In the fiercely competitive environment on Shopee, building credibility and trust with customers is extremely important. One of the most effective ways is to achieve the title of “Shopee Preferred Shop” or Preferred Shop+. So what is a Preferred Shop? What are the conditions, criteria, and process to become a Shopee Preferred Shop? Let DPS.MEDIA help you find out now!
What are Shopee Favorite Shop and Shopee Favorite+ Shop?
“Preferred Shop” and “Preferred Shop+” are two tags that Shopee assigns to stores that operate effectively on their platform. This is an opportunity for your store to assert its credibility and attract more potential customers.
When becoming a Preferred Shop, your shop needs to maintain strict standards such as: high ratings from buyers, fast message response rate, along with outstanding on-time and successful delivery rates. In return, your store will be labeled with the Preferred Shop or Preferred Shop+ icon on the store logo and all listed products, helping to increase recognition and customer trust from the very first interaction.
Benefits of owning the Shopee Favorite Shop and Favorite+ Shop titles
Increase ranking display on Shopee
The Preferred Shop and Preferred Shop+ titles provide a significant advantage in increasing product display ranking on the Shopee platform. Products in your shop will be tagged as “Preferred” or “Preferred+”, attracting buyers’ attention. At the same time, Shopee also prioritizes displaying these products ahead of regular stores, helping to increase customer reach and drive sales more effectively.
Increase organic traffic from exclusive filters
Besides Shopee Mall, the Preferred Shop and Preferred Shop+ titles are also supported by a dedicated search filter on the platform. This helps customers easily find shops with these titles, thereby increasing natural traffic to your store. When customers use this filter to search, your shop will have more opportunities to reach potential buyers.
Priority to participate in Shopee's major programs
With the Preferred Shop and Preferred Shop+ titles, your shop will be given priority when registering to participate in mega campaigns or flash sales organized by Shopee. This is a great opportunity for your shop to promote products to more customers, especially during major shopping events with high platform traffic. This not only helps increase sales but also enhances your shop’s credibility in the eyes of customers.
Increase customer incentives with Shopee Coins
Another outstanding benefit of achieving this title is the ability to run special promotions for customers through Shopee Coins. Buyers who pay with Shopee Coins at Preferred Shop or Preferred Shop+ will receive attractive discounts. This not only increases your shop’s competitiveness but also encourages customers to return, thereby building consumer loyalty.
Save advertising costs on Shopee
For shops that achieve the Preferred Shop+ title, Shopee offers a special benefit of advertising credit voucher support. Every week, Shopee will send this voucher to help your shop maintain and improve the effectiveness of advertising campaigns. As a result, your shop can save on promotional costs, optimize resources, and still achieve the desired business results.
Opportunity to appear in Flash Voucher and discount programs
The Favorite+ Shop title also brings great opportunities as your shop's discount codes can appear in the Flash Voucher section on Shopee's Flash Sale page. This helps your shop's offers reach a large number of customers searching for attractive discount deals. Thanks to the appeal of these discount programs, your shop can increase revenue and build a more professional brand image on the Shopee platform.
Criteria to become a Favorite Shop on Shopee
Stable and outstanding sales
One of the important criteria to become a Favorite Shop on Shopee is sales revenue. The shop needs to achieve stable and high revenue within a certain period. This proves that the shop's products are loved and chosen by many customers, while also demonstrating the shop's strong business capability. Shopee uses this data to assess the shop's credibility and attractiveness on the platform.
Quick chat response and good customer care
The ability to respond to messages quickly is an important factor that helps the shop score points in the eyes of customers. Shopee prioritizes shops with high response rates, providing accurate information and being ready to resolve buyers' inquiries. In addition, dedicated customer service, supporting customers before and after purchase, is also a criterion that helps the shop achieve the Favorite title.
Fast and on-time order processing
Order processing performance is an indispensable factor when reviewing Favorite Shops. Shops need to ensure a fast order processing procedure, proper packaging, and on-time delivery as committed. Customers always appreciate this professionalism, and Shopee also considers it an important standard to ensure the best shopping experience for users.
Comply with sales policies and do not violate regulations
Favorite Shops must strictly comply with Shopee's selling policies. This includes listing eligible products, not violating copyrights, and not using offensive language. Especially, the shop must not have any Penalty Star points, as this is an indicator of operational performance and compliance with platform regulations.
Positive product reviews from customers
The number of positive reviews from customers is the clearest proof of the shop's product and service quality. Shops that achieve the Favorite title often receive high ratings for their products, from quality, price to satisfaction with service. This not only helps the shop maintain the title but also builds trust from new and long-term buyers.
Good overall shop rating
Besides product reviews, overall shop reviews also play an important role. Criteria such as credibility, service style, or clear return policies will help the shop gain trust from Shopee and customers. A shop that is highly rated in all aspects will easily be considered for the Favorite Shop title, opening up many business development opportunities on the platform.
