TikTok Creator Marketplace (TCM) is the golden bridge that helps businesses quickly access and collaborate with the most suitable Influencers in the TikTok ecosystem. With over 1 billion global users, finding the right Influencer through TCM saves time, increases campaign effectiveness, and ensures much more reasonable investment costs compared to traditional methods. So how can SMEs immediately take advantage of this tool and optimize every step of connection?
DPS.MEDIA affirms that understanding the operating mechanism and features of TikTok Creator Marketplace will help you choose Influencers not only based on follower count but also on engagement, field of activity, and target customer profile.According to our internal research, campaigns connected through TCM often deliver conversion rates over 30% higher than “bare-handed” influencer marketing campaigns.
TCM provides smart filters and transparent data, helping you analyze more deeply the potential and creative style of each Influencer, thereby building collaboration scenarios that both fit the company culture and attract viewers. This will elevate your digital marketing strategy, ensuring every investment dollar creates real value.
Not just a “transaction” platform, TikTok Creator Marketplace also supports campaign effectiveness measurement right on the system, helping businesses respond and optimize automatically in real time. DPS.MEDIA always emphasizes that connecting with the right Influencer at the entry point is the most important stepping stone to break through in today's fiercely competitive market.
Introduction to TikTok Creator Marketplace and the role of influencers in marketing strategy
TikTok Creator Marketplace: The optimal platform connecting brands and influencers
TikTok Creator Marketplace (TCM) is the official tool that helps businesses easily find and collaborate with suitable influencers in the TikTok ecosystem. Built on strict data about engagement, reach, and content quality, TCM brings transparency and effectiveness in selecting influencers that fit marketing goals.
From the perspective of DPS.MEDIA, this is not just a simple connection platform but also a breakthrough in professionalizing influencer marketing strategies for small and medium enterprises (SMEs). When budgets may be limited, choosing the right influencer helps optimize costs, increase conversion rates, and build a sustainable brand in the most natural way.
The essential role of influencers in modern marketing strategies
Influencers are no longer just celebrities, but now they become storytellers – the most direct and authentic representatives of the brand to the target customer group. According to research by Harvard Business Review, campaigns using influencers can increase engagement up to 11 times compared to traditional ads.
A typical example of this success is the case study of the BioE cosmetics brand. By collaborating with 5 young influencers through TCM, they recorded:
- +30% sales growth within 3 months
- +50% average video engagement on TikTok
- Building a loyal user community with positive feedback
Thus, leveraging TCM helps businesses more accurately select influencers with suitable influence, instead of chasing follower numbers or expensive fees. This is the effective marketing approach that DPS.MEDIA always recommends – focusing on the value alignment between the brand and the storyteller to create sustainable impact.
| Influencer selection criteria | Benefit | Real example |
|---|---|---|
| Actual engagement | Increase friendly reach and deep connection | BioE increased +50% video views |
| Relevant audience match | Reach the right target customers, reduce wasted costs | influencers in the 18-24 age group for skincare products |
| culturally and value appropriate | Build a friendly, memorable brand | Partners prioritize honest, approachable influencers |
How to register and effectively set up your profile on TikTok Creator Marketplace
Quick and accurate registration process
Becoming a creator on TikTok Creator Marketplace (TCM) is not simply about filling in personal information, but also requires preparing a well-structured profile to enhance persuasiveness. According to DPS.MEDIA's experience, businesses should focus on providing clear and authentic engagement data, as this is an important metric for brands to evaluate collaboration effectiveness. Especially, verifying your account by linking with your official TikTok account will build trust and avoid potential transaction risks.
Optimize your profile to effectively reach brands
A complete and professional profile should include:
- Prominent profile picture and banner: Expressing a unique personality helps increase personal brand recognition.
- Brief, impressive description: Focus on content strengths, market niche, and development goals.
- List the campaigns you have carried out: Build trust and provide real evidence of your “connection” ability, not just follower numbers.
This approach not only affirms your own value but also makes your profile stand out to advertisers and be prioritized among thousands of creators in the market.
| Profile criteria | Targets | Advice from DPS.MEDIA |
|---|---|---|
| Personal information | Build trust and transparency | Link your official TikTok account and update clear information |
| Content segmentation | Choose the right brand target audience | Focus on niche and content production style |
| Interaction data | Evaluate cooperation potential | Provide detailed, transparent interaction report data |
Case study: Success of a Vietnamese SME creator
In a recent collaboration campaign, a creator in the clean food sector applied this process, focusing on updating interaction metrics after each campaign and being transparent about their collaboration history. As a result, they were quickly chosen by a major organic food brand. This is convincing evidence that when a profile is systematically built and practical, the opportunity to connect with brands will be significantly optimized. DPS.MEDIA recommends that Vietnamese SMEs learn from this model to fully leverage the power of TikTok Creator Marketplace in today's digital marketing era.
