SMEs in Vietnam are facing the challenge: How to grow revenue quickly and sustainably in a fiercely competitive digital environment? DPS.MEDIA has implemented digital marketing solutions that helped many SMEs increase their average revenue by 40% in just 6 months.
Key takeaway: SMEs do not need a large budget but can still optimize sales effectiveness thanks to measurement solutions, multi-platform advertising, and automated customer care, helping reach the right people at the right time – something that previously only large enterprises had enough resources to do.
Based on actual results from hundreds of projects, we have found that personalizing the customer experience is the key factor that helps increase purchase conversion rates by up to 25%. Not stopping at marketing, our strategies DPS.MEDIA also focus on retaining customers long-term through building communities and interactive content, creating a natural growth loop.
Looking at today's digital ecosystem, SMEs that know how to leverage data and flexibly change marketing strategies will have the advantage. DPS.MEDIA is committed to accompanying businesses to fully exploit digital potential, turning challenges into outstanding growth opportunities.
Understanding the digital customer journey in the Vietnamese SME environment
Clearly understanding customer behavior on digital platforms
Modern SME customers increasingly prioritize seamless experiences across digital channels, from Facebook, Google to e-commerce platforms. The key to success in a competitive environment like Vietnam is understanding every customer touchpoint throughout the discovery – selection – purchase and post-sale care process.
- Identifying needs: Analyzing data and behavior across multiple channels helps businesses accurately identify target audiences.
- Optimize digital experience: Leverage personalized landing pages, quick consultation chatbots, and smooth ordering processes to retain customers.
- Long-term nurturing: Send information and offers via email and social media to build loyalty and encourage repeat purchases.
Mapping the customer journey – a “compass” for sustainable growth
DPS.MEDIA applies modern analytics and automation tools to present a comprehensive picture of the customer journey for each small and medium-sized business. This enables businesses to identify weaknesses and strengths, and quickly adjust marketing or sales strategies.
| Stage | Prominent behaviors | DPS.MEDIA tools deployed |
|---|---|---|
| Recognition | Search, read blogs, watch videos | SEO, Content, Google/Facebook Ads |
| Consideration | Compare prices, request consultation | Landing page, Chatbot, Remarketing |
| Conversion | Place orders, fill out forms | CRM, Automation, Conversion tracking |
| post-sale care | Receive support, view reviews | Email, SMS, Loyalty program |
Optimizing advertising budgets with strategic digital platforms
Filtering the right channels, maximizing cost savings
Without a huge budget, small and medium-sized businesses can still break through revenue if you “choose the right digital platform”. DPS.MEDIA has helped many SMEs experiment and select the most suitable channels through:
- Customer persona analysis: Identify the platform where potential customers are most active.
- Multi-channel budget optimization: Flexibly switch between Facebook Ads, Google Ads, TikTok, or Zalo based on actual performance, avoiding “burning money” on ineffective directions.
- Measurement, automation, and reporting: Test multiple small ad groups, use AI to identify the ads that deliver the best conversions before scaling up the budget.
Comparing performance across strategic channels
| Digital channel | Main advantages | average cost |
|---|---|---|
| Facebook Ads | Reach retail customers, build brand | Low – Medium |
| Google Ads | Quick order closing, accurately targeting purchase needs | Medium – High |
| TikTok, Zalo | Viral growth, suitable for young people | Low |
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Optimize advertising costs with an effective multi-channel strategy from DPS.MEDIA, helping SMEs break through revenue today!
Applying data and technology to personalize customer experiences
Personalization with big data and AI
Big data analytics technology along with artificial intelligence helps DPS.MEDIA collect, process, and classify customer information from various sources. Automated AI system recognize behaviors, preferences, interaction frequency, thereby building a detailed personalized profile for each customer. SMEs can:
- Create separate care scenarios for each customer group.
- Recommend products and offers that match actual needs, increasing conversion rates.
- Optimize time and marketing budget with highly digitalized personalized strategies.
