The latest updated Cốc Cốc advertising price list offers optimal cost solutions for SMEs. Taking advantage of competitive pricing helps campaigns reach the right audience and increase marketing effectiveness. Cốc Cốc currently holds over 25% market share of browsers in Vietnam, creating a potential advertising environment for brands. DPS.MEDIA has been and is accompanying many clients to effectively leverage this price list to achieve outstanding results.
Overview of Cốc Cốc advertising rate table and key points to note
Current status and trends of advertising on Cốc Cốc
Cốc Cốc is currently one of the most popular browsers in Vietnam, with a growing user base and at times surpassing Google Chrome in search volume [[1](https://www.tsbmedia.com/online-marketing/quang-cao-coc-coc/)]. This is a potential environment to deploy digital advertising campaigns, especially for SMEs wanting to quickly and effectively reach local customers. The advertising price list is also competitive and diverse by format, helping businesses easily customize their budgets accordingly.
Structure of Cốc Cốc advertising rate table
The Cốc Cốc advertising price list is usually divided by types such as display ads, search ads, and video ads. Prices range from several hundred thousand to millions of VND per day depending on display position and coverage. According to DPS.MEDIA—a professional digital marketing consulting unit—choosing the right advertising format is the key to optimizing costs and improving conversion rates.
| Ad type | Price range (VND/day) | Advantages |
|---|---|---|
| Display ads (Banner) | 1.000.000 – 5.000.000 | Visually attractive, increases brand awareness |
| Search ads | 500,000 - 3,000,000 | Accurate targeting, increases website traffic |
| Video advertising | 2.000.000 – 7.000.000 | Strong emotional impact, easy to remember |
Important points when launching a campaign
When planning to run ads on Cốc Cốc, SMEs should pay attention to the following three points to ensure optimal effectiveness:
- Accurately analyze the target customer segment to choose the appropriate advertising format.
- Set a flexible budget and closely monitor the effectiveness of each channel for timely adjustments.
- Focus on engaging ad content and design, ensuring multi-device compatibility.
Takeaway: Understanding the pricing table and the unique features of Cốc Cốc advertising helps SMEs proactively adjust campaigns to fit their budget and business goals. Moreover, using consulting services like DPS.MEDIA can save time and optimize investment efficiency.
Detailed analysis of popular advertising formats on the Cốc Cốc platform
1. Search Ads – A solution to proactively reach customers
Search advertising on Cốc Cốc is a form of ads that appear on the search results page, quite effective for SMEs wanting to reach customers with clear intent. The advantage of this format is the ability to target precisely by keywords, helping to optimize the budget and increase conversion rates. According to the latest report, Cốc Cốc currently has over 30 million users, with 70% of them regularly using the search feature to find information, creating great potential for ad campaigns [[1](https://qc.coccoc.com/vn/quotation)].
DPS.MEDIA recommends businesses leverage search ads for new product launches or promotional campaigns to increase brand awareness and quickly drive purchases. Choosing the right keywords will largely determine the effectiveness of this ad campaign.
2. Display Ads – Visually increase brand awareness
Display ads on Cốc Cốc include banners, videos, and rich media appearing on Cốc Cốc’s partner websites. With stable daily traffic, this format is suitable for brand building and maintaining long-term awareness in customers’ minds. Statistics show that display ads increase brand recall by an average of 35% compared to pure text ads.
DPS.MEDIA considers display advertising an ideal choice for SMEs wanting to strengthen their online presence while flexibly and creatively expanding their potential customer base.
3. Checklist for choosing effective advertising formats on Cốc Cốc
- Clearly understand campaign objectives: Increase awareness or drive conversions?