Criteria for selecting influencers suitable for your brand and campaign goals
Understand your audience segment and brand value
Selecting influencers is not simply based on follower count, but more importantly on the suitability of the target audience and communication style.. Based on research from Nielsen and eMarketer, effective influencer campaigns focus on authentic engagement with viewers instead of vanity metrics. DPS.MEDIA encourages SMEs to analyze in detail the demographics, consumer behavior, and cultural factors of the target customer segment before deciding to collaborate. For example, a natural cosmetics brand partnering with an influencer known for a green, healthy lifestyle will achieve much higher performance.
Evaluate creative capability and long-term commitment
In many cases, influencers only focus on increasing follower counts and neglect content quality. According to marketing experts at DPS.MEDIA, prioritize those who create creative, in-depth content and align with the brand’s tone. A recent case study with TikTok in the F&B sector showed that influencers who can naturally and harmoniously tell the product story helped increase average engagement by up to 351% compared to typical campaigns.
| Criteria | Meaning | Real example |
|---|---|---|
| Engagement rate | A metric reflecting the trust and connection between the influencer and their audience | Sports influencers increased tutorial video views on TikTok by 401% |
| Cultural fit | The ability to convey messages without losing brand identity | A young fashion brand collaborates with an influencer with a unique streetwear style |
| Expertise | Ensuring content accuracy and building brand credibility | A food influencer shares traditional recipe secrets in a promotional campaign |
Strategies to approach and build sustainable relationships with influencers on the platform
Identify suitable influencers and assess effectiveness
Choosing influencers is not just about follower count or fame, but also about brand value alignment, audience fit, and actual engagement. According to Nielsen research (2022), authenticity and relevance determine 70% of the success in creator collaboration campaigns. On TikTok Creator Marketplace, businesses should use advanced filters to select influencers with creative content production capabilities that match business objectives.
DPS.MEDIA once helped an SME cosmetics brand successfully connect with a group of nano-influencers with high engagement rates instead of focusing on macro-influencers. As a result, the campaign not only created a positive viral effect but also optimized the budget very effectively.
Build long-term relationships based on transparency and value
Instead of viewing influencers merely as advertising tools, businesses need to build mutually beneficial relationships, being transparent about expectations and benefits. Research from Harvard Business Review (2021) affirms that trust and respect are the foundation for sustainable collaborations in the field of Influencer Marketing.
Actively supporting, listening to feedback and accompanying influencers throughout the content creation process helps them feel valued and more committed to the brand in the long term. DPS.MEDIA suggests using progress tracking tools and direct communication within TikTok Creator Marketplace to ensure flexible and effective coordination steps.
| Factors | Details | Benefit |
|---|---|---|
| Data Analysis | Evaluate actual engagement rate and CTR | Select influencers more effectively |
| Communicate clearly | Negotiate transparent goals and KPIs | Minimize misunderstandings, improve efficiency |
| Support creativity | Provide detailed briefs and frequent feedback | Relevant content, increase campaign quality |
Methods to evaluate cooperation effectiveness and optimize advertising budget via TikTok Creator Marketplace
Key quantitative and qualitative evaluation metrics to prioritize
To ensure every advertising dollar is allocated appropriately on TikTok Creator Marketplace, SMEs need to focus on both quantitative and qualitative metrics. According to recent research by Nielsen and TikTok For Business, engagement rate (interaction rate) and sentiment analysis (viewer sentiment analysis) are essential metrics to truly assess the effectiveness of influencer-generated content.
DPS.MEDIA recommends not relying solely on views or followers while ignoring engagement depth, as view counts do not accurately reflect conversions or customer trust in the brand. A typical example from a beauty product promotion campaign by an SME brand in Hanoi shows that focusing on influencers with mid-level followers but high engagement rates (over 71%), advertising costs decreased by 25% while sales increased by 18% compared to choosing influencers with large numbers but low engagement.
Budget optimization techniques based on in-depth data analysis
DPS.MEDIA applies data-driven marketing principles to propose flexible budget allocation solutions for each stage of the campaign, closely combined with detailed reports from TikTok Creator Marketplace. Specifically:
- Compare performance by influencer group: Classify influencers by effectiveness and adjust investment levels accordingly.
- Allocate budget by content type: Focus on experimental story videos or authentic reviews instead of just direct advertising.
- Continuous budget adjustment: Use tracking tools to detect ineffective campaigns early and reallocate in a timely manner.
| Influencer type | Engagement Rate | Cost/Conversion (VND) | Investment Recommendation |
|---|---|---|---|
| Micro (10k-100k followers) | 7.5% | 120,000 | Increase budget by 15% |
| Mid-tier (100k-500k followers) | 5.8% | 180,000 | Maintain or adjust according to performance |
| Macro (500k+ followers) | 3.2% | 250,000 | Reduce budget or renegotiate |
By applying analytical tactics along with continuous reporting, DPS.MEDIA has helped SME clients in Ho Chi Minh City reduce TikTok advertising costs by 20% while still increasing conversions. This is clear evidence of the importance of choosing the right evaluation method and optimizing budgets based on online data.
