Introduction: Why does an e-commerce store need professional implementation?
E-commerce in Vietnam is growing strongly. According to the Vietnam E-commerce Report 2023 by the Ministry of Industry and Trade, e-commerce revenue reached 20.5 billion USD, up 25% compared to the previous year. SMEs account for 70% of the number of stores but only 30% of revenue.
Effective store implementation helps increase conversion rates from 1-2% to 5-8%. This article analyzes 7 implementation units based on real-world experience from 2017, serving over 5,400 SME customers. You will learn evaluation criteria and a suitable selection framework.
1. DPS.MEDIA – Chuyên gia Digital Marketing toàn diện
Real-world experience from 2017
DPS.MEDIA has implemented over 2,000 Shopee, Lazada stores for SMEs since 2017. They focus on optimizing UX/UI and sales automation. Strengths include multi-channel integration (Facebook, TikTok, Google).
Real example: Cosmetics brand XYZ increased sales by 340% after 6 months of implementation (March-September 2023). They handled 500+ products, integrated smart inventory. However, costs are 20-30% higher than freelancers.
Strengths and limitations
Advantages: Standardized process, real-time reporting, 24/7 support. Limitations: Suitable for businesses with budget from 50 million/month, limited customization for specific niches.
| Criteria | Advantages | Limitations |
|---|---|---|
| Cost | High long-term ROI | Large initial investment |
| Implementation speed | 7-10 days | Slower than small agencies |
| Post-sales support | Full-time Account Manager | Depends on organic traffic |
Checklist to evaluate DPS.MEDIA
- Budget evaluation: If over 100 million/year, then suitable
- Check case studies similar to your industry
- Compare quotes with at least 2 other agencies
- Verify contract has 12-month maintenance clause
- Test demo sample store before signing contract
Evaluation framework: Sử dụng ma trận ROI = (Doanh thu tăng – Chi phí triển khai) / Chi phí × 100%. DPS.MEDIA Achieves average 320% ROI according to internal 2023 data.
2. Haravan – Nền tảng SaaS tích hợp ERP
Comprehensive management system integration
Haravan provides an all-in-one solution from website to e-commerce platforms. Over 50,000 businesses use it, strong in real-time inventory sync. Suitable for multi-channel retail chains.
Case study: Fashion chain ABC integrated Haravan with 15 offline stores, increasing online orders by 250% in Q4/2022. However, requires in-house technicians for advanced customization.
Analysis of pros and cons
| Criteria | Advantages | Limitations |
|---|---|---|
| Integration | Multi-channel synchronization | Complex initial setup |
| Cost | Flexible Subscription | Transaction Fee 1-2% |
| Scale-up | Easy to Scale | Few Creative Templates |
Specific actions when choosing Haravan
- Evaluate SKU Quantity: If Over 1,000 Products, Prioritize
- 14-Day Trial Test with Real Data
- Compare Haravan vs KiotViet on Operating Costs
- Check API Integration with Accounting Software
- Train Staff Before Live Store
Haravan giúp SMEs giảm 40% thời gian quản lý đơn hàng – Báo cáo Haravan 2023
