In 2025, complying with TikTok advertising rules is not only a mandatory requirement but also a key strategy to help SMEs maximize communication effectiveness. Did you know, over 1 billion monthly active users on TikTok are creating a highly potential but also challenging advertising market if the rules of the game are not clearly understood?
At DPS.MEDIA, we have witnessed many businesses falling behind due to advertising rule violations leading to restrictions or even account bans.. This is not only a legal issue but also directly affects ROI and brand image on this platform.
TikTok Ads Rules 2025 are updated to align with trends and international laws, aiming to protect users while creating a transparent and fair advertising environment. Understanding and correctly applying these rules helps businesses avoid risks, increase trust, and optimize advertising budgets.
For example, regulations on prohibited content such as misinformation, counterfeit goods, or sensitive product ads are more strictly controlled than ever. Violations will lead to warnings, reduced reach, or account bans, causing serious losses for advertising campaigns.
From a strategic perspective, mastering TikTok Ads Rules not only protects businesses but also helps leverage opportunities to create unique content aligned with trends to generate high interaction. This is the decisive factor for the success of digital marketing campaigns in today's fierce competitive environment.
The importance of complying with advertising regulations on TikTok in the modern digital environment
Protecting brand and enhancing reputation through compliance
In the modern digital era, complying with TikTok advertising regulations is not only a legal requirement but also a decisive factor for the sustainable development of SMEs in Vietnam. According to research from Journal of Digital Marketing Strategy (2023), brands that maintain transparency and strictly comply with advertising policies often record interaction rates 351% higher than non-compliant competitors. DPS.MEDIA recognizes that neglecting regulations easily leads to limited reach, or even ad bans – this directly negatively impacts brand image and trust among consumers..
Practical example: A cosmetics brand in a TikTok advertising campaign, by applying clear policies on ingredient transparency and product effectiveness according to platform standards, increased online sales to 271 billion VND within 3 months, while also receiving positive feedback on reliability from customers.
Optimizing campaign effectiveness by understanding the rules of the game clearly
Compliance with regulations is not only a barrier but also an opportunity for businesses to maximize the power of TikTok Ads. Mastering the rules from advertising policies helps marketers design creative content suitable for the platform, avoiding reduced reach or unnecessary costs due to violations. DPS.MEDIA advises SMEs to focus on:
- Image and video quality, ensuring accuracy, avoiding misunderstandings or sensitivity.
- Accurate, transparent product information,avoiding misleading statements that cause disputes.
- Compliance with user data protection regulations according to GDPR standards and Vietnamese law.
TikTok's 2025 advertising policy also expands guidelines related to advertising health products and financial services, requiring continuous updates and flexibility from the marketing team. The comparison table below illustrates the basic differences in advertising criteria to note:
| Criteria | TikTok 2024 | TikTok 2025 |
|---|---|---|
| Advertising video regulations | Limit 60 seconds; no shocking images | 60 seconds, with added AI review to identify content |
| Prohibited advertising products | Tobacco, weapons, gambling | Expanded: added high-risk financial services |
| Data security requirements | General GDPR compliance | Added specific personal data protection standards for Vietnam |
DPS.MEDIA affirms that effectively leveraging these rules will help SMEs enhance their competitive capacity in the digital market – not only ensuring legal safety but also optimizing costs and improving user experience.
Clearly understanding content policies and strict prohibitions in TikTok advertising
Strict prohibitions in TikTok advertising
In the context of the rapidly developing digital advertising landscape, especially in the Vietnamese market, clearly understanding TikTok's content policies is a vital factor that helps businesses avoid unnecessary risks. TikTok strictly prohibits content that violates copyrights, incites violence, racial discrimination, and advertisements for prohibited products such as tobacco, weapons,. This is emphasized by DPS.MEDIA based on research on user behavior and communication effectiveness, showing that compliance with content policies not only protects the brand but also enhances customer experience.
Specifically, TikTok applies AI technology to automatically scan and remove violating ads, so advertising campaigns that do not ensure valid content may be rejected or suspended at any time.A typical case study from DPS.MEDIA shows that an SME in the beauty industry had to temporarily stop an advertising campaign due to using unauthorized images, causing advertising costs to double and significantly reducing reach effectiveness.
Content principles to note in advertising
- Transparency and honesty: ads must not contain misleading or confusing information, especially related to product features and promotions.
- Content suitable for age group: Limit factors that cause shock, violence, or inappropriate language for TikTok's young audience.
- Respect for copyright and law: Do not use illegal media content or infringe on third-party intellectual property rights.
| Violation types | Handling methods | Impact on business |
|---|---|---|
| False advertising | Warning or ad removal | Loss of reputation and limited access to potential customers |
| Copyright infringement | Temporarily suspend advertising account | Incidental costs, interruption of marketing campaigns |
| Prohibited product advertising | Delete ads and lock accounts | Legal issues and serious brand damage |
To succeed on the TikTok platform, SMEs need to closely collaborate with professional consulting units like DPS.MEDIA to ensure advertising campaigns are both creative and compliant with the latest content policies, thereby improving investment efficiency and building sustainable brands in a competitive digital environment.
