The Vietnamese e-commerce market is exploding more strongly than ever. Shopee has firmly established its position as one of the leading online shopping platforms. With over 70% market share along with millions of transactions every day, reaching customers on Shopee is essential for every seller. To compete effectively, Shopee Ads it becomes an indispensable tool in business strategy.
In 2023, total advertising spend on Shopee grew remarkably, reaching over 35%. This figure shows the huge potential this channel brings to businesses. However, not everyone knows how to optimize advertising budget effectively. Many beginners often face many difficulties in operating campaigns. They often waste money without achieving the desired business results.
This article by DPS.MEDIA JSC will provide a detailed, step-by-step guide. We help you confidently run Shopee Ads right from zero. From there, you can turn initial challenges into sustainable growth opportunities. We share the most valuable real-world experiences, distilled over many years. These lessons come from serving over 5,400 SME customers.
We will dive deep into each important step, from initial setup to in-depth optimization. You will learn how to set up campaigns correctly. At the same time, you will continuously optimize performance. More importantly, you will avoid common mistakes that beginners often make. The goal is to help you achieve the highest business efficiency with Shopee Ads.
You will master strategies from basic to advanced in a systematic way. This allows you to apply them flexibly to your storefront. Real-life examples and detailed analysis will help you visualize easily. From there, you can practice successfully on the Shopee platform. Join DPS.MEDIA to explore this success secret right now.
Shopee Advertising Overview: Understanding the Platform from A to Z
To start the journey of running Shopee Ads effectively, understanding the platform is a prerequisite. This is not just a tool but also a complex ecosystem. Sellers need to master the basics. Only then can you make smart decisions and optimize costs. DPS.MEDIA has seen many sellers skip this step.
They often rush into running Shopee Ads without foundational knowledge. This leads to serious budget waste. Lack of understanding of the mechanism and ad types will hinder you. It prevents you from achieving business goals. Take time to study thoroughly before clicking the “Run” ad button.
1.1. What is Shopee Ads and why is it necessary?
Shopee Ads is Shopee's paid advertising system. It allows sellers to display their products to potential customers. The main goal is to increase visibility and boost sales. The system operates on a keyword bidding mechanism. Sellers pay when users click on the ad. This is pay-per-click for Shopee Ads.
Using Shopee Ads is extremely necessary in the fiercely competitive context. Millions of products are listed for sale every day. Natural display alone is not enough to stand out. Shopee Ads helps products reach more customers. At the same time, it increases order conversion opportunities. This is an effective strategic investment for every storefront.
1.2. Popular Types of Shopee Advertising
Shopee provides many types of Shopee Ads diverse ads, each serving different goals. Choosing the right type is key to success. You need to understand the pros and cons of each. From there, you allocate budget reasonably and optimize. Below are the main types you should know to start campaigns.
- Discovery Ads: Display products in recommended positions like “Similar Products”, “You Might Also Like”.
- Product Search Ads: Push products to the top of results when users search related keywords.
- Shop Ads: Display storefront when users search keywords about brand or category.
- Keyword Bidding Ads: Bid on specific keywords to display related products.
- Target Display Ads: Target users based on their browsing and shopping behavior.
1.3. Operating Mechanism and Bidding Principles of Shopee Advertising
The operating mechanism of Shopee Ads is based on PPC (Pay-Per-Click) bidding principle. That means you only pay when someone clicks the ad. Display position depends on a combination of factors. These include bid price, product relevance. Storefront quality also plays an important role.
The keyword bidding principle requires you to set a maximum bid price. This is the amount you're willing to pay per click. However, bid is not the only factor. Ad quality score is also very important. Shopee Ads with higher quality score can display better. Even with lower bids than competitors. This encourages continuous product optimization.
1.4. Superior Benefits of Shopee Advertising
Run Shopee Ads brings many strategic benefits. First, it helps quickly boost product visibility. Your products appear before millions of potential users. This is very hard to achieve with natural display alone. Especially for new storefronts without many reviews. It is the initial lever.
Second, Shopee Ads helps you target more accurately. You can reach the right customers interested in the product. From there, it effectively increases order conversion rate. Finally, it provides detailed ad performance data. This data helps you analyze and optimize campaigns continuously. This is the basis for correct business decisions.
| Ad Type | Main goal | Display Position |
|---|---|---|
| Search Ads | Increase traffic, instant orders | Top of search results |
| Discovery Ads | Increase visibility, product recognition | Similar products, you might like |
| Shop Ads | Build brand, increase store traffic | Top of shop search results |
Real example 1: A new store selling phone accessories faced great difficulties in natural visibility. After applying Shopee Ads Search, products quickly rise to the top. Sales in the first month increased 200%. However, they realized the need to optimize product pages to maintain effectiveness. This is a lesson on the necessity of advertising for new stores.
