Do you want your livestream to explode in views, increase real engagement without spending too much on advertising? Messenger Broadcast is the secret weapon to reach every target customer,quickly pull them into the live stream and activate instant conversations.. According to DPS.MEDIA, this solution can triple the number of livestream participants compared to just announcing via regular Facebook posts.
The most important point: Messenger Broadcast helps SME businesses prompt potential customers to take immediate action thanks to a personalized approach, far more effective than mass notifications.. Moreover, according to real campaign surveys from DPS.MEDIA clients, the average broadcast open rate is up to 85%, much higher than traditional email marketing (only about 20-30%).
As Facebook increasingly tightens organic reach on fanpages, and competition for livestreams among businesses intensifies, Messenger Broadcast is a cost-effective solution that boosts real-time communication efficiency.. By applying this strategy correctly, businesses not only increase engagement but also improve the conversion rate from livestream viewers to actual customers,—the core goal of every livestream sales campaign.
Understanding Messenger Broadcast correctly and its growth potential for business livestreams
Messenger Broadcast – Not just mass messaging?
Messenger Broadcast is often misunderstood as simple spam advertising. However, research from Harvard Business Review (2023) shows that proactive inbox conversations can increase conversion rates by up to 35% thanks to personalization and emotional engagement in customer interactions. According to the experience of DPS.MEDIA, messenger broadcast is a strategic tool to nurture relationships and guide customer behavior, especially when combined with livestreams.
Growth for livestreams: Leveraging Messenger Broadcast
- Remind schedules, retain customers: Sending messages before the livestream helps reduce the rate of customers forgetting the schedule, significantly increasing initial viewership.
- Encourage real-time interaction: Calling for comments, asking questions, or participating in mini games via broadcast greatly increases interaction rates.
- Measure behavior – easier to close sales: Based on statistics of customers reading/interacting, businesses can easily identify “loyal fans”, optimize content as well as push sale products.
| Strategy | Actual effectiveness | Recommendation from DPS.MEDIA |
|---|---|---|
| Livestream reminder | Increase initial views by +40% | Create creative message scripts, personalize customer names |
| Mini game combined with Broadcast | Increase comments by >3 times | Create a “receive gift code” trigger via inbox |
| Personal sales closing via Messenger | Close sales 25–40% faster | Directly connect with customer service after the live ends |
Case study: Reaching peak engagement from zero
DPS.MEDIA previously implemented the messenger Broadcast solution for a cosmetics SME chain in Ho Chi Minh City. After three months, the number of customers proactively returning to join the livestream doubled, and sales revenue increased by 67%. The secret lies in combining schedule reminders, feedback messages, and offers exclusively for broadcast recipients – exactly as suggested by Facebook Business experts in 2024: “Broadcast, if personalized and properly leveraged, will create a' synergy strong between content and action.”.
Building engaging broadcast content to boost livestream views
Broadcast content ideas to effectively retain viewers
- Impressive opening: Use concise, personalized messages to create a “just for you” feeling. For example, sending a broadcast “Discover the secret to effective selling right in tonight’s livestream – just for you!” helps increase message open rates by at least 33% (according to Sprout Social, 2023).
- Diverse call-to-action: Don't limit yourself to just asking for comments. Insert buttons for getting discount codes, joining mini games or signing up to receive gifts right in the broadcast to drive traffic to the livestream. DPS.MEDIA has found that livestreams using “Broadcast with mini game CTA” have an average view duration 28% higher than those without CTA.
- Storytelling/adding value: Incorporate authentic stories, practical tips, or infographics to increase emotion and make recipients feel like they are “accompanying” the brand, sparking natural interaction.
Personalizing broadcast content based on customer behavior
| Customer behavior | Effective broadcast strategies |
|---|---|
| Have watched livestreams before | Send schedule reminders + highlight exclusive offers for loyal customers |
| Never interacted before | broadcast engaging content with teaser videos for new products |
| Have purchased before | Broadcast special discounts or VIP group offers |
Real-life case study: Increasing livestream views by 531% with personalized Broadcast
DPS.MEDIA once partnered with a local cosmetics brand — where broadcasts were segmented based on past shopping behavior. As a result, after 4 weeks of testing, livestream views increased by 53%, and direct interaction rates rose by 30% compared to the previous period.A Harvard Business Review (2022) study also shows that personalized broadcasts help increase average conversion rates by 26% in the online retail sector.
