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The importance of centralized ad account management on Business Manager
Essential benefits of centralizing ad accounts
Centralized management of advertising accounts through Meta Business Manager brings advantages in terms of control, security, and optimizing budget efficiency. DPS.MEDIA has witnessed many SMEs in Vietnam facing risks when splitting advertising accounts for each individual or branch – leading to difficulties in controlling spending, loss of access rights, and even account suspension for unclear reasons. Consolidating accounts into a centralized platform helps businesses better control access rights and ensures compliance with Meta's new policies (according to the “Facebook Business Management Trends 2023” report by Socialbakers).
Reasons to manage centrally:
- Control budgets and flexible permission delegation;
- Reduce the risk of security errors and unauthorized access;
- Collect, compare, and analyze marketing data effectively Request error occurred:
Step-by-step guide to adding an ad account to Business Manager
First-time setup with the latest Facebook interface
Entering the Business Manager environment, many SMEs in Vietnam are still quite confused when adding new advertising accounts. According to research (Facebook Business 2023), Setting up the correct account from the beginning helps reduce up to 30% of spending mistakes, enhances marketing cost control, and secures data. DPS.MEDIA recommends following each step in order to minimize errors, especially since “digital transformation” remains a major challenge for most SMEs.
- Log in to Business Manager at business.facebook.com
- Select the tab Business settings in the bottom left corner
- A new window will appear, select Ad accounts > Add
- Choose between “Add an existing account”, “Request access”
(Latest 2024 Facebook interface)
First-time setup with the latest Facebook interface, suitable for small and medium-sized enterprises (SMEs) in Vietnam.
According to Facebook Business 2023 statistics, setting up a standard account helps businesses reduce confusion, optimize marketing costs, and increase security.
Step 1: Log in to Business Manager
- Access: business.facebook.com
- Use your personal Facebook account (with Business admin permissions) to log in.
Step 2: Access Business Settings
- In the left menu (navigation column), scroll down to the bottom and select “Business Settings”.
Step 3: Add Ad Account
- In the new interface, select “Account” > “Ad Account” on the left side.
- Click “Add” (Add) in blue in the middle/top.
Step 4: Select Addition Type
You will be asked which action you want to perform:
- Add an existing ad account
Use when the ad account was previously created by another individual/business but you want to manage it in this Business Manager. (Only one Business Manager can permanently own an ad account.)
- Request access to the ad account
Use when the ad account belongs to another organization/individual, and you only need access rights (such as: Advertiser, Admin, etc.).
- Create a new ad account
Suitable if you want to create a completely new ad account for your business.
Step 5: Enter Ad Account ID or Create New
- If add/ Request access rights, enter Ad account ID (in the form of 15 digits, taken from the old Ads Manager).
- If Create new, enter the ad account name, time zone, currency type, and select the business that owns this account.
Step 6: Select Permissions and Confirm
- Assign permissions to team members (admin, advertiser, analyst).
- Review the information, click “Confirm”.
Step 7: Wait for Approval
- If it is access request: The ad account owner will receive a notification to approve the permission.
- If it is create new/add directly, the account will appear in your list.
Some important notes:
- Each account can access a certain number of Business Managers: According to Facebook, a personal account can create up to 2 BMs, and each BM can hold a maximum number of ad accounts (Learn More).
- Only Business Manager can manage multiple ad accounts simultaneously, control roles, and reduce security risks.
- Should clearly define hierarchical permissions: Each staff member should be assigned the correct role (Admin, Editor, Viewer, etc.) to avoid the risk of account ownership transfer exposure.
References:
- Facebook Business Help Center: Add an ad account to Business Manager
- Manage ad accounts in Facebook Business Manager
If you need illustrative images for the steps, let me know so I can add step-by-step instructions with actual screenshots from the 2024 Facebook interface!
Notes to help avoid mistakes when assigning ad account permissions
Pay attention to correctly identifying each member's role & responsibility
DPS.MEDIA recommends: Before assigning permissions to a new ad account in Business Manager, businesses should clearly define each role such as Admin, Advertiser, Analyst. According to research by Harvard Business Review (2023), Improper delegation of authority not only causes conflicts in coordination but also seriously affects data security..
- Avoid granting Admin rights indiscriminately to agency members or external parties.