Real example 2: A well-known fashion brand wanted to expand its customer base. They used Discovery Ads to reach users with similar behaviors. This campaign helped increase brand recognition. At the same time, they attracted new customers. This is an effective strategy to expand the brand's influence on Shopee.
Valuable lesson: Master each type of advertising and their goals. Don't hesitate to experiment with different types. Then, analyze the results to find the most suitable one for you. Deep understanding of the platform is the foundation for every successful strategy with Shopee Ads. Always learn and continuously update knowledge to not fall behind.
Preparation Before Running Shopee Ads: Solid Foundation
Before launching any campaign Shopee Ads Preparation is an indispensable step. A solid foundation will determine much of your success. It helps avoid wasting budget and maximize effectiveness. DPS.MEDIA always emphasizes the importance of this phase with its customers. Never neglect the preparation step.
Many sellers rush into advertising. They skip optimizing the store, products, or market research. This is like building a house on sand. Shopee Ads can bring traffic. But if products and store are not ready, customers will leave. You need to prepare everything carefully before starting.
2.1. Optimize Store and Products According to Shopee Standards
A well-optimized store will significantly increase conversion rates. Ensure store information is complete and professional. Including shop name, description, cover photo, and clear policies. Products must have attractive titles, detailed, clear descriptions with full information. High-quality product images with diverse angles are key factors for Shopee Ads effective.
Product reviews and sales volume are also extremely important. Encourage customers to review after purchase. Provide excellent customer service to get positive feedback. Products with many good reviews build trust for new customers. This helps increase effectiveness for future ad campaigns.
2.2. In-depth Keyword Research and Competitor Analysis
Keyword research is an indispensable step to run Shopee Ads effectively. Identify keywords that potential customers use. Use Shopee's keyword suggestion tools or external tools. Analyze competition level and search volume for each keyword. Choose highly relevant keywords with good conversion potential.
At the same time, thoroughly research your competitors on Shopee. See which keywords they are advertising with. Analyze how they present products, prices, and promotions. This helps you find differentiators. From there, build a unique ad strategy that attracts customers more. Learning from competitors is smart.
2.3. Clearly Define Advertising Goals and Budget
Each campaign Shopee Ads needs a clear goal. Do you want to increase sales, traffic, or brand recognition? Goals affect the ad type and optimization method. Clear goals help measure effectiveness accurately. It also allows timely strategy adjustments. Don't run ads without purpose.
Building a reasonable ad budget is very important. Allocate budget for each ad type and product group. Don't pour too much money into one campaign initially. Start with a small budget to test. Then, scale up when seeing results. Always monitor costs to ensure not exceeding your allowed limit when running Shopee Ads.
2.4. Create Attractive Product Content and Images
Product content and images are the “face” of the product on Shopee. They directly influence purchase decisions. Invest in high-quality, clear images with diverse angles. Create product videos if possible. Videos help customers visualize the product better. Show customers the real value of the product.
Product descriptions need to provide full information, highlighted benefits. Use engaging language, clear calls to action. Avoid spelling and grammar errors. A good description answers customer questions. It also makes your product more search-engine friendly on Shopee. This increases natural visibility.
| Preparation factors | Detailed description | Importance |
|---|---|---|
| Optimize product titles | Contain main keywords, highlighted benefits, not too long | Highest, affects visibility and CTR |
| Image/video quality | Clear, multi-angle, clearly showcasing the product | High, attracting attention and retaining customers |
| Detailed product description | Full information, benefits, clear CTA | High, answering questions, increasing conversions |
| Reviews & Sales | Many good reviews, high sales | Very high, building trust, social proof |
Real example 1: A DPS.MEDIA cosmetics seller customer faced initial difficulties. Shopee Ads ran a lot but low conversion rate. After checking, we found the product images were blurry, descriptions generic. After optimizing all images and descriptions, conversion rate increased 3 times. Advertising costs became more effective.
Real example 2: A new home appliances store didn't know where to start. DPS.MEDIA guided them to research keywords. We analyzed keywords with high search volume, moderate competition. The result was the campaign Shopee Ads of theirs achieved good ROAS (return on ad spend) right from the first week. They attracted the right customer segments.
