Businesses that want to succeed in the fashion field today cannot overlook cooperating with reputable fashion KOLs. The names on the fashion KOL list, from female fashion KOLs to male fashion KOLs, all bring strong communication value. At the same time, fashion KOCs are also a smart choice to enhance authenticity for advertising campaigns. Let's together DPS.MEDIA explore the list of fashion KOLs and the value they bring.
What is Fashion KOL/KOC?
KOL (Key Opinion Leader) and KOC (Key Opinion Consumer) in fashion are individuals with great influence on social networks, trusted and admired by the public thanks to their personal style and sophisticated vision of fashion trends. While KOLs are usually famous and professional in product evaluation, KOCs bring a realistic perspective from their personal experiences. The combination of KOL and KOC creates a sustainable communication strategy, helping brands not only increase presence but also build trust with potential customers.
The Importance of KOL/KOC in the Fashion Industry
Enhancing Brand Vision
Fashion KOLs and KOCs play an indispensable role in expanding brand vision. Thanks to their influence, products and brand messages easily reach a large audience. The close connection between KOL/KOC and fans creates conditions for brands to build the image and values they want to convey.
Building Consumer Trust
KOL/KOC not only promote products but also help brands build trust through authenticity and closeness. When KOCs share personal experiences or KOLs provide expert opinions, consumers feel more secure in choosing products. This is especially important in the fashion industry, where community evaluations and perceptions are highly valued.
Creating Market Differentiation
Thanks to creativity in expression, KOLs and KOCs bring fresh and unique perspectives to brands. They not only help brands stand out in customers' eyes but also create differentiation from competitors. Especially in the competitive fashion environment, KOLs and KOCs are the key to attracting and retaining customers.
Top 10 Famous Fashion KOL/KOC in Vietnam
Chau Bui
Châu Bùi (real name: Bùi Thái Bảo Châu, born November 13, 1997) is one of Vietnam's leading fashionistas. She stands out with a unique and constantly evolving style, attracting millions of followers on platforms like Facebook, TikTok, and Instagram. Her career blossomed when participating in Seoul Fashion Week and was highly rated by famous magazines such as Vogue, Elle, and Harper’s Bazaar. Currently, she is a representative face for major brands like Dior and Louis Vuitton.
Quynh Anh Shyn
Quỳnh Anh Shyn (real name: Phí Quỳnh Anh, born December 2, 1996) is an internationally recognized fashion influencer. At Paris Fashion Week Fall/Winter 2024, she set a record as the influencer with the highest total media value worldwide. With a large follower base, Quỳnh Anh Shyn represents many famous brands and affirms her position on the global fashion map.
Minh Tu
Minh Tú (real name: Nguyễn Minh Tú, born November 14, 1991) is a famous supermodel and fashion KOL in Vietnam. Having won Asia’s Next Top Model runner-up and top 10 in Miss Supernational, she not only appears on international fashion runways but is also a familiar face for many major brands. Minh Tú has also ventured into acting and recently married her longtime boyfriend, Christopher Schnieders.
Wyn Anh
Wyn Anh (real name: Đỗ Quỳnh Anh, born May 17, 2005) is a prominent Gen Z KOL with a beautiful face and diverse fashion style. Starting her career in 2021, she quickly became a TikTok KOL with millions of followers. Wyn Anh often promotes fashion products and has a beautiful love story with TikToker Nguyễn Thành, creating special attraction among the youth.
Co Em Trendy
Cô Em Trendy (real name: Nguyễn Đặng Khánh Linh, born 1995) is a famous fashionista known as the “Queen of Hanoi Lookbook.” She impressed at The Face 2017 and is now a top fashion KOL. Khánh Linh has sat front row at Louis Vuitton Paris Fashion Week and participated in many major fashion events, showcasing refined aesthetics and a unique personal style.
Le Hong Oanh
Lê Hồng Oanh (nickname: oanhdaqueen, born August 17, 1997) is a famous influencer with a rebellious fashion style inspired by the 80s-90s. With over 1.5 million followers on TikTok, she is not only a fashion KOL but also develops her own clothing brand, bringing unique products to young people who love difference.
Mai Ngo
Mai Ngô (real name: Ngô Thị Quỳnh Mai, born August 1, 1995) is an experienced model and fashion KOL. She was runner-up on The Face Vietnam and participated in many famous contests. Mai Ngô attracts a large fan base thanks to her diverse style and recently gained attention with a Mexico style transformation clip on TikTok.
Le Vi
Lê Vi (real name: Lê Hoàng Bích Tường Vi) is a prominent fashion influencer with a youthful, personal style. With over 600,000 followers on TikTokLê Vi launched the Shape Wear brand to help women feel more confident. She quickly made a mark in the fashion world and became a sought-after KOL.
Huyền Nguyễn – Hmeuu
Huyền Nguyễn (real name: Nguyễn Thanh Huyền, born May 6, 1995) is a notable fashion KOL known for her versatile style transformations. From a flight attendant, she switched to being a fashion KOL, attracting a large following thanks to her unique style. Huyền Nguyễn also has a happy married life and often shares moments with her husband on social media.
Tikka Hoang Hien
Tikka Hoàng Hiền (real name: Hoàng Hải Hiền, born 1996) is a prominent fashion KOL with a diverse and attractive style. She shares many impressive outfits and fashion product reviews on TikTok and Instagram. Besides being a KOL, Tikka owns a clothing shop and a nail salon, showing notable business skills.
Conclusion
KOL and KOC in Vietnam’s fashion industry are not just product promoters but also symbols of creativity and influence on the youth. With strong attraction from style and personal expression, they bring great value to brands. Knowing how to select and cooperate with suitable KOL/KOC, businesses can build a sustainable and outstanding brand image in consumers' eyes.
DPS.MEDIA proudly is a reputable partner in booking fashion KOL/KOC. With a diverse and experienced KOL/KOC network, we commit to bringing optimal effectiveness to your advertising campaigns. Let DPS.MEDIA us accompany you on the journey to build a classy brand and attract potential customers.
