Designing standout Tet publications such as cards, red envelopes, and corporate gift boxes helps increase brand recognition more effectively 70% during the spring season. This is the key secret for SMEs to create a deep impression with customers.
DPS.MEDIA clearly witnesses the effectiveness when businesses invest in beautiful, culturally appropriate Tet designs. Impressive publications not only convey messages but also increase long-term customer engagement. [[1]](https://xuonginhoasen.vn/danh-muc-san-pham/in-an-pham-tet/)
Importance of Tet publication design in business marketing strategy
Tet publication – indispensable communication tool
During Tet Nguyen Dan, communication publications such as cards,red envelopes and gift boxes are not just mere gifts but also powerful means for businesses to connect and create an impression with customers. According to Nielsen's survey, more than 75% Vietnamese consumers tend to prefer brands that pay attention to holiday experiences. Designing beautiful, unique Tet publications helps businesses increase brand recognition and effectively convey the brand message.
Tet publication design strategy suitable for SMEs
DPS.MEDIA recognizes that for SMEs, Tet publications are a golden opportunity to break through in the competitive peak season. The design must clearly express cultural values and creativity, highlighting the unique personality of the brand. Even, 55% SMEs in Vietnam have witnessed a revenue increase of 15-30% when implementing marketing campaigns linked to exclusive and creative Tet publications.
Checklist for successful business Tet publication design
- Understand the target audience clearly: Customize the design to suit the customer segment.
- Aesthetics and tradition: Color combination, images strongly featuring Tet culture.
- clear message: Convey meaningful values and wishes closely tied to the brand.
- Print quality, materials: Ensure the printed product feels “premium” when received.
- High applicability: Lucky money envelopes, cards, and gift boxes are easily distributed and used across multiple channels.
| Type of Printed Product | Purpose | Marketing Effectiveness |
|---|---|---|
| Tet Cards | Tet Greetings & Increase Brand Recognition | Increase 20% brand recall after Tet |
| Lucky Money Envelopes | Create personal impression & encourage reuse | Increase 30% new customer interactions |
| Tet Gift Boxes | Appreciate customers, build sustainable relationships | Increase 25% repeat orders |
In conclusion, Tet printed products are not only material gifts but also emotional bridges and an important part of each business's comprehensive marketing strategy. Proper investment in design has helped many SMEs in Vietnam score strongly in customers' eyes during the holiday season.
Takeaway: Design beautiful, meaningful, and consistent Tet publication designs is the key to help SMEs businesses improve marketing effectiveness, connect with customers, and enhance the brand sustainably during the traditional Tet holiday.
Secrets to choosing suitable materials and colors for unique and luxurious Tet greeting cards
Choosing suitable paper material: the foundation of luxury
Paper material is the first deciding factor that helps Tet greeting cards score points in terms of aesthetics and tactile feel. EXL paper is highly rated by experts at DPS.MEDIA for its light milky white color, creating an elegant and comfortable feeling when held. This type of paper also helps printed colors be stable and accurate, elevating the card's quality without needing many elaborate finishing layers.
In addition, businesses can choose textured art paper or premium kraft paper to increase uniqueness. For luxurious designs, paper with a smooth texture and moderate thickness (from 250gsm to 320gsm) will be the superior choice, reflecting sophisticated investment in Tet publications.
Colors and layout: harmonious combination to elevate value
The traditional red color is always the dominant hue, symbolizing luck and prosperity during Tet. However, to create a unique twist while maintaining elegance, combinations of gold, jade green, or milky white are also very noteworthy.
Based on practical experience from DPS.MEDIA, using a bright background color like milky white or cream combined with glitter or metallic accents will make the card more eye-catching without being overwhelming. At the same time, keeping the layout simple and avoiding too many unnecessary details is the best way to effectively convey the Tet greeting message.
Action checklist when choosing materials and colors for Tet cards
- Determine budget to select suitable paper type (EXL, art paper, kraft, etc.)