Integrating multi-channel data and automated responses
With omnichannel data synchronization solution, every action and response from customers on the website, social networks, email, and chat bot are aggregated into a single system. This helps SMEs:
| Benefit | Value received |
|---|---|
| Instantly update new needs | Respond quickly, increase customer satisfaction |
| Send messages at the right time | Maintain personal interaction throughout the buying journey |
| Store and analyze historical data | Build more effective repeat marketing campaigns |
Building a creative content ecosystem to drive conversions
Diversifying content to reach target customers
DPS.MEDIA helps SMEs build a creative content ecosystem by developing various formats such as:
- In-depth blog posts optimized for SEO
- Short videos that go viral on social networks
- Intuitive, easily shareable infographics
- Expert interview podcasts
Thanks to this diversity, businesses can easily reach and retain customers at multiple touchpoints, thereby increasing conversion rates.
Optimizing the customer journey with personalized content
We apply data analytics technology to create content tailored to each customer group. Personalized content helps increase engagement, encourages customers to take actions such as registering, purchasing, or sharing information.
| Content types | Conversion goals |
|---|---|
| Instructional posts | Increase website traffic |
| Video testimonial | Increase credibility, drive purchases |
| Comparison infographic | Support purchasing decisions |
Sustainable revenue growth through automated marketing
Customer journey optimization strategies with automated marketing
DPS.MEDIA has found that marketing automation not only simply saves time but also transforms Customer journey optimization strategies with automated marketing
Marketing automation has become a “powerful assistant” helping businesses – typically like DPS.MEDIA – not only save time but also dramatically transform the way they approach and care for customers throughout the entire shopping journey. To maximize optimization, businesses need to implement strategies based on three pillars: Personalization, continuous connection, and deep data analysis.
1. Personalizing the customer experience (Personalization)
Modern customers expect experiences tailored to their needs and preferences at every touchpoint in the journey. Marketing automation allows:
- Send content emails to the right people at the right time: The system automatically sends welcome emails, abandoned cart reminders, birthday offers, and personalized promotions based on website behavior, gradually nurturing relationships.
- Smart customer segmentation: The system automatically segments customers based on purchase history, engagement level, order value… thereby personalizing content and suitable offers.
- Automatic product recommendations: Integrating AI & machine learning to recommend products/services that match preferences and transaction history, effectively boosting upsell/cross-sell.
2. Continuous, seamless omnichannel connection (Omnichannel Nurturing)
Using automation ensures customers are continuously “touched” across multiple channels: email, SMS, social media, chatbot, remarketing ads… This ensures the brand is always remembered while creating a seamless experience:
- Set up automated workflows: Customers fill out a form from a Facebook ad → receive a thank you email → after 2 days receive a consultation reminder SMS → when visiting the website, they see remarketing offers… All seamlessly automated.
- Two-way interaction via chatbot, live chat: Bot automatically suggests products, answers FAQs, and forwards to support staff when necessary.
3. Continuous analysis and optimization with data (Data-driven Optimization)
Automation is not just about “mass sending”, but about operating – analyzing – continuously optimizing to make the customer journey increasingly effective:
- Track behavior & measure results in real-time: Identify conversion points, steps where customers “drop off” to promptly adjust content and nurturing scenarios.
- Automatic A/B testing: Compare the effectiveness of email templates, ad content, promotional invitations… to select the optimal solution.
- CRM integration: The system automatically records and updates all information and interaction history (touchpoints) into the CRM, helping sales take care of customers more seamlessly.
Conclusion
Applying marketing automation is not only about optimizing costs and saving manpower but also a “competitive weapon” that helps businesses like DPS.MEDIA build a personalized, seamless, and continuously converting customer journey. Success comes from maximizing the power of data, personalizing experiences, and automating key touchpoints – not just sending emails mechanically!
