Annual commemorative occasions are times that marketers cannot miss. International Men's Day 19/11 will be very suitable for building a breakthrough sales marketing campaign. The factors that create the success of the campaign include communication activities, content creation, mini games, and even promotional programs on International Men's Day 19/11. Let's find out more below!
Refer to Gillette's International Men's Day 19/11 marketing campaign
Gillette is a brand providing men's products such as razors, blades, shaving gels, creams, and post-shave care lines. For this company, International Men's Day marketing is an opportunity not to be missed.
Marketing campaign “What the best man can be?”
The International Men's Day 19/11 marketing campaign was launched to influence the thoughts and mindsets of each person. Like women, men also endure a lot of pressure from life; they also need to be honored and empathized with. A touching story about a father and son was posted by this brand. The message is that men can still express pain through tears. At that moment, they are still real men.
Gillette confidently made a statement that “Gillette, as a leading men's brand and supporter of men, believes in sparking conversations to uplift and inspire the next generation of men. With #ManEnough, we want men to no longer believe that crying makes them weaker and to have the courage to show your vulnerability.”
The effectiveness brought by the communication campaign
The number of hashtags related to the marketing campaign and brand skyrocketed in the week since launch. Along with that, user reach increased by 34%, including women.
Sales increased significantly, thanks to reasonable investment in a complete International Men's Day 19/11 marketing campaign.
Breakthrough sales solutions thanks to the International Men's Day 19/11 marketing campaign
To achieve such resounding success, the marketing campaign cannot be just a single factor or aspect. Refer to the ideas of DPS to organize a perfect plan for yourself.
Create top-notch content for the marketing campaign on International Men's Day
Content is what your customers see, read, and understand about the idea your business wants to convey. So, for International Men's Day content, what points should you pay attention to?
- Content: build content related to and aimed at honoring and appreciating the contributions of men. Content for the International Men's Day marketing campaign on 19/11 canrevolve around topics such as recognition of achievements, emotional bonding, or good wishes. You can refer to the theme of International Men's Day for ideas. For example, in 2021, the theme was “Better relations between women and men”.”
- Format: not just simple articles. Be creative by integrating content into photos sharing beautiful moments of men, meaningful video content, or mini games for International Men's Day 19/11.
- MediaThere are many ways to deliver your message to customers. With online media, post on your social networks with hashtags to spread and reach more users. In addition, try printing cards or banners for customers to come and directly feel the affection you have for them on such an important occasion.
“Super huge” promotional program”
Promotional programs are a powerful push sale weapon at the final step of the sales process. Through small gifts, customers can feel the care you give to honor them. At that time, a discount or a thank you will make customers more willing to “spend money”.
>>> Reference Father's Day marketing campaign add ideas for International Men's Day 19/11!!
Exciting minigame on International Men's Day 19/11 attracts attention to the marketing campaign
In addition to International Men's Day 19/11 promotions, mini games are also a great idea. Small minigames will both spread the message you want to convey and excite customers. There are many types of mini games you can create for this occasion that you can refer to.
DPS suggests some games for you as follows:
- Mini game to share moments honoring the man beside you, score points by the number of interaction reactions
- Solve a crossword puzzle with a theme related to International Men's Day 19/11 and comment with your lucky number
- Idea contest for International Men's Day: create impressive quotes and share them with a hashtag.
Conclusion
There is no best marketing strategy, only the most suitable marketing strategy. DPS Confident in our ability to understand customers to provide effective and optimal communication solutions. With experience collaborating with many major partners and extensive expertise in the communications field, DPS will bring customers satisfaction, trust, and true value.
Contact us now for consultation.
