Have you ever fallen into the situation where your advertising account was locked as soon as you launched a campaign? This is a constant obsession for businesses in “sensitive” industries such as pharmaceuticals, cosmetics, or functional foods.

The main cause usually stems from the issue of License. Platforms like Facebook or Google are increasingly tightening censorship policies to protect users.

According to 2024 statistics, more than 60% of medical industry advertising campaigns are rejected due to a lack of valid legal records. Lacking even a small document can cause marketing efforts to go down the drain.

At DPS.MEDIA, with experience serving more than 5,400 customers, we clearly understand this barrier. Our experts have handled thousands of successful appeal cases thanks to preparing the right and sufficient records.

This article will be the most comprehensive handbook on the permit application process. We will reveal even the “hidden” documents that few people share with you.

Why is a Permit a vital factor when running Ads?

In the world of Digital Marketing, License is not just an administrative procedure. It is a shield protecting your business's digital assets from AI sweeps.

Complying with Vietnamese legal policies

Cross-border advertising platforms are forced to comply with local laws. In Vietnam, the Advertising Law regulates very clearly regarding special product lines.

If you do not provide enough License business and specialized licenses, you are violating the law. This leads to a very high risk of administrative fines.

Functional agencies are increasingly tightening inspections of online advertising activities. Businesses need to proactively equip themselves with full legal records.

Building Trust with platforms

Facebook and Google assign trust scores (Trust Score) to each account. Submitting full License helps your account get Business Verification.

A verified account will have higher priority when reviewing content. Ad approval time is also significantly faster than a regular account.

According to experts at DPS.MEDIA, accounts with full legal records have a 3 times higher successful appeal rate. This is a huge competitive advantage.

Avoiding mass account “death”

Launching a camp (campaign) without License advertising is like walking into a minefield. The platform's AI will scan and disable the account immediately if it detects sensitive keywords.

When you have submitted supporting documents, the AI will put you on the Whitelist. This helps your ads run more stably and sustainably.

Mandatory licenses for the Pharmaceutical & Functional Food industry

The Pharmaceutical and Functional Food industries are the two most strictly controlled fields. To run ads, you need to prepare a set of records License extremely detailed and accurate.

Business Registration Certificate

This is the most basic document that every business must have. However, the content in the license must clearly show the industry code for pharmaceutical or food business.

The scan uploaded to the platform must be the color-printed original or a valid notarized copy. The image must be sharp, not missing corners, and clearly show the red seal.

The name on the business registration must exactly match the name on the Business Manager (BM). Any discrepancy will lead to a rejection of verification.

Certificate of declaration of conformity with food safety regulations

For functional foods, this is the License most important type. This document is issued by the Food Safety Department for each specific product.

You need to provide both the product declaration and the advertisement content confirmation. Lacking one of the two, the ad will not be approved.

Note that this license has an expiration date. Ensure the documents you submit are still valid at the time of submission.

Advertisement Content Confirmation (Advertising License)

Many businesses confuse product declarations with advertising licenses. These are two completely different documents legally.

The advertisement content confirmation is a document that allows you to run the exact registered script content. You are not allowed to advertise falsely compared to the content in this license.

If you change the video script or images, theoretically, you need to apply for a new license. This is a mandatory process to ensure legality.

List of documents to prepare for the Pharmaceutical industry:

• Certificate of eligibility for pharmaceutical business.
• Cosmetic/food product declaration certificate.
• Advertisement content confirmation from the Ministry/Department of Health.
• Documents proving features and functions (if any).
• Distribution contract (if not the manufacturer).

Necessary licenses for the Cosmetics & Beauty Salon industry

The beauty industry is also in the “sensitive” group due to its direct impact on human health. Preparing License for this industry requires no less meticulousness.

Cosmetic product notification receipt

Unlike pharmaceuticals, cosmetics need a Cosmetic Product Notification Receipt issued by the Department of Health or the Drug Administration. This is legal proof of origin.

The notification receipt must have a receipt number from the functional agency. Facebook and Google will look up this number on the national data system.

Be sure that the product name on the packaging, on the website, and on the notification receipt is an exact match. Inconsistency is the leading reason why License is rejected.

Medical examination and treatment operation license (For Beauty Salons)

If you run a Beauty Salon (TMV) with invasive services, you must have a medical examination and treatment operation license. This is a prerequisite requirement.

Advertising services such as rhinoplasty, eyelid surgery, or liposuction without this license will be blocked immediately. Even the Fanpage can be permanently unpublished.

In addition, you need to provide the practicing certificate of the doctor in charge of professional expertise. This helps increase the credibility of your business facility.

Practicing certificates and professional qualifications

Advertising platforms are increasingly concerned about E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Adding doctor qualifications is a big plus.

You should create a separate page on your website to introduce the team of doctors along with images of their degrees. Then use this link to declare in the appeal section.

According to research by DPS.MEDIA, campaigns displaying clear doctor information have a 30% higher conversion rate.

The “hidden” documents that help accounts become “Immortal”

In addition to the basic types of License mentioned above, there are “hidden” documents that few agencies reveal. These are the secret weapons that help your account survive 'sweeping storms'.