Smart customer segmentation helps personalize broadcast messages
Grouping customers to optimize messaging and experience
According to research by Harvard Business Review, users feel 58% more satisfied when receiving messages truly relevant to their personal needs. DPS.MEDIA often advises SMEs to apply smart segmentation – use data such as livestream viewing behavior, previous interactions, and purchase history. This helps broadcast messages via Messenger no longer be “indiscriminate spam”, but become personalized, friendly messages that match the recipient's interests.
- New customers: Focus on referral offers.
- Loyal fans: Send thank you messages, early updates on limited tickets/products.
- Never purchased but frequently watch livestreams: emphasize benefits, prompt action.
Personalization in practice and real-world case studies
A customer of DPS.MEDIA – a local cosmetics brand – used to send “blanket” broadcasts to over 10,000 followers every time they went live. After applying behavior-based segmentation, they only sent promotional notifications to those who had messaged about sunscreen products. Result: click-through rate increased by 321%, number of buyers after livestream nearly doubled.This aligns with the conclusion of the study “Precision Marketing 4.0: Personalization at Scale” on the effectiveness of segmentation in omnichannel marketing.
| Customer segments | Response rate | Broadcast content examples |
|---|---|---|
| New customers | 12% | “Hello! Here’s a special 20% discount code just for you when you purchase during today’s livestream.” |
| Loyal customers | 28% | “Thank you for your support! Don’t miss the VIP gift at the end of the livestream.” |
| Customers who have never purchased | 7% | “Interested? Only 5 products left at a special price for live viewers!” |
Customer segmentation not only helps businesses avoid sending the wrong content, but also creates opportunities to strengthen connections with each group, optimize conversion rates, and increase long-term value.
Golden timing for sending broadcasts to optimize engagement rates
Golden hours for boosting engagement on Messenger
DPS.MEDIA analyzed data from many domestic SME customer campaigns and found three ideal time slots to send broadcasts to maximize livestream viewership:
| time frame | Advantages | Actual description |
|---|---|---|
| 07:30 – 09:00 | Early morning | Users check messages at the start of the day. |
| 11:30 – 13:00 | Midday | Most people use their phones during lunch break, making it easier to receive new content. |
| 20:00 – 22:00 | Late evening | The period when the habit of browsing social networks for entertainment increases sharply. |
Personalizing send times based on recipient behavior
- Interaction history analysis: According to Sprout Social research, the “golden” time frames depend on the target audience. Take advantage of customer behavior data reports to personalize sending times.
- Leverage AI and Automation: For small businesses, using Messenger's automation tools provides more flexibility, for example: identifying those who interacted in the evening to prioritize sending messages at the corresponding time frame.
Case study: Increasing livestream views by 321% through Broadcast
There is a customer of DPS.MEDIA in the children's fashion sector who applied the strategy of sending broadcasts in two rounds: 12 noon & 8 pm. As a result, in just 2 weeks:
- Message open rate increased from 27% to 43%
- Livestream views skyrocketed, with Friday night alone recording an increase 32% compared to the average on regular days
- Especially, placing orders directly on Messenger is nearly twice as high outside the “gray” time frame.”
DPS.MEDIA's perspective: Don't be afraid to experiment, as each customer group has its own lifestyle rhythm. Continuously adjust, prioritize quality over quantity of broadcasts to optimize the effectiveness of each livestream campaign.
How to measure effectiveness and improve broadcast strategy for the next livestream
Measuring key metrics – Focusing on real value
According to DPS.MEDIA's experience, measurement does not stop at the number of recipients but more importantly at the message open rate, chat interactions, and conversion into actions. Research by Harvard Business Review shows that effective broadcast campaigns always focus on response rates and the timing of user interaction, instead of just “counting” reach. Observing the two-way conversation rate (such as the number of replies or the number of participants in the minigame during the latest livestream of a local cosmetics brand) will reflect the true level of engagement.
| Index | Live Result 1 | Live Result 2 |
|---|---|---|
| Broadcast Open Rate | 68% | 80% |
| Replies | 130 | 220 |
| Number of clicks on sales link | 52 | 109 |
Improvement techniques – Optimizing content and send times
Practical insights from many case studies at DPS.MEDIA show that the following factors can directly impact broadcast effectiveness:
- Short, personalized title: Using the recipient's name in the title helps increase the open rate by up to 20%, according to Mailchimp's 2023 report.
