The development journey of DPS.MEDIA from 2017 to now is not only a story about the growth of a strategic consulting unit but also evidence of strong changes in the digital marketing field in Vietnam. DPS.MEDIA has served hundreds of SMEshelping them transform from traditional approaches to more modern and effective marketing solutions.
From the very beginning, DPS.MEDIA clearly defined its mission: to bring real value to customers through concise and creative digital marketing strategies. With an experienced team of experts, we have developed a comprehensive service system, from SEO, online advertising to social media management, helping customers optimize costs and increase revenue growth.
One of the important milestones in our journey is the application of new technology. In 2019, DPS.MEDIA deployed advanced data analysis tools, allowing customers to monitor and accurately evaluate campaign effectiveness. This not only helped us improve services but also affirmed our leading position in the industry.
In 2020, amid the COVID-19 pandemic, DPS.MEDIA quickly adapted and supported customers in digital transformation, helping maintain business operations. We provided flexible marketing solutions, enabling customers to access the market more effectively during difficult times.
To date, DPS.MEDIA has continuously expanded its scale and improved service quality. We are proud to be strategic partners of many major brands and continue efforts to bring breakthrough marketing solutions suitable for market trends. This journey is not only DPS.MEDIA's success but also the shared success of the Vietnamese business community in accessing and applying digital technology.
Start from small steps with big aspirations
The first steps full of confidence
Founded in 2017, DPS.MEDIA began its journey with small but determined steps. We built a creative and passionate team, exploring new opportunities in communication and technology. With a clear vision, we identified the major goals we aimed for.
Big aspirations lead development
In the early years, DPS.MEDIA continuously strived to affirm its brand. We have implemented:
- Investment in technology: Searching for and applying the most advanced technologies to improve product quality.
- Market expansion: Exploiting new markets, continuously expanding the network of partners and customers.
- Human resource training: Organizing specialized training programs to improve skills for the staff.
Shape a solid future
With the solid foundations built, DPS.MEDIA is gradually affirming its position in the industry. We continuously improve and innovate, always ready to embrace new challenges for sustainable development. Our journey has just begun, and great ambitions are waiting ahead.
Continuous innovation to adapt to the changing digital environment
Adapt to new technology trends
In the context of rapid information technology development, DPS.MEDIA has continuously innovated to keep up with trends. We have implemented many innovative solutions to enhance user experience, from optimizing website interfaces to applying the latest technologies in the field of media. This transformation not only helps us maintain a competitive position but also opens up many new opportunities in the digital market.
Improve service quality
We always place service quality as a top priority. DPS.MEDIA's staff regularly participate in training courses and workshops to update new knowledge, thereby improving skills and customer service capabilities. Investment in people is a decisive factor that helps us provide the best products and services to customers.
Build online communities
DPS.MEDIA is not only a community connecting people passionate about technology and media. We organize events, workshops, and networking sessions to create a learning and sharing environment. This not only helps us grow but also contributes to the overall development of the media industry in Vietnam.
Develop digital marketing solutions specifically for SMEs
Right approach – Flexibilize solutions for medium and small businesses
DPS.MEDIA We always focus on the "tailored" mindset for digital marketing solutions specifically designed for each SME, based on practical experience and the latest academic research such as Digital Marketing for Small Business (Kumar, 2022). Instead of deploying "mass" methods, we prioritize building personalized strategies suitable for each industry, budget, and growth goals of businesses.
- Omnichannel development: We integrate multiple channels – Facebook, Google, Tiktok, Zalo… ensuring every digital touchpoint serves customer experience and conversion.
- Advertising budget optimization: Applying machine learning and data insights to allocate costs efficiently, continuously adjusting according to the market.
- Creative content ecosystem: Creating a system of articles, videos, and images that closely follow Vietnamese consumer behavior, increasing 300% natural reach according to internal statistics since 2021.
Practical case studies – Imprints of creativity and effectiveness
Alongside more than 5,400 SMEs across the country, DPS.MEDIA has accompanied and created many breakthrough "leaps".
| Business | Applied solutions | Results |
|---|---|---|
| Local fashion store | Built a multi-platform sales funnel; experimented with flexible CPC. | Orders increased by 150% after 8 weeks. |
| Logistics service | Specialized content marketing + automated retargeting. | Leads increased by 84%, contact costs decreased by 43%. |
New perspective: Digital Marketing is not just advertising
Based on real feedback and research synthesis “Digital Transformation in SMEs” (OECD, 2023), DPS.MEDIA believes digital is not just advertising but a comprehensive upgrade of customer experience, organizational restructuring to quickly adapt to the market, and automation of operations at a scale suitable for SME resources. This refinement helps SMEs "climb steadily" rather than rapidly rise and quickly fall.
Put customers at the center of all activities
Customers are the core of every strategy
For DPS.MEDIA,putting customers at the center of every activity is not only a philosophy but also a guiding principle for every marketing strategy. We understand that each business has its own needs and challenges, and this requires a personalized approach. Instead of applying a general model for all, we focus on listening and understanding customers, from which we build the most optimal solutions.
- Needs analysis: We conduct surveys and analyses to better understand the market and the target customer segments.
- Communication strategy: Create appropriate marketing campaigns to help businesses connect effectively with customers.
- Effectiveness measurement: Use analytical tools to monitor and adjust strategies based on customer feedback.
