TikTok is becoming the strongest marketing channel in 2025 thanks to its superior reach and engagement that few platforms can match. With over 1 billion global users and an average watch time of over 90 minutes per day, TikTok is not only a place for entertainment but also an ideal environment for businesses to reach potential customers naturally and effectively. Did you know that over 60% of TikTok users have made a purchase immediately after seeing an ad on this platform?
From the professional perspective of DPS.MEDIA, TikTok not only provides intelligent algorithms that help content spread quickly but also offers a variety of ad formats suitable for the budgets of SMEs. This helps small and medium-sized businesses have a fair chance to compete with large corporations in building brands and attracting customers.
In addition, creative content and trends on TikTok create a powerful viral communication effect, making marketing campaigns not only about promotion but also about building a loyal community around the brand.. According to the latest research from DPS.MEDIA, TikTok campaigns achieve up to 30% higher engagement rates compared to other traditional social networks.
The combination of wide reach, cost-effectiveness, and trend-setting ability has made TikTok the superior choice for digital marketing strategies in 2025. If you don't seize this channel, your business risks falling behind in the race with competitors.
The power of personalization algorithms creates a unique and effective user experience
Superior personalization algorithms – the key to making a difference
TikTok is not simply a short video platform. At its operational core is a personalized algorithm system based on artificial intelligence (AI) capable of analyzing user behavior with high accuracy. From views, interaction time to content browsing habits, the algorithm continuously learns and adjusts to recommend the most suitable videos for each individual.
This creates an extremely effective feedback loop: the more relevant the content, the more users are attracted, leading to longer usage time and higher engagement levels – extremely valuable for SMEs seeking a marketing channel that is both cost-saving and highly effective.
Rapid growth with data-driven strategies and unique experiences
To maximize the power of the algorithm, DPS.MEDIA always advises businesses to build content strategies accompanied by deep data analysis. For example, a client in the fashion sector in Ho Chi Minh City achieved 40% revenue growth within 6 months by focusing on producing short content tailored to each customer group's preferences based on reports from TikTok Analytics.
- Personalize content based on regional characteristics, age, and personality.
- Optimize posting time and video format.
- Combine A/B testing to find the most engaging formula.
Comparing the effectiveness of popular digital marketing platforms in 2025
| Criteria | TikTok | ||
|---|---|---|---|
| Content personalization capability | Very high | Average | Fairly high |
| Engagement rate per post | 25%-30% | 5%-7% | 10%-15% |
| Content virality speed | Fastest | Average | Quite fast |
| Suitable for SMEs | Very suitable | Appropriate | Appropriate |
Based on research by DPS.MEDIA and updated real-world data from the Vietnamese market, TikTok has become a breakthrough tool for SMEs thanks to the perfect combination of personalization and rapid growth in the digital environment.
Trending content and rapid virality on TikTok
Rapid content virality thanks to advanced algorithms
TikTok has built an ecosystem that attracts users through its algorithm For You Page (FYP) intelligent, helping content reach the right audience in an extremely short time. According to research by Harvard Business Review (2023), this algorithm not only prioritizes engagement but also relies on user behavior to increase reach in a natural and sustainable. way. This opens up opportunities for SMEs to reach target customers without having to invest heavily in advertising, helping to optimize marketing costs effectively.
Creative, diverse, and easily interactive content trends
Content on TikTok leans towards short videos that are easy to absorb and inspire creativity, suitable for the fast content consumption trend among today's youth. DPS.MEDIA has identified several types of content with strong viral potential:
- Challenges: Creative challenges stimulate community participation.
- Behind-the-scenes: Create closeness and trust through real-life stories.
- Tips & How-to: Practical value with concise, easy-to-learn duration.
- Viral Trends: Quickly connect with the latest trends on social media.
These types of content are always prioritized by the algorithm, helping to increase engagement and brand awareness in the most natural way.
Comparing marketing effectiveness on TikTok and other platforms (2024)
| Platform | Average interaction rate | Advertising cost (CPC) | Viral potential |
|---|---|---|---|
| TikTok | 5.96% (young users) | low – Medium | Very high |
| 0.76% | Medium – High | Average | |
| 1.22% | Average | High |
Through a real-life example from a cosmetics brand campaign in Vietnam (implemented by DPS.MEDIA in 2024), in just 3 weeks, the hashtag challenge video created attracted over 10 million views, increasing direct purchases on the platform by 45%. This is concrete evidence of the viral potential and sustainable marketing power of TikTok.
According to DPS.MEDIA, investing in capturing content trends and TikTok's algorithm will be the key for SMEs to develop their brands effectively in 2025.
Integrating advertising tools and e-commerce features to support SME business growth
Breakthrough advertising and e-commerce ecosystem on TikTok
DPS.MEDIA It is recognized that TikTok is not only an entertainment platform but also an ideal “mega marketing site” for SMEs. The seamless integration of modern advertising tools such as TikTok Ads Manager along with direct shopping features (TikTok Shopping) creates a powerful e-commerce ecosystem for small and medium businesses.
