In the fiercely competitive environment on Shopee, building reputation and customer trust is extremely important. One of the most effective ways is to achieve the “Shopee Favorite Shop” or Favorite Shop+ title. So what is Favorite Shop? What are the conditions, criteria, and process to become a Shopee Favorite Shop. Let's explore with DPS.MEDIA right away!
What are the definitions of Shopee Favorite Shop and Favorite Shop+?
“Favorite Shop” and “Favorite Shop+” are two badges (tags) that Shopee assigns to efficiently operating stores on their platform. This is an opportunity for your store to affirm its reputation and attract more potential customers.
When becoming a Favorite Shop, your shop needs to maintain strict standards such as: high ratings from buyers, quick message response rates, along with on-time and successful delivery rates. In return, your storefront will be tagged with the Favorite Shop or Favorite Shop+ icon on the store logo and all listed products, helping to increase recognition and customer trust from the first contact.
Benefits of owning the Shopee Favorite Shop and Favorite Shop+ title
Increase display ranking on Shopee
The Shopee Favorite Shop and Favorite Shop + badges provide a significant advantage in increasing product display rankings on the Shopee platform. Products in the shop's storefront will be tagged with “Favorite” or “Favorite +”, helping to attract buyers' attention. At the same time, Shopee prioritizes displaying these products ahead of regular storefronts, helping to increase customer reach and effectively drive sales.
Increase natural traffic from separate filters
In addition to Shopee Mall, the Shopee Favorite Shop and Favorite Shop + badges are also supported by a dedicated search filter on the platform. This helps customers easily find shops that have achieved this badge, thereby increasing natural traffic to your storefront. When customers use this filter to search, your shop will have more opportunities to reach potential buyers.
Priority to participate in Shopee's major programs
With the Shopee Favorite Shop and Favorite Shop + badges, your shop will be prioritized for approval when registering to participate in mega campaigns or flash sales organized by Shopee. This is a great opportunity for the shop to promote products to more customers, especially during major shopping events with high traffic on the platform. This not only helps increase sales but also enhances the shop's credibility in customers' eyes.
Increase offers for customers with Shopee Xu
Another standout benefit of achieving this badge is the ability to implement promotions for customers through Shopee Xu. Buyers who pay with Shopee Xu at Favorite Shops or Favorite Shop + will receive attractive discounts. This not only increases the shop's competitiveness but also encourages customers to return for shopping, thereby building consumer loyalty.
Save advertising costs on Shopee
For shops achieving the Favorite Shop + badge, Shopee offers a special benefit: advertising top-up discount codes. Weekly, Shopee will send these discount codes to help shops maintain and improve the effectiveness of advertising campaigns. This allows shops to save on product promotion costs, optimize resources, and still achieve desired business results.
Opportunity to appear in Flash Voucher and discount programs
The Favorite Shop + badge also brings great opportunities as the shop's discount codes can appear in the Flash Voucher section on Shopee's Flash Sale page. This helps the shop's promotions reach a large number of customers looking for attractive deals. Thanks to the appeal of these discount programs, your shop can increase revenue and build a more professional brand image on the Shopee platform.
Criteria to become a Favorite Shop on Shopee
Stable and superior sales revenue
One of the important criteria to become a Favorite Shop on Shopee is sales revenue. The shop needs to achieve stable and high revenue levels over a certain period. This proves that the shop's products are loved and chosen by many customers, while also demonstrating the shop's solid business capabilities. Shopee uses this data to evaluate the shop's credibility and appeal on the platform.
Quick chat response and good customer care
Quick message response capability is an important factor that helps the shop score points with customers. Shopee prioritizes shops with high response rates, providing accurate information and readiness to resolve buyers' inquiries. In addition, dedicated customer service, supporting customers before and after purchase, is also a criterion that helps the shop achieve the Favorite badge.
Fast and on-time order processing
Order processing performance is an indispensable factor when evaluating Favorite Shops. Shops need to ensure a fast order processing process, proper packaging, and on-time delivery as committed. Customers always appreciate this professionalism, and Shopee also considers this an important standard to ensure the best shopping experience for users.
Comply with sales policies and no violations
Favorite Shops must strictly comply with Shopee's sales policies. This includes selling valid products, not infringing copyrights, and not using offensive language. In particular, the shop must not have Sao qua ta penalty points, as this is an indicator evaluating operational performance and compliance with platform regulations.
Positive product reviews from customers
The number of positive reviews from customers is the clearest evidence of the shop's product and service quality. Shops achieving the Favorite badge often receive high ratings for products, from quality and price to service satisfaction. This not only helps the shop maintain the badge but also builds trust from new buyers and long-term customers.
Good overall shop reviews
In addition to product reviews, overall shop reviews also play an important role. Criteria such as credibility, service style, or clear return policies will help the shop gain trust from Shopee and customers. A shop with high comprehensive ratings will easily be approved to become a Favorite Shop, opening up many business development opportunities on the platform.