Conditions to become Shopee Favorite Shop and Shopee Favorite+ Shop
Comparison table of approval conditions for Shopee Favorite Shop and Shopee Favorite+ Shop
In general, the evaluation conditions for Favorite+ Shops are stricter than for Favorite Shops. Details are shown in the comparison table of approval conditions below:
| Approval conditions | Favorite Shop Index | Favorite+ Shop Index |
| Total number of orders generated and successfully delivered | ≥ 100 | ≥ 100 |
| Number of unique customers | ≥ 50 | ≥ 50 |
| Chat Response Rate | ≥80% | ≥ 90% |
| Chat response time | ≤ 4 hours | ≤ 2 hours |
| Shop rating score | ≥ 4 | ≥ 4.8 |
| Unsuccessful order rate | ≤ 8% | ≤ 3% |
| Late delivery rate | ≤ 8% | ≤ 3% |
| Current penalty points | ≤ 2 | ≤ 2 |
| Currently penalized | No | No |
| Express delivery rate | ≥ 80% | ≥ 85% |
| Pre-order rate | ≤ 10% | ≤ 5% |
| Number of days violating pre-order rate | ≤ 2 | |
| Posting products violating unclear origin of goods | No violations | No violations |
| Posting products that violate counterfeit/fake goods regulations or are suspected of being counterfeit/fake | No violations | No violations |
| Community standards or contains offensive, vulgar language | No violations | No violations |
| Number of weeks meeting the criteria to become a Shopee Preferred+ Shop | ≥ 12 weeks |
Review time for shop activity metrics on Shopee
Review time for shop activity metrics on Shopee
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- Late delivery rate, unsuccessful order rate, pre-order rate, and cases of counterfeit/fake or suspected counterfeit/fake goods will be evaluated based on data from the most recent 7 days, starting from every Monday.
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- Total orders generated, successful deliveries, unique customers, chat response time, and fast delivery rate are recorded for the most recent 30 days, starting from every Monday.
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- Chat response rate will be reviewed based on data from the most recent 90 days, starting from every Monday.
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- Penalty points will be recorded and accumulated each quarter (3 months).
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- Shop ratings are calculated from the time the Shop starts operating on Shopee, reflecting the Shop's long-term and overall quality.
Process and review time for Shopee Favorite Shop and Shopee Favorite+ Shop titles
The process for reviewing the Shopee Preferred Shop title is carried out according to the following specific steps:
Start time
At 4:00 PM every Thursday, Shopee will send a notification to eligible Shops regarding updating their ID information as required. This is the first and extremely important step in the review process, ensuring transparency and accuracy. Shops must complete the ID update within the specified time, specifically before 4:00 PM on Friday of the same week. This requires Shops to strictly comply with requirements and promptly handle notifications to avoid missing the opportunity.
End time
After Shopee completes the review and inspection, on the following Monday, the Preferred Shop title will be officially granted to Shops that meet all standards. At the same time, Shopee will send a confirmation notification to each Shop to update the results. This not only recognizes the Shop's efforts but also brings many benefits in attracting customers and increasing sales.
Tips to improve performance metrics on Shop
Increase revenue to improve business indicators
To improve performance and achieve key metrics such as unique customers, order volume, and total successful order value (NMV), focusing on increasing revenue is essential. Sellers should implement promotional strategies, discounts, and participate in major Shopee campaigns to attract customers. Additionally, investing in product images, detailed descriptions, and optimizing search keywords are effective ways to increase conversion rates and retain customers.
Respond to messages quickly and professionally
Timely response to messages not only improves the customer's shopping experience but also helps the Shop increase its chat response rate. Ensure you have a team or online support tools to respond quickly, answer questions, and handle order requests immediately. A good response system will make customers feel cared for, thereby increasing purchase opportunities and improving the Shop's reputation.
Improve Shop ratings to enhance credibility
Customer reviews are a crucial factor in building trust and influencing the choices of potential buyers. Sellers need to ensure product quality matches the description, careful packaging, and on-time delivery to receive positive reviews. Additionally, skillfully handling negative feedback professionally also helps maintain brand image and increase customer satisfaction.
Reduce late delivery rate and unsuccessful orders
Late delivery rate and unsuccessful order rate are key metrics that greatly affect Shop performance. To minimize these issues, Shops need to closely coordinate with shipping partners and ensure goods are always ready when orders are placed. Quickly and accurately updating order status is also a way to avoid unnecessary errors in the operation process.
Understand the Penalty Star system to avoid penalties
Shopee's Penalty Star System is designed to evaluate the performance and compliance of Shops. To avoid penalty points, Shops need to thoroughly understand the regulations and always comply with Shopee's selling policies. Maintaining stable operational criteria, processing orders quickly, and meeting customer requirements will help Shops maintain high performance and avoid being affected by penalties.
Violations that lead to Shops being penalized with penalty stars
Reduce Pre-order rate to optimize customer experience
Pre-order items are not always a suitable option, especially when customers want to receive products quickly. To reduce this rate, Shops should prioritize stocking best-selling products and ensure inventory is always sufficient to meet demand. Additionally, clearly communicating delivery times from the start will help manage customer expectations and improve the shopping experience.
Commitment
Favorite Shop and Favorite+ Shop on Shopee are not only titles affirming the service quality and reputation of the store but also powerful tools to attract customers and increase sales. While Favorite Shop brings trust by meeting strict sales standards, Favorite+ Shop elevates with even more special benefits, helping shops stand out and compete effectively on the platform.
To maintain and develop this position, shop owners need to continuously improve product quality, customer care services, and order processing procedures. With relentless effort, achieving and maintaining this title will be the key to opening the door to sustainable success on Shopee.
DPS.MEDIA – comprehensive solution for building and developing a professional Shopee store
Are you looking to build and develop a professional Shopee store? DPS.MEDIA is the reliable partner to help you optimize every aspect of your business on Shopee. We provide comprehensive solutions from design a store, optimizing product images to effective marketing and advertising strategies. With extensive experience, DPS.MEDIA is committed to accompanying you in creating an outstanding store, attracting customers, and increasing sales quickly.
Especially, DPS.MEDIA also supports handling procedures for your store to meet the standards of Shopee Favorite Shop and even Shopee Mall. We will provide detailed guidance and accompany you throughout the review process, helping you easily achieve these prestigious titles. Let DPS.MEDIA be the strong arm that brings your brand to the pinnacle of success on Shopee today with E-commerce service!