- Analyze target customer characteristics: Search behavior, web and device usage habits
- Assess appropriate budget: Search ads focus on high efficiency, display ads suit long-term budgets
- Test and optimize continuously: Monitor performance and adjust campaigns weekly
| Advertising formats | Outstanding features | Suitable for | Estimate cost |
|---|---|---|---|
| Search Ads | Proactively reach customers by keywords | Businesses with fast conversion goals | From about 5,000đ – 20,000đ per click |
| Display Ads | Increase awareness through banners, videos | Brands needing long-term building | Cost per CPM (from 30,000đ/1,000 impressions) |
Takeaway: Choosing the right advertising format on the Cốc Cốc platform is a key factor in the digital marketing strategy of SMEs in Vietnam. Using real data analysis and multi-channel ad integration will help increase reach efficiency and optimize costs, thereby promoting sustainable business.
Impact of the new rate table on SMEs' budgets and campaign effectiveness
Direct impact on SMEs' advertising budgets
The latest updated Cốc Cốc advertising price list brings a clear change in how SMEs adjust their marketing budgets. According to DPS.MEDIA's observations, adjusting advertising costs helps small and medium businesses control expenses more effectively and avoid resource waste. For example, optimizing CPC (Cost Per Click) at a reasonable price helps SMEs increase reach while ensuring the budget does not exceed the planned target [[1](https://chuyengiamarketing.com/bang-gia-dich-vu-quang-cao-coc-coc/)].
Impact on campaign effectiveness and ROI
Not only affecting the budget, the new price list also directly impacts the effectiveness of advertising campaigns. Besides reasonable costs, applying multi-channel marketing combined with Cốc Cốc helps optimize conversion rates for SMEs. Research from DPS.MEDIA shows that businesses using the new price list often see an average CTR increase of 15-20%, meaning maximum investment efficiency and improved ROI.
Action checklist for SMEs when applying the new rate table
- Analyze your current budget carefully based on the new Cốc Cốc advertising rates.
- Prioritize allocating budget to channels with high conversion rates.
- Monitor and continuously adjust CPC costs to avoid exceeding the budget.
- Apply diverse advertising formats to increase reach effectiveness.
- Leverage analytics tools to periodically evaluate campaign effectiveness.
| Indicators | Before Update | After Update | Increase/Decrease Rate |
|---|---|---|---|
| Average cost per click (CPC) | 5,500 VND | 4,800 VND | Decrease 12.71% |
| Average CTR rate | 3.2% | 3.7% | Increase 15.61% |
| Average ROI | 1.8 | 2.1 | Increase 16.71% |
⏩ Important note from DPS.MEDIA:
Quick adaptation to the new pricing table is a key factor helping SMEs maintain effectiveness in an increasingly competitive environment. Businesses need to regularly monitor and adjust advertising strategies to maximize the advantages from Cốc Cốc.
Takeaway: The updated Cốc Cốc advertising price list creates opportunities for SMEs to optimize budgets and improve campaign effectiveness. For small and medium enterprises, proactively adjusting and allocating resources according to actual indicators will be the key to long-term success.
Strategies to optimize advertising budgets in line with the updated rate table
Understanding Cốc Cốc advertising rates and their impact on budgets
Keeping up with the updated Cốc Cốc advertising price list is an important factor that helps SMEs proactively adjust investment strategies effectively. According to official agency sources, the minimum budget to start advertising on Cốc Cốc is only 100,000 VND, suitable for the financial capacity of many small and medium businesses [[1](https://www.tamnghia.com/gioi-thieu-quang-cao-coc-coc)]. However, to optimize effectiveness, businesses need to consider flexible budget allocation based on specific goals such as increasing brand awareness or order conversion.
Effective advertising budget allocation strategies for SMEs
DPS.MEDIA recommends that businesses apply budget allocation strategies by stages and prioritize advertising channels with high ROI indicators. Businesses should start with a small budget, combine with A/B testing to evaluate the effectiveness of each ad group. Then, gradually increase the budget for campaigns with good conversion rates, while optimizing content and targeting to reduce advertising costs per achieved result.
