"A father's love is like Mount Tai"! If a year has three days dedicated to mothers, then fathers also have a day for children to express their feelings. Fathers have always carried heavy burdens, bearing many pressures of life and silently protecting. Therefore, Father's Day is the occasion when children give the best things to their beloved fathers. Where there is demand, there is opportunity. This is exactly the time brands should build campaigns to boost sales for businesses. But how should we build a Father's Day marketing campaign? Write content, organize mini games, or have promotional programs? Let DPS.MEDIA JSC us handle it!
Focus on Father's Day marketing campaigns from major brands
What has Durex done to communicate Father's Day?
Durex is always a name mentioned by many brands when learning about communication campaigns, especially content.
Durex always creates things no one thinks of, which causes surprise, curiosity, and attracts a huge number of customers for the business. Although it seems like a rather sensitive brand, Durex brings interesting surprises. With this Father's Day communication campaign, Durex continues to make others admire with the video below:
That's with Durex? What about our products? How to communicate on this day?
Learning is right and necessary but requires appropriateness. Learn from Durex about creativity and you can imagine your products as jokes. If possible, make it really humorous because people like to watch and read interesting things; they are very lazy to learn and read information.
Patek Philippe with a classy Father's Day marketing campaign
Patek Philippe is famous for the Generations campaign, leaving many lessons for brands afterward.
They never let watches be the main character but always replace them with highly artistic photos. On this Father's Day, they bring unique moments between father and child that are sincere and beautiful. There is a successful man with an expensive watch along with his beloved son.
It must be truly skillful and subtle to come up with and execute this excellent idea, very worth learning.
How to write engaging Father's Day content?
Content here is not only the article's text but also the images you will display, the videos you intend to show, and the main message you want to convey.
All must have a specific plan and be expressed with the strongest emotions.
- Painful content type: Share the mistakes of children with their fathers: things you forgot, things you once did, things you regret, etc. A series of posts like this will evoke emotions from many people, both fathers and children, and stimulate sharing about their own stories.
- Image content type: Share with your readers the fathers of the year, the beautiful silent actions that fathers have done, special gifts that other children have given, etc. Images quickly approach viewers.
- Story content type: Tell truly touching stories to bring tears to the audience.
- Father's Day mini game content: Father's Day mini games will definitely help you interact very well. We love playing while receiving gifts, so this is an extremely effective form for brands.
There are many other types that you need to always be creative and learn as well as catch trends promptly to have the most unique content library.
Building a Father's Day promotional program
After communication, you need to have promotional programs to close customer orders, create sales, and generate profits. This is the final move to determine your final revenue. So invest in it, don't choose randomly.
Attach the image of father in your Father's Day promotional programs. For example, children bringing their fathers will get a discount of x%, fathers checking in will get a discount of x%, etc. Use it to stimulate your customers!
To build the perfect Father's Day marketing campaign, you need consultants and an implementation team. DPS.MEDIA JSC Confidently take on a perfect campaign for any service. Contact us now for specific advice!