Case Study: Success from listening
One typical example of putting customers at the center is a project for a small business in the food sector. After conducting customer opinion surveys, we found that customers care deeply about product origin and production processes. From there, DPS.MEDIA designed a communication campaign emphasizing transparency and product quality. The result was a 40% increase in customer sales just three months after implementation.
| Components | Before implementation | After implementation |
|---|---|---|
| Revenue | 100 million VND | 140 million VND |
| Customer satisfaction | 70% | 90% |
We believe success comes not only from big strategies but also from caring for and understanding each customer. DPS.MEDIA commits to continuously developing and improving services, always putting customers first in all activities.
Optimize operational processes to create sustainable value
Innovate operations through data and automation
Since 2017, DPS.MEDIA has completely changed its project management approach by applying data-driven marketing combined with process automation. Instead of manual control, all data is efficiently synchronized through a customized internal CRM software tailored specifically for SMEs in Vietnam. Lessons from Harvard Business Review (2023) on “dynamic capabilities” inspired us to continuously iterate, optimize, and replicate success.
- Insight analysis process: From the brainstorming stage, every decision is based on customer behavior analysis. Thanks to AI algorithms, A/B testing activities are automated and continuously collect results.
- Personalized solutions: Services are “tailored” based on actual needs, helping SME customers reduce deployment time by 30% — a figure derived from project experience. ABC Decor Company during the 2021 pandemic.
- Real-time Dashboard: Indicators such as CPA, ROAS, and conversion rates are transparent, with customers actively accessing via their own accounts.
| Milestones | Operating model | Customer satisfaction rate |
|---|---|---|
| 2017 | Manual process, paper reports | 74% |
| 2019 | Applying CRM, focusing on digital communication | 85% |
| 2022 | Automation, AI suggesting strategies | 92% |
Focus mindset on core value and transparent authorization
“If you want to go far, build processes around core value” – quote from DPS.MEDIA CEO. We do not create processes to manage people but to replicate creativity, helping each project have an active space. Reality at HomeBiz Brand Project 2023, when the team is authorized to select distribution channels, digital costs decrease to only 68% compared to the old model while still maintaining the customer return rate.
- Multi-platform organization, operations team following the “open ecosystem” model
- Each department independently plans within clear KPI limits
- Ready to experiment, eliminate “bottlenecks” according to the Lean Six Sigma model
DPS.MEDIA commits that every improvement must generate long-term value through flexibility, understanding the local context, and maximizing optimization at every operational step.
Breakthroughs along with strategic cooperation achievements
Breakthrough cooperation strategy in marketing
In the development journey of DPS.MEDIA, establishing and maintaining strategic partner relationships has played an important role. We have cooperated with many leading technology platforms, helping optimize the deployment process of marketing solutions for SMEs. Especially, cooperation with Google and Facebook has brought great benefits to customers, from brand promotion to revenue growth.
Successful case study from customers
One of the case studies is a marketing campaign for a Vietnamese fashion brand. Thanks to applying SEO and online advertising, the brand's revenue has increased 150% within just 6 months. We have used data analysis tools to continuously adjust the campaign, ensuring optimal effectiveness.
Innovative creativity in every step
DPS.MEDIA continuously innovates to meet the increasing market demands. We have applied technology AI in analyzing consumer behavior, helping businesses make more accurate decisions. This not only improves work efficiency but also creates customized solutions suitable for each customer.
| Achievements | Year | Customer |
|---|---|---|
| Revenue growth of 150% | 2020 | Fashion brand A |
| Successfully launched SEO campaign | 2021 | Enterprise B |
| Applied AI in marketing | 2022 | Enterprise C |
Consolidate experience and share advice with the business community
Experience from the early days of startup
In the development journey of DPS.MEDIA, one of the most valuable lessons we have learned is persistence. In the early days, we faced many challenges, from finding customers to building the brand. However, thanks to continuous innovation and service improvement, we have built trust within our customers.
Share success secrets
To achieve success like today, we advise businesses to focus on customer relationships. Maintaining regular contact, listening to feedback, and improving services based on actual customer needs is essential. Besides that, investing in the employee team is also very important because they are the ones who create value for the business.
Define future orientation
For DPS.MEDIA, we always focus on creative innovation in every product and service. We believe that applying new technology and seeking market trends will help businesses develop sustainably. Always be ready to adapt and innovate to avoid falling behind in the competitive race.
A person's perspective in life
Throughout the journey from 2017 to now, DPS.MEDIA has continuously enhanced its capabilities and updated new trends to bring effective digital marketing solutions suitable for the characteristics and needs of SMEs in Vietnam. Through more than 5,400 projects implemented, we are proud to be a reliable companion helping small and medium enterprises sustainably develop in a rapidly changing business environment. Applying a well-planned digital marketing strategy not only helps businesses optimize resources but also opens up many new opportunities in the digital era. We encourage you to try, adjust, and personalize solutions based on shared knowledge, while continuously exploring trends such as AI, automation, or data analysis to improve operational efficiency.
To better understand how to build a digital marketing strategy suitable for each business model, you can continue to follow topics on content marketing, SEO, social media, and online advertising at DPS.MEDIA. Let's exchange more ideas and experiences together to contribute to promoting the overall development of the SME community in Vietnam.
We look forward to receiving your shares, questions, or opinions in the comments below or through direct contact channels. Together with DPS.MEDIA, let's turn challenges into opportunities and help your business reach further on the digital transformation journey.
