What is the concept of Paid search?
Paid search is a form of online advertising in the field of digital marketing. This is a tool that helps businesses display their ads on search results on search engines like Google, Bing, or Yahoo. Users will see these ads appear based on the keywords they search for.
Definition of Paid Search Term
Paid search is a term used to refer to advertisements displayed on search engines such as Google, Bing, or Yahoo. These are advertisements that businesses must pay to search engines to be displayed on search results.
What are the components that make up Paid Search?
Keyword Selection and Bidding
Paid search advertising begins with keyword selection and bidding. This is the process of identifying keywords that users might use to search for products or services that the business provides.
Expand Ad Extensions
After selecting keywords, businesses need to optimize their ad extensions to attract user attention. This includes writing compelling headlines, describing the appeal of the product or service, and displaying links to appropriate landing pages.
Finding Quality Score and Landing Page
Setting up quality score and landing pages is an important part of paid search advertising. Quality score helps evaluate the relevance of the ad to the keyword and landing page, while the landing page helps users have a better experience and increases conversion potential.
Keyword Selection
Keyword selection determines which users will see the paid search ads. Defining specific keywords and appropriate keyword groups will help businesses achieve the best advertising results.
What is the main role of Paid Search in Digital Marketing
Quickly reach customers
Paid search allows businesses to immediately reach users who are searching for their products or services. Displaying ads on search results helps businesses reach customers quickly and effectively.
Increase purchasing decisions from consumers
Paid search has the ability to enhance purchasing decisions from consumers. Ads displayed based on search keywords increase the likelihood of matching user needs, thereby encouraging them to make purchase actions.
Increase brand recognition ability
Paid search advertising helps enhance the brand recognition ability of businesses. Displaying brands and ads on search results increases the ability to recognize and remember the brand from users.
The difference between Paid Search and Organic Search
Paid search and organic search are two different forms that appear on search engines. Paid search is a form of advertising where businesses must pay to appear on search results. Meanwhile, organic search is results that appear naturally based on search engine algorithms.
Some common terms in Paid Search
CPC
CPC (Cost Per Click) is a term in paid search referring to businesses having to pay for each click on their advertisement.
CPM
CPM (Cost Per Mille) is a term referring to businesses having to pay for 1,000 impressions of their advertisement.
PPC
PPC (Pay Per Click) is a term referring to businesses only having to pay for each click on their advertisement.
PLA
PLA (Product Listing Ads) is a form of advertising that displays products on search results, including images and detailed product information.
SEM
SEM (Search Engine Marketing) is a term used to refer to all advertising activities on search engines, including both paid search and organic search.