- Choose background color suitable for the brand identity set (red, gold, green, cream)
- Check proof prints to ensure colors stay true even on papers with different surfaces
- Prioritize minimalist design, avoid too many patterns to increase elegance
- Ensure card size and thickness suit the style and purpose of use
| Paper type | Characteristics | Usage suggestion |
|---|---|---|
| EXL paper | Milky white color, smooth, good color retention when printed | Luxurious Tet greeting cards, prominent greetings |
| Art paper | Textured surface, elegant, creates differentiation | Premium cards, suitable for businesses wanting to make a strong impression |
| Kraft paper | Light brown color, natural, environmentally friendly | Rustic style card, close, creative |
Takeaway: To make Tet greeting cards both unique and luxurious, businesses should prioritize selecting paper materials suitable for the purpose and budget, combined with a harmonious color palette based on real-life printing effect experiences. Harmoniously combining tradition and creative elements is the key to creating Tet publications that leave a strong impression in the hearts of customers and partners.
Business red envelopes are not just red envelopes but also subtle brand messages
Deep meaning of business red envelopes during Tet season
Corporate red envelopes are not merely lucky gifts but also a channel to convey brand values to customers and partners. According to Nielsen's survey, more than 65% of consumers in Vietnam highly value corporate gifts tied to traditional culture like Tet red envelopes, helping to build affection and long-term connections. When designed elegantly, red envelopes become a brand recognition symbol that is both approachable and professional.
Effective and highly creative red envelope design strategy
From the perspective of DPS.MEDIA, an effective red envelope must meet the criteria: culturally appropriate, consistent brand identity, and creating differentiation in the market. Colors, paper materials, along with the message, need to be carefully prepared to create a deep impression. A successful red envelope campaign not only increases perceived value but also naturally promotes word-of-mouth marketing behavior.
Red envelope design checklist for business – First step for successful Tet campaign
- Define clear brand message, friendly to Tet culture.
- Choose dominant colors suitable for the brand identity and avoid taboo colors according to feng shui.
- Select paper type and product finishing to create a luxurious, durable feel.
- Design harmoniously between images, logo and content to ensure aesthetics and professionalism.
- Plan distribution to the right target customer groups and strategic partners.
According to DPS.MEDIA, the biggest challenge is how to create differentiation while preserving the traditional essence, making the red envelope the “bridge” connecting emotions as well as brand values.
| Criteria | Targets | Practical benefits |
|---|---|---|
| Clear message | Create brand impression | Customers remember and bond more easily |
| Design culturally appropriate | Honor national traditions | Create positive emotions, increase interaction |
| Premium materials | Elevate the value of the gift | Customers feel the appreciation |
Takeaway: Corporate red envelopes are not just a simple act of giving gifts but also a way to convey intelligent and sophisticated brand messages. A proper red envelope design will help SMEs increase brand recall, connect emotionally with customers, and create a foundation for long-term sustainable development.
Business Tet gift box - perfect combination of aesthetics and practicality
Important role of Tet gift boxes in brand strategy
Tet gift boxes are not just mere gifts, but also representatives of the image and value that the enterprise sends to customers and partners. According to surveys from the Tet printing design industry, more than 65% of Vietnamese SMEs choose gift boxes as an effective tool to retain customers during the holiday season [[1](https://vutranart.com/nhung-an-pham-can-in-an-cho-doanh-nghiep-vao-nam-moi/)]. A gift box design that harmonizes aesthetics and usability helps increase perceived value, enhancing professionalism for the brand. DPS.MEDIA recognizes that investing in Tet gift boxes demonstrates the enterprise's care for long-term customer relationships, while also creating positive highlights in the brand experience journey.
Elements that make business Tet gift boxes beautiful and practical
To make Tet gift boxes both eye-catching and practical, businesses need to focus on 3 basic factors: materials, design, and product diversity inside. For example, choosing high-grade recycled paper or metallic paint increases sophistication while remaining environmentally friendly. Minimalist design, harmonious color coordination with the company logo creates clear brand recognition. In addition, arranging items like candies, tea, or personalized souvenirs contributes to enhancing the recipient's experience value. According to DPS.MEDIA, balancing aesthetics and functionality is the key to making the gift box truly effective in marketing.