Valuable lesson: Thorough preparation is the key. Don't rush into ads when the store isn't optimized. Treat the store and products like the “ storefront” of a physical shop. Ensure they are beautiful, complete, and reliable. Investing time in this stage will save a lot on advertising costs later. Build a solid foundation.
Detailed Guide to the Most Effective Shopee Advertising Formats
After thorough preparation, the next step is to dive deep into implementing each ad type Shopee Ads. Each type has its own setup and goals. Mastering their use will help you optimize campaign performance. DPS.MEDIA has successfully tested many strategies for partners. We will share these secrets.
Don't focus only on one ad type. Instead, consider combining them flexibly. Smart combination of types creates synergy. It helps your products display more widely. At the same time, it reaches different customer segments. This is key for sustainable growth with Shopee Ads.
3.1. Discovery Ads: Increase Product Visibility
Discovery Ads help your products appear in recommendation spots. Like “Similar products”, “Today's suggested products”. This position suits product awareness goals. Especially useful when your products are new or have few sales. Customers often browse these for more suitable options.
To optimize Discovery Ads, choose products with beautiful images, competitive prices. Ensure attractive product descriptions and good reviews. This increases click and conversion rates. Set appropriate budget. Monitor performance continuously to adjust advertised products and bids. Fully leverage these prime spots to boost visibility for Shopee Ads.
3.2. Product Search Ads: Reach Proactive Customers
Product Search Ads is the most Shopee Ads popular type. It's most effective when customers are actively searching for a specific product. Ads will display your products at the top of search results. This reaches customers at the right time with high purchase intent. It's a powerful conversion channel.
To run Product Search Ads successfully, keyword research is key. Choose keywords closely related to the product. Use both broad and exact match keywords. Monitor CTR (click-through rate) and CPC (cost per click). Optimize bids and remove ineffective keywords. Ensure product titles contain main keywords. This increases relevance for Shopee Ads.
3.3. Shop Ads: Build a Strong Brand
Shop Ads (or Shop Advertising) boosts visibility for your entire store. When users search keywords related to brand or category. Shop Ads appear in the most prominent position. This type suits brands wanting to build awareness and attract loyal customers. It creates a deep brand impression on Shopee.
To optimize Shop Ads, ensure your store has a professional design. Create attractive promotions. Also, have many diverse products. Use brand keywords, general category keywords. Measure effectiveness via store visits and total sales. This evaluates your brand's appeal when running Shopee Ads.
3.4. Keyword Bidding Ads: Optimization Secrets
Keyword Bidding Ads is part of Product Search Ads. However, it allows more detailed control. You can set bids for each keyword yourself. This optimizes costs and display positions. It's a key strategy for effective competition. Especially for high-conversion keywords on Shopee.
To succeed with keyword bidding, group keywords into categories. Like target keywords, negative keywords. Always monitor ad positions and average costs. Adjust bids up or down based on performance. Remove ineffective keywords. Focus on keywords delivering good ROAS. This is the secret to smart budget management for Shopee Ads.
“According to Shopee research, sellers using a combination of multiple ad types have average sales growth 2.5 times compared to using just one type.”
Real example 1: A local fashion brand used Product Search Ads to push new products to the top. After gaining sales and reviews, they added Discovery Ads. This strategy helped maintain product visibility. At the same time, it attracted new customers via recommendations. Sales grew steadily 30% each month thanks to Shopee Ads diversity.
Real example 2: DPS.MEDIA consulted for an electronics store. They only ran Product Search Ads with generic keywords. Result: high costs, low efficiency. We guided them to categorize keywords. We added negative keywords, and used Shop Ads. Result: ROAS doubled. Advertising costs optimized effectively.
Valuable lesson: Each ad type Shopee Ads has a distinct role in the ecosystem. Don't hesitate to experiment and combine them flexibly. Analyze data to understand which format suits your product and goals. Optimizing a variety of ad formats is the key to achieving the highest overall effectiveness.
Continuous Analysis & Optimization of Shopee Advertising Campaigns
Run Shopee Ads is not a “set and forget” action. To achieve the highest effectiveness, continuous analysis and optimization are extremely important. The market is always changing. User behavior also changes. Therefore, you need to continuously monitor metrics to adjust your strategy. DPS.MEDIA always has a strict optimization process for Shopee Ads.
Ignoring the data analysis step can lead to significant budget waste. Many sellers only look at final sales. They don't dig into intermediate metrics. This prevents them from understanding the reasons for success or failure. Understanding data helps you make evidence-based decisions, not guesses when optimizing Shopee Ads.