- Establish a periodic permission review process to detect and remove inactive accounts.
- Compare assigned roles with actual access levels through internal audit documentation.
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Ensure safety and effectively control advertising accounts within the enterprise
Enhance security: restrict access to the correct roles
Based on research by Harvard Business Review, most security breaches in digital advertising stem from uncontrolled access rights. In small and medium-sized enterprises (SMEs), accurately assigning permissions to each advertising account is a key factor in risk prevention, especially when managing multiple platforms or collaborating with external agencies. DPS.MEDIA always recommends implementing a clear permission model, assigning each access level by role to eliminate the risk of unauthorized changes or data leaks.
Grant permission Main authority Application example Admin Full control & management Marketing Director Advertiser Create, edit, analyze campaigns Digital marketing staff Analyst View data, export reports External experts / Analytical partners Effectively control accounts thanks to the alert system
Not just stopping at “adding new accounts”, DPS.MEDIA implements an automatic alert system directly linked to the advertising dashboard in Business Manager. According to Digital Marketing Casebook 2023, abnormal alerts (unusual cash flow, unauthorized access, etc.) help SMEs proactively detect discrepancies or signs of account takeover – a vulnerability common in many retail sectors.
- Enable two-factor authentication security settings for all admins and official users
- Enable cost alerts and unauthorized access warnings
- Store periodic data export report templates for discrepancy comparison
DPS.MEDIA practice: Case study of Nha Xinh furniture store
When deploying Business Manager for Nhà Xinh, the initial setup of management layers and permissions helped reduce unauthorized access by 70%. Additionally, applying budget overrun alerts within the first week saved nearly 10 million VND in “wasted” costs due to faulty automated campaigns, contributing to improved advertising spend efficiency.
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Protect your business ad account with permission management and automatic alerts from DPS.MEDIA, [learn more](https://pollinations.ai/redirect/1281667).
Optimize workflow by integrating multiple advertising accounts
Simplify operations, accelerate multi-account advertising management
when using Business Manager, the ability to integrate multiple ad accounts is likened to owning the “central control panel” of a digital marketing campaign. In fact, according to research by Harvard Business Review, SMEs can optimize their workflow by up to 40% when coordinating multiple advertising accounts from various departments or partners. From the perspective of DPS.MEDIA, centralized control not only enables flexible permission assignment, but also protects digital assets safely, while ensuring that no budget is scattered or overlooked.
- Easily manage budgets: Transfer budgets between campaigns without being limited by individual accounts.
- Seamless team collaboration: Assign permissions by position/function, monitor the effectiveness of each collaborator or partner within the same system.
- Save time: No more repeating setup steps, logging into multiple accounts, or handling scattered information.
Practical experience: Case study from DPS.MEDIA's customer
Business Number of integrated accounts Performance growth Creative Interior 5 Online sales +381% Mobistyle Fashion 3 Reduce advertising costs by 201% FUTURE Skills Training 4 Double the number of potential customers From direct consulting experience, DPS.MEDIA has found that: businesses are switching to integrating multiple accounts not only does it minimize the risk of account suspension or budget waste, but it also truly optimizes the auditing and measurement process—a step that many SME marketers have often overlooked. This is the key point that helps the marketing process become less scattered and more streamlined, flexible, and highly efficient.
What I want to convey
Adding new ad accounts to Business Manager not only helps businesses manage ads more effectively but also creates a solid foundation for expanding digital marketing campaigns in the future. Once you understand the process and perform the steps correctly, the work becomes easier and more professional than ever.
From here, SMEs can organize budgets, monitor ad performance, and assign permissions appropriately to each department or partner. Such small steps play an extremely important role in building a systematic marketing system, especially as digitalization accelerates in Vietnam.
At DPS.MEDIA, we always encourage businesses to continuously learn and proactively apply technology to their operations. If you have finished adding your ad account, try learning more about how to analyze data from Ads Manager, or how to integrate Pixel to optimize performance.
We are ready to accompany you on your journey to digitize your marketing strategy. Don't hesitate to share your thoughts, experiences, or questions in the comments section below – your story could spark a valuable discussion for the community!
phanthimyhuyen@dps.media
DPS.MEDIA JSC specializes in providing comprehensive Digital Marketing solutions for SMEs, with practical experience since 2017 and has served over 5,400 customers.
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