Checklist for effectively designing business Tet gift boxes
- Choose suitable materials: environmentally friendly, high durability, easy to decorate.
- Brand recognition design: logo, colors, distinctive images.
- Harmonious layout: balance between empty space and image highlights.
- Select inner items: products suitable for the customer audience, diverse, valuable.
- Professional packaging: ensure safety, create a complete feeling when opening the gift.
| Factors | Description | Benefit |
|---|---|---|
| material | Recycled paper, high-grade hardcover, metallic paint | Increase perceived value, environmentally friendly |
| Design | Minimalist, brand color coordination, clear logo | Enhance recognition and professionalism |
| Product inside | Cakes and candies, tea, personalized gifts | Stimulate emotions, increase recipient experience |
Takeaway: Corporate Tet gift box is the perfect combination between aesthetics and practicality, not just simply a gift but also an effective brand building tool. Investing in the design and content of the gift box helps SMEs businesses create a deep impression, showing appreciation and professionalism in every small detail at the end of the year.
Application of modern printing techniques to elevate Tet publication value
Advanced printing technology creates differentiation for Tet publications
In the context of the increasingly competitive Tet publication market, applying modern printing techniques plays a key role in helping businesses create a distinct mark. Offset printing, UV printing or digital printing not only improves image quality but also optimizes color, durability of the product. According to a survey by the Vietnamese printing industry, products using UV printing technique increase aesthetics and scratch resistance up to 40% compared to traditional printing .
For example, the 2025 Tet calendar printed with offset technology combined with UV, sharp, vibrant colors attract customers from the first glance, contributing to increasing sales in the year-end holiday season[[1](https://thungcartongiare.com.vn/in-lich-tet/in-an-lich-tet-2025-xu-huong-moi-don-loc-day-nha.html)].
Digitization and personalization strategy for business Tet publications
From the perspective of DPS.MEDIA, using modern printing techniques does not stop at quality but is also a powerful tool that helps businesses personalize each product such as cards, lucky money or gift boxes. Digital printing allows printing with each customer's name, personal message, creating an emotional connection between the brand and the recipient.
This is especially suitable for digital marketing campaigns aimed at increasing customer experience, while enhancing brand recognition during Tet. SMEs businesses can take advantage of this method to increase product value along with promotional effectiveness.
Checklist for applying modern printing techniques to Tet publications
- Choose suitable printing technology: Offset for large quantities, UV for special surfaces, digital technique for personalization.
- High-quality paper materials and inks: Increase durability, create a luxurious feel.
- Professional and suitable design: Harmonious colors, balanced lighting and layout.
- Personalize products: Print name, logo, unique message.
- Technical inspection before printing: Ensure color and content match the design.
| Printing technology | Advantages | Popular applications |
|---|---|---|
| Offset printing | High quality, low cost for large quantities | Tet calendars, cards, gift boxes |
| UV printing | High color durability, smooth glossy surface, good scratch resistance | Premium cards, luxurious gift boxes |
| Digital printing | Personalization, small order printing, fast | Lucky money, personalized cards |
Takeaway: Integrating modern printing techniques in Tet publication design not only enhances aesthetic value but also expands personalization capabilities, boosting brand communication effectiveness. SME businesses should prioritize selecting suitable printing technology and investing systematically to create a distinctive mark in the fiercely competitive Tet season.
Optimize customer experience through eye-catching and brand-consistent Tet publication design
Effectiveness of Tet publication design in enhancing customer experience
During Tet, publications such as cards, lucky money, and gift boxes are not only material gifts but also emotional bridges helping businesses build lasting relationships with customers. According to a Nielsen survey, 78% consumers tend to remember and prioritize brands when receiving meaningful and eye-catching Tet gifts. Therefore, a cohesive design that fits culture and aesthetics will increase experiential value, creating a professional and friendly impression for customers.
Principles of eye-catching & brand-consistent Tet publication design
Tet publication design needs to ensure harmony in colors, conveying images of luck and prosperity while retaining the brand's distinctive mark. DPS.MEDIA recommends focusing on combining traditional red and gold tones with logo and slogan placed in prominent positions. At the same time, consistency across publication types from cards to gift boxes helps customers perceive professionalism and unity in the brand message.
