Human behavior is changing, and the growth of social networks has captured customers“ psychology, making marketing leaps more powerful than ever. Every business or brand today will need a marketing department. In 2022 there were many downturns—from the global economy to the domestic economy—forcing businesses to invest in marketing.. However, not every business clearly knows what departments make up the marketing department and does not know whether to build an in-house marketing department or not. Let's DPS study and clarify this issue!
What does the marketing department do for the business?
Before looking at what departments the Marketing department includes, consider what purpose building the Marketing department serves and what this department will bring to the business. Will Marketing be a worthwhile investment or just a cost to cut?
Marketing work typically performs five main tasks and functions as follows:
| Task | Task |
| Generating ideas and developing the brand. | Perhaps many people already know that marketing is about helping the company's image clearly communicate to customers and developing the intangible brand value, earning a place in consumers' hearts in the market. This can be considered the most important goal and mission of the Marketing department. |
| Support product research and development. | The Marketing department will help the business study and understand. market demand. Thanks to that, the business will know how to develop products, consume products effectively and with the least cost. |
| Implementing marketing strategies | The Marketing Department implements marketing strategies to help customers better understand the product. Implementing promotional and advertising campaigns to increase reach and purchases. |
| Building media relationships | The marketing job at this time will be to build plans and tools to handle crises if the business faces them in the media. This helps the business have a good image in the public eye. |
| Advising strategy with the board of directors | The Marketing Department will have to directly advise the board of directors on marketing strategies to orient products, distribution, and coordinate with other departments. |
What departments make up the marketing department?
After knowing the functions and tasks of the Marketing Department, the question for us is how to build an effective and optimal Marketing Department in terms of personnel.
Usually, the marketing department structure will include the following positions:
The marketing manager is the “driving force” that leads the way.
We cannot do fragmented tasks without strategy, direction, measurement - management - supervision. A marketing department cannot run smoothly without an outstanding marketing talent in the position of marketing department head. In this position, the head is responsible for planning, overall marketing strategy, marketing tasks for the brand. Then, planning, assigning tasks, measuring, controlling, and being responsible for revenue to the board of directors.
Content Marketing – the core department within the marketing department.
Content Marketing is the writers of the marketing department, responsible for delivering content, product messages, communication campaigns to consumers.
Content marketing staff need to have writing skills, easily absorb and catch trends quickly.
Content is a department that can be said to be the “core” in the marketing department, especially with the emergence of the new platform TikTok. According to 2022 statistics, TikTok currently has up to 1 billion monthly active users, quickly becoming a wave that makes other social networks follow, like Facebook launching Facebook Reels, Instagram adding Instagram Reels, Youtube introducing Youtube Shorts,….
Content at this time must be continuously updated and create short but highly creative contents. Thanks to content, it creates strong competitive advantages for the business.
What departments does the marketing department include? Creative designers.
Along with the marketing campaign contents, you need a designer team. They are the ones responsible for designing images to materialize the contents, product messages through images. Helping to attract viewers and readers the fastest.
You should also choose designers with basic filming and editing knowledge (if possible) to best support the work and not incur additional costs for hiring or recruiting video editors.
Editor/Photographer
For in-house, updating and bringing the product's visuals to the public is extremely necessary. Therefore, there is a continuous need for a photographer to shoot product collections according to the business plan or update the daily photos of the business, store.
Besides photos, businesses also need an editor to produce short videos for hot channels like TikTok nowadays. You can have both photography skills to optimize performance and salary for this position.
What departments does the marketing department include? Does it include an advertising department?
In the 4.0 technology era like today, running ads is an indispensable department. Especially for food products, apparel, entertainment. Global users today often interact with social media, social media channels, and online shopping habits are increasingly increasing. The job of marketing running ads has truly brought results to many businesses. If you know how to allocate budgets and have suitable campaigns, good content and beautiful images will definitely yield very good results.
Event Organizer – Event staff
It's not too hard to see an event, big or small, of a business or some brand. Events are opportunities to connect investors, customers, employees while spreading the brand, products or corporate culture. Thanks to the effectiveness and significance that events bring, businesses often have a dedicated event organizer, or can utilize someone from the marketing department to multitask.
Should we invest in an in-house marketing department or outsource it?
To operate and develop to create real results in the marketing department, you need to invest in a battle-hardened team at minimum with the departments: Department head, content, design, ads, photo, design, event organizer. That can be said to cost money – time and it won't be easy to immediately find talented elements and operate it smoothly, needing time to search, coordinate, try multiple times and gradually improve. This will be difficult for very small businesses.
Currently, instead of such a solution that costs too many resources, businesses always choose outsourced marketing departments, simplified and readily available in terms of manpower and experience. Costs reduced, efficiency even increased thanks to professionalism and industry knowledge with many previous partners.
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