Conditions to upgrade to Shopee Favorite Shop and Favorite Shop+
Comparison table of conditions for approval to Shopee Favorite Shop and Favorite Shop+
Overall, the evaluation conditions for Favorite Shop+ are stricter than for Favorite Shop. Details are shown in the approval conditions comparison table below:
| Approval Conditions | Favorite Shop Metrics | Favorite Shop+ Metrics |
| Total number of orders generated and successfully delivered | ≥ 100 | ≥ 100 |
| Number of unique customers | ≥ 50 | ≥ 50 |
| Chat Response Rate | ≥80% | ≥ 90% |
| Chat Response Time | ≤ 4 hours | ≤ 2 hours |
| Shop Rating Score | ≥ 4 | ≥ 4.8 |
| Failed Order Rate | ≤ 8% | ≤ 3% |
| Late Delivery Order Rate | ≤ 8% | ≤ 3% |
| Current Star Penalty Score | ≤ 2 | ≤ 2 |
| Currently Penalized with Star Penalty | No | No |
| Fast Delivery Product Rate | ≥ 80% | ≥ 85% |
| Pre-order Product Rate | ≤ 10% | ≤ 5% |
| Number of Days Violating Pre-order Product Rate | ≤ 2 | |
| Posting Products Violating Unclear Origin Error | No Violations | No Violations |
| Posting Products Violating Counterfeit/Imitation or Suspected Counterfeit/Imitation Error | No Violations | No Violations |
| Community Standards or Containing Offensive/Vulgar Language | No Violations | No Violations |
| Number of Weeks Meeting Favorite Shop + Criteria | ≥ 12 weeks |
Review time for shop activity metrics on Shopee
Review time for shop activity metrics on Shopee
- Late delivery order rate, failed order rate, pre-order product rate, and counterfeit/imitation or suspected counterfeit/imitation cases will be evaluated based on the latest 7 days' data, calculated from Monday each week.
- Total orders generated, successful delivery orders, unique customers, chat response time, and fast delivery rate are counted in the latest 30 days, starting from Monday each week.
- Chat response rate will be reviewed based on the latest 90 days' data, calculated from Monday each week.
- Star penalty score will be recorded and accumulated quarterly (3 months).
- Shop rating score is calculated from the time the Shop starts operating on Shopee, to reflect long-term quality and overall Shop performance.
Process and timeline for reviewing Shopee Favorite Shop and Favorite Shop+ titles
The review process for Favorite Shop title on Shopee follows the specific roadmap as follows:
Start time
At 4 PM every Thursday, Shopee will send notifications to eligible Shops regarding updating ID card information as required. This is the first step in the review process and is extremely important, ensuring transparency and accuracy. Shops must complete the ID card update within the specified time, specifically before 4 PM Friday of the same week. This requires Shops to strictly comply with requirements and promptly handle notifications to avoid missing opportunities.
End time
After Shopee completes the review and verification, on Monday of the following week, the Favorite Shop title will be officially assigned to qualifying Shops. At the same time, Shopee will send confirmation notifications to each Shop to update the results. This is not only recognition of the Shop's efforts but also brings many benefits in attracting customers and increasing sales.
Tips to improve performance metrics on the shop
Increase revenue to improve business metrics
To improve performance and achieve key metrics such as unique customer count, orders, and successful order value (NMV), focusing on increasing revenue is essential. Sellers should implement promotional strategies, discounts, and participate in major Shopee campaigns to attract customers. Additionally, investing in product images, detailed descriptions, and optimizing search keywords is an effective way to increase conversion rates and retain customers.
Quick and professional message responses
Timely message response capability not only improves the customer shopping experience but also helps the Shop improve the message response rate. Ensure a team or online support tool is available for quick responses, addressing inquiries, and handling order requests immediately. A good response system will make customers feel cared for, thereby increasing purchase opportunities and improving the Shop's reputation.
Improve shop ratings to enhance reputation
Customer reviews are a key factor determining the trust and choice of potential buyers. Sellers need to ensure product quality matches the description, careful packaging, and on-time delivery to receive positive reviews. Additionally, professionally handling negative feedback also contributes to maintaining the brand image and increasing customer satisfaction.
Reduce late delivery rate and unsuccessful orders
Late delivery rate and unsuccessful orders are metrics that greatly affect the Shop's performance. To minimize this, the Shop needs to coordinate closely with shipping units and ensure goods are always ready when orders are placed. Quickly and accurately updating order status is also a way to avoid unnecessary errors in the operations process.
Understand the Sao Qua Ta system to avoid penalties
Shopee's Iron Star system is designed to evaluate the performance and compliance of Shops. To avoid point penalties, the Shop needs to understand the regulations and always comply with Shopee's selling policies. Maintaining stable operational standards, processing orders quickly, and meeting customer requirements will help the Shop maintain high performance and avoid penalties.
Violations leading to Shop being penalized with iron stars
Reduce pre-order rate to optimize customer experience
Pre-order items are not always suitable, especially when customers want to receive products quickly. To reduce this rate, the Shop should prioritize stocking best-selling products and ensure sufficient inventory to meet demand. Additionally, clearly notifying the delivery time from the start will help manage customer expectations and improve the shopping experience.
Conclusion
Favorite Shop and Favorite Shop+ on Shopee are not only titles affirming the quality of service and reputation of the store but also powerful tools to attract customers and increase sales. While Favorite Shop brings reliability by meeting strict selling standards, Favorite Shop+ elevates further with special benefits, helping shops stand out and compete effectively on the platform.
To maintain and develop this position, shop owners need to continuously improve product quality, customer care services, and order processing processes. With relentless effort, achieving and maintaining this title will be the key to unlocking sustainable success on Shopee.
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Especially, DPS.MEDIA also supports handling procedures to make your store meet Shopee Favorite standards and even Shopee Mall. We will provide detailed guidance and accompany you throughout the review process, helping you easily achieve these prestigious titles. Let DPS.MEDIA be the strong arm taking your brand to the peak of success on Shopee today with e-commerce service!
