What an E-commerce Executive is has become a central question in today’s booming digital era. With the powerful shift from traditional shopping to online, this position plays a pivotal role. They are the individuals who directly operate and optimize business performance on digital platforms.

According to 2024 e-commerce statistics, industry revenue in Vietnam has grown remarkably by 25% compared to the same period. This opens up massive career opportunities for those passionate about technology and business. SMEs are actively hunting for talented marketplace operation specialists.

2024 labor market research shows that the demand for e-commerce personnel increased by 35%. This figure reflects the importance of professional online store management. At DPS.MEDIA, we clearly understand that a skilled specialist is the key to helping businesses break through in sales.

This article will provide the most comprehensive look at the E-commerce Executive position for you. From detailed job descriptions to the skills necessary for success in the profession. We will help you build a solid career roadmap in this high-potential field.

What is an E-commerce Executive and their strategic role in business

What is an E-commerce Executive? This is the title for a specialist operating e-commerce within a business. They are responsible for managing the brand's presence on platforms like Shopee, Lazada, and Tiki. The ultimate goal is to optimize the customer experience and increase order conversion rates.

The role of an E-commerce Executive doesn't stop at listing products on the store. They must analyze data, monitor user behavior, and adjust pricing strategies. As suggested by experts at DPS.MEDIA, this position requires sensitivity to constantly changing market trends.

Within the Marketing organizational structure, the e-commerce specialist connects closely with other departments. They work with the content team to optimize images and SEO-standard product descriptions. Simultaneously, they coordinate with the logistics department to ensure smooth packaging and delivery processes.

A good E-commerce specialist needs to understand the algorithms of different e-commerce platforms. Mastering how products are displayed helps the store reach the right target audience. This is a vital factor in helping businesses maintain a competitive advantage in cyberspace.

Below is a comparison table of the main tasks of an E-commerce Executive in different models:

Store and product category management for E-commerce Executives

The daily work of an E-commerce Executive begins with checking the store's status. They must ensure all products are displayed accurately regarding price and inventory. Any small error can lead to a negative customer experience and reduced credibility.

Optimizing product categories requires logical thinking and scientific classification skills. Specialists must arrange products so that customers can find and select them most easily. According to 2024 industry research indicates that a clear category structure increases on-site time by 20%.

E-commerce Executives are also responsible for updating seasonal promotions or platform events. They need to set up flexible discount codes and combos to stimulate user shopping demand. Proactivity in applying platform marketing tools is a big plus.

For example, in a project by DPS.MEDIA, the specialist re-optimized the product keyword set. As a result, organic traffic increased by 45% after just one month of synchronized implementation. This shows the importance of detailed content management in e-commerce.

Monitoring and analyzing online business performance metrics

Data analysis is a vital skill that helps answer the question of what an E-commerce Executive is in depth. They do not work based on intuition but on actual collected figures. Metrics such as Traffic, CTR, CR, and AOV are always monitored closely by the hour.

By interpreting reports, the specialist will identify bottlenecks in the buying journey. If traffic is high but the cart abandonment rate is large, they need to reconsider the price or shipping fees. Making data-driven decisions helps optimize marketing budgets effectively.

Experts at DPS.MEDIA recommend using the platform's in-depth analytical tools. Additionally, combining this with Google Analytics for a private website will provide a more multidimensional view. The ability to read customers through numbers is a sharp weapon for every Executive.

For instance, when noticing a high bounce rate at the checkout step, the specialist proposed adding e-wallets. This small change helped the business reduce the rate of unexplained order abandonment by 15%. This is the actual value an E-commerce Executive brings to the organization.

The most detailed E-commerce Executive job description today

An E-commerce Executive job description typically includes task groups ranging from operational to strategic. First is the technical operations group on today's popular e-commerce platforms. This includes setting up stores, uploading products, and managing sales support tools.

The second task group involves marketing and effectively driving online sales. E-commerce Executives coordinate with the Ads team to run internal platform ads like keyword bidding or discovery. They also participate in planning for major campaigns such as 11.11 or 12.12 periodically.

Customer service and feedback management are also indispensable parts of the description. Specialists need to ensure the chat response rate remains high to maintain the shop's quality score. Handling complaints and returns needs to be performed as quickly and professionally as possible.

Finally, there is the task of reporting and proposing sales process improvements to management. E-commerce Executives aggregate revenue, cost, and profit data by week, month, or quarter. Proposals for importing new stock or liquidating inventory often originate from this department.

Below is a list of specific tasks that an E-commerce Executive usually undertakes:

• Setting up and managing stores on Shopee, Lazada, Tiki, and TikTok Shop.
• Optimizing content, images, and SEO keyword sets for products.
• Planning and implementing promotional programs and Flash Sales.
• Monitoring inventory and coordinating orders with the supply department.
• Analyzing ad performance reports and order conversion rates.
• Managing the chat team and post-sales customer care.
• Researching competitors and updating new market trends.
• Proposing sustainable revenue growth solutions on platforms.

Standard operating procedures for E-commerce specialists

The order fulfillment process begins the moment a customer clicks the order button on the system. The E-commerce Executive must ensure the order is confirmed immediately to shorten waiting times. Delays in the confirmation stage can lead to sudden customer cancellations.

Next is close coordination with the warehouse department to pack products according to specified standards. Packaging is not just about protecting goods but also an opportunity for subtle brand promotion. A small thank-you note can increase goodwill and the 5-star rating rate.

After the goods leave the warehouse, the specialist continues to track the delivery progress of shipping units. They need to promptly handle issues such as failed deliveries or lost items. The goal is to ensure the successful delivery rate always reaches the most optimal level possible.

According to actual data at DPS.MEDIA, optimizing the operational process helps reduce order processing costs by 30%. At the same time, customer satisfaction clearly increases through positive feedback metrics. This is proof of the management capability of a true E-commerce Executive.

Coordinating multi-channel Marketing to explode sales

An E-commerce Executive does not work independently but is always connected to the overall Marketing ecosystem. They work with the Social Media team to drive traffic from Facebook and Instagram to the marketplace store. The “off-site to on-site” strategy is an inevitable trend in 2024.

Using KOLs/KOCs for livestream sales also requires close coordination from the E-commerce specialist. They prepare specific discount codes, product scripts, and ensure inventory for the livestream. Smooth coordination between parties creates a massive sales synergy effect.

Experts at DPS.MEDIA advise that you should focus on in-depth LTV analysis. Understanding customer lifetime value helps you decide on an appropriate Remarketing budget. Don't just focus on new customers and ignore the high-potential existing customer base.

For example, an Email Marketing campaign reminding customers of abandoned carts can increase revenue by 10%. The E-commerce Executive is the person who directly sets up and measures the effectiveness of these small actions. Finesse in approaching customers makes a difference for the brand.

Essential skills to become a professional E-commerce Executive

To succeed as an E-commerce Executive, you need a combination of hard and soft skills. The most important skill is the ability to proficiently use e-commerce marketplace management tools. Each platform has its own Seller Center system with specific features and algorithms to master.

Data analytical thinking is the foundation that helps you go further in your career advancement path. You need to know how to extract data, read charts, and provide valuable insights. The ability to spot trends from dry numbers is a special talent in the industry.

Writing skills and aesthetic thinking also play an equally important role in this job. You need to know how to write compelling product descriptions that hit the psychology of your target customers. Simultaneously, the ability to appraise design images helps the store look more professional and attractive.

Finally, time management skills and the ability to work under high pressure, especially during Mega Sale seasons, are essential. The workload during shopping festivals can increase 5-10 times compared to normal days. A good E-commerce Executive is someone who remains calm and precise in every operation.

Conversion Rate Optimization (CRO) mindset in E-commerce

Conversion rate optimization is the toughest problem every E-commerce Executive faces daily. It's not just about getting customers into the shop; you have to make them spend money. Every detail on the product page, from images to reviews, affects the CR.

Regular A/B Testing helps find the most optimal solution for your store. You can try changing the product cover photo or the placement of discount codes to measure impact. Based on practical experience from DPS.MEDIA, small changes sometimes bring unexpected results.

Building trust is a key factor in increasing conversion rates in an online environment. E-commerce Executives need to focus on collecting and displaying authentic reviews from previous customers. Feedback with actual photos and videos helps new buyers feel confident in their decisions.

