In the context of online business in 2024-2025, the story of “fee storm” on platforms is becoming a nightmare for many sellers in Vietnam. With profit margins increasingly thin, is complete dependence on “big players” like Shopee or TikTok Shop still a safe move?
1. Current Situation: “Hunched Back” Carrying Fees
Never before has the game on e-commerce (TMĐT) platforms been as fierce as it is today. It's not just a race in price, marketing, but also the escalating cost burden.
According to records, TikTok Shop has increased transaction fees from 4.0% to 5.0%. Not stopping there, it is expected that from April 2025, platform commission fees will continue to rise, especially for Mall Shops which may face fees up to nearly 8%. If combining shipping fees (soon to be merged into commissions), one order sold can “evaporate” from 10% – 12% revenue just for fixed fees.
Shopee also shows no mercy by continuously adjusting payment fees, fixed fees, and soon infrastructure fees.
The image above shows a clear disparity: One side is piled up with various platform fees (Payment fees, fixed fees, service fees, freeship fees…), the other side is stable and much more controllable Website operating costs.
2. Why Owning a Website (Brand Website) is a Sustainable Escape?
To put it simply: Selling on platforms is like going to rent a stall in the outdoor market. Lots of customers, but you have to pay all kinds of taxes and fees, and the market owner can raise rent anytime. While the Website is your own home of yours.
No fees on every order
This is the biggest advantage. With your own website, you don't have to share 5%, 8% or 12% of revenue with anyone. Gross profit will be preserved to the maximum.
Fully own customer data (Customer Data)
On platforms, customers belong to the platform. You can hardly re-access them (Re-marketing) without paying advertising fees to the platform. With a Website, you hold emails, phone numbers, purchase history… to nurture and resell at zero cost.
Build a strong brand
A professionally designed website with an attractive interface will elevate brand credibility. Customers will remember You rather than just remembering they “bought on Shopee”.
3. Comprehensive Website Features Like Platforms – Solution from DPS Media
Many sellers worry: “Making a website is hard”, “Website not as cool as Shopee app”. That's old thinking!
Nowadays, website design solutions at dps.media have reached extremely high perfection, no less than a mini e-commerce platform:
- Mobile-First Interface: Smooth on phones like an App.
- Quick Purchase Features: Smart cart, diverse payments (QR Code, cards, COD).
- Inventory & Shipping Management: Auto calculate shipping fees, connect with carriers (GHTK, GHN…).
- Integrated Marketing: Flash Sale, Discount Codes, Promo Combos…
When you successfully migrate customers from the platform to your Website, your profit chart will no longer be “eroded” by various fees. That is the path to sustainable growth and financial independence.
Conclusion
Don't put all your eggs in one basket. Still maintain your storefront on the platform to reach new customers, but start bringing customers home today. Investing in a professional website is the best profitable investment for your business's future.
Contact DPS Media now for comprehensive e-commerce Website solutions!