The standout feature lies in the ability to personalize ads based on AI, helping to accurately reach target customer groups at reasonable costs. Moreover, TikTok also supports businesses in managing products, tracking orders, and driving conversions right on the app, minimizing fragmentation in the shopping experience.
Outstanding practical benefits for SMEs
- Enhance reach: A diverse advertising system helps SMEs expand multi-channel reach within a single platform.
- Fast deployment time: Automated campaign management tools and a user-friendly interface help optimize operation time.
- Continuous tracking and optimization data: Detailed reports help businesses capture customer behavior, thereby adjusting strategies effectively.
Case study: Vietnamese SME grows revenue by 200% by leveraging TikTok integration
Company pure Vietnamese Handmade, a small handicraft business in Hanoi, has successfully implemented advertising and sales features on TikTok since early 2024. According to CEO Nguyễn Thanh Hương, after just 6 months, Thuần Việt's revenue increased by 200%, while also expanding its customer base from urban to suburban areas. Thanks to the automated advertising system and TikTok Shopping, they can set up specific product promotion campaigns, instantly measure effectiveness, and quickly adjust strategies.
| TikTok feature | Benefits for SMEs |
|---|---|
| TikTok Ads Manager | Reach potential customers at low cost, segment by interests and regions |
| TikTok Shopping | Transact directly on the app, reducing conversion barriers |
| Integrated analytics | Analyze customer behavior and measure campaign performance |
| Creator Marketplace | Connect with suitable influencers, increasing brand credibility |
Thus, TikTok is not just a pure social media platform but has become a versatile marketing toolkit, accompanying Vietnamese SMEs in building brands and achieving sustainable growth. According to DPS.MEDIA, fully leveraging these advantages will be the key for small and medium enterprises to “break through” in an increasingly competitive and digital era.
In-depth data analysis to proactively and flexibly optimize marketing campaigns
Ability to turn data into flexible strategies
The secret that helps TikTok become the leading marketing channel in 2025 lies in how the platform leverages user data in a smart and profound way. Instead of simply collecting data, TikTok uses machine learning algorithms to analyze interaction behaviors, preferences, and trends within each audience group. This allows marketers to easily adjust campaigns in real time, not being confined to rigid plans, helping optimize performance and increase the ability to reach the right target customers.
Applying multidimensional analysis to enhance advertising effectiveness
From DPS.MEDIA's perspective, applying multidimensional data analytics on TikTok allows SMEs not only to measure campaign effectiveness from basic metrics like views or clicks but also to delve deeper into:
- demographic segmentation: precise targeting by age, gender, and geographic location.
- Peak interaction times: Make content appear during optimal time slots.
- Sentiment analysis: Measure positive and negative feedback through comments and interactions.
- Cross-platform comparison: Helps evaluate the advantages of TikTok compared to Facebook or Instagram in each industry.
A typical example is the fashion product promotion campaign of an SME in Ho Chi Minh City. Thanks to real-time analytics data, they chose to broadcast videos during the “golden hours” from 7pm to 9pm, then immediately adjusted content based on direct feedback from the TikTok community, helping increase the purchase conversion rate by up to 351% in just 1 month.
Comparison table of key metrics between TikTok and other social networks
| Indicators | TikTok | ||
|---|---|---|---|
| Average interaction rate | 18% | 6% | 11% |
| Real-time analytics feature | Yes | Limit | Limitations |
| Customer sentiment data | Multidimensional | Basic segmentation | Analysis using auxiliary tools |
These outstanding advantages not only demonstrate the power of TikTok in the field of digital marketing but also highlight the necessity for SMEs to proactively transform their analysis and campaign implementation methods to be more flexible and active—a trend that DPS.MEDIA always emphasizes in modern consulting solutions.
Breakthrough content creation strategies to attract the young generation and build loyal communities
Discover the power of concise, instantly impressive content
TikTok's success is not accidental, but based on a strategy that leverages the power of short video content, helping brands quickly and deeply reach the younger generation, the most elusive customer group today. According to research by Harvard Business Review, videos under 60 seconds have twice the recall rate compared to traditional posts.
DPS.MEDIA implemented a campaign for a tech startup in Hanoi by creating a series of tutorial videos reflecting real user stories. As a result, engagement increased by up to 150% in just 3 weeks, while also building a loyal fan base through practical and relatable topics.
