KOL is one of the most popular communication solutions in recent years; used by many brands and businesses to market their brand, aiming to reach targets more effectively and increase coverage. In today's article, DPS will update you with the Vietnam KOL price list 2021. If you are interested in the latest KOL rental prices and costs, don't miss the following article!
What is KOL?
Before learning about the KOL rental price list Vietnam KOL latest 2021, let's go over the concept of KOL. If you do not work in the field of marketing communications, the term KOL may be quite new to you.
KOL Việt Nam được biết đến là những nhân vật có sức ảnh hưởng với giới trẻ và cộng đồng mạng Việt Nam; sở hữu độ nổi tiếng “không phải dạng vừa đâu” với mức phủ sóng rộng ở khắp các kênh truyền thông báo chí, truyền hình,…
Therefore, businesses and brands are willing to spend money to hire KOLs for events and communication campaigns to create a spreading effect and attract fans and interested people. KOLs can appear in many forms such as livestreams, advertising clips, social media posts, or attending events directly organized by the brand, etc.
Factors determining the cost and price of hiring KOLs
Popularity with the public
This is the decisive and extremely important factor in determining how much it costs to hire a KOL. The higher the recognition and popularity of the KOL, the more potential customers the business can reach.
Interaction rate
Equally important as the popularity factor; it can be said that the interaction rate is almost directly proportional to the popularity of that KOL. And usually, the tool to measure interaction rate is based on posts published on the KOL's social media. Evaluation based on the number of comments, likes, and shares helps reach potential customers.
Products and brands of the business
In fact, products from large and high-value brands will have higher KOL rental prices. This means that businesses and brands must accept higher KOL rental costs. Because if the customer successfully signs a contract, the revenue will be much higher compared to small brands.
A simple example is that the fee to hire a KOL to advertise dietary supplements will certainly be lower than the cost to hire that KOL to appear at a product launch for a line of phones or luxury cars.
Specific work
Giá thuê KOL cũng phụ thuộc vào khối lượng công việc mà họ cần thực hiện. Tùy theo các công việc như đăng bài, quay clip, livestream, xuất hiện trong buổi họp báo,… thì sẽ có các mức chi phí khác nhau.
Latest Vietnam KOL hiring price list 2021
As mentioned above, the cost to hire a KOL varies depending on many factors. Below is the 2021 Vietnam KOL price list for your reference.
Những KOL hot nhất với mức giá thuê từ 50 – 100 triệu
| No. | Name | Industry | Cost |
| 1 | Miss Ky Duyen | Miss | 100,000,000 |
| 2 | Cong Phuong | Football player | 90,000,000 |
| 3 | Quang Hai | Football player | 80,000,000 |
| 4 | First runner-up Tu Anh | First runner-up | 80,000,000 |
| 5 | Tran Thanh | Actor, MC | 80,000,000 |
| 6 | First runner-up Huyen My | First runner-up | 70,000,000 |
| 7 | Hong Dang | Actor | 70,000,000 |
| 8 | Thanh Trung | Actor, MC | 70,000,000 |
| 9 | Xuan Truong | Football player | 70,000,000 |
| 10 | Phuong Oanh | Actor | 60,000,000 |
| 11 | Hong Diem | Actor | 60,000,000 |
| 12 | Quynh Kools | Actor | 60,000,000 |
| 13 | Quoc Truong | Actor | 60,000,000 |
| 14 | Danh Tung | Actor, MC | 60,000,000 |
| 15 | Que Ngoc Hai | Football player | 60,000,000 |
| 16 | Bui Tien Dung | Football player | 60,000,000 |
| 17 | Duy Manh | Football player | 60,000,000 |
| 18 | Pho Dac Biet | Influencer, vlogger | 53,000,000 |
| 19 | People's Artist Trong Trinh | People's Artist, actor | 50,000,000 |
| 20 | Thu Quynh | Actor | 50,000,000 |
| 21 | Noo Phuoc Thinh | Singer | 50,000,000 |
KOLs with rental prices under 50 million
| No. | Name | Industry | Cost |
| 22 | Meritorious Artist Xuan Bac | Meritorious Artist, actor | 45,000,000 |
| 23 | Thanh Huong | Actor | 40,000,000 |
| 24 | Manh Truong | Actor | 40,000,000 |
| 25 | Phương Ly | Singer | 40,000,000 |
| 26 | Ngo Kien Huy | Singer | 40,000,000 |
| 27 | Suni Ha Linh | Singer | 35,000,000 |
| 28 | Duong Hoang Yen | Singer | 35,000,000 |
| 29 | People's Artist Chi Trung | Meritorious Artist, actor | 30,000,000 |
| 30 | People's Artist Cong Ly | People's Artist, actor | 30,000,000 |
| 31 | Thuy Tien | Singer | 30,000,000 |
| 32 | JustaTee | Rapper | 30,000,000 |
| 33 | Giang Oi | Influencer, vlogger | 30,000,000 |
| 34 | Rhymastic | Rapper | 20,000,000 |
| 35 | Lynk Lee | Singer | 18,000,000 |
| 36 | Do Hoang Duong | Singer | 15,000,000 |
| 37 | Den Vau | Rapper | 20,000,000 |
| 38 | BigDaddy | Rapper | 18,000,000 |
| 39 | Trang Lou | Influencer, Hot Mom | 18,000,000 |
| 40 | Dino | Influencer, , vlogger | 18,000,000 |
| 41 | Phan Y Yen | Influencer | 16,000,000 |
| 42 | Heo Mi Nhon | Influencer, Hot Mom | 15,000,000 |
| 43 | Huy Cung | Influencer, vlogger | 15,000,000 |
| 44 | Long Chun | Influencer, tiktoker | 15,000,000 |
| 45 | Bông Tím | Influencer, tiktoker | 15,000,000 |
| 46 | Thảo Vân | Hot girl | 15,000,000 |
| 47 | Haha | Influencer, tiktoker | 14,000,000 |
| 48 | Nam Thương | Influencer, Hot Mom | 13,000,000 |
| 49 | Thu Huong | Hot girl | 12,000,000 |
| 50 | Tun Phạm | Influencer, tiktoker | 12,000,000 |
| 51 | Hậu Hoàng | Influencer | 12,000,000 |
| 52 | Tú Quyên | Hot girl | 12,000,000 |
| 53 | Quách Ánh | Cosmetics review | 12,000,000 |
| 54 | Kiều Trinh | Hot girl | 10,000,000 |
| 55 | Chang makeup | Cosmetics review | 10.000,000 |
| 56 | Vũ Trung Ninh | Food and drink place review | 9,500,000 |
| 57 | Hoàng Mai Anh | Hot girl | 9,000,000 |
| 58 | Linh Miu | Hot girl | 9,000,000 |
| 59 | Tom La Ca | Food and drink place review | 8,000,000 |
| 60 | Thien Trang | Hot girl | 8,000,000 |
Summary of KOL rental prices
Trên đây là bảng giá, chi phí thuê KOL gợi ý cho bạn nếu bạn đang có nhu cầu book KOL. Ngoài ra, để tăng độ nhận diện thương hiệu cho doanh nghiệp của bạn, bạn cũng cần xây dựng cho mình một website, trang mạng xã hội uy tín. Nếu chưa biết bắt đầu từ đâu, hãy liên ngay cho DPS.MEDIA JSC – Nơi cung cấp các giải pháp và comprehensive Marketing plans leading, elevating your business.