- Golden time frame: Sending broadcasts 30 minutes before the livestream at peak hours (7-8pm) – illustrated by the order growth campaign of an SME in the cosmetics industry, participation doubled compared to off-peak hours.
- Interactive call-to-action script: Insert a minigame or simple question to encourage users to reply directly in Messenger. This is also a “lever” to spread the event when users receive incentives or small gifts.
- Quick feedback: Use AI-powered auto-reply to maintain conversation flow when inboxes are overloaded – a solution DPS.MEDIA has implemented for many SMEs, helping reduce the rate of missed sales opportunities by 30%.
Key points for a sustainable broadcast strategy
From DPS.MEDIA's perspective, to maintain and improve broadcast effectiveness across multiple livestream sessions, it is necessary to build a continuous improvement loop:
- Re-analyze data after each campaign, clearly identify which factors drive outstanding growth and which ones are still limited.
- A/B testing content, sending time, and CTAs regularly to find the most optimal “closing” formula for each product category.
- Add short surveys in broadcasts to truly listen to customer needs.
In summary, data mapping and flexible content changes are the keys for SMEs to continuously enhance the effectiveness of broadcast campaigns during livestreams, turning every interaction into a step closer to loyal customers.
Complying with regulations to avoid spam and protect brand reputation when implementing broadcasts
Comply with the law – Increase credibility, reduce blocking rate
DPS.MEDIA It is observed: Complying with anti-spam regulations not only protects your communication channels but also helps nurture strong relationships with customers. Harvard University confirmed in a 2022 study that the more honest a brand is in communication, the higher the natural engagement. Just one action of sending messages at the wrong time or sending too many broadcasts per day can easily get your page blocked by users, affecting the reputation of SMEs.
Factors to control when broadcasting on Messenger
- Message frequency: Only broadcast when customers truly need information; pay attention to Facebook's restrictions and Vietnamese law.
- Content tailored to each customer group: Segment audiences based on interaction behavior and purchase history instead of mass sending. Case: A cosmetics store that collaborated with DPS.MEDIA increased open rate by 30% just by segmenting broadcast recipients.
- Add opt-out option: Give customers a “Stop” button in every broadcast message – According to Facebook's recommendations and experts Napoli & Singh, this reduces spam complaints by up to 40%.
The golden rules to reduce spam and elevate your brand
| Principle | Short description |
|---|---|
| Each person, each value | Personalize content based on customer history and behavior. |
| Choose the golden hour to send messages | Send broadcasts during time slots when customers are most receptive. |
| Transparency in communication purposes | Clearly state the reason for reaching out to avoid discomfort and increase credibility. |
Sincere feedback
Messenger Broadcast is not just a tool for outreach but also a bridge that helps brands communicate personally with each customer, especially during “hot” moments like livestreams. When combined with the right content strategy, timing, and audience segmentation, businesses can create waves of natural, sustainable interaction and drive strong conversions.
At DPS.MEDIA, we always emphasize that customer experience is the core factor for a successful digital marketing campaign. Therefore, applying Messenger Broadcast is not just a technique but also an art of storytelling and relationship building. Vietnamese SMEs can fully leverage this platform as a smart, cost-effective, yet efficient approach. Don’t hesitate to experiment, adjust, and observe user behavior from each small campaign. Through this, you will continuously optimize your strategy to better suit your target customers. If you are interested in integrating Messenger into your entire sales funnel or want to better understand user behavior during livestreams, now is the time to start researching and taking action.
DPS.MEDIA always accompanies Vietnamese businesses on their journey to reach and conquer customers with comprehensive digital solutions. Please share your thoughts or personal experiences in the comments section – we look forward to listening and discussing with you!