Checklist to optimize customer experience through Tet publications
- Target customer analysis: Understand the preferences and trends of the main customer group.
- Cohesive system design: Ensure consistent colors, fonts, logo, and messaging across all publications.
- Create suitable content: Short, meaningful, emotional, easy-to-remember message.
- Leverage high-quality printing materials: Create a feeling of luxury and durability when used.
- Ensure unboxing experience: Gift box design with surprise and convenience for the recipient.
| Type of Printed Product | Key Design Elements | Objective to Enhance Experience |
|---|---|---|
| Tet Cards | Traditional images, meaningful wishes, prominent logo | Emotional connection, brand memorability |
| Lucky money envelope | Dominant red color, lucky patterns, convenient size | Create a good impression, both traditional and modern |
| Corporate gift box | Creative unboxing design, premium materials, consistent color coordination | Increase gift value, elevate brand |
Takeaway: Investing in eye-catching, brand-consistent Tet publication design is an essential strategy to help SMEs create a deep impression and increase customer engagement. DPS.MEDIA always emphasizes that consistency and creativity are the keys to optimizing customer experience during Tet season, thereby promoting marketing effectiveness and sustainable business growth.
2024 Tet publication design trends for Vietnamese SMEs from DPS.MEDIA's expert perspective
Design style that is both traditional and modern
For Tet publications 2024, SMEs should prioritize combining traditional and modern elements to create differentiation and suitability with new consumption trends. Red, gold colors remain dominant, but the treatment of apricot blossom and peach blossom patterns is innovatively softened, simplified, helping the publication be both luxurious and harmonious with youthful tastes. DPS.MEDIA research shows 68% young customers prefer minimalist designs that retain cultural value, creating positive effects in brand promotion during Tet.
Optimize recipient experience through publications
Publications like cards, lucky money envelopes, and gift boxes are not just gifts but also opportunities to build memorable brand experiences. Paper thickness, ink, even size are highly considered to ensure durability and corporate status. For example, modular gift box design that's easy to open with personalized messages helps increase the connection between the business and customers. According to internal surveys, 54% recipients keep the gift box for at least 3 months, contributing to extending brand recognition time.
Tet publication design checklist for SMEs 2024
- Capture color trends: Red – gold priority combined with pastel or metallic tones to enhance luxury.
- Focus on cultural elements: Blend modernized traditional patterns, avoid overusing outdated images.
- Personalize messages: Use customer's name or personalized message to create closeness.
- Choose durable and beautiful materials: Thick paper, UV printing or lamination to increase perceived value.
- Minimalist, convenient design: Easy to open, easy to use, avoid complexity causing discomfort.
- Unified brand identity: Ensure consistent colors, fonts for consistent branding.
| Type of Printed Product | 2024 Trends | Benefits Brought |
|---|---|---|
| Tet Cards | Minimalist, modern color coordination | Stimulate opening the card, enhance emotional experience |
| Lucky money envelope | Personalized, neoclassical pattern coordination | Increase perceived value, long-term brand memory |
| Corporate Gift Box | Convenient opening design, combined with eco-friendly materials | Create professional impression, elevate business image |
Takeaway: Design of Tet 2024 publications for SMEs is not only aesthetic but also a strategy to retain customers. The subtle combination of traditional – modern elements, personalized messages and product use experience will be the key to success in the upcoming Tet season.
Final Thoughts
Cards, red envelopes and beautiful Tet gift boxes help businesses make an impression and strengthen relationships with customers. Creative design is the key to creating success in the new year.
Start designing your own Tet publications for your business right today. Smart investment helps increase recognition and effectively spread the brand during Tet.
You can also explore more about Tet season marketing strategies and how to leverage digital to optimize promotional effectiveness. 2025 Tet packaging design style is worth referencing[1[1[1[1].DPS.MEDIA always accompanies you in developing creative marketing campaigns for SMEs. Don't hesitate to leave a comment sharing your thoughts or asking questions!