Legal notes and rights when working with influencers on TikTok
Comply with legal regulations to protect both brand and influencer
In the modern digital marketing environment, collaborating with influencers on TikTok is not just about reaching audiences but also requires meticulous attention to legal aspects. At DPS.MEDIA, we recognize that signing clear and detailed contracts is the first step to help businesses avoid risks related to content copyright, legal responsibilities, and ensure the rights of both parties.
Specifically, the contract should clearly stipulate the following points:
- Content ownership: Who will own the videos and images created when the campaign ends?
- Transparency commitment: The influencer must comply with advertising laws, avoiding misleading viewers according to the Vietnam Advertising Law and TikTok's guidelines.
- Moderation rights: The business has the right to approve or request edits to the content before publishing.
Important rights of businesses and influencers when cooperating
For SMEs, clarifying rights not only helps protect the brand but also builds a sustainable partnership with the creator. An example from a DPS.MEDIA project with a children's fashion brand in Hanoi shows that when rights are clearly defined in the contract along with transparent KPIs, the campaign increased order conversion rates by 30% within 2 months.
Two essential groups of rights to note:
- For businesses: The right to use images, receive detailed performance reports, and the right to request that the influencer not post content that could have a negative impact.
- For influencers: Ensuring timely payment, receiving appropriate content support, and the right to protect personal copyright when creating content.
Overview of tax and payment obligations
Tax factors cannot be ignored when implementing influencer marketing campaigns. According to research from KPMG Vietnam (2023), declaring and paying taxes on income from online advertising activities is mandatory, including income for both influencers and businesses. Therefore, DPS.MEDIA recommends that businesses coordinate with accounting professionals to establish a transparent payment process, clear documentation from the outset to avoid future legal risks.
| Cost Type | Estimated Tax Rate | Note |
|---|---|---|
| Personal Income Tax (PIT) for Influencers | 5% – 10% | Must be withheld before payment, otherwise penalties will arise |
| Value Added Tax (VAT) | 10% | applies when the contract is over 100 million VND |
| Service fees from intermediary companies (if any) | Depending on the agreement | Invoices should be available to legitimize expenses |
Content creation trends and how to leverage TikTok Creator Marketplace to increase brand awareness
Content creation trends on TikTok and advantages for SME businesses
TikTok not only a platform for entertainment but also becomes a “golden land” for brands to reach target customers through creative content. Especially, with the rapid growth of short videos, SMEs in Vietnam should take advantage of trends such as authentic content, high interaction, and quick feedback to build credibility. According to the report by Social Media Examiner, short videos engage viewers 78% more than traditional formats, opening up outstanding opportunities for marketing campaigns.
DPS.MEDIA finds that investing in personalized content tailored to the habits of young customer groups will make a clear difference in building brand recognition.
Leverage TikTok Creator Marketplace to effectively connect with Influencers
Collaborating with the right influencers on TikTok is the key to expanding influence. TikTok Creator Marketplace provides a transparent ecosystem, helping brands select creators whose style and engagement match their goals. No need to spend much time searching or manually evaluating, this platform supports filtering creators based on:
- Age and location matching the target customer group
- Interaction rate and actual influence level
- Content field specialized and closely related to the product/service
- Collaboration history and verified reliability
A typical example from the fashion industry, brand XYZ leveraged TikTok Creator Marketplace to quickly collaborate with 5 creators with an average of 1 million views per video, thereby increasing brand awareness by 30% in just 3 months. This is proof of the power of the influencer network not only based on follower count but also on interaction quality and message consistency.
Quick comparison of influencer selection criteria on TikTok Creator Marketplace
| Criteria | Meaning | Benefits for SME businesses |
|---|---|---|
| Content expertise | Influencer's main content category | Create natural connection, increase persuasiveness |
| Interaction rate | Average engagement includes Like, Comment, Share | Ensure campaign effectiveness and attract real customers |
| Geographical scope | Main operating area of the influencer | Target the exact target market, save costs |
| Feedback from the brand | Assessment of professionalism and cooperation effectiveness | Ensure long-term and sustainable partner selection |
Remaining thoughts
TikTok Creator Marketplace (TCM) is not only a tool to find influencers, but also a gateway to creative and effective collaboration opportunities for SMEs in Vietnam. Fully leveraging the potential of TCM requires a clear strategy, understanding of the TikTok community, and a long-term vision in building brand identity.
At DPS.MEDIA, we believe that when properly utilized, influencer marketing through TCM will help small and medium businesses optimize costs, increase coverage, and better connect with the new generation of customers. Start with small campaigns, measure actual effectiveness, and adjust step by step to optimize results.
If you want to expand your digital marketing strategy, don't forget to integrate TCM into your media ecosystem. This is just one part of the big picture—channels like Meta, YouTube, Google Ads, or e-commerce platforms still play a key role and can flexibly coordinate with TikTok to create comprehensive campaigns.
We are always ready to accompany you on your journey to conquer the digital market. Don't hesitate to share your thoughts in the comments section or join discussions with the DPS.MEDIA community to explore more strategic perspectives together.
