but should have a clear structure. Below is a naming brief structure framework commonly recommended by DPS, formatted as a table for easy management when inputting into ChatGPT:

It only takes 5 minutes to prepare such a brief, and ChatGPT will easily respond with name suggestions that closely follow the direction—instead of creating generic, off-tone, or duplicate market proposals.

How to leverage ChatGPT to generate a suitable list of brand names

Creating the right prompt helps shape smart outputs

At DPS.MEDIA, we have found that for ChatGPT to suggest brand names that align with the spirit and strategic goals, most of the effectiveness comes from setting up a prompt that is clear enough – deep enough – and well-directed.. For example, when consulting for a natural cosmetics startup in Vietnam, we used the following prompt:

• Industry: Natural cosmetics for young women, ages 22–30.
• Positioning: Clean, safe, inspired by Southeast Asian nature.
• Desired emotions: Fresh – secure – approachable.
• Other requirements: Vietnamese name or foreign name that is easy to read, under 3 syllables.

With such logical and thoughtful input, ChatGPT came up with extremely spot-on suggestions like “Nalee”, “Láy” or “Deep Roots” – both suitable for the domestic market and able to expand regionally.

Filter output data using specific criteria

From DPS.MEDIA's perspective, not every name generated by ChatGPT immediately meets the requirements. We usually evaluate the suggested options based on the criteria in the model 5C brand naming excerpted from Harvard Business Review's marketing strategy research:

Every time we use ChatGPT, DPS.MEDIA combines it with this classification process to not only create a “name”, but also ensure it is viable in the real market.

Real-life example: ChatGPT + creative team = Synergistic effect

In a naming project for a herbal tea chain targeting Gen Z in Ho Chi Minh City, we used ChatGPT as a brainstorming board. The system suggested a series of words such as: “Thảo”, “Bloomy”, “Yên”, “Heraline”, ”Mầm Trà”. However, it was the perspective from DPS.MEDIA's internal creative team that helped combine two suggestions into the final name: “Yên Bloom”.

The brand name evokes a sense of “leisure – relaxation”, while maintaining a youthful visual aesthetic. The synergy between ChatGPT and humans – especially brand experts – is the key that helps the naming process take… less than 5 minutes yet remains effective and profound.

Evaluate and select brand names based on customer insights and brand positioning

Effectively filter brand names using a customer psychology recognition model

instead of randomly picking a name that sounds “flashy”, at DPS.MEDIA, we combine Carl Jung's brand Archetype model and behavioral psychology data from previous digital campaigns to pinpoint buyer insights. For example, if the brand belongs to “The Caregiver” group, the name should be gentle, creating a sense of safety and support.

ChatGPT helps us filter out dozens of potential names in just a few minutes, but the selection process still requires the strategist’s finesse. Some criteria we use to simulate the name filtering stage:

• Matches brand positioning: Clearly expresses personality and core message.
• Consistent with target customers: Language and meaning layers suitable for gender, generation, and region.
• Scalability and legal protection: Check trademark and domain availability.

Case Study: Choosing a name for an organic cosmetics brand

In a recent project, we supported an organic cosmetics startup targeting Gen Z in Vietnam. After gathering insights showing a trend of favoring things that are “pure – responsible – personal”, ChatGPT suggested a series of names for each motif as follows:

We conducted a quick feedback test from a group of potential customers via Instagram poll and survey minigame. The results show that “Root” is perceived as “unique but evocative”, standing out in memorability compared to other options.

Within the first 5 minutes with ChatGPT, we suggested some deep starting points. But to perfect it, we still needed another 60 minutes of analysis – experimentation – verification, helping turn a name into a true strategic identity.

Refine brand names from ChatGPT suggestions to optimize usability and recognition

From diverse suggestions to highly usable brand names

After receiving a list of about 15 brand name suggestions from ChatGPT based on keywords related to the client's field, DPS.MEDIA began filtering according to 3 criteria: legal availability, easy to read – easy to remember and ability to convey brand identity. we usually quickly run queries on Intellectual Property Office and check the availability of .vn/.com domain names to avoid duplication or copyright infringement.

For example, for a brand in the natural cosmetics field for Gen Z, ChatGPT's suggestions included names like: “Natura Bloom”, ”Leafy”, “Glonique”. After evaluation:

• “Natura Bloom”: beautiful but too close to a major European brand
• “Leafy”: easy to remember but the domain name has already been registered
• “Glonique”: is a compound of “Glow” and “Unique” – creative enough, not yet registered, we chose it for refinement.

