“Father's labor is like Mount Thai Son”! If a year has three days dedicated to mothers, then fathers also have a day for children to express their feelings. A father has always carried heavy burdens, shouldering many pressures of life and always silently protecting. That is why Father's Day is the occasion when children give the best things to their beloved fathers. Where there is demand, there is opportunity. This is exactly the time brands should build campaigns to boost sales for businesses. But how should we build a Father's Day marketing campaign? Write content, organize mini games, or have promotional programs? Let DPS.MEDIA JSC us handle it!

Focus on Father's Day marketing campaigns from major brands

What has Durex done to communicate Father's Day? 

Durex is always a name mentioned by many brands when learning about communication campaigns, especially content. 

Durex always creates things no one thinks of, which causes surprise, curiosity, and attracts a huge number of customers for the business. Although it seems like a rather sensitive brand, Durex brings interesting surprises. With this Father's Day communication campaign, Durex continues to make others admire with the video below: 

That's with Durex? What about our products? How to communicate on this day? 

Learning is right and necessary but requires appropriateness. Learn from Durex about creativity and you can imagine your products as jokes. If possible, make it really humorous because people like to watch and read interesting things; they are very lazy to learn and read information. 

Patek Philippe with a classy Father's Day marketing campaign 

Patek Philippe is famous for its 'Generations' campaign, leaving many lessons for subsequent brands. 

They never let watches be the main character but always replace them with highly artistic photos. On this Father's Day, they bring unique moments between father and child that are sincere and beautiful. There is a successful man with an expensive watch along with his beloved son. 

It must be truly skillful and subtle to come up with and execute this excellent idea, very worth learning. 

How to write engaging Father's Day content? 

Content here is not only the article's text but also the images you will display, the videos you intend to show, and the main message you want to convey. 

All must have a specific plan and be expressed with the strongest emotions. 

• Pain-point content: Share the mistakes of a child with their father: things you happened to forget, things you once did, things you regret, etc. A series of articles like this will capture the emotions of many people, both fathers and children, and stimulate them to share their own stories. 
• Visual content: Share with your readers the fathers of the year, the beautiful silent actions that fathers have given, the special gifts that other children have given, etc. Images reach viewers very quickly 
• Story content type: Tell truly touching stories to bring tears to the audience.
• Father's Day mini game content: Father's Day mini games will definitely help you interact very well. We love playing while receiving gifts, so this is an extremely effective form for brands. 

There are many other types that you need to always be creative and learn as well as catch trends promptly to have the most unique content library. 

Building a Father's Day promotional program 

After communication, you need to have promotional programs to close customer orders, create sales, and generate profits. This is the final move to determine your final revenue. So invest in it, don't choose randomly. 

You should integrate the image of the father into your Father's Day promotion programs. For example, a child bringing their father will get an x% discount, a father checking in gets an x% discount, etc. Use this to stimulate your customers! 

To build the perfect Father's Day marketing campaign, you need consultants and an implementation team. DPS.MEDIA JSC Confidently take on a perfect campaign for any service. Contact us now for specific advice!