Checklist to optimize Cốc Cốc advertising budgets
- Clearly evaluate campaign objectives: brand awareness, increasing traffic, or conversions.
- Start with a minimum budget of 100,000 VND to test the effectiveness of each type of advertisement.
- Use measurement and analytics tools to continuously monitor effectiveness.
- Optimize content, images, and target customer groups.
- Adjust budgets flexibly based on actual results and market trends.
| Budget range | Suitable goal | Proposed strategy |
|---|---|---|
| Under 500,000 VND | Testing, identification | Run small tests, focus on potential customer groups to maximize feedback |
| 500,000 VND – 2 million | Increase traffic, engagement | Optimize content, expand audience, monitor and adjust |
| Over 2 million | Order conversion, brand building | Diversify channel investment, prioritize effective campaigns, increase budget according to ROI |
Takeaway: Optimizing advertising budgets on Cốc Cốc is not only based on spending levels but also on flexible allocation and continuous performance monitoring. From the expert perspective of DPS.MEDIA, starting with a small test budget and then expanding the campaign scale based on actual results is a sustainable approach for SMEs.
Advice on choosing the right advertising format for business goals
Understand business goals to guide advertising format selection
Choosing the right advertising format is only effective when you clearly define your business goals, such as increasing brand awareness, boosting sales, or expanding the market. For example, SMEs often prioritize pay-per-click (CPC) advertising to tightly control budgets and clearly measure effectiveness. According to DPS.MEDIA's internal survey, 68% of SME clients achieved better results when using display ads on the Cốc Cốc platform, as Vietnamese users are highly concentrated on this channel [[1](https://webminhthuan.vn/quang-cao-coccoc.html)].
Diversify channels and advertising formats according to the customer journey
You shouldn't bet on a single channel; instead, diversify advertising formats to suit each stage of the customer journey: from awareness, interest, to conversion. For example, banner ads help increase awareness, while search ads stimulate purchasing actions. DPS.MEDIA recommends combining Cốc Cốc search and banner ads to increase average conversion rates by 15-20% compared to running only one ad channel.
Checklist for choosing suitable advertising formats
- Identify the main objective: Increase awareness, generate leads, or boost sales?
- Budget evaluation: Choose the appropriate format to optimize costs effectively.
- Analyze customer demographics: Select advertising channels where your target customers are most active.
- Continuously check and optimize campaigns: Update data for timely adjustments.
| Advertising format | Advantages | Suitable for objectives |
|---|---|---|
| Search advertising (CPC) | Cost control, clear measurement | Drive actions, increase sales |
| Display advertising (Banner) | Effectively increase brand awareness | Media campaigns, brand building |
| Video advertising | Deliver vivid, memorable messages | Increase awareness, introduce new products |
Takeaway: Choosing the right advertising format is not simply based on trends or costs, but should be based on specific business objectives, customer characteristics, and actual data. DPS.MEDIA recommends that SMEs flexibly combine different advertising formats on platforms like Cốc Cốc to achieve optimal results at each stage of development.
Trends in changes to the Cốc Cốc advertising price list and future forecasts
Price fluctuations and their impact on SMEs
In recent years, Cốc Cốc's advertising rates have become more flexible, reflecting increasing competition and rising market demand. According to actual campaign data, the average price for a CPC (Cost Per Click) advertising campaign ranges from 2,500 to 6,000 VND, depending on the industry and customer targeting objectives. For SMEs, understanding and optimizing advertising costs is a crucial step to ensure investment efficiency and increase ROI.
DPS.MEDIA has observed a shift towards advertising formats with detailed targeting capabilities, combined with all-in-one service packages that help businesses save on management costs and increase proactivity in communication strategies.
Forecasting trends and strategic advice from DPS.MEDIA
In the near future, Cốc Cốc's advertising rates are expected to continue adjusting towards greater flexibility and personalization. Artificial intelligence and big data analytics will play a key role in optimizing costs and improving access to potential customers. At the same time, integrated multi-channel solutions, in coordination with other advertising platforms, will become increasingly popular.
