Any holiday is an opportunity, a fertile ground for your business to “climb to a new level.” Among them, Mother's Day cannot be overlooked, the day when children's feelings reach their peak. Because of these sacred emotions, this is the opportunity for a Mother's Day marketing campaign to be born and capture the market.
There is a saying: “Success only comes when we know how to seize the opportunity.” Today, if you don't plan a Mother's Day media campaign, you've already missed your chance at success.
Mother's Day – Touching the emotions of the whole society
In the past, we had too few days to cherish our feelings or often hid our sacred emotions for our parents, but nowadays, days like “Mother's Day” and “Father's Day” have become popular and created powerful waves.
It can be said that there is no one in this world who does not love their mother. Therefore, when “Mother's Day” appears, it means encouraging children to make purchasing decisions.
Mother's Day has long been celebrated abroad, on the second Sunday of May. In 2022, it falls on May 8, 2022.
The volume of organic user discussions on this day has continuously increased over the years. For example, in 2019 it grew by 153%, and in 2018 it increased by 179% compared to 2017. Therefore, your job is to immediately start a marketing campaign for Mother's Day.
How to build a Mother's Day marketing campaign?
Marketing is a very broad term, including many activities to deliver your business message to consumers.
To build a complete and thorough marketing campaign, you need to divide it by the following channels:
- Offline marketing: Organize Mother's Day events, give physical gifts, decorate stores, signage systems, etc.
- Online marketing: Minigames, promotional programs, advertising campaigns, etc.
To make this plan complete, you need to review it to ensure it fits your business. And the advice for you is to run the campaign for 7 days (the 6 days before and Mother's Day itself) to achieve the best effect.
Admire OMO's Mother's Day media campaign – Absolutely top-notch!
Established in 1995, OMO is a brand that has existed for 27 years and has gained absolute trust. OMO always brings extremely impressive campaigns that are worth learning from for the marketing community.
A typical example is OMO's video clip that touched the emotions of millions of Vietnamese mothers with beautiful and deeply heartfelt images. From there, it boosted comments and shares, creating a strong brand spread effect. OMO's clips are all very humane and have their own unique color, with meticulous investment from script to actors, all perfectly executed.
Another reason OMO is always successful is that they thoroughly research customer insights to deeply understand their desires and emotions.
How to write viral Mother's Day content?
Content is King! You have probably heard this many times. For a communication campaign to succeed, it largely depends on Content.
People only feel interested when there are interesting images, interesting articles, interesting quotes, etc. All thanks to creative content.
Some Mother's Day content suggestions for you:
- Evoke emotions from familiar stories around the lives of mothers and children, and express them through images. So that everyone can see themselves in it.
- Viral clips: A video with images, emotional voice-over, easy to move viewers, or short videos, dialogues between mother and child, hidden stories behind mothers, etc.
- A series of articles about mothers – about a week before Mother's Day
- ….
Create a unique promotional program for your Mother's Day marketing campaign
This is a good time for you to stimulate product demand, especially for businesses targeting “mothers.” Encourage purchases from children.
You can create Mother's Day promotional programs:
- Discounts for customers who bring their mothers to shop
- Give roses and invitation cards to mothers
- Promotion exclusively for mothers
- Special gift combo beautifully decorated
- ….
Put mothers at the center to create a truly special Mother's Day promotion program.
Compilation of Mother's Day mini games you can use right away
The purpose of the minigame is to generate high engagement from the audience. Nowadays, consumers are increasingly reluctant when asked to share or invite others. Therefore, you need to choose a minigame that meets the criteria of easy to play – easy to win – attractive prizes.
One note is that you need to be able to control and measure participants and select the winner.
Here are some minigame suggestions for you:
- Comment your best moment with your mom, the person with the most likes will win.
- Comment the wish you want to give your mom, choose the person with the most unique wish.
- Tag your mom and accurately predict the last 2 digits of the lottery result.
- Spin the lucky wheel, receive instant gifts.
- ….
You can create your own rules and regulations for your business. Minigames are a pretty good investment to attract a huge fan base for your brand, so don't miss out!
DPS – Build a comprehensive Mother's Day marketing campaign from A-Z
As an agency with years of “ocean” experience, we know what is needed and not needed, what fits and doesn't fit each business in each campaign. We are fortunate to have had the opportunity to work with many businesses over the years and dozens of campaigns (fashion, health, jewelry, feng shui, etc.).
We are confident in delivering a perfect marketing plan for your Mother's Day campaign because we have a young team that is constantly creative and up-to-date with the latest global trends.
Contact us now to DPS be accompanied by us!
