In the era of technological explosion, TikTok has become a popular social media platform, attracting a large number of users of all ages. This platform is not only a place for simple entertainment but also a place to build personal brands and earn money effectively for KOLs. This article will delve into the role of TikTok KOLs, the benefits of becoming a TikTok KOL, how to register as a TikTok KOL, as well as answer the question of how much money you can make as a TikTok KOL, helping you better understand this potential and competitive world. In addition, DPS will also suggest a list of 5 famous Vietnamese TikTok KOLs for brands to consider and make suitable choices.
What is a TikTok KOL?
KOL stands for Key Opinion Leader, meaning Influencer. TikTok KOLs are people who have a large number of followers and influence in a specific field on the TikTok social media platform. They regularly share engaging content and build credibility with viewers.
The role of a TikTok KOL
TikTok KOLs can bring great benefits to businesses. These KOLs often have a large following and significant influence on this social media platform. They have the ability to create creative and engaging content, attracting the attention of target audiences. Brands can leverage the influence of TikTok KOLs to promote products and services more effectively, especially to young customers where TikTok is popular. By collaborating with TikTok KOLs, businesses can enhance brand awareness, increase sales, and build stronger relationships with the online community.
For viewers, TikTok KOLs are not just content creators but also a source of daily inspiration and entertainment. Their videos are often highly entertaining, from humorous challenges to emotional everyday stories. They also act as friends, providing useful information about products, services, and new trends. TikTok KOLs regularly interact with the community through comments, livestreams, and activities on the platform, creating a close and sharing environment between creators and viewers. This helps viewers feel more familiar and trusting towards what TikTok KOLs share and recommend.
Benefits of becoming a TikTok KOL
Building a strong personal brand
When you become a TikTok KOL, you have the opportunity to build and strengthen your personal brand effectively. Creating unique and engaging content helps you attract the attention of millions of users worldwide. High-quality videos not only help you stand out but also reinforce your credibility and trustworthiness in the online community.
Strengthening relationships with brands and businesses
As a TikTok KOL, you will attract the attention of both large and small brands. They will approach you for advertising collaborations, sponsorships, and other marketing activities. These contracts not only bring stable income but also expand business relationships and long-term development opportunities.
Ability to earn money and stable income
Becoming a TikTok KOL also opens up the possibility of earning money from various sources. You can earn income from advertising videos, sponsorship programs, direct sales, and other services related to the TikTok platform. This helps you not only increase your income but also strengthen your position and career in the digital media and digital marketing industry.
How to register as a TikTok KOL
To register as a TikTok KOL, you need to follow the steps below to start your journey on this social media platform.
Step 1: Create a TikTok account
First, you need to create a TikTok account if you don't have one yet. You can download the TikTok app from the App Store (for iOS) or Google Play Store (for Android) and follow the instructions to register a new account. Make sure you set a username and password that are easy to remember and secure.
Step 2: Build engaging content
After having an account, you need to focus on building unique and engaging content. Create high-quality videos that match your interests and the field you want to develop. This is an important step to attract viewers' attention and start building your follower base.
Step 3: Increase engagement
Next, you need to increase interaction with your followers and the TikTok community. Regularly respond to comments, participate in challenges and new trends on the platform. This helps you build better relationships with fans and increase the engagement of your videos.
Step 4: Register for the TikTok KOL program
Finally, when you have a significant number of followers and highly rated content, you can register to participate in TikTok's KOL support programs. Usually, TikTok organizes training programs, workshops, or offers special collaboration opportunities for KOLs, helping you develop your career and income from this platform. Contact TikTok or refer to their website for more details on how to participate and specific conditions.
How much can you earn as a TikTok KOL?
How much money you can make as a TikTok KOL is a common question and depends on many factors. Usually, earning money as a KOL on TikTok depends on your number of followers, the level of engagement on your videos, and the appeal of the content you create. KOLs with a large following and high engagement often have the opportunity to receive advertising contracts from both large and small brands. They can be paid from several million VND to tens of millions of VND for each advertising campaign depending on the scope and their professionalism in handling contracts.
