Email marketing is considered one of the most effective forms of marketing that many businesses and individuals love to use. So what is email marketing? What are free email marketing software? How to write and design beautiful email marketing? How did Vinamilk's email marketing campaign become so successful? Which company currently provides good and affordable email marketing services? Let's find out together!
All about email marketing
What is email marketing?
Email marketing is a form of marketing that uses email to send information, advertise products/services, and build relationships with customers. Email marketing is usually sent to a list of emails collected from potential or current customers of the business.
What are the advantages of email marketing?
Compared to other forms of marketing, email marketing has the following advantages:
High personalization
Email marketing can be personalized for each customer segment, helping to increase reach and engagement effectiveness.
Low cost
Email marketing is a low-cost form of marketing.
High open and click-through rates
According to HubSpot statistics, the average email open rate is 22.61% and the average click-through rate is 2.61%.
What is the purpose of email marketing?
Email marketing can be used for many different purposes, including:
Marketing products/services
Email marketing can be used to introduce new products/services, promotions, discounts, etc.
Increase brand awareness
Email marketing can be used to build brand awareness, introduce the values and benefits of products/services.
Encourage customers to make purchases
Email marketing can be used to encourage customers to make purchases by providing information about products/services, encouraging customers to review products/services, etc.
Maintain customer relationships
Email marketing can be used to maintain relationships with current customers by sending updates about products/services, promotional programs, etc.
What are the free email marketing software?
There are many free email marketing software on the market, suitable for the needs of small and medium businesses. Here are some of the best free email marketing software today:
Mailchimp
Mailchimp is a popular and widely used email marketing software. This software provides basic features such as creating and sending emails, managing email lists, tracking campaign effectiveness, etc.
GetResponse
GetResponse is a powerful email marketing software with many advanced features such as creating automated emails, customer segmentation, tracking customer behavior, etc.
SendinBlue
SendinBlue is a highly flexible email marketing software, suitable for businesses that need to send bulk emails. This software offers features such as scheduled email sending, sending emails based on customer behavior, etc.
Aweber
Aweber is an email marketing software aimed at small and medium-sized businesses. This software provides basic features such as creating and sending emails, managing email lists, tracking campaign effectiveness, etc.
MISA AMIS aiMarketing
MISA AMIS aiMarketing is an email marketing software developed by MISA. This software provides features such as creating and sending emails, managing email lists, tracking campaign effectiveness, etc.
Free email marketing software often has limitations on the number of emails sent, storage capacity, etc. Therefore, businesses need to consider their usage needs to choose the appropriate software.
How to write email marketing
To write effective email marketing, businesses should keep in mind the following methods:
How to write email marketing – Define the goal of the email
Before starting to write an email, businesses need to clearly define the goal of the email. The goal of the email can be:
- Product/service marketing: Introducing new products/services, promotions, discounts, etc.
- Increase brand awareness: Introducing the values and benefits of the product/service.
- Encourage customers to make purchases: Providing information about products/services, encouraging customers to review products/services, etc.
- Maintain relationships with customers: Sending updates about products/services, promotional programs, etc.
How to write email marketing – Research the target audience
Businesses need to thoroughly research the target audience of the email before starting to write. This will help businesses understand the needs and desires of the target audience, thereby creating suitable email content that attracts their attention.
How to write email marketing – Create an attractive email subject
The email subject line is an important factor that determines whether the reader will open the email or not. Businesses need to create short, concise subject lines that go straight to the point and attract the reader's attention.
Write engaging email content
The email content needs to be presented attractively to capture the reader's attention. The content should be short, concise, straight to the point, and focus on customer benefits.
Add a call to action
The call to action (CTA) is an important factor that helps businesses achieve the goals of email marketing. Businesses need to add a clear and specific call to action to encourage readers to take the desired action.
Optimize emails for mobile devices
Nowadays, more and more people use mobile devices to access email. Businesses need to optimize emails for mobile devices to ensure their emails display well on all devices.
Track and measure effectiveness
Businesses need to track and measure the effectiveness of their email marketing campaigns in order to evaluate and adjust the campaigns accordingly.
Here are some tips for writing effective marketing emails:
- Use clear and easy-to-understand language.
- Focus on customer benefits.
- Use images and videos to increase appeal.
- Include a clear and specific call to action.
- Create personalized emails.