Building a loyal community through trends and direct interaction
instead of just being a one-way advertising channel,TikTok opens up a space for brands to proactively listen and interact with young customers through challenges (1%5Tchallenge), livestreams, and comment responses. This helps turn followers into real members of the community, thereby fostering loyalty and naturally strengthening brand power.
| Outstanding benefits | Description | Real example |
|---|---|---|
| Faster conversion | easy-to-understand videos that stimulate purchasing actions | Natural cosmetics group creates skincare challenge |
| Community growth | Two-way interaction via livestream and hashtag | Cooking video series by famous chef connects fans |
| In-depth data analysis | Helps adjust content according to user trends | DPS.MEDIA optimizes campaigns thanks to TikTok Analytics insights |
DPS.MEDIA's content expert emphasizes: “Investing in user experience and timely leveraging TikTok trends is the key to building a brand that is not only strong but also sustainable in the digital era.”
The role of TikTok in tapping niche markets and building local brands
Exploiting niche markets through the power of creative content
TikTok has become an effective playground for SMEs to tap into niche markets that traditional channels have overlooked. With an algorithm that prioritizes natural interaction and personalized content discovery, this platform enables creative content from small groups to spread quickly and widely.
Local businesses, especially in fields such as specialty cuisine, handicrafts, or local services, can easily build deep brand stories and loyal communities through short videos—a direct, lively, and emotional communication method. This personalized message dissemination helps increase brand awareness and trust in the eyes of target customers.
Local brand development model on digital platforms
Based on user behavior data analysis, TikTok helps businesses design content strategies tailored to regional preferences, thereby stimulating sustainable domestic consumption demand. A typical case study accompanied by DPS.MEDIA is a chain of small coffee shops in Da Lat, which grew sales by 70% in just 6 months by leveraging “behind-the-scenes” videos combined with reviews from local customers, creating authentic connections and natural spread.
| Factors | Benefits for local brands |
|---|---|
| Personalized content | Create empathy and unique appeal with target customers |
| Discovery algorithm | Ensures content reaches the right audience, increasing marketing efficiency |
| Multi-dimensional interaction | Opens opportunities for quick feedback, building a close-knit community |
| Short video format | Attract viewers quickly and stimulate immediate action |
Thus, from the perspective of DPS.MEDIA, TikTok is not just a simple sales growth tool but also a vibrant environment for local brands to develop sustainably by leveraging the power of creative content and smart data.
Tips for optimizing TikTok campaigns to fit the budget and business goals of SMEs
Prioritize cost-effectiveness through clear objectives and continuous testing
For SMEs, marketing budgets are always a tough challenge. According to research from Harvard Business Review (2023), setting specific and measurable goals is a core factor in optimizing costs for TikTok advertising campaigns. DPS.MEDIA suggests starting with small experiments on a limited budget, focusing on carefully analyzed target audiences based on actual behaviors and preferences.
A/B testing not only helps select suitable ad content, video formats, or running times but also optimizes conversion rates for every dollar spent. A typical case study is a fashion product promotion campaign by an SME in Hanoi, which, after continuous adjustments by DPS.MEDIA based on user behavior data, reduced cost per order by 30%.
Leverage TikTok Ads tools combined with creative content strategies
TikTok's strength lies not only in its user base but also in the diverse customization of its advertising tools. SMEs can fully utilize formats from In-Feed Ads, Branded Hashtag Challenges to TopView to increase brand awareness and drive conversion behavior.
DPS.MEDIA emphasizes the importance of combining analytics data with creative content tailored to TikTok users' culture. The more authentic, relatable, and engaging the content, the easier it is to build positive sentiment and interaction. A typical example is an SME specializing in snacks, which, by building scenarios based on user experiences, increased interactions by 40% and boosted revenue within just 2 months.
| Strategy | Benefit | Real example |
|---|---|---|
| Drip A/B testing | Reduce budget risk, increase conversion rate | Fashion SME reduces cost per order by 30% |
| Combine diverse ad formats | Increase brand awareness, expand market | Snack brand increases interaction by 40% |
| Focus on authentic, relatable content | Attract effectively, retain customers | Real experience videos attract Gen Z audience |
Final Thoughts
TikTok is not only an entertainment platform but has also become a powerful marketing tool thanks to its diverse reach and high engagement, especially suitable for modern consumption trends. With flexibility in content and creative advertising formats, TikTok opens up great opportunities for SMEs in Vietnam to enhance communication effectiveness and quickly reach target customers.
At DPS.MEDIA, we believe that understanding the characteristics and development trends of TikTok will help businesses build a methodical digital marketing strategy, leveraging the power of this platform for sustainable growth. To fully exploit TikTok's potential, businesses need to invest in creating suitable content, while also monitoring and analyzing user behavior to flexibly adjust campaigns.
If you are interested in applying TikTok to your marketing strategy or want to explore other digital channels such as YouTube, Facebook, or Zalo in more depth, join us on the journey of digitalizing your business. We are always ready to support and accompany you every step of the way.
Share your thoughts, experiences, or questions about TikTok marketing in the comments section below. Let's discuss together to build a more dynamic and creative marketer community!