Strategy to optimize advertising budget according to TikTok's new standards in 2025
Applying TikTok's new algorithm helps control budget more effectively
In 2025, TikTok will continue to upgrade the ad distribution algorithm, focusing on optimizing costs based on quality score and ad relevance. DPS.MEDIA advises SMEs to adjust their budgeting methods to be more flexible, prioritizing the most potential customer groups instead of running large volume impressions that lack quality.
This means not only investing heavily in advertising but also improving content and messaging to be targeted correctly, meeting needs. For example, a cosmetics sales campaign in Hanoi successfully increased revenue by 30% in 2 months thanks to behavioral data analysis and personalized advertising by specific customer groups, based on insights from the new TikTok Ads Manager.
Essential principles when optimizing TikTok advertising budget in 2025
- Budget segmentation: Prioritize testing multiple ad groups with small costs before investing large amounts.
- Focus on creative content: Utilize short, fast-paced, trending video formats to increase interaction.
- Reuse data: Combine with CRM tools to monitor effectiveness and adjust campaigns in real time.
- Edit based on feedback: Quickly change strategies based on feedback from TikTok and target customers.
| Optimization factors | Before 2025 | New standard 2025 |
|---|---|---|
| Set minimum budget | 200,000 VND/day | 150,000 VND/day, flexible by campaign |
| Preferred format | 15-30s video | 10-15s video, increase authentic video ratio |
| Target interaction | Like, Share | Click link and purchase action |
| Optimal timing | 9:00 – 21:00 | Based on AI data analyzing peak user activity times |
DPS.MEDIA believes that understanding and applying these new rules not only helps save budget but also improves conversion efficiency, preventing businesses from "wasting money" uselessly. For SMEs, continuous monitoring and optimization based on objective data, along with continuous knowledge updates from specialized research sources on TikTok user behavior, will be the key to sustainable success.
How to use data and privacy rights in accordance with TikTok advertising standards
Principles of data collection and processing in TikTok advertising
Understanding how TikTok collects and uses personal data is a key factor in building effective advertising campaigns while complying with legal regulations. According to DPS.MEDIA, advertisers targeting SMEs should note:
- Transparency: Provide full information about data collection to users before ads are displayed.
- Purpose limitation: Only use data for the correct advertising purposes, avoiding excessive exploitation or misuse.
- Data security: Apply strict data protection measures to avoid leaks or misuse of personal information.
In fact, according to the research of the Asia Digital Marketing Research Institute (2023), transparency in data processing helps increase reliability by up to 30% from customers on the advertising platform..
How to apply privacy rights to optimize advertising effectiveness
Integrating privacy rights is not only a compliance issue but also an opportunity to enhance customer experience. DPS.MEDIA encourages small and medium enterprises to apply the following strategies:
- Precise targeting: Use audience data smartly, avoiding overly broad targeting that wastes budget.
- Allow choices: Create options for users to control data sharing.
- Monitoring and updating: Continuously track the latest regulations from TikTok and data protection laws to make timely adjustments.
For example, a campaign executed by DPS.MEDIA for a fashion brand in Vietnam reduced advertising costs by 15% while increasing conversion rates by 25% thanks to applying proper privacy principles and data exploitation.
| Factors | Main impacts | Suggestions from DPS.MEDIA |
|---|---|---|
| Transparency | Increase user trust | Always update policies on the advertising page |
| Limit purposes | Reduce legal violation risks | Only collect data necessary for the campaign |
| Data security | Prevent leaks and data loss | Encryption and regular monitoring |
| Choice rights | Create satisfaction and control rights for users | Design clear consent or refusal buttons |
Choosing the appropriate ad format to increase effectiveness in reaching target customers
Understanding customers clearly to select the appropriate format
Choosing ad formats on TikTok should not only focus on aesthetics but must be based on actual user behavior data. According to research from Harvard Business Review (2023), effective campaigns often combine diverse formats such as In-Feed Ads, Branded Hashtag Challenges, or TopView to maximize touchpoints in the consumer journey. DPS.MEDIA often advises SME clients to focus on creating short, eye-catching content using formats In-Feed to optimize initial reach, combined with Branded Effects if wanting to increase interaction and brand recognition.
Optimizing budget with the appropriate format for the target
Not every format suits all advertising goals. For example, if you want to increase broad brand awareness, TopView is the top priority, because this display position holds the average first 60 seconds when users open the app, creating maximum exposure opportunities. Meanwhile, formats like Spark Ads are ideal for sales strategies as they leverage natural content created by users, showing authenticity and increasing trust with customers.
| Ad formats | Key highlights | Suitable for goals |
|---|---|---|
| In-Feed Ads | Natural interaction, easy to reach diverse audiences | Increase recognition, attract interaction |
| Branded Hashtag Challenge | Create viral, promote community participation | Increase deep and broad brand recognition |
| TopView | Prominent display position, long viewing time | Quickly increase brand awareness |
| Spark Ads | Leverage user-generated content, increase reliability | Increase conversion and build trust |
Practical case study from DPS.MEDIA
At DPS.MEDIA, we supported a fashion SME business in Hanoi to apply a coordinated format strategy In-Feed Ads and Branded Hashtag ChallengeThe result after 3 months was a 401% growth in TikTok followers and a 251% increase in online sales, exceeding the initial target. The diverse formats helped the client fully leverage opportunities to reach users and activate participation, thereby breaking through communication effectiveness.
