Why Instagram Shopping should be a top priority for online selling brands
Turn your followers into customers faster
Instagram Shopping allows you to showcase products directly on the Instagram app, creating engaging and interactive shopping experiences. This helps you convert followers into customers faster by enabling direct purchases from your photos or videos, instead of redirecting to a separate website.
Create a more attractive shopping experience
Instagram Shopping offers features such as shop, tags, collections, product detailed pages (PDPs), checkout, and discovery, allowing you to build attractive and interactive shopping experiences. By integrating these features, you can interact directly with customers as they explore your products on Instagram, boosting shopping and helping increase sales.
Save time and effort for existing marketing campaigns
By using Instagram Shopping, you can leverage and optimize your existing online marketing efforts. Integrating Instagram Shopping into your Instagram ad campaigns and using features like shopping ads, live shopping streams, and shopping guides saves time and effort in advertising and reaching target customers.
What are the main features of Instagram Shopping?
Shop
Instagram Shopping lets you create an online store on your personal or business page. You can display your products, prices, and brief descriptions so customers can easily make purchases.
Tags
With the tags feature, you can tag products in your photos or videos. When users see the tags, they can tap on them to view detailed product information or buy directly.
Collections
Collections is a feature that helps you create related product collections. You can arrange products by theme, trend, or any other criteria to help customers easily search and shop.
Product detailed pages (PDPs)
Product detail pages allow you to display detailed information about products, including images, descriptions, and prices. Customers can view this information and decide to purchase directly from the product detail page.
Checkout
Instagram Shopping supports direct payment features from your store page. Customers can add products to their cart and pay directly on Instagram, enhancing a convenient and fast shopping experience.
Discovery
The Discovery feature of Instagram Shopping helps customers explore and discover new products through your collections, hashtags, and images. This increases the chances of customer reach and interaction with your products.
How to set up Instagram Shopping for the first time (step by step)
Step 1. Ensure you meet all Instagram requirements
Before starting to use Instagram Shopping, check if you meet all Instagram's requirements and conditions, including legal business operations and compliance with legal guidelines.
Step 2. Convert your Instagram account to a professional account
To use Instagram Shopping, you need to convert your Instagram account from a personal account to a professional account. This allows you to access and use Instagram Shopping features.
Step 3. Connect your account to an appropriate Facebook Page
Instagram Shopping requires you to connect your Instagram account with a Facebook suitable Page. This ensures the accuracy and security of product and transaction information.
Step 4. Upload your product catalog
After connecting your account with a Facebook Page, you need to upload your product catalog to the business manager or use partner content management tools.
Step 5. Submit your Instagram Shopping account for review
After uploading your product catalog, submit a request to review your Instagram Shopping account. Instagram will review your request and notify you whether your account is approved or not.
Step 6. Activate Instagram Shopping and start selling!
Once your Instagram Shopping account is approved, you can activate the feature and start selling directly on Instagram. You can add products to your store, tag them in photos or videos, and explore sales strategies on Instagram..
"What types of content can I post on Instagram Shopping?"
Posts and Stories with tagged products
You can post posts or Stories on Instagram with tagged products. When users tap on the tag, they can view detailed product information and purchase directly from the photo or video.
Shopping ads
Instagram Shopping provides shopping ad features, allowing you to display ads containing tagged products. This helps increase opportunities to reach and convert customers effectively.
Direct shopping ads
You can use Instagram Shopping to live stream online shopping sessions and introduce your products. This creates an interactive shopping experience and helps increase customer conversion rates.
Shopping guides
Posting shopping guides on Instagram helps customers better understand products and the shopping process on Instagram. You can provide tips, product usage instructions, and share other useful shopping advice.
7 Instagram Shopping strategies to promote your store
1. Experiment with special promotional programs exclusively for Instagram
To attract attention and encourage purchases from users, try promotional programs exclusive to Instagram such as discounts or daily limited quantity offers.
Discounts
Discounts are a popular promotional program on Instagram Shopping. You can create exclusive discount codes for your followers or advertise discount campaigns during holidays to attract customers.
Drops
Drops is a unique promotional strategy you can apply on Instagram. By releasing limited quantities of products or special editions, you can create scarcity and stimulate users to buy immediately.
2. Promote customer satisfaction through user-generated content
Promote satisfied customers through user-generated content to build trust and encourage purchases. You can share posts or Stories from customers featuring your products and tagged to create interaction.
3. Focus on product images
Product images play an important role in attracting customer attention. Ensure your product images are high quality, clear, and appealing to make customers want to buy.
4. Engage customers with subtitles and product descriptions
To stimulate purchases, use subtitles and product descriptions in an attractive and stimulating way. Describe the uniqueness of the product, benefits customers can receive, and create curiosity to make customers want to buy.
5. Integrate tagged products into Stories and Reels
Integrating tagged products into Stories and Reels helps create interaction and provides an easy way for customers to shop. You can create product usage tutorial videos or introduce new products through these features.
6. Collaborate with influencers or run advertising campaigns
Collaborate with influencers related to your business field or run advertising campaigns on Instagram to increase customer reach and conversion. Influencers can help promote your products and create connections with customers.
7. Use tagged products in your work schedule
Integrate tagged products into your work schedule to continuously remind customers about the existence and value of your products. You can create related content weekly or monthly and share it on Instagram.