4.1. Understanding Key Metrics: CTR, CPC, ROAS
To optimize Shopee Ads, you need to understand the key metrics. CTR (Click-Through Rate) is the click-through rate. It indicates the attractiveness of the ad. High CTR means your ad grabs attention. CPC (Cost Per Click) is the cost per click. It shows the competitiveness of the keywords you're bidding on. Lower CPC is better for your budget.
ROAS (Return On Ad Spend) is the most important metric. It measures return on ad spend. High ROAS means your ad campaign is profitable. Additionally, pay attention to conversion rate, impressions, and average order value. Monitoring these metrics overall will give you a comprehensive view of campaign performance Shopee Ads.
4.2. Effective A/B Testing Methods for Shopee Ads
A/B Testing is a method to compare two different ad versions. It helps you determine which version performs better. You can test headlines, images, product descriptions, or bids. Run versions A and B simultaneously with one changing element. Then, compare results to find the best fit for Shopee Ads.
For example, you can run two ads with the same product but different image sets. Or different headlines. Ensure you change only one element per test. This helps you pinpoint exactly which factor causes the difference. Apply A/B Testing continuously. This is an effective way to improve performance Shopee Ads of yours over time.
4.3. Optimize Keywords and Target Audiences for Shopee Advertising
Keyword optimization is an ongoing process. You need to regularly check the performance of each keyword. Remove keywords with excessively high CPC or no conversions. Add new potential keywords suggested from search data. Use negative keywords to avoid showing ads for irrelevant queries. This saves a lot of budget.
Additionally, refine your target audience groups. Analyze demographics and shopping behavior of converted customers. From there, adjust your targeting to be more suitable. Don't hesitate to test different audience files. Continuous optimization will help Shopee Ads your ads reach the right people at the right time.
4.4. Flexible Budget and Bid Adjustments When Running Shopee Ads
Budget and bids are two factors that need flexible adjustment. When a campaign performs well, you can consider increasing the budget to scale. Conversely, if the campaign is ineffective, reduce the budget or pause it. Adjust bids based on the performance of each keyword or product. Don't keep bids unchanged for too long for Shopee Ads.
| Indicators | Meaning | How to optimize? |
|---|---|---|
| CTR | Click-through rate, ad attractiveness | Improve images, headlines, product descriptions |
| CPC | Cost per click | Optimize keywords, adjust bids, quality score |
| ROAS | Return on ad spend | Improve product quality, conversion value |
| Conversion rate | Orders / Clicks | Optimize product pages, promotions, reviews |
Set up automated bid adjustment rules if you have many campaigns Shopee Ads. This saves time and ensures effectiveness. However, still need periodic manual checks. DPS.MEDIA regularly reviews and manually adjusts for clients to achieve the highest effectiveness. This requires persistence and real-world experience.
Real example 1: A stationery store running Search Ads. Initially, CPC was very high, ROAS low. DPS.MEDIA analyzed and removed hundreds of ineffective keywords. At the same time, we added long-tail keywords with lower competition. The result: CPC reduced 30%, ROAS increased 50% in just two weeks. This is an extremely successful keyword optimization strategy for Shopee Ads.
Real example 2: A men's fashion brand wanted to increase conversion rate. We conducted A/B Testing on product images. Version A was model-worn photos, version B was white-background product photos. The result: version A had significantly higher CTR and conversion rate. From there, the brand changed all product images. Sales grew noticeably.
Valuable lesson: Continuous analysis and optimization are vital for ad campaigns. Never be satisfied with current results. Always seek ways to improve every small metric. Persistence and data reading skills will bring a big competitive advantage. Investing time in optimization Shopee Ads will reap worthy rewards.
Valuable Lessons from Real Shopee Advertising Campaigns
During the operation of over 5,400 campaigns Shopee Ads for SMEs, DPS.MEDIA has distilled many valuable lessons. These lessons are not just empty theory. They are hard-earned experience from real operations. We want to share them to help you avoid mistakes. At the same time, you can optimize your strategy.
Learning from those who came before is the fastest way to success. Don't hesitate to experiment with new strategies. But always base it on data and practical experience. The lessons below will provide deep insights. They help you face the challenges on the journey of running Shopee Ads. Listen and apply flexibly.
5.1. Never Ignore Customer Data When Running Shopee Ads
Customer data is the “gold mine” for optimization Shopee Ads. Analyze reviews, comments about your product. Customers often share what they like or are dissatisfied with. This information is extremely valuable. It helps you improve products, services, and advertising messages. Customers are the most authentic source of information.
