Discover the Power of Shopee CPAS Advertising

In the era of rapidly growing e-commerce, competition to attract customers is becoming increasingly fierce. How to stand out among millions of products on Shopee and reach the right target customers? Shopee link advertising on Facebook (CPAS) is the solution to help you solve this problem. In today's article, let's explore with DPS what Shopee CPAS advertising is, the ways to register for Facebook Collaborative Ads (CPAS) with Shopee, how to set up and optimize CPAS ads, along with the benefits it brings!

What is Shopee CPAS Advertising?

CPAS, short for Collaborative Platform Advertising Solution, is a form of cooperative advertising between brands and e-commerce platforms like Shopee. Accordingly, Shopee shares the brand's product catalog on Facebook's advertising platform. Brands use this product catalog to create advertising campaigns on Facebook. Thanks to this, brands can access a large number of customers on Facebook and boost sales of products on Shopee.

The Journey of the Product from Shopee to Users

First, Shopee provides detailed product information, including images, descriptions, and other attributes, to Facebook's advertising platform. With this rich data, Facebook can better understand the product and potential customer segments. Next, Facebook uses smart algorithms to analyze data and make decisions about the most suitable ad placements. 

How Shopee CPAS Advertising Works

The Operating Process of Shopee CPAS Advertising

To better understand how Shopee CPAS advertising works, let's go through some basic steps.

First, Shopee shares the seller's product catalog with Facebook's Business Manager. Then, the seller creates advertising campaigns on Facebook, selects the products to promote, and sets the budget.

When the campaign is activated, Facebook starts displaying ads to the target audience. When users click on the ads, they are directly redirected to the product page on Shopee. This helps shorten the shopping journey and increase conversion rates.

5 Outstanding Advantages of CPAS Advertising

Detailed Performance Tracking, Accurate Measurement

One of the outstanding advantages of CPAS is the ability to track conversion rates in a detailed and accurate way. Thanks to the integration of Pixel data from Shopee, you can easily grasp the customer's purchase journey, from clicking on the ad to completing the transaction. This helps you evaluate the effectiveness of each advertising campaign and make appropriate adjustments to optimize results.

Personalized User Experience, Increased Interaction

With the automatic advertising feature, Shopee CPAS helps you create personalized shopping experiences for each customer. Products will be displayed naturally and appropriately according to the preferences and needs of each target audience, thereby increasing the ability to attract and interact.

Focus on Conversion Goals, Optimize ROI

CPAS helps you focus on the ultimate goal of driving sales. When customers click on the ad, they will be taken directly to the corresponding product page on Shopee, shortening the shopping journey and increasing conversion rates.

Continuous Optimization, Improve Efficiency

CPAS provides you with a lot of data to optimize advertising campaigns. Not only based on "click/view" data like traditional Facebook ads, Shopee CPAS also allows you to use "click on link" data to measure effectiveness more accurately. Thanks to that, you can continuously adjust campaigns to achieve the best results.

Re-engage Target Customers, Increase Conversion Rate

The remarketing feature of CPAS helps you re-engage customers who have previously interacted with your products. Reminding customers of products helps them recall their needs and increases the likelihood of completing the purchase process.

In summary, CPAS ads are an effective tool that helps brands increase sales on Shopee. By providing advanced features such as detailed tracking, personalization, optimization, and remarketing, CPAS helps you create effective advertising campaigns and bring high profits.

Distinguishing Facebook CPAS on Seller Channel & Seller Self-Management

CPAS Shopee Ad Formats on Facebook

Shopee CPAS Advertising in Collection Ads Format

Collection Ads stand out with the ability to display diverse products in one ad, creating a seamless shopping experience for users. In a Collection ad, users are taken to a special landing page showing related products, helping them easily compare and choose suitable products.

Shopee CPAS Advertising in Carousel Ads Format

Carousel Ads offer more flexibility with multiple content formats, helping attract attention and convey diverse messages. With Carousel Ads, you can use multiple images or videos in one ad, each image or video linking to a different product page.

Compare and Choose the Suitable Shopee CPAS Ad Format

When choosing an ad format, sellers need to consider the specific campaign goals. If you want to introduce a related product collection, Collection Ads is the suitable choice. Conversely, if you want to emphasize multiple distinct features of a product, Carousel Ads will be the optimal choice. Both formats can be displayed across multiple Facebook platforms, helping reach a large number of potential customers.

For example: A fashion store can use Collection Ads to introduce a new summer collection, while a cosmetics store can use Carousel Ads to showcase skincare steps. The diversity of CPAS ad formats on Shopee provides sellers with more options to create effective marketing campaigns, increase sales, and expand the market.

Display platform

Both Collection Ads and Carousel Ads can be displayed across multiple Facebook platforms, helping reach a large number of potential customers. Besides Facebook News Feed, these ad formats also appear on Instagram Feed, Instagram Stories, and even Audience Network. This helps ads reach users in more places, increasing the chance of engagement with potential customers. Moreover, ad formats can be customized to fit the characteristics of each platform, optimizing user experience.

