Tag: Marketing Strategy

Applying the TOFU – MOFU – BOFU Model for Neck and Shoulder Treatment Services: When Content Hits the Right Pain Points

When customers look for solutions to neck and shoulder pain, they not only need medical information but also timely and emotionally accurate reassurance. With the TOFU – MOFU – BOFU model, content that hits the right “pain points” addresses not only the physical aspect but also the journey of [...]