In addition, KOLs can also earn money through sponsorship programs, direct sales, or business activities depending on their influence and popularity on the TikTok platform. Being a TikTok KOL not only brings stable income but also opens up career development opportunities in the digital media and digital marketing field.
Popular forms of collaboration between TikTok KOLs and brands
TikTok KOLs nowadays often collaborate with brands through various forms, including:
Advertising contracts
Advertising contracts are one of the most popular forms between KOLs TikTok and brands. In this form, KOLs create professional advertising videos, introducing the brand's products or services in a creative and engaging way. This helps brands reach a wide audience through the interaction and influence of KOLs on the TikTok platform. Advertising contracts often come with requirements regarding content, video duration, and brand suitability, aiming to optimize the effectiveness of product promotion.
Livestream Sales
Livestream sales is a new but increasingly popular form among the TikTok KOL community. KOLs can use the livestream feature on TikTok to directly introduce and sell products to viewers. This creates an interactive and exciting shopping experience, helping brands boost sales and strengthen relationships with customers. At the same time, livestream sales also help KOLs earn income from commissions or sponsorships from brands.
Becoming a brand ambassador
Becoming a brand ambassador is a long-term and strategic form of cooperation between KOLs and brands. KOLs represent the brand in advertising activities, events, and media campaigns. This requires KOLs to have a close and in-depth relationship with the brand to accurately convey the brand's message and values to their fan community. Being a brand ambassador not only helps KOLs build their personal brand but also brings stable income and long-term cooperation opportunities with major brands.
List of 5 famous TikTok KOLs in Vietnam
Trà Đặng (Đặng Thu Trà)
TikToker Trà Đặng, real name Đặng Thu Trà, born in 1998, has more than 21.2 million followers on TikTok. She attracts viewers with impressive “transformations” and cool cosplay. Affirming her talent and creativity on the international stage, TikToker Trà Đặng was honored to be in the top 50 most impressive breakthrough content creators of 2022.
TikTok Link: https://www.tiktok.com/@tra.dang.904?lang=vi-VN
Đào Lê Phương Hoa (Hoa Hanassi)
As a professional dancer, Đào Lê Phương Hoa, born in 1998, has more than 17.3 million followers on TikTok. Her videos mainly feature dance performances to trending songs on the platform, attracting viewers with her flexibility, professionalism, and creativity.
TikTok Link: https://www.tiktok.com/@hoaa.hanassii?lang=vi-VN
Reency Ngô (Ngô Thùy Linh)
Actress and hot girl Reency Ngô (born in 2000) has made her mark on TikTok with more than 11.5 million followers. Gaining a huge fan base thanks to content that resonates with young people, Reency Ngô is one of the most famous TikTokers today, known for impressive transformations and situational videos revolving around the theme of love.
TikTok Link: https://www.tiktok.com/@reencyngo?lang=vi-VN
Ciin (Bùi Thảo Ly)
With more than 15.5 million followers and over 455 million video likes, Ciin Bùi Thảo Ly is one of the hottest names on TikTok, attracting a large fan base with impressive and captivating dance videos. Not only a talented dancer, Ciin Bùi Thảo Ly is also a reputable dance teacher in Ho Chi Minh City, inspiring the younger generation passionate about this art form.
TikTok Link: https://www.tiktok.com/@cciinnn?lang=vi-VN
Vo Thanh Y
With the cute nickname “Má Cám” and an exclusive personal brand, Võ Thành Ý (born in 1999) has more than 11.7 million followers on TikTok. With impressive makeup videos and humorous content, Võ Thành Ý has become an unmissable name on TikTok, inspiring young people and affirming his passion for art.
TikTok Link: https://www.tiktok.com/@thanhyvo?lang=vi-VN
Commitment
The world of TikTok KOLs is full of potential and competition, opening up great opportunities for businesses to reach potential customers, promote brands and products effectively. However, to achieve success in this field requires thorough investment in strategy and resources. Understanding this, DPS Media brings TikTok KOL booking service professional, helping businesses connect with suitable KOLs, build effective marketing campaigns, and optimize profits. Contact DPS Media to start your journey to conquer the market with TikTok KOLs!
