Executive Summary Entering 2026, Vietnam's F&B chain market (Cafe & Tea) is valued at 2 billion USD, but the rules of the game have completely changed. No longer a battle over “beautiful views” or “strong Wifi”, the current battlefield is compact in customers' smartphones: […]
View detailsExecutive Summary Never before have Vietnamese consumers been so “knowledgeable” (educated) about cosmetics as in 2026. The term “Skintellectual” (Skin-savvy consumer) has become the new standard. They no longer believe in “instant whitening” ads. They scrutinize ingredient lists […]
View detailsExecutive Summary (Executive Summary) In the context of the experience economy rising to prominence, Ho Chi Minh City's F&B industry in 2026 witnesses a spectacular shift from industrial chain models to culinary spaces that are highly local and personalized. Pasta Fresca Saigon, with […]
View detailsTóm Tắt Điều Hành (Executive Summary)Ngành công nghiệp ô tô Việt Nam đang đứng trước ngưỡng cửa lịch sử với dự báo doanh số đạt mốc kỷ lục 500.000 xe vào năm 2025, được thúc đẩy bởi sự phục hồi kinh tế (GDP tăng trưởng 6-7%) và các chính sách ưu đãi của Chính phủ […]
View detailsExecutive Summary (Executive Summary) Vietnam's convenience store market (Convenience Store – CVS) is entering the second explosive growth phase, shaped by profound changes in Gen Z consumer behavior and aggressive expansion strategies regarding […]
View detailsExecutive Summary (Executive Summary) This report provides an in-depth analysis of the retail and distribution market in Vietnam during 2024–2026, with a vision to 2030. Based on the latest macroeconomic data from the General Statistics Office (GSO), the State […]
View detailsHo Chi Minh City Retail & Distribution Overview 2024 – 2025 Ho Chi Minh City's retail and wholesale distribution market is witnessing strong transformations in 2024 – 2025, serving as the economic locomotive of the country. With levels […]
View detailsThị Trường Digital Marketing TPHCM: Nhịp Đập Sôi Động Của Kinh Tế SốThành phố Hồ Chí Minh (TPHCM), đầu tàu kinh tế của cả nước, đang chứng kiến sự bùng nổ mạnh mẽ của thị trường Digital Marketing. Không chỉ là nơi tập trung của các doanh nghiệp lớn, TPHCM còn là “cái nôi” của […]
View detailsHo Chi Minh City, with its position as the economic locomotive of the whole country, plays a central role in Vietnam's and Southeast Asia's logistics network. The explosion of e-commerce along with the increasingly high import-export demand after the […]
View detailsVietnam Logistics Market: Economic Bright Spot 2024-2025 Vietnam's logistics industry is undergoing a strong transformation phase, affirming its position as one of the spearhead economic sectors with impressive growth rate. With the advantage of strategic geographical location in the […]
View detailsIn the digital era, sharing information through images has become an indispensable part of daily work, especially for the programming community, designers, and content creators. A screenshot is not just simply […]
View detailsRecently, Microsoft has enhanced security by enabling Security Defaults by default, making traditional SMTP connections (Basic Authentication) from accounting software like MISA, sales software, or WordPress websites difficult. You often encounter connection failure or authentication failure errors […]
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