Introduction to professional Google Ads services
Google Ads has become an essential advertising channel for Vietnamese SMEs. According to the Google Economic Impact Report 2023, businesses using Google Ads in Southeast Asia achieved an average revenue growth of 2.5 times after 12 months of implementation. This article helps businesses evaluate the top 8 companies based on real experience, case studies, and market data.
We analyze based on 4 criteria: implementation experience, measurable case studies, team scale, and customer feedback. Each agency has unique strengths suitable for different business segments.
Importance of a Google Ads specialist agency
Professional agencies help optimize CPC costs 30-50% lower than self-managing. They grasp the latest Google Ads algorithms and continuous A/B testing. SMEs save time to focus on core business.
However, not every agency is suitable. Some focus on B2B, others specialize in e-commerce. Choosing wrong can waste 20-40% of budget.
- Evaluate if monthly budget fits agency target
- Check case studies in your industry
- Compare quotes from 3 agencies before signing contract
- Verify Google Ads certification of the team
- If budget under 50 million/month, prioritize SME agency
Method to evaluate 8 Google Ads companies
We use the 5E framework: Experience (Experience), Evidence (Evidence), Expertise (Expertise), Efficiency (Efficiency), Ethics (Ethics). Data from 150+ reviews on Vietnamese marketing forums and Google Partners 2024 report.
Google Partners benchmark 2024 shows Premier level agencies achieve average ROAS 4.2x, 351% higher than standard agencies.
Evaluation database
Analysis from Google Partner directory, Clutch.co reviews, and public case studies. Exclude agencies lacking transparency on results. Prioritize companies with at least 3 years of Google Ads experience.
| Criteria | Field | Description |
|---|---|---|
| Experience | 30% | Years of operation + number of clients |
| Case study | 25% | Measurable results, specific timeframe |
| Certification | 20% | Google Partner level, certification team |
| Customer feedback | 15% | Clutch reviews, Facebook, forums |
| Transparent pricing | 10% | Clear packages, no hidden fees |
- Verify Google Partner badge on agency website
- Request 3 most recent case studies in the same industry
- Check account manager's LinkedIn profile
- Compare their industry ROAS benchmark
1. CleverAds – Google Ads expert since 2015
CleverAds has 9 years of experience, achieved Google Premier Partner 2023. They serve 1,200+ clients, strong in e-commerce and lead generation. Team of 25+ specialists with Google Ads certification.
Key highlights
Real case study: Golden Gate (baguette chain) increased lead quality by 320% in 6 months 2023, ROAS 5.8x. Highly effective Performance Max optimization. Real-time reporting via dedicated dashboard.
Supports A/B testing for landing pages and CRO. Suitable for businesses with budget from 100 million/month.
Limitations to consider
High setup cost (15-25 million). Rarely serves small projects under 50 million/month. Focuses more on HN and e-commerce than Southern SMEs.
| Criteria | Advantages | Limitations |
|---|---|---|
| Performance | ROAS 4-7x | High setup fee |
| Industry | Ecom, Real estate | Few B2B services |
| Scale | Enterprise ready | Not suitable for startups |
| Report | Realtime dashboard | Complex interface |
- Suitable if revenue target over 500 million/month
- Check their case studies in your industry first
- Negotiate 3-month package to test effectiveness
2. Dentsu Redder – Large-scale Japanese agency
Dentsu Redder is part of Dentsu network, operating since 2012 in VN. Team of 50+ people, Google Premier Partner. Strong in brand awareness and full-funnel strategy.
Strategy strengths
Vinamilk 2023 case study: Increased brand search volume by 451%, ROAS 3.2x in Tet campaign. Effective integration of Google Ads + YouTube + Display. 360-degree strategy consulting.
Access to exclusive Google Marketing Platform data. Suitable for large FMCG, retail businesses.
Points to note
Minimum budget 200 million/month. Slow approval process (2-3 weeks). Prices 2-3 times higher than local agencies.
| Criteria | Advantages | Limitations |
|---|---|---|
| Strategy | Full funnel | Slow approval |
| Tech stack | Google Marketing Platform | High cost |
| Industry | FMCG, Retail | Few tech startups |
3. DPS.MEDIA – SME partner since 2017
DPS.MEDIA specializes in Google Ads solutions for 5,400+ SMEs. 7 years of experience, team of 30+ certified specialists. Focus on fast ROI for small businesses.
Real-world case study
Cosmetics brand S. increased online sales by 2801% in 4 months of Q3/2024, CPC decreased by 421%. Effectively applied Smart Bidding + RLSA. Easy-to-understand weekly reports.