In addition, track the questions customers ask. These questions reflect their interests and ambiguities. You can use them to perfect product descriptions. Or you can create new ad content. Listening to and responding to customer data helps you build trust. It also creates differentiation from competitors when operating Shopee Ads.
5.2. Importance of Comprehensive Shopping Experience on Shopee
Advertising is just the starting point to attract customers. A comprehensive shopping experience is what retains them. It turns them into loyal customers. Including product quality, delivery speed, careful packaging. Thoughtful customer service is also very important. Every factor affects repeat purchase decisions.
A positive shopping experience will generate 5-star reviews. It encourages customers to return. At the same time, it spreads your brand. When customers are satisfied, they will recommend to others. This helps reduce advertising costs in the long term. Invest in superior customer experience. It is a sustainable strategy for Shopee Ads.
5.3. Mistakes about budget and reasonable allocation methods for Shopee Advertising
Many beginners often make mistakes in budget allocation. They pour all money into a single ad type. Or they lack a clear spending plan. This leads to running out of budget early. Or results not as expected. You need a smart and flexible budget allocation strategy for Shopee Ads.
Allocate budget by product or campaign stage. For example, spend more on new products to boost initial visibility. Then, adjust based on performance. Always reserve part of the budget for testing. At the same time, have a contingency budget for sudden campaigns. Reasonable allocation maximizes overall ROAS.
5.4. Multi-channel Strategy Supporting Shopee Advertising
Although Shopee Ads very powerful, don't rely on a single channel. Combining multi-channel strategies will bring superior results. Use other channels like Facebook Ads, Google Ads, or TikTok Ads. These channels can drive high-quality traffic to your Shopee store. This enhances overall effectiveness.
For example, you can run Facebook ads to increase brand awareness. Then, use tracking pixels to retarget on Shopee. Or leverage email marketing to nurture old customers. Combining channels creates a powerful sales funnel. It maximizes every touchpoint with potential customers. Thereby, it better supports Shopee Ads.
| Real combat lessons | Importance | How to apply |
|---|---|---|
| Listen to customers | Valuable information source, improve product/service | Analyze reviews, feedback, questions |
| Comprehensive experience | Retain customers, build trust, create WOM | Product quality, delivery, customer service |
| Flexible budget allocation | Optimize spending efficiency, avoid waste | Split budget, test, adjust |
| Multi-channel combination | Expand customer base, increase overall effectiveness | Use Facebook/Google Ads to drive traffic to Shopee |
Real example 1: A sportswear store noticed many comments about inaccurate sizes. They used this data to adjust the size chart. At the same time, they added photos of models wearing with specific measurements. The campaign Shopee Ads then the refund rate decreases. The conversion rate increases because customers are more confident when purchasing. This is a great application of customer feedback.
Real example 2: DPS.MEDIA has helped a children's product brand build a multi-channel strategy. They ran Facebook Ads targeting parents. These ads led to a Landing Page introducing products on Shopee. The result was a 40% increase in traffic from outside Shopee. This boosted overall sales significantly. Shopee Ads strongly supported.
Valuable lesson: Success of Shopee Ads does not stop at technical setup. It also requires a comprehensive strategic mindset. Always put customers at the center. Learn continuously from data and real-world experience. Combine effective channels to create synergy. This is the path to sustainable success on Shopee.
The journey of running Shopee Ads from zero requires persistence and continuous learning. It also needs flexible adaptability. We hope that the guides and valuable lessons from DPS.MEDIA JSC's real-world experience have equipped you with the necessary knowledge. You will confidently build and optimize advertising campaigns. This will help your store grow sustainably.
The e-commerce market is always changing at a dizzying speed. Therefore, continuously updating knowledge and experimenting is the key to success. Don't be afraid to try new things. Always base decisions on data. Every failure is a valuable lesson. It will help you go further on the online business path.
5 key lessons you need to remember:
- Understand the Shopee Ads platform and its types thoroughly Shopee Ads.
- Invest in optimizing your store and products before running ads.
- Research keywords and competitors in-depth.
- Analyze data, continuously optimize campaigns with metrics like ROAS.
- Learn from practice, be flexible in strategy, and persistent in testing.
If you feel overwhelmed or want to accelerate business efficiency, don't hesitate to contact DPS.MEDIA JSC. With experience serving over 5,400 SME customers since 2017, we confidently provide the Shopee Ads most comprehensive and optimal solution. Let us accompany you on the path to conquering Shopee success! Contact marketing@dps.media or 0961545445 for free consultation.