Creative tips for attractive ad content while ensuring TikTok's rules
Creating attractive content while avoiding policy violations
DPS.MEDIA Always emphasize balancing creativity and compliance when implementing advertising on TikTok. One effective method is combining natural storytelling with high entertainment value while avoiding sensitive or prohibited topics according to regulations. For example, instead of using overly provocative images or controversial words, you can exploit real customer stories or deliver positive messages through short, engaging videos suitable for TikTok user habits.
According to research by Harvard Business Reviewthe most successful advertising campaigns are those that know how to use emotions correctly, based on consumer behavior platforms and comply with platform rules. This also helps businesses avoid "colorful" ads due to violations, ensuring marketing investment costs have a high ROI.
Objective tips and interaction optimization on TikTok
- Leverage effects, filters appropriately and reasonably to increase interest and create visual highlights.
- Use short, concise captions that clearly convey the message because viewers usually scroll quickly and do not read carefully.
- Optimize video length to about 9-15 seconds – the duration TikTok prioritizes for display to retain viewers.
- Choose trending music that does not violate copyright to help increase interaction and easily spread.
Quick comparison: Acceptable content vs. content to avoid on TikTok Ads
| Acceptable content | Content to avoid |
|---|---|
| Use clear illustrative images and videos that do not cause misunderstanding | Violent, shocking, or provocative images |
| Positive messages that build community | Content with racial, gender, or religious discrimination |
| Official product advertisements, transparent about benefits | Exploiting misleading information or advertising prohibited products |
| Create content suitable for trends and legal | Copyright violations of music or images |
As shared by digital marketing expert Tran Minh Hoang at DPS.MEDIA: "Advertising strategy is not only creativity but also building trust for consumers and protecting the brand before the law and community."Therefore, deeply understanding TikTok's 2025 updated rules will help you not only stand out but also be sustainable on this platform.
Solutions to handle risks when ads are rejected and effective resistance strategies on the TikTok platform
Identifying common reasons why ads are rejected on TikTok
From practical experience at DPS.MEDIAwe have noticed many SME advertisers get "red flagged" when ads suddenly get disapproved. The main reasons usually fall into these groups:
- Policy-violating content: Including images/scripts containing sensitive, offensive elements or copyright violations.
- Lack of transparency in product information: Advertising is unclear, misleading, or falsely promises.
- Violation of industry regulations: For example, the financial, medical, or alcoholic beverage sectors have specific restrictions.
Effective resistance strategy – Optimizing campaign approval potential
To address rejected advertisements, DPS.MEDIA proposes a scientific objection process based on real data and TikTok's guidelines:
- Read the reason for rejection carefully: TikTok provides specific reasons, absolutely do not overlook;
- Prepare supporting documents: Collect documents confirming the legality of the product/service or edit content as required;
- Submit objections through the official support center: Include a brief, professional explanation;
- Monitor progress: Set up email alerts and reminders for the team to respond quickly when feedback is received.
Summary table of causes and ways to handle resistance
| Cause | Manifestation | Objection solution |
|---|---|---|
| Content not meeting standards | Advertisement rejected due to inappropriate images or wording | Edit content according to guidelines and resubmit after thorough review |
| Missing certification | Special sectors such as medical and finance require legal certification | Prepare transparent documents and provide them through the objection section |
| Incorrect information | Advertising content causes misunderstanding or overpromises | Adjust content, especially commitments |
As digital marketing expert Nguyen Minh Hung, DPS.MEDIA Strategy Director, once shared: "Understanding regulations and preparing carefully is the key to minimizing risks and saving advertising budgets on dynamic platforms like TikTok." Therefore, building an internal review process and regularly updating new guidelines from TikTok will help SMEs quickly grasp and proactively handle changes.
Looking back on the journey
TikTok advertising rules in 2025 are not only a legal framework but also a compass helping businesses optimize campaign effectiveness and build trust with consumers. Understanding and strictly complying with these requirements will be a solid foundation for the digital marketing journey of SMEs in Vietnam.
At DPS.MEDIA, we always accompany small and medium enterprises, consulting the most creative and suitable strategies to maximize potential from TikTok Ads. For comprehensive development, you can also learn more about applying user data and interactive content trends to increase reach and brand recognition.
We look forward to receiving your shares, questions, or real experiences in the comments below. Let's discuss together to create a dynamic, smart, and more effective marketing community on this promising TikTok platform.