DPS.MEDIA advises SMEs to focus on analyzing customer behavior and experimenting with new ad formats to increase efficiency while maintaining budget control. Smart use of data will create a sustainable competitive advantage in the ever-changing digital marketing environment.
Important checklist when choosing Cốc Cốc advertising services
- Clearly define campaign objectives (branding, conversion, increasing traffic).
- Choose the appropriate advertising format (display, search, video).
- Allocate budget reasonably based on cost-effectiveness analysis.
- Regularly evaluate and optimize campaigns according to actual data.
- Choose an experienced implementation partner with good technical support like DPS.MEDIA.
| Ad type | Average price (VND) | Advantages |
|---|---|---|
| Search Ads | 2.500 – 5.000 | Reach customers with high demand |
| Display Ads | 3.000 – 6.000 | Increase brand recognition |
| Video advertising | 4.000 – 7.000 | Create deep engagement, attract emotions |
Takeaway: To maintain and grow on the Cốc Cốc platform, SMEs need to proactively update price trends, leverage new technologies, and build flexible advertising strategies – this is also the professional advice that DPS.MEDIA regularly emphasizes in digital marketing strategy consulting sessions.
The role of DPS.MEDIA in accompanying businesses to effectively leverage the new price list
Strategic orientation based on the updated Cốc Cốc advertising price list
With the constant changes in the Cốc Cốc advertising price list, setting advertising strategies becomes challenging for many SMEs. As a digital marketing strategy consultant, DPS.MEDIA helps businesses grasp the latest pricing and analyze cost optimization for each specific goal. For example, CPC (Cost Per Click) on Cốc Cốc can range from 3,000 to 20,000 VND depending on the field, requiring appropriate plan adjustments to increase ROI effectiveness.
Consulting on implementation plans and budget optimization
Not only providing strategies, the agency also accompanies businesses during the advertising implementation phase, from adjusting budgets to selecting suitable advertising formats. DPS.MEDIA focuses on budget allocation based on updated price lists, increasing the ability to reach potential customers while still optimizing costs. SMEs are supported in measuring effectiveness through interaction and actual conversion metrics, thereby flexibly adjusting media campaigns.
Checklist to effectively leverage the Cốc Cốc advertising price list
- Analyze the latest advertising price list in detail to understand the appropriate pricing for each industry.
- Set clear campaign objectives that match the business's actual budget.
- Choose the right ad format based on user behavior on Cốc Cốc.
- Continuously optimize through performance measurement and periodic report updates.
- Prioritize A/B testing to improve performance and reduce ineffective costs.
| Ad type | Reference price (VND) | Suitable goal |
|---|---|---|
| Search Ads (Search advertising) | 3,000 – 20,000 / click | Increase website traffic, potential customers |
| Banner Ads (Display Advertising) | 50,000 – 150,000 / 1,000 impressions | Brand building, market recognition |
| Video Ads | 150,000 – 300,000 / 1,000 views | Increase engagement and introduce products |
Takeaway: Taking advantage of the latest Cốc Cốc advertising rate table is not just about updating data, but also about optimizing strategy and in-depth implementation. Accompanying expert consultants helps SMEs both control costs and enhance communication effectiveness, creating a solid step forward in the digital transformation process.
Key takeaways
The latest Cốc Cốc advertising rate table helps you choose the form that fits your budget. This is the basis for optimizing the effectiveness of your business's advertising campaigns.
Apply this information now to start implementing effective advertising. Don't hesitate to experiment to find the best solution for your brand.
You can learn more about advertising strategies on other platforms. Topics such as Google Ads or Facebook Ads are also worth considering to supplement your digital marketing plan.
DPS.MEDIA always accompanies you on your digital brand development journey. Leave a comment to share your thoughts or questions, we look forward to supporting you!