Edit phonetics, add semantics to increase recognition

Word analysis brand psychology (brand semiotics) shows that what consumers remember first is not the semantics but the rhythm. Based on the article by David Aaker and research in Harvard Business Review, successful brand names often have a simple syllabic structure, are polysyllabic, and end with an open vowel.

With “Glonique”, we refined in the direction of:

After 3 rounds of focus group tests with 24 target consumers, 92% chose Glonique as the most impressive and memorable version – even though they didn't understand the meaning at first. This matches the theory from How Brands Grow by Byron Sharp: “Emotional differentiation and memorable sounds are key factors in brand memory.”

DPS.MEDIA often combines AI tools like ChatGPT with traditional brand-building thinking to ensure that each name is not only SEO-friendly but also strong enough to become a cultural icon in the business's niche.

Legal notes and checking the registrability of brand names

Brand legalities: Don’t let a ”good name” become a risk

Naming a brand with ChatGPT is really fast — but behind an attractive name lies a whole jungle of legal issues. According to DPS.MEDIA's experience in supporting Vietnamese SMEs, many new businesses choose a satisfactory name, only to later discover that it has already been registered by another brand, even in the same field. This not only leads to legal conflicts but also forces you to recreate your entire brand identity. Clearly, a name is not just a creative story, but also an intellectual property issue.

To avoid this risk, you should:

• Search for the name on The portal of the Vietnam Intellectual Property Office (VIPRI.gov.vn)
• Check business registration on dangkykinhdoanh.gov.vn
• Cross-check with international commercial systems if you plan to expand

Quick comparison: ”ChatGPT suggested” names vs registered names

Quick case study: Startup “Mầm” and the lesson from a duplicate name

A startup in the clean food sector once came to DPS.MEDIA with the name “Mầm”. A very meaningful name – evoking associations with natural growth. However, when DPS checked the trademark library, this name had already been registered by a business household in Ho Chi Minh City in the same field. Although not sued, the company was forced to change its name and redo its entire brand identity — costing over 45 million VND just for skipping the initial search.

That's why DPS.MEDIA always recommends clients add a legal verification step for any brand name, even if it's just a spontaneous suggestion from AI like chatgpt.

Apply ChatGPT as a tool in the creative process, not as a replacement for strategic thinking

ChatGPT helps accelerate ideation, but does not replace brand positioning capability

At DPS.MEDIA, we consider ChatGPT as a catalyst for the ideation phase – specifically in brand naming. In a recent case for a clean food startup, we used GPT to generate 20+ name options in just 5 minutes – but the strategic part was still led by humans.

From the start, the strategy research team identified the pillars: core values, USP (Unique Selling Proposition) and customer insight according to Simon Sinek's Golden Circle model. We “fed” this input data to GPT to avoid rambling. The result is not the final answer, but a foundation to help the team filter according to predefined criteria – for example:

Brand strategy remains a game of human thinking

Just like using a map when exploring a new city, ChatGPT can take you quickly – but if you don't know where your destination is, you'll just wander around. According to research from Harvard Business School (2023), the most effective marketers today are those who know how to integrate AI to optimize the prototyping and drafting stage, instead of relying entirely on it.

Therefore, even if you have a list of good names in hand,DPS.MEDIA always considers under three strategic lenses:

• Target market: does the name say what they want to hear?
• Legal ownership capability: can it be registered for protection?
• 360° implementation capability: can the name be expanded into marketing campaigns?

After all, ChatGPT is a good hammer – but building a house still needs an architect. And in the world of branding, that architect is the strategist.

What I want to convey

ChatGPT is not only a powerful content creation tool, but also a true “creative assistant” if you know how to ask the right questions and lead the conversation effectively. Through the experience of naming a brand in 5 minutes, we realized that the combination of AI technology and strategic thinking can help save time while still ensuring creativity and clear direction for the brand.

Of course, choosing a name is just the first step. For a brand to truly enter the minds of customers, businesses still need a methodical communication strategy, suitable for the target market, and consistent across all brand touchpoints. And that is where DPS.MEDIA can accompany SMEs—from overall brand strategy, customer positioning, to multi-channel digital marketing implementation.

We encourage you to start experimenting with creative processes using AI like ChatGPT—whether it's naming products, writing advertising content, or planning campaigns. Proactive experience will help you find the most suitable application for your business's unique needs.

If you are interested in topics such as brand building, content optimization with AI, or new digital marketing trends for SMEs in Vietnam, please continue to follow our blog or learn more through in-depth articles.

Have you ever used AI to support your business? Share your experience or ask questions by leaving a comment below – DPS.MEDIA is eager to hear your thoughts and join you in expanding this discussion.