For instance, optimizing the product description by adding a detailed size conversion chart. This action helped a fashion shop reduce return rates due to incorrect sizing by 20%. This shows that optimization thinking needs to stay close to the actual needs of customers.

Project management skills and stakeholder engagement

An E-commerce Executive often acts as a small project manager for each major sales campaign. They must coordinate resources from the design team, content team to the warehouse and shipping departments. Detailed planning ability helps everything run smoothly and on schedule.

Working with Key Account Managers (KAM) of e-commerce platforms is a task that requires tact. Maintaining a good relationship with the KAM gives the store more opportunities to participate in incentive packages. You need to know how to negotiate to receive the best display positions in campaigns.

According to the latest market research, the connection between Brand and Platform determines 40% of a Campaign's success. The E-commerce Executive is the person in the middle to harmonize the interests of the business and the platform's regulations. Communication and negotiation skills therefore become extremely important in the profession.

At DPS.MEDIA, we always train personnel on how to build sustainable relationship networks in the industry. Understanding the language of the platform helps you handle issues regarding product or store locks faster. This is a huge competitive advantage for Executives with years of practical experience.

Salary and career path of an E-commerce Executive

The salary of an E-commerce Executive today is considered quite competitive compared to the general Marketing industry. For fresh graduates or those with under 1 year of experience, the salary ranges from 8-12 million VND. In addition to base salary, they often receive bonuses based on sales or achieved KPIs.

For those with 2-4 years of experience, the salary can reach 15-25 million VND per month. At this level, they not only operate but also participate in strategy and management. Large enterprises are always willing to pay worthily for talent who helps them explode in sales.

The career path for this profession is very clear and wide open for those with high determination. From an Executive position, you can advance to E-commerce Leader or E-commerce Manager within 3-5 years. After that, more senior positions such as Head of E-commerce or Digital Director await you.

Additionally, experience as an E-commerce Executive is an excellent foundation for starting your own business. Mastering operational and marketing processes on the platform helps minimize risks when starting out. The e-commerce industry still has a lot of room for growth in the next decade.

How to build an impressive Portfolio for an E-commerce Executive position

A strong Portfolio for an E-commerce Executive position doesn't just have beautiful images but must have numbers. You should focus on presenting projects you've participated in along with specific growth metrics. Example: “Increased revenue by 50% in 3 months” or “Reduced advertising costs by 20% while maintaining sales.”.

List the platforms you have operated and your proficiency level with each tool. Having certificates from Shopee University or Lazada Learning Center also helps your profile stand out. It proves you are proactive in updating professional knowledge regularly.

According to research by DPS.MEDIA, recruiters prioritize candidates with practical problem-solving mindsets. Describe a difficult situation you encountered and how you overcame it. Stories about handling operational crises always attract the attention of interviewers.

Don't forget to demonstrate your ability to use support tools such as multi-channel sales management software. Understanding systems like Nhanh.vn, KiotViet, or Sapo is a huge advantage today. It shows you have the ability to adapt quickly to the enterprise's technology infrastructure.

Where to find E-commerce job opportunities most effectively?

Currently, there are many channels to find E-commerce Executive job opportunities, from corporations to SMEs. Professional recruitment websites like LinkedIn, VietnamWorks, or CareerViet are addresses that cannot be ignored. You should optimize your personal profile with keywords related to e-commerce.

Joining E-commerce communities on Facebook is also a good way to find unlisted jobs. Here, you can learn from predecessors and grasp recruitment trends. Sometimes, the best opportunities come from networking within the industry community.

Experts at DPS.MEDIA suggest you should pay attention to reputable Digital Marketing Agencies today. Working at an Agency helps you gain exposure to a variety of industries and business models in a short time. This is an extremely harsh but effective environment for training skills and practical thinking.

Finally, do not hesitate to apply directly on the websites of businesses you love and admire. Many large companies always have their own career pages and frequently update personnel needs there. Proactivity is always highly valued and helps you score points with recruiters.

Challenges and solutions for E-commerce Executives in 2024

The biggest challenge for E-commerce Executives today is the constant algorithm changes of the platforms. This requires you to always be in a mindset of learning and adapting to new regulations every day. What was effective last month may not necessarily be right at the moment.

Increasingly fierce price competition is causing business profit margins to narrow significantly. E-commerce Executives must find differentiated values beyond price to attract and retain customers long-term. Building personalized branding and superior customer experiences are key solutions.

The issue of managing counterfeit and fake goods on platforms also significantly affects the reputation of official shops. Specialists need to master brand protection tools and coordinate with platforms to handle violations. Protecting a clean store is a top priority to maintain user trust.

To overcome these challenges, experts at DPS.MEDIA recommend you focus on customer data. Owning and understanding data helps you be more proactive in every Marketing and sales campaign. Don't rely entirely on the platform; build your own loyal customer base.

2024 labor market research shows that recruitment demand for e-commerce personnel increased by 35%. This proves the irreplaceable status of E-commerce Executives in the sustainable growth strategy of every digital business.

Applying AI and automation to e-commerce operations

2024 marks the explosion of Artificial Intelligence (AI) in optimizing e-commerce operations. E-commerce Executives need to know how to use AI to write product descriptions, create images, and analyze data. Applying technology helps save 50% of time for repetitive daily tasks.

Smart chatbots integrated with AI are capable of responding to customers 24/7 with natural human-like intonation. This significantly improves response rates and customer satisfaction at all times. However, the human factor still plays an important role in handling complex situations.

According to current trends, Robotic Process Automation (RPA) is being widely applied in inventory and order management. E-commerce specialists need to equip themselves with knowledge of these tools to optimize work performance. Technology does not replace humans but is a tool for Executives to work smarter.

For example, using AI to forecast demand helps reduce unnecessary inventory rates by 15%. The E-commerce Executive is the person who coordinates and fine-tunes these systems to achieve the best business results. The combination of strategic thinking and modern tools is the key to success.

Building short-form video content strategies to attract customers

Short-form video is becoming the most powerful sales weapon on platforms like TikTok Shop and Shopee Video. E-commerce Executives need to coordinate with the content production team to create attractive, highly entertaining short videos. The “Shoppertainment” trend is dominating the market today.

Subtly integrating products into everyday situations helps customers receive information naturally. E-commerce Executives must track current trends to apply them timely to their campaigns. Quick sensitivity to video trends helps the store reach a massive number of customers.

2024 industry research indicates that products with attached videos increase conversion rates by an additional 30%. This is an impressive figure that no e-commerce specialist can ignore this year. Investing in quality video content is an investment in long-term revenue growth.

At DPS.MEDIA, we always prioritize integrating video into every customer touchpoint on the online store. From the shop homepage to each product detail page, video helps materialize the product in the buyer's eyes. This helps minimize hesitation and speeds up the decision-making process.

In summary, understanding what an E-commerce Executive is and mastering the necessary skills will help you confidently pursue this career. This is not just a job but a journey to discover new limits of digital business. We wish you steady progress and much success in the future.

Conclusion on the E-commerce Executive position in the new era

The question of what an E-commerce Executive is has been answered in detail through the practical analysis and sharing above. This is a profession that requires versatility, flexibility, and continuous learning to catch up with trends. With the non-stop development of technology, this role will be even more important in the future.

To become an outstanding specialist, you need to cultivate both strategic thinking and detailed execution skills. Always start from understanding the customer and optimizing every single small experience on the store. Success in e-commerce does not come from luck but from continuous optimization.

Below are the key points to remember for a professional E-commerce Executive:

• Proficient in operation tools on multiple popular e-commerce platforms.
• Possess data analytical thinking to make accurate business decisions.
• Constantly update and quickly apply new marketing and technology trends (AI, Video).
• Effective teamwork and stakeholder relationship management skills.
• Focus on optimizing conversion rates and sustainable customer lifetime value.
• Build a Portfolio based on actual growth figures and problem-solving stories.
• Maintain a progressive spirit and the ability to work under high pressure in a volatile environment.

If your business is looking for breakthrough e-commerce growth solutions, contact us now. With practical experience since 2017, we are confident in accompanying SMEs on the digitalization journey. Let experts help you optimize your store and explode sales today.

E-commerce is no longer a trend but has become an essential part of every modern business. Investing in quality E-commerce Executive personnel is an investment in your own future development. Seize the opportunity now to lead in the vibrant online business race.