Introduction to Facebook Fanpage Care Services
Facebook Fanpage care services are increasingly important for SMEs in Vietnam. According to the Digital 2023 report by We Are Social, Vietnam has 72 million Facebook users, accounting for 72% of the population. Fanpage has become the main sales channel for small businesses.
Many SMEs struggle to maintain stable interactions. Professional services help solve this issue. This article analyzes 8 reputable companies based on real experience from 2017.
Readers will learn the service evaluation framework, specific case studies, and balanced comparison tables. This helps businesses make decisions suitable for their budget and business goals.
Importance for Vietnamese SMEs
SMEs account for 97% of total enterprises in Vietnam according to the General Statistics Office. Facebook is the most effective marketing channel with low cost. However, only 30% of SME Fanpages maintain stable interaction above 5% according to internal survey DPS.MEDIA 2022.
Fanpage care is not just posting but also analyzing data, handling crises. Businesses doing it themselves often lack tools and specialized staff. Third-party services help optimize marketing ROI.
Needs Assessment Checklist:
- Determine specific goals: increase followers, sales or interactions?
- Measure current status: interaction rate, fanpage growth speed
- Estimate budget: 5-20 million/month depending on scale
- Evaluate internal capacity: have in-house team or need full outsource?
- If revenue under 5 billion/year, prioritize basic package
Criteria for Evaluating Reputable Fanpage Care Companies
Evaluation based on 5 main criteria: real combat experience, measurable case studies, specialized team, analysis tools and clear contract commitments. Survey of 5400 DPS.MEDIA customers shows 68% prioritize measurable results.
Avoid companies that only promise fake followers. Focus on engagement rate and real conversion metrics. The evaluation framework below helps SMEs compare objectively.
Evaluation Framework with 5 Specific Criteria
1. Real Combat Experience: At least 3 years, serving over 100 SME customers. Check if the portfolio has similar industries.
2. Transparent case study: Has before-after data, clear timeframe. Example: increased 250% interactions in 6 months.
3. Expert team: Copywriter, designer, data analyst with Facebook Blueprint certificates.
4. Work process: Weekly reports, A/B testing content, crisis management plan.
5. After-sales support: Internal training, knowledge handover at contract end.
| Criteria | Field | Measurement method |
|---|---|---|
| Experience | 25% | Years + number of customers |
| Case study | 30% | Specific ROI, timeframe |
| Team | 20% | Certificates, personal portfolio |
| Process | 15% | Sample report, SOP |
| Supported | 10% | Feedback from old customers |
Common Mistakes to Note
Many SMEs choose the cheapest price instead of the highest ROI. Fake followers reduce organic reach 40% according to Facebook algorithm. Always request free Fanpage audit before signing contract.
1. DPS.MEDIA – 7 Years of Real Combat Experience
DPS.MEDIA has been operating since 2017, serving 5400+ SMEs. Specializing in multi-industry Fanpage care: F&B, spa, real estate. Address: 56 Nguyen Dinh Chieu, District 3, HCMC.
Helped Pho 24 restaurant increase 320% online orders in 4 months (9/2022-1/2023).
Advantages: Standardized SOP process, real-time reports via dedicated dashboard. Team of 25 specialists with Facebook Blueprint certificates.
Disadvantages: Focus on HCMC, limited Northern branches. Price from 12 million/month suitable for businesses over 10 billion/year.
Real Case Study Phở 24
Challenge: Fanpage 8k likes, 1.2% interaction. Solution: 80/20 content pillar (entertainment/dish suggestions), 3 sales livestreams/week. Result: 28k likes, 4.8% interaction, online revenue 1.2 billion/4 months.
Risk: Dependent on F&B seasonal trends. DPS.MEDIA solves by diversifying content themes.
- Free 30-minute Fanpage audit
- Request to view the latest 3-month sample report
- Check Blueprint certificates of Account Manager
- Compare projected ROI vs monthly budget
2. CleverAds – Data-Driven Specialist
CleverAds stands out with data-first approach. Uses Facebook Analytics + Google Analytics integration. Serves 2000+ customers since 2018.
Advantages: Automated A/B testing, AI trend prediction. Detailed reports with attribution model.
Disadvantages: Suitable for businesses with existing data. New SMEs may find it complex.
CleverAds Service Package Comparison Table
| Package | Price/month | Advantages | Disadvantages |
|---|---|---|---|
| BASIC | 8tr | 20 posts/month | No ads management |
| PRO | 15tr | + Ads 50tr budget | 6-month contract lock |
| ENTERPRISE | 25tr | Full funnel + training | Revenue requirement 20 billion+ |
3. Haravan – E-commerce Integration
Haravan excels in syncing Fanpage with e-commerce website. Suitable for SMEs with clear products. Experience since 2014.
Case study: Fashion shop increased Facebook Shop orders by 180% in 5 months. 24/7 automated chatbot consultation tool.
Disadvantages: Focuses on e-commerce, limited creative content for B2B.
4. PMAX – Performance Marketing Focus
PMAX from VNG, strong in conversion tracking. Team of 100+ specialists. Serves major brands like Vinamilk.
According to Facebook IQ 2023 report, short video content increases engagement 2.5x.
PMAX applies Reels strategy effectively. However, high price from 20 million/month.
5. Admicro (VCCorp) – Large Media Network
Network of 50+ news websites. Fanpage care combined with native ads. 15 years digital experience.
Advantages: High organic reach from cross-posting. Disadvantages: Limited customization for small SMEs.
6. AIM Academy – Training Combined with Services
Prioritizes training internal team. Service includes 1:1 mentoring. Suitable for SMEs wanting long-term independence.
Case study: Spa chain increased internal content capacity 200% after 3 months training.
7. SocialSeer – Tech Startup
Uses AI tool to analyze customer sentiment. Real-time competitor benchmark reports. Competitive price 7-12 million.
Disadvantages: Only 2 years experience, not scaled large yet.
8. GCO Advertising – Strong in the North
Focuses on Hanoi and northern provinces. Case study: Coffee chain increased membership 150% via Facebook Group.
Advantage in localized content. Disadvantage: little experience in the South.
Comprehensive Comparison Table of 8 Companies
| Company | Price/month | Strengths | Weaknesses | Appropriate |
|---|---|---|---|---|
| DPS.MEDIA | 12-25tr | Transparent case study | Focus HCM | SMEs 10-50 billion |
| CleverAds | 8-25tr | Data driven | Complicated for newbie | Ecommerce |
| Haravan | 10-20tr | Sync web | Only e-com | Online shop |
| PMAX | 20-40m | Conversion | High price | Large enterprises |
| Admicro | 15-30tr | Media network | Less customize | Brand awareness |
Conclusion and Selection Recommendations
Company selection for Fanpage care depends on budget, industry, and specific goals. SMEs under 10 billion should start with 8-12 million package from DPS.MEDIA or CleverAds. Large enterprises consider PMAX.
Always sign NDA and test for 1 month before long-term contract. Track 3 main KPIs: engagement rate, follower quality, revenue ROI.
Next step: Schedule free audit with 2-3 top companies. Compare proposals based on the 5-criteria framework presented.
Final Decision Checklist
- Rank 3 companies according to the evaluation framework
- Reference 3 old customers per company
- Sign 1-2 month test contract
- Set clear KPIs in week 1
- Review after 30 days, adjust if needed
