The more society develops, the more people cherish and honor spiritual values and sacred family bonds. That is also the reason why there is a day called “Vietnamese Family Day” so that all members can share in those wonderful emotions. But from a marketing perspective, it is a “fat piece of meat” for businesses to take advantage of in communication. So how to have a successful Vietnamese Family Day marketing campaign? How to build promotions, content, and mini games?
Hearing a hundred times is not as good as seeing once, let's see what FAMI did in the Vietnamese Family Day marketing campaign
Previously, FAMI had a top-notch Vietnamese Family Day marketing campaign and it became a hot topic among many marketers with the theme “Home is Where”. They took advantage of the influence of Vietnamese KOLs. That is the fastest way to quickly reach a huge audience.
Suppose an artist has only 1 million followers, then they have already reached 1 million followers. And what happens when FAMI uses more than 30 celebrities? It is a powerful explosion for the FAMI brand.
The Vietnamese Family Day marketing campaign started with a series of opening articles
Each artist posted on their personal page, fanpage to share their feelings about family, their definition of “Home is where”. FAMI supported by designing eye-catching photos with the concept, prominently displaying the program name HOME IS WHERE. With the large fan base of these artists, the program name quickly imprints in their memory. And usually, when they care about the artist, they will pay close attention to the programs or products the artist participates in.
The program started successfully when FAMI utilized resources accurately, and of course, the cost FAMI paid for KOLs was not small.
Exploding with the music video and musical play “Home is where”
The music video named “Home is where” was released with the participation of many long-time famous artists such as singers Mỹ Linh, Hoàng Bách, Issac, Cẩm Ly, etc. The melody is catchy and cheerful, touching the listener's emotions.
[embedyt] https://www.youtube.com/watch?v=nmIM-qlrPfQ[/embedyt]
In addition, FAMI also organized a musical night “Home is where” with director Huy Tuấn and choreographer John Huy Trần, bringing the audience a humorous, lively, close, and authentic performance.
Campaign results
After nearly a month of running, this campaign by FAMI achieved results such as 1 million views for the music video, and over 10k definitions of Home is where on the website. www.nhalanoi.com, more than 2000 spectators came to watch the musical.
It can be said that this is a successful campaign that, until now, many people still mention.
Learn how to run a Vietnamese Family Day marketing campaign
If we only copy ideas from other brands or competitors, we will never have a hugely successful program. Because when users are too familiar with those things, they will no longer find them interesting.
Therefore, you need to filter and remember to FIND THE DIFFERENCE to help your program succeed.
Marketing strategy
The most important thing first is still the marketing strategy. Whatever you do, you need to have a goal and a strategy to aim for that goal.
The strategy is to find the direction and the right and different way to do things. If the strategy is wrong from the start, even if you run everything else, you still won't achieve what you want. So, first, focus and find the initial strategy.
Vietnamese Family Day media
Once you have the direction, you will immediately start working on communications for Vietnamese Family Day.
Vietnamese Family Day content
Content for Vietnamese Family Day especially needs to capture the emotions of the listeners and readers. Anyone can create content, but not everyone can make content that touches the heart.
Some outstanding content:
- The pain of families: children working or studying far from home, daughters marrying far away, parents often arguing, poverty leading to many conflicts, etc.
- The happiness of families: the most beautiful and joyful moments, children's achievements, the day the child was born, warm family meals, giving each other gifts, etc.
- The happiest families in the world, in Vietnam: sharing about families with beautiful love, beautiful and happy children.
- Viral video clips
- Personal confessions from each member: Letters from children, letters from fathers, letters from mothers, etc.
- ….
There are many other types that can be further explored, so be diligent in reading content from big brands.
Vietnamese Family Day mini game
To make the campaign spread quickly, you can organize small minigames on your fanpage channel.
It could be an impressive minigame that urges people to take action by playing the game. To achieve this, the content and images must be excellent.
Some reference mini games for Vietnamese Family Day:
- Share the most beautiful moment of your family + the best wish for your family. The comment with the most likes will win.
- Send a family photo + a wish, we will print the photo as a gift for the luckiest families.
- Share a few feelings on this day + the program's hashtag
Vietnamese Family Day promotion program
Indispensable, this day will help your business push sales very well. Vietnamese Family Day promotion programs you can do:
- Give combos for the whole family
- Two or more family members taking a check-in photo will get a 10% discount, 20%, ...
- Secret gift service for family members
- Give extra resort tickets, dining vouchers for the whole family
- …..
To have a successful Vietnamese Family Day marketing campaign, you must plan meticulously from market research, user trends to measurement and control.
DPS.MEDIA JSC proud to be the agency that has successfully implemented hundreds of promotional programs and annual events for both large and small domestic and international partners.
Contact us now for detailed consultation!