You can refer to real-life cases in Vietnam about marketing automation from prominent platforms such as GetResponse, HubSpot, Mailchimp, MoEngage…Vietnam MarTech
Coordinating multi-channel and measuring effectiveness in digital campaigns
Optimizing conversion flows across multiple platforms
The combination of Facebook, Google, Zalo, TikTok, and Website channels helps reach customers at every touchpoint, from awareness to conversion.DPS.MEDIA leverage each channel for its proper role:
- Facebook Ads: Create viral effects and nurturing, increase brand awareness.
- Google Search: Tap into existing demand, close deals effectively.
- TikTok & Zalo: Lead trends, cover a wide range of young and local customers.
- Website: The intermediary point to control traffic, store data, and automate customer care.
Real-time measurement, maximizing ROI for every budget dollar
| Measurement tools | Key features |
|---|---|
| UTM Tracking, Google Analytics 4 | Multi-source conversion tracking, multi-channel behavior reporting. |
| CRM & Facebook Pixel | Lead scoring, saving interaction history for remarketing. |
| Hotjar, Clarity | Record videos, heatmaps, identify bottlenecks on the website. |
Consulting and training to develop digital marketing internal strength for SMEs
Break through revenue with a strong digital internal strategy
DPS.MEDIA believes that developing digital marketing capabilities internally is the foundation that helps Vietnamese SMEs not only survive but also achieve outstanding growth in a volatile economic context. Instead of pouring money into traditional advertising, we invest in team training, optimizing internal data, and building a modern marketing mindset. Many studies from McKinsey (2023) show: businesses that know how to use digital data and enhance team capabilities have a profit growth rate 35% faster than those that only buy external advertising services.
- Personalized training by industry: practical training based on case studies from the Vietnamese market itself.
- Automated marketing process: from CRM to email, chatbot support for closing sales, managing customer lists at extremely low cost.
- Data analysis – optimization: helps SMEs clearly see the effectiveness of each channel, quickly “diagnose” and handle revenue bottlenecks at critical times.
- Build-in-house media team: consulting on setting up mini studios, editing content, controlling media budgets independently.
Master the digital game through real case studies
| Business | Application strategy | Results after 6 months |
|---|---|---|
| L’Argent.vn (Premium local fashion) |
– Training, recruiting & developing in-house marketing teams |
+67% online revenue Advertising ROI reduced to 27% |
| Chợ Xanh Gourmet (Clean food in Ho Chi Minh City) |
– Consulting on CRM implementation for customer management |
Increase 3 times old customer conversion rate Decrease 41% Remarketing costs |
Strategy is not for those who “wait and see”
Do SMEs want to level up or just follow short-term trends? We choose a sustainable approach: helping businesses build an internal marketing brain to master every market movement, regardless of budget fluctuations. Through a series of custom-designed workshops, consulting outsourcing packages, and leveraging the power of digital platforms, growth quality will no longer be a “needle in a haystack”.
Contact: marketing@dps.media – 0961545445
Address: 56 Nguyễn Đình Chiểu, Đa Kao, District 1, Ho Chi Minh City & 788/14 Nguyễn Kiệm, Gò Vấp
Tax ID: 0318700500
Valuable lessons
From revenue growth strategies such as building optimal sales funnels, multi-platform advertising, to personalizing customer experience with data – all prove the necessity of a methodical Digital Marketing roadmap in the development journey of SMEs. DPS.MEDIA believes that, regardless of scale or field, businesses can break through if they apply the right methods properly.
More important than anything is the mindset of continuous improvement. Each solution is not the final destination, but a foundation for businesses to experiment, measure, and continuously optimize. Consider digital marketing as a strategic investment – where every effort is converted into clear data and real progress.
We encourage businesses not to hesitate to immediately apply the suggestions from this article, starting with small but well-oriented changes. At the same time, this is also an invitation for managers to expand their knowledge on topics such as marketing automation, customer behavior analysis, or building multi-channel brands – factors that will shape the future of SMEs in the Vietnamese market.
DPS.MEDIA is honored to accompany businesses in every step of sustainable development. Don't forget to leave your shares, questions, or personal perspectives below – because growth always starts with an open conversation.