Flexible packages from 20 million VND/month. Best support for Southern SMEs.
Objective limitations
Not strong in international campaigns. Smaller scale compared to top 2. Few enterprise case studies.
| Criteria | Advantages | Limitations |
|---|---|---|
| SME focus | Flexible budget | No enterprise cases |
| Local support | Strong in the South | Weak internationally |
| ROI speed | Fast 1-2 months | Slow brand building |
- Ideal for SME budget 20-100 million VND/month
- Require demo report before signing
- Check Google Partner profile
4. Admicro (VCCorp) – Digital giant
Admicro has 15 years of experience, serving 3,000+ customers. Network of 20+ VNExpress websites for strong retargeting. Google Partner since 2014.
Quality traffic advantages
Case study Viettel Store 2022: Increased online sales by 1501% in Q4, cost per acquisition decreased by 381%. Highly effective combination of native ads + Google Ads.
In-depth data analyst team. Suitable for telecom, finance.
Risks to know
Prioritizes large clients, hard for SMEs to access. Monthly reports instead of realtime. Conflict of interest with own ad network.
5. AIM Academy – Google Ads deep tech specialist
AIM has 50+ Google Ads specialists, trained 10,000+ marketers. Strong in automation and machine learning bidding. Premier Partner 2024.
Tech-driven approach
Case study Fonos app: ROAS 6.2x in 9 months of 2023 thanks to Target ROAS + Value-based bidding. Custom scripts automate processes.
Good internal customer training. Suitable for tech startups.
Limitations
Complex campaigns, hard to scale quickly. High price due to tech investment. Not strong in traditional SMEs.
6. Math Marketing – Conversion rate optimization
Math Marketing specializes in CRO + Google Ads since 2016. 500+ campaigns, focus on landing page optimization. Google Partner level.
Conversion focus
Case study online course: Increase CR from 3.21% to 12.41% in 3 months thanks to heatmaps + A/B testing. ROAS improved 210%.
Strongest post-click optimization in the market. Suitable for education, service.
Weaknesses
Not scaled large for e-commerce. Minimum budget 80 million/month. Small team less flexible.
7. Haravan Ads – Ecommerce ecosystem
Haravan integrates Google Ads + Shopify/VietMart. 8 years experience, 10,000+ stores. Specializes in multi-channel ads.
Platform integration
Fashion case study: Increase 180% GMV Q4/2023 thanks to Google Shopping + Dynamic Remarketing. Automatic feed optimization.
Suitable for Haravan online stores. Quick setup 48h.
Limitations
Lock-in to Haravan ecosystem. Less customize for non-Haravan stores. Limited Vietnamese support.
8. Brave Advertising – Startup growth agency
Brave is emerging 4 years but growing fast. Specializes in growth hacking + Google Ads. 200+ SME clients.
Agile advantages
F&B chain case study: ROAS 4.5x in 90 days with geo-targeting + local service ads. Flexible budget from 15 million.
Weekly pivot based on realtime data. Suitable for F&B, local service.
Risks
Short-term experience. No large scale case yet. High team turnover.
| Agency | Best for | Min budget | ROAS avg |
|---|---|---|---|
| CleverAds | Ecommerce | 100m | 5.8x |
| DPS.MEDIA | SME local | 20tr | 4.2x |
| Admicro | Large brand | 200m | 3.5x |
| AIM | Tech startup | 150m | 6.0x |
How to choose the right agency for your business
Building an effective RFP (Request for Proposal)
RFP must clearly state KPI, budget, timeframe and industry. Require 3 similar case studies. Evaluate proposal based on 60% case studies, 40% pricing.
- Identify 3 main KPIs (ROAS, CPA, lead quality)
- Require detailed budget breakdown
- Test 30-day pilot before long-term contract
- Check NDA and data ownership clause
Common Mistakes SMEs Often Make
Choose the cheapest agency instead of highest ROI. No clear exit clause. Ignore landing page optimization which accounts for 70% success rate.
According to WordStream 2024 report, 62% campaigns fail due to poor landing page experience.
Conclusion: Decision based on business context
No agency is “best” for every business. SME budget under 50 million should choose DPS.MEDIA or Brave. Large ecommerce suitable CleverAds. Enterprise choose Dentsu/Admicro.
Deciding factors: industry alignment (40%), budget fit (30%), track record (20%), team chemistry (10%). Test pilot 1-2 months before long-term commitment.
Next: RFP 3 top match agency, schedule consultation next week.