Brand Authorization

If you are a distribution agent, an Authorization Letter from the brand is extremely important. It proves you have the right to use those images and that brand to run ads.

Facebook is very strict on Trademark issues. Without this document, competitors can report you for copyright infringement at any time.

The authorization letter should be presented in bilingual (English – Vietnamese) or have a notarized translation. This helps the platform's international support team verify it easily.

KOLs/Influencer contracts with image clauses

When using images of famous people, you need a contract proving the right to use commercial images. This is a type of License regarding personal brand copyright.

Many Pages are locked because AI scans see images of famous people without link verification. Uploading this contract to the manager will help you avoid this risk.

Ensure the contract clearly states the scope of image use is on Social Media platforms. The period of use also needs to be specifically stated.

International certifications (FDA, ISO, GMP)

Although Vietnamese law does not mandate it, international certificates like FDA or ISO carry great weight with Google and Facebook. These are American corporations, so they trust these standards highly.

Adding these certifications to the License records will help raise the Trust Score for the account. It proves your product meets global standards.

DPS.MEDIA advises you to color-scan these certificates and upload them to the “Legal” section in Business Manager. Don't wait until you are locked to submit.

• FDA Certificate (if exporting to the US).
• ISO 9001, ISO 22000 certification for the factory.
• GMP (Good Manufacturing Practice) certification.
• Clinical test results (if any).
• Patents or prestigious awards.

Process for submitting Licenses to Facebook and Google

Having the documents in hand is one thing, submitting them correctly is another. The process of submitting License requires accuracy and patience.

Business verification process on Facebook (Meta)

First, you go to Business Settings > Security Center. Here you will see the Business Verification section.

You need to upload the Business Registration and a second document (utility bill, bank statement) to prove address and phone number.

Important note: The business name on the website, on the documents, and on the BM must be identical to every character. The phone number must also be a registered landline or hotline number.

Google Ads record submission process

With Google, you need to fill out the “G2 Certification Registration” form for healthcare products. Google requires very detailed information about each type of medicine and ingredient.

You will need to provide a link to the website of the government agency that issued the License to you. Google will assign staff to cross-check this information.

Only after being granted G2 certification can you run keywords related to prescription drugs or specific functional foods.

How to handle when a License is rejected

If the record is rejected, don't rush to resubmit immediately. Read the rejection reason carefully in the platform's notification email.

Usually, the error lies in image quality or mismatched information. Retake clearer photos, ensuring all 4 corners and the red seal are visible.

If it still fails, contact the support team via live chat. Explaining professionally in English will help the record be reviewed more carefully.

“Deadly” mistakes when preparing License records

In the consulting process, we encounter many cases where businesses have enough License but still cannot run ads. Below are the most common mistakes.

Using an expired License

This is an elementary error but many people make it. Product declarations or advertising licenses usually have a term of 3-5 years.

Google's AI system has the ability to scan dates on documents. If it detects an expiration date, it will automatically reject it without needing a manual review.

Set up a periodic check process for the expiration date of all types of legal documents. Renew as soon as there are 6 months left to ensure continuity.

Information on the Landing Page does not match the License

Content on the destination page (Landing Page) must be consistent with the submitted records. If the license states the function is “support for treatment”, but the web says “complete treatment”, you will be rejected.

Platforms consider this as Misleading behavior. The penalty for this violation is usually a permanent account lock.

DPS.MEDIA experts advise you to review every word on the web before submitting. Honesty and consistency are the keys to success.

Editing or erasing Licenses (Photoshop)

Absolutely do not use Photoshop to edit any information on License. Platforms have extremely sophisticated image editing detection technology.

Faking records is the most serious violation (Policy violation). It not only causes the account to be locked but also puts your domain on a global Blacklist.

If original documents are blurred or torn, apply for a replacement copy from the functional agency. Never risk faking documents.

Comprehensive solution from DPS.MEDIA

Preparing the License records for sensitive industries is a complex and time-consuming process. It requires deep understanding of both laws and platform policies.

Instead of struggling on your own in a matrix of procedures, you can turn to professional units. DPS.MEDIA provides legal consulting solutions and overall marketing implementation.

We not only help you standardize records but also build safe content strategies. The goal is to help businesses grow sustainably without worrying about account risks.

With a team of personnel rich in practical experience, we commit to bringing the most optimal efficiency. The success of more than 5,400 customers is the clearest testament to our service quality.

Conclusion

The process of applying for a License sensitive industry advertisement is arduous but is a mandatory step for sustainable development. It is the ticket that brings your product to millions of potential customers.

Remember, thorough preparation is never redundant. A full set of records not only helps ads get approved but also protects your brand in the long run.

Don't let inanimate papers hinder your business path. Start reviewing and completing your legal records today.

• Check the expiration date of all types of documents.
• Synchronize information across all platforms.
• Prepare “hidden” documents to increase credibility.
• Continuously update new policies from Facebook and Google.
• Seek support from experts if encountering difficulties.

Are you ready to “unlock” the advertising power for your business? If you need support with the verification process or campaign optimization, contact us immediately for detailed advice.