3 Ways to Register for Facebook Collaborative Ads (CPAS) with Shopee

There are 3 main CPAS Shopee ad formats:

CPAS Advertising Managed by Shopee

In this format, Shopee will directly manage the entire process of running Shopee link ads on Facebook (CPAS) for brands, based on the budget allocated by the brand. Shopee will use its official Fanpage to run ads and then send detailed reports on campaign effectiveness to the brand. This format is suitable for brands that want to focus on business without spending too much time managing ads.

CPAS Advertising Self-Managed by Sellers on Shopee

With this format, Shopee the seller's product catalog will be shared on Facebook's advertising platform, and the seller will create and manage ad campaigns themselves. Sellers can use their own Fanpage to run ads and monitor campaign effectiveness directly on Facebook's Ads Manager. This format suits sellers with advertising experience who want more control over their campaigns.

Advertising on Seller Channel

Seller Channel Ads is a direct advertising solution on the Shopee platform, allowing sellers to freely set up and manage Facebook CPAS ad campaigns easily.

With this feature, sellers can flexibly choose an appropriate budget level, especially Shopee recommends a daily spending of 300,000 VND to achieve optimal effectiveness. This is a great opportunity for new sellers to get familiar with Facebook ads and build their own campaigns. Additionally, sellers have the chance to receive free ad credit worth 2,400,000 VND from Facebook when reaching the corresponding spending level, helping optimize budget and increase ad effectiveness.

How to Set Up Shopee CPAS Advertising on Facebook

Step 1: Build Product Structure for the Campaign

To optimize the performance of ad campaigns, creating diverse and suitable product sets is extremely important. By categorizing products by criteria such as brand, product type, category, we can create dynamic, highly personalized ads, thereby increasing conversion rates.

Step 2: Create Campaign and Select Objectives

Depending on specific business goals, we can choose different campaign objectives such as “Sales by category” or “Conversions.” Choosing the right objective helps optimize budget allocation and measure campaign effectiveness.

Step 3: Evaluate and Optimize Performance

To ensure campaigns always achieve high effectiveness, tracking and evaluating performance metrics is very important. By monitoring conversion events such as add to cart, start checkout, we can assess the effectiveness of each product set, each audience group, and make necessary adjustments to optimize the campaign.

Methods to Optimize Shopee CPAS Advertising on Facebook

Expand Target Audience

To reach more potential customers, businesses should prioritize expanding target audiences for Shopee CPAS ad campaigns. By leveraging demographic, interest, and behavior data of users, we can create ads tailored to different audience groups, thereby increasing reach and conversions.

Leverage Retargeting Features

The retargeting feature of Shopee CPAS ads is a highly effective tool to re-engage users who have previously interacted with the product or brand. By showing ads to these audiences, we can remind them about the product and increase the likelihood of completing the purchase process.

Build a Quality Product Set

One important factor to optimize the effectiveness of Shopee CPAS ads is building a quality product set. The product set should include highly competitive products, suitable for market trends, and meet the needs of target customers. Additionally, designing unique and impressive product sets will attract user attention and increase conversion potential.

Optimize Ad Placement

To ensure ads reach the maximum number of users, businesses should take advantage of all available ad placements. Displaying ads in multiple places helps increase the chance of user engagement with the brand and products.

Notes When Using Filters

When using filters to create product sets, businesses should prioritize using brand names or product names instead of IDs. This helps avoid risks caused by changes in product IDs from sellers, ensuring stability and accuracy of product sets.

Conclusion: Should You Attach Shopee Links on Facebook?

Linking Shopee on Facebook is a smart strategy to increase customer reach and boost sales. By directly connecting these two major platforms, you not only expand your potential customer network but also create a convenient sales channel for users. When customers see your products on Facebook, they can easily click the link and purchase on Shopee without searching further. This shortens the shopping process and increases conversion rates.

To make linking Shopee on Facebook effective, you need to pay attention to shared content. High-quality product images, lively introduction videos, along with attractive descriptions will capture user attention. Besides, optimizing links, such as using link shortening and tracking tools, is also very important. Besides Facebook, you can leverage other social platforms like Instagram, TikTok to diversify sharing channels. Remember, a successful marketing strategy requires persistence and creativity.

DPS Media – Your Companion in Building and Growing Your Shopee Store

Shopee CPAS ads are a powerful tool to help businesses grow sales and expand the market. However, to maximize the potential of this tool, you need a well-planned marketing strategy and expert support.

To optimize ad campaigns and achieve the highest sales effectiveness, let DPS Media us accompany you. With extensive experience in store development and running CPAS ads, we will help you build a comprehensive marketing strategy, from professional Shopee store design, professional campaign setup to management and optimization. Contact DPS Media now for free consultation and experience high-quality services!