Today’s business owners not only need a strong company brand but also must build a solid personal brand – especially on LinkedIn, the leading professional platform with over 1 billion global users.Personal branding on LinkedIn is a “soft asset” that helps business owners expand influence, attract quality talent, and build trust with partners and customers.
According to a survey by Edelman, over 63% of B2B buyers rate CEO credibility higher than the company brand when deciding on suppliers. This shows that personal credibility of leaders directly impacts revenue and business growth. DPS.MEDIA clearly observed this when implementing personal LinkedIn strategies for many business owners in Vietnam – after just 3-6 months, connections with partners and recruitment potentials doubled.
If you are running a small or medium enterprise (SME), LinkedIn is an effective trust-building channel with low cost but many have not utilized it properly. Consistently sharing leadership perspectives, business experience, or personal viewpoints helps build the image of an expert and inspiring leader rather than just a “salesperson.”
Moreover, a strong personal brand helps your business overcome the “invisible” barrier – especially important if you operate in competitive markets or specialized industries requiring high trust such as consulting, technology, finance, education...
Don’t let your personal brand on LinkedIn be just a static profile. Be proactive in turning it into a strategic tool to connect, influence, and open many development opportunities for your business. DPS.MEDIA is ready to accompany you on this journey.
Strategy for building a personal brand on LinkedIn
Creating a personal imprint based on values and business stories
Personal branding on LinkedIn is not just about displaying a professional image. It is the art of telling a unique story reflecting the core values of each business owner and real experiences. According to Harvard Business Review (2023), successful personal brands often tell clear stories that evoke emotions and connect naturally with target communities.
At DPS.MEDIA, we advise you to focus on developing “unique identity” By leveraging personal strengths closely related to the business industry, while sharing real case studies to increase persuasiveness. For example, an entrepreneur in the organic agriculture sector can share the journey of transitioning to green production and the achieved results, creating strong trust with customers and partners.
Strategy to increase interaction and effectively expand the network
- Utilize diverse content: Write in-depth sharing articles, post short videos, or infographics to highlight professional viewpoints and market understanding.
- Proactively connect with the right people: Focus on relevant industry audiences and influential leaders to expand the network quality-wise.
- Join groups and forums: This is where professional exchanges happen and helps you affirm your position by contributing value, not just self-introduction.
- Consistency is key: Post regularly, maintain a consistent communication style to create a reliable feeling for viewers.
Comparison table of important factors in building a personal brand on LinkedIn
| Factors | Practical tips | Outstanding benefits |
|---|---|---|
| Professional images | Use clear representative images, business-related backgrounds | Create a trustworthy first impression |
| Personal stories | Tell about the entrepreneurial journey and lessons learned | Increase empathy and emotional connection |
| Content discipline | Schedule posts and interact weekly | Retain and expand potential customers |
Optimizing personal profiles with keywords and professional images
Strategic keywords guiding recruitment behavior and collaboration
On LinkedIn, keywords are not just algorithms – they are the language of opportunity. According to HubSpot report (2023), profiles using main industry keywords have a 57% higher appearance rate in search results. DPS.MEDIA recommends entrepreneurs to:
- Research industry-related keywords relevant to the core business field
- Naturally integrate keywords into sections headline,summary and experience
- Use keywords that define personal brand identity: “leadership in fintech”, “B2B growth strategist”, “building SME operations”
We once supported a client in the logistics industry in Ho Chi Minh City to update their LinkedIn profile by integrating keyword groups like “cross-border shipping”, “Vietnam import/export trends”, and “logistics automation”. Result: just after 3 weeks, connections from regional partners increased by over 140%.
Images playing the role of a foundation for brand perception
A study from Journal of Personal Branding (2022) shows: “Profile and cover photos are the first impression – and sometimes the last – in the eyes of potential partners.” As an entrepreneur, you cannot let your personal image look like a worn-out ID card. DPS.MEDIA suggests standardizing professional images including:
| Components | Highlight key factors |
|---|---|
| Avatar | Simple background, good lighting, direct gaze, attire suitable for the industry |
| LinkedIn cover photo | Express business value or personal slogan, keep layout clear and professional |
Additionally, supporting visual elements like personal brand logos, certification badges (ex: Google Partner, HubSpot Certified) if cleverly integrated into the cover photo will create a strong sense of credibility. This is even more important if the business is in the B2B expansion phase, needing to create trust from the first glance.
Value content: Sharing knowledge to attract target audiences
Defining personal brand goals
To build a personal brand on LinkedIn, clearly defining your goals is extremely important. You need to answer questions such as:
- Who is the target audience? – Research the audience you want to reach to tailor appropriate content.
- What message do you want to convey? – Establish the value you want others to recognize about you.
- Which skills and experiences will be highlighted? – Select the most outstanding achievements and skills to base your profile on.
Building quality and original content
Quality content is a key factor to help enhance your personal brand. Regularly share articles, research, or case studies related to your field. For example, a study from Harvard Business Review shows that LinkedIn users who frequently share personal knowledge attract 50% more attention from recruiters and potential clients.
To stand out more in personal branding, you can consider the following points:
- Share your success stories – For example: a small business owner increased their revenue from low to 200% just after 6 months thanks to a LinkedIn marketing strategy.
- Join groups and discussions – Connect and interact with industry experts to enhance your presence.
- Use images and videos – Posts with images or videos usually attract more attention.
Monitoring and adjusting strategy
Finally, tracking the effectiveness of your LinkedIn activities will help you flexibly adjust your personal branding strategy. Use analytics tools to see which content attracts the most interaction. Remember, interaction not only increases credibility but also opens many new opportunities for you.
A summary table of key metrics to track may include:
| Indicators | Description |
|---|---|
| Profile views | The number of times your profile has been viewed. |
| New followers | The number of new followers added in the month. |
| Post interactions | The number of likes, comments, and shares on posts. |
Building a quality and diverse connection network
Diverse approaches to target audiences
When building a personal brand on LinkedIn, creating a diverse network not only increases your influence but also opens many collaboration opportunities. Users should focus on connecting with:
- Industry experts: Individuals with deep experience and knowledge who help you learn and enhance credibility.
- Potential partners: People who can collaborate on projects or provide additional services for your business.
- Target customers: Directly connecting with consumers helps grasp the latest market needs and trends.
Sharing value and knowledge
The key to building a sustainable network is sharing value. Post useful content such as articles, videos, or infographics that provide valuable information. Studies show that providing information based on real experience attracts the audience more effectively. For example, a LinkedIn study found that posts listing tips in the industry usually receive 30% more interaction than regular content. This not only increases your presence but also builds trust from followers.
Analyzing and improving connections
Regularly monitoring and analyzing your connections is essential. Use tools like LinkedIn Analytics to evaluate the effectiveness of your posts and the network you have built.
| Aspect | Evaluation |
|---|---|
| Follower growth | Review monthly growth rate |
| Content interaction | Identify which posts attract the most attention |
| Connection quality | Evaluate the effectiveness of relationships |
Quantitative analysis and strategic connection adjustments will help you maintain a quality network and help your personal brand develop sustainably in the future. 😊
Building credibility through interactive and community activities
Interaction is a social signal that strengthens trust
In the digital world, especially on LinkedIn - where every connection can become a business opportunity, proactive interaction plays the role of a “digital signature” for the credibility of a personal brand. According to the Edelman Trust Barometer report, 73% of consumers trust business leaders who actively share opinions on social media. This is not just an appearance, but a valuable presence.
- Participate in commenting on industry posts to demonstrate expertise.
- Encourage employees and partners to also build personal brands – thereby naturally spreading the business ecosystem.
- Proactively ask questions, exchange ideas with industry experts to expand content coverage.
Leveraging the community to spread the proactive brand
From the experience of implementing personal branding campaigns on LinkedIn for nearly 120 Vietnamese SMEs, DPS.MEDIA recognizes: the community is not only a place for advertising, but also a place where opinions create influence. Establishing or co-organizing a group, professional events on LinkedIn helps entrepreneurs become “knowledge connectors” - a position that always naturally attracts trust.
See the case study below – a typical example:
| Business | Strategy | Results after 6 months |
|---|---|---|
| GreenLeaf Solutions | Created the LinkedIn group “SME Xanh 2024”, organized 3 online/month workshops, with the business owner as the content leader. | 1,800+ members, increased 3 major B2B clients, raised LinkedIn profile ranking to Top 5% in the local environmental sector. |
Consistency in knowledge sharing combined with a meaningful community platform will create sustainable communication competitive advantages – an asset that cannot be easily copied by advertising.
Analyzing and adjusting personal brand strategy based on feedback
Evaluating feedback to identify strengths and weaknesses in personal identity
Feedback from the LinkedIn community is a valuable data source that helps business owners clearly understand the level of personal brand alignment with the target audience. At DPS.MEDIA, we often use the pulse check – regularly checking key indicators on platforms such as:
- Engagement rate by content type
- Frequency and quality of comment feedback
- Changes in connection network after each knowledge sharing campaign
The important thing is not only listening, but also correctly understanding the message the market is reflecting back.
Adjusting personal positioning based on behavioral data
According to a Harvard Business Review study (2023), the most effective personal brand developers are those who continuously refine the personal brand narrative based on community feedback. From data collected on LinkedIn, the DPS.MEDIA team often applies a rapid evaluation platform to aggregate and provide specific adjustment directions:
| Feedback Factors | Common Manifestations | Adjustment Directions |
|---|---|---|
| Lack of emotional connection | Few comments, content is "skimmed over" | Sharing personal stories closely linked to business results |
| Unclear messaging | Content covers multiple topics, lacks consistency | Building a series of posts along a professional thematic axis |
| Lack of professional value | Low sharing rate, few reposts | Add real case studies, original data from business operations |
For example, with customers from the F&B industry in Ho Chi Minh City, after three months of publishing a series of posts about “supply chain risk management,” posts with a clear group of insights increased shares by 4 times, while posts that only shared cooking recipes actually reduced interaction. From that, we suggest adjustments: redefine content orientation based on the CEO’s perspective on operations, not just the image of a chef.
Constantly experimenting and modeling positioning
Feedback is not the end point – it is an opportunity for business owners to continuously experiment with content structure. DPS.MEDIA exploits the “micro-audience testing” model inspired by multi-segment marketing: grouping LinkedIn viewers into small segments based on roles (investors, B2B clients, industry personnel…), then testing narratives that best fit each group.
- Example: A tech CEO can briefly share about ‘blockchain onboarding’ for developers, but make a 3-minute video analyzing ROI of digital transformation solutions aimed at senior leadership.
Our viewpoint is: A successful personal brand needs strategic flexibility, but must maintain core identity recognition. Feedback is a compass – not a rigid formula – and this flexible feedback helps personal brands maintain credibility while evolving with market language.
Tracking trends and updating new information in the industry
Keeping up with trends to refresh the personal brand daily
Today’s business owners don’t just stop at the operational role – they need to lead thinking (thought leader) in the industry. LinkedIn is not simply a place to post service introductions, but a place to express the company’s identity through the founder’s personal perspective. According to research from Harvard Business Review, 75% of users trust information shared from founders’ profiles more than from official brand pages.Therefore, the role of updating industry trends on LinkedIn is a key factor to strengthen trust and build personal influence.
Below are recommendations from DPS.MEDIA to help you keep your personal brand always “fresh” and timely with the market:
- Share regular market analysis: Use data from reputable sources like Statista, Nielsen, or internal data to provide exclusive perspectives.
- Apply diverse content formats: From short videos, carousels to infographics, helping posts be both informative and more engaging.
- Refer to international experts: Quote experts from McKinsey, HubSpot, or Harvard to create highlights for your perspective.
Displaying professional knowledge through appropriate content formats
Tracking trends is not simply “reading news” – it is a continuous feedback process with the community through specific content. A case study from an F&B industry client that DPS.MEDIA accompanied: in just 6 months, the CEO’s personal brand achieved an average growth of 48% in connections and 32% in post views through concise analytical posts reflecting timely raw material price sources in Southeast Asia. This transformed the CEO’s LinkedIn profile into a high-quality personal PR channel.
Below are examples of trends currently shared continuously by LinkedIn experts globally and in Vietnam:
| Trends | Reasons to care |
|---|---|
| Sharing personal failures | Creating depth and humanity in personal branding |
| Writing regular posts by industry hashtags | Connecting with the right people, the right professional community groups |
| Monthly report summaries in the form of personal insights | Promote the role of thought leader, increase trust |
Suggestions from DPS.MEDIA: Spend at least 30 minutes each week updating trending articles from LinkedIn Pulse, academic groups, or newsletters in your field. Increase interaction by asking questions under posts or sharing personal insights to help your personal brand on LinkedIn not only exist – but also have strong and widespread value.
Sharing from personal experiences
Building a personal brand on LinkedIn is not just a trend, but an essential part of a modern businessperson's positioning strategy. With a carefully invested profile, posts bring real value and sincere connection with the professional community, business owners can expand influence, enhance credibility, and simultaneously create leverage for business development.
From the perspective of DPS.MEDIA – a companion unit for hundreds of Vietnamese SMEs in their digital transformation journey, we believe LinkedIn is not simply a recruitment platform, but a "playground" full of potential for businesspeople to tell their personal brand stories in a straightforward, authentic, and sustainable way. When business owners build their own voice, that is also when the corporate brand becomes more distinctive and memorable in the eyes of customers and partners. We encourage you to start today – just one first step: update your profile, try sharing a personal perspective about your industry, or respond to a trending post in the community. If you still hesitate about content strategy, brand image, or effective dissemination, do not hesitate to seek experienced experts accompanying SMEs like DPS.MEDIA.
Additionally, personal branding on LinkedIn is only a part of the overall digital marketing strategy. You can continue exploring related topics such as social selling, employee branding, or how to integrate LinkedIn into a multi-channel marketing funnel to optimize reach and conversion efficiency.
How are you building your personal brand on LinkedIn? Share your feelings, experiences, or questions in the comments – or discuss with DPS.MEDIA to find the most suitable direction for building business credibility in the digital age.