How to design beautiful marketing emails
Designing attractive marketing emails is an important factor that helps businesses capture customers' attention and increase email open rates. Here are some ways to design beautiful marketing emails:
Email subject line
The email subject line is the most important factor determining whether the reader will open the email. Businesses need to create short, concise subject lines that get straight to the point and attract the reader's attention.
Color
Color is an important factor that helps create an impression for marketing emails. Businesses should use colors that match their brand and target audience.
Title
Images are an effective way to attract the reader's attention. Businesses should use high-quality images that are relevant to the email content.
Font
Fonts are an important factor that makes marketing emails easy to read. Businesses should use clear, easy-to-read fonts that are suitable for mobile devices.
Layout
Layout is an important factor that makes marketing emails easy to view and understand. Businesses should use logical and scientific layouts so readers can easily absorb the information.
Content
Email content is the most important factor in email marketing. Businesses need to create engaging email content that attracts the reader's attention and encourages them to take the desired action.
How is Vinamilk's email marketing campaign so successful?
Vinamilk is one of the pioneering companies in the field of email marketing in Vietnam. Vinamilk uses email marketing to promote products/services, increase brand awareness, and maintain relationships with customers.
Vinamilk's email marketing subject line
Vinamilk often uses short, concise subject lines that get straight to the point and attract the reader's attention. For example:
- 20% discount on Vinamilk fresh milk products
- Free gifts when buying Vinamilk yogurt
- Latest nutritional information about Vinamilk powdered milk
Vinamilk's email marketing content
Vinamilk's email content is often presented attractively, capturing the reader's attention. The email content focuses on customer benefits while encouraging customers to take the desired action. For example:
- Vinamilk fresh milk product introduction email: An email introducing Vinamilk's fresh milk products, including information about ingredients, uses, prices, etc. The email also provides information about ongoing promotional programs.
- Promotional email: An email announcing Vinamilk's promotional programs, including discounts, gifts, etc. The email also provides information on how to participate in the promotion.
- Nutritional information email: An email providing nutritional information about Vinamilk's milk products, including the health benefits of milk.
Vinamilk's email marketing call to action
Vinamilk's call to action (CTA) is often clear and specific, encouraging readers to take the desired action. For example:
Vinamilk fresh milk product introduction email: The CTA encourages readers to buy Vinamilk fresh milk products by visiting the website or contacting the hotline.
Promotional email: The CTA encourages readers to buy Vinamilk products by entering the promotional code into the shopping cart.
Nutritional information email: The CTA encourages readers to share the information with friends and family.
Which company currently provides good and affordable email marketing services?
Which company should you choose to provide email marketing services?
Currently, there are many companies providing marketing services. However, finding a dedicated service provider is not an easy task.
Therefore, DPS has provided marketing services with many “cool” tips that you can refer to as follows:
Top 14 super attractive tips you can't miss when sending marketing emails
Top 14 things DPS finds absolutely true after sending a total of 90,366 marketing emails
Long-winded emails are taboo
Emails under 50 words receive 60% more responses.
Don't use numbers in the subject line
Emails with numbers in the subject line are opened 46% less.
Send multiple emails on Wednesday
Midweek emails receive more responses than those sent on Monday, Friday, or weekends.
Asking more than one question is wrong
Only ask one question. The response rate drops when more questions are added.
Avoid beating around the bush and simplify the text
Example: “Để có thể” => replace with “để”
Don't use clichés
Never use “Dear Sir/Madam/Company” or “hope this email helps blah blah”
Send plain text
Don't design emails, design just makes your email look like an “Advertisement”, just send text just send it
Don't sell anything, right in the first email
The purpose of the first email is to get a response, don't sell your product right away!
Ensure not to go to spam
Warm up your email address and avoid spam words: free trial, investment opportunity, etc.
The power of P.S.
Add P.S. if you want to get 141% more responses.
Only 15 seconds
Reading time should be limited to 0:15 seconds.
Short subject line
Long subject lines won't get high open rates.
Don't be too friendly
If you want to get 45% more responses, keep a neutral-serious attitude!
Start with “Hey” instead of “I know you get tons of emails every day”
Font size matters
If you want to stand out and get 20% more responses than usual in your cold email campaign, increase the font size to H1.
Contact immediately with DPS.MEDIA JSC to learn more details about our services!
