Are you looking for ways to increase the number of product reviews on TikTok Shop? This is not only a key step in building customer trust but also directly boosts your sales. According to the latest TikTok survey, over 60% of users are willing to buy products with positive reviews and real images from previous buyers. For SME sellers in Vietnam, having a large number of quality reviews is a solid “shield” to protect the brand against fierce competition, while increasing the chance of appearing on TikTok’s recommendation page.
The most important point: Increasing product reviews not only enhances credibility but also strongly impacts TikTok Shop’s recommendation algorithm, helping your products reach thousands of potential customers every day. This is why, in growth projects alongside DPS.MEDIA, any business that knows how to optimize both the quantity and quality of reviews will have a sales growth rate 1.5-2 times higher than competitors.
In the context of the rapidly developing e-commerce industry, having outstanding review metrics on TikTok Shop is a long-term competitive advantage for every seller. Not only does it help customers trust and make quick purchasing decisions, a high number of good reviews also helps businesses build a loyal user community and leverage the natural viral power of this social media platform..
Understanding the correct role of product reviews in the TikTok Shop ecosystem
Product reviews – The key factor driving purchase decisions on TikTok Shop
As a strategic partner accompanying hundreds of SMEs in digital transformation, DPS.MEDIA has found that product reviews are not just customer feedback; they are the foundation for building trust and a “leverage” tool that directly impacts sales capability on TikTok Shop. According to Harvard Business Review (2023), the conversion rate can increase by up to 251% when a product reaches 20 or more reviews with an average rating above 4 stars. A special feature of this platform is that its algorithm prioritizes quality products with more positive reviews, pushing them to the top display group.
- Social proof: The crowd mentality always plays an important role; the more reviews, the easier it is to convince new customers.
- Quality signals: A suitable number of reviews helps TikTok Shop ...gain more algorithm data to identify quality products, thereby increasing the likelihood of being prioritized for display on the “For You” page and in customer searches. A product with many positive responses will dispel the hesitation of new customers, making them feel more secure in placing an order.
- Increase credibility and brand reputation: Since buyers on TikTok Shop are often young customers easily influenced by social media effects, each review is essentially a “word-of-mouth advertisement,” helping to spread brand image and create a FOMO (fear of missing out) effect.
- Impact faster purchasing decisions: When customers see many people have bought and had real experiences, they tend to shorten their consideration time, increasing the order closing rate.
- Harvard Business Review, 2023 – The Power of Online Reviews in Social Commerce
- TikTok Shop Seller university – Best practices for increasing sales
- Consumer behavior psychology on TikTok Shop – VnExpress 2024
- Integrate automated chatbots on TikTok Shop to notify order progress & gently remind customers to leave feedback.
- Shorten order confirmation steps, allowing customers to easily upload images/products received to attach to their review.
- Personalize thank you messages after each transaction – a small factor, but according to a Nielsen survey (2023), personalization can increase the likelihood of customers leaving positive reviews by 23% compared to generic messages.
- Synchronize shopping data with the CRM system, helping businesses proactively identify loyal customers and send incentives, motivating further purchases and reviews.
- Design an intuitive, minimalist review interface, minimizing unnecessary steps to reduce customer impatience.
- Set up post-purchase care emails/SMS to remind customers to leave a review.
- Integrate chatbots to quickly answer questions about products and upcoming promotions.
- Regularly survey satisfaction levels and respond instantly to all negative feedback.
- Spin the wheel to win discount vouchers for the next purchase
- Give free shipping codes for reviews with images
- Reward vouchers redeemable for exclusive branded gifts
- Membership levels: Each quality review increases accumulated points, unlocking exclusive privileges (birthday, VIP flash sale, etc.)
- Exclusive gifts: Depending on the purchased product, the system suggests the most suitable discount voucher – ensuring personalization and increasing the reward's value
- Personalized experience: Reviewers will receive special thank-you content or a video shout-out from the brand, enhancing emotional connection
- Connect groups of past customers & encourage them to share reviews under practical guides from KOLs.
- Organize mini games or community contests with KOLs as judges; both driving traffic and motivating authentic reviews.
- Post top reviewer rankings & highlight outstanding feedback. Add DPS.MEDIA's perspective and practical recommendations:
Leveraging independent community groups & connecting the power of KOLs
From the perspective of DPS.MEDIA, building a loyal community not only optimizes the number of product reviews on TikTok Shop but also drives long-term conversions. Based on the social proof model (Cialdini, 1984) and recent studies on collective power in the digital environment, we recommend SMEs coordinate on multiple levels between real customer communities and industry expert KOLs. Don’t just stop at “paid review” collaborations. Instead, try:
- Connect groups of past customers & encourage them to share reviews under practical guides from KOLs: Leveraging interaction between real customers and KOLs will create a domino effect, increasing trust and conversion rates on TikTok Shop. Real opinions combined with trustworthy KOL content are an effective lever for Social proofK%E1%BB%B6Y%E1%BA%BEUFULL–FINAL.pdf”>Social proof model and the impact of community in digital marketing – Department of Science & Technology of Ho Chi Minh City (pp. 32-35)
Applying automation technology to monitor and boost reviews
Automation software – the “virtual assistant” that elevates your review strategy
DPS.MEDIA it is observed that many SMEs in Vietnam are still confused when trying to optimize the number of product reviews on TikTok Shop. According to research from Harvard Business Review (2023), automation in the customer care process helps increase the response rate and positive reviews by up to 38%. Integrated platforms like ManyChat or Chatfuel can automatically:
- Send friendly reminder messages after delivery
- Personalize thank you notes along with review requests
- Automatically schedule sending small discount codes to customers who have left reviews
Case study of LALASkin Cosmetics – TikTok Shop Vietnam (2024) under the implementation consulting of DPS.MEDIA shows that, after just 1 month of applying the automated reminder sequence, the number of product reviews increased by 65%, with 5-star reviews accounting for up to 92% of the total reviews collected. Especially, the automated “virtual assistant” system helped save over 60% of processing time compared to the previous manual process.
