It cannot be denied that KOLs have great power in determining the success of a marketing campaign. That is why in recent years, large and small businesses have flocked to find KOLs to promote their products and brands. However, not everyone knows how to book KOLs effectively, optimizing costs for businesses. Also DPS refer to KOL price list and the most detailed KOL booking process, updated for 2023.
What is KOL?
KOL is a term not too unfamiliar to today's youth. It is an abbreviation of the phrase Key Opinion Leader, which can be understood as a leading opinion leader or an influential person. They are experts in a specific field and have influence over a certain community.
For example, in the health and medical field, KOLs are doctors and nutrition experts. In the beauty field, KOLs are beauty bloggers and makeup artists.
KOL Classification
KOLs are divided into three main groups: Celebrity, Influencer, and Mass Seeder. These groups bring different effects on different viewer audiences. Therefore, depending on each campaign and target audience, you should choose the appropriate KOL group to achieve the best results as well as the most cost-effective booking price.
Refer to the table below to better understand Celebrity, Influencer, and Mass Seeder:
| Celebrity | – Là những ngôi sao nổi tiếng và có sức ảnh hưởng đến truyền thông và cộng động. – Celeb thường hoạt động trong các lĩnh vực nghệ thuật, giải trí, thể thao như diễn viên, ca sĩ, MC… – Một số Celeb nổi tiếng như: BTS, Blackpink, David Beckham, Sơn Tùng MTP, Chi Pu… |
| Influencer | – Là người có sức ảnh hưởng trên mạng xã hội và đến từ nhiều lĩnh vực, ngành nghề khác nhau. – Influencer có thể là ca sĩ, diễn viên nổi tiếng hay bất kỳ người dùng mạng xã hội nào. |
| Mass Seeder | – Là người có sức ảnh hưởng đối với những nhóm khách hàng nhỏ lẻ. – Họ thường chia sẻ nội dung của các Celebs/ Influencers để quảng cáo thương hiệu đến nhóm khách hàng tiềm năng xung quanh họ. |
KOL Hiring Process on Social Media Platforms
Step 1: Determine the KOL hiring budget
Businesses need to determine the KOL budget based on goals, campaign scale, and their financial capacity. Therefore, the larger the KOL's influence, the higher the price.
Step 2: Define the KOL booking objectives
- What is the target market that the project aims for?
- What is the campaign's target?
Step 3: Build the brief
A brief must include the following basic content:
- Brand identity information
- Brand and product information
- Campaign overview: implementation timeline, requirements for each phase
- Orientation on ideas, stories, images, content
- Customer and target audience profiles
- Purpose and objectives of the campaign
- Budget for each item
Step 4: Define the ideal KOL profile
To build the ideal KOL profile, you base it on the following characteristics:
- Content niche: The campaign requires entertainment content, providing information or reviews.
- Gender
- Age
- Geographical location
- Interaction effectiveness
- Number of followers
Step 5: Find KOLs
You can find KOLs on community groups; websites, KOL booking platforms, or through agencies.
Step 6: Check the suitability of KOLs and the brand
To check compatibility, you can base it on the following criteria:
- Follower count
- Performance
- Interaction level
- Suitability with the brand
- KOL rental price
Step 7: Contact KOLs
How Much Does It Cost to Hire a KOL?
There is no standard price for booking KOLs as it depends on performance as well as the field and industry they operate in. Sometimes the booking price may slightly vary compared to the general market due to the specific nature of each campaign or production costs. Therefore, you need to work clearly to minimize risks for the campaigns.
Free KOL Hiring Price
New creators just starting with a follower count not too high usually accept creating content or participating in brand challenges for free. This approach helps them gain experience and audience to develop their channel and start income sources from affiliate
Giá thuê KOL từ 500.000 – 1.000.000 đồng
Với những KOL có lượng follow từ 40.000 – 50.000 thường sẽ chấp nhận mức giá booking này. Nhóm này có khả năng viết bài, quay video review sản phẩm, dịch vụ; sáng tạo nội dung giải trí hay tham gia thử thách từ các thương hiệu.
This KOL group usually receives payment mainly in cash. However, you can still negotiate to send gifts of equivalent value. These people are suitable for products and campaigns of small businesses, retailers, or brands needing effective spread.
KOL Hiring Price Over 3,000,000 VND
KOLs with over 500,000 followers with stable interaction performance and good content quality will require booking prices as above. Because they have great influence and can visualize the brand's creative ideas to viewers.
Latest 2023 KOL Price List Compilation
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Above is the complete information about the 2023 KOL price list as well as the full, detailed KOL booking process that we want to share with you. We hope this article will help businesses choose suitable KOLs for their projects. If you are looking for cheap, quality KOL booking services, contact us immediately for DPS free consultation and support!