Lessons learned for Vietnamese SMEs:
- Investing in multi-channel automation solutions not only increases business efficiency but also strengthens store credibility on TikTok Shop.
- Chatbot integration is not limited to answering inbox messages, but is also powerful in upgrading the feedback system, increasing customer return rates, and creating a positive loop from the buyer community.
- It is necessary to experiment with creative reminder scenarios (for example: combining product images, personalized compliments, review mini-games with rewards) to maximize the effectiveness of attracting reviews.
Summary:
Automation – especially the “virtual assistant” factor – is increasingly becoming a key element in the strategy to increase credibility and sales for Vietnamese sellers on TikTok Shop. SMEs need to apply this solution soon to get ahead of competitors and build a strong brand on the new e-commerce platform.
Analyzing review data to improve products and marketing strategies
Turning review data into practical actions
According to DPS.MEDIA's experience, collecting product review data is not just about counting stars or positive/negative comments. This data – if analyzed correctly – will reveal important “touchpoints” that strongly influence purchasing decisions. For example, young customers often highly rate creative packaging, while mature customers respond more about after-sales service quality. (Reference: Sprout Social Index, 2023).
- Content review analysis: Apply text mining, sentiment analysis to detect repeated keywords that reflect consumer insights.
- Build a feedback classification table: Assign opinion groups to each factor (price, quality, delivery, ...packaging, warranty, etc.) to identify the most prominent pros/cons for each target customer group.
- Priority action index: Turn insights into specific actions – for example, if there are many negative reviews about delivery speed in an area, the business needs to work closely with logistics partners or expand warehouses to improve.
- Personalize customer care experience: Analytical data helps businesses identify what each customer segment values, thereby adjusting marketing messages or suitable offers.
- Measure and repeat the process: After implementing the solution, continue to monitor feedback to assess actual effectiveness and keep optimizing.
In summary:
Turning reviews into practical actions is a whole process: from analysis (using data mining technology), building a feedback system – to deploying optimal solutions and measuring results. Continuous execution helps businesses improve product/service quality, increase customer satisfaction and loyalty. sprout Social Index, 2023message.
looking back on the journey so far
Increasing the number of product reviews on TikTok Shop not only enhances credibility but also plays an important role in optimizing conversion rates. As modern consumers become more discerning, real feedback from customers is the strongest bridge between brands and potential buyers.
From after-sales care, prompting natural reviews, to cleverly integrating KOC strategies and mini games – all need to be implemented synchronously in a comprehensive marketing plan. DPS.MEDIA believes that every SME, no matter how small, can leverage the power of TikTok Shop if they know how to build a roadmap suitable to consumer behavior.
We encourage you to start experimenting with each method, flexibly adjust according to each stage of your shop's development, and don't hesitate to measure effectiveness to optimize your strategy. In addition, shop owners can learn more about how to build brand trust, upgrade user experience and expand the loyal customer community – aspects that can have a long-term impact on online business performance.Are you struggling at any stage when applying these strategies? Leave a comment below or join the DPS.MEDIA community discussion to find the best solution for your business!
Conclusion: Investing in review care – from requesting customer feedback, managing negative responses, to creating authentic review content – is the key factor helping SME brands break through on TikTok Shop today. Don’t underestimate the power of each response, as it is the “ticket” to join the near-top seller group and increase revenue in a fiercely competitive environment!
Reference:
Optimizing the shopping experience to encourage customers to leave reviews
Optimizing a seamless shopping process to enhance the experience
According to observations from DPS.MEDIA, the final touchpoint in the customer journey on TikTok Shop plays a decisive role in prompting them to leave a review. Based on research by Harvard Business Review, a convenient checkout process with simple actions can increase user response rates by up to 30% compared to the usual experience.
Overall, optimizing the shopping process does not stop at the payment stage but also extends to after-sales – where businesses can build loyalty and increase word-of-mouth marketing effectiveness through positive reviews from real customers.
Building an effective post-sale customer care process
Optimizing communication & enhancing after-sales experience
DPS.MEDIA assessment: According to research by Harvard Business Review, post-sale satisfaction accounts for up to 60% of the likelihood that customers will leave a review. Therefore, SMEs need to quickly build a personalized post-purchase communication process so customers always feel cared for. For example, a Vietnamese cosmetics brand proactively sent thank you messages with product usage instructions as soon as the order was completed on TikTok Shop – as a result, the review rate increased by 40% in just 2 weeks.
Promotion policy
Leverage mini games and exclusive offers for customers who review products
Mini games naturally motivate participation
DPS.MEDIA has successfully implemented interactive mini games directly on TikTok Shop, leveraging the “play-to-win” trend to encourage customers to review products after receiving them. Mini games help Vietnamese SMEs stimulate interactive excitement and reduce psychological barriers when evaluating. Some effective reward types, based on research by Harvard Business Review (2023), include:
Exclusive offers: Creating new value for every review
According to practical surveys (Google Market Finder, 2024), 77% of customers are willing to leave a review if they receive an offer exclusive to them. DPS.MEDIA proposes building an “all-in-one” reward system that both ...rewards each review directly and personalizes according to customer behavior and preferences. For example:
Conclusion:
Combining interactive mini games with an exclusive reward system helps Vietnamese SMEs both increase reviews and build sustainable relationships with loyal customers – creating momentum for rapid growth on e-commerce platforms like TikTok Shop.
Engaging the community and leveraging the power of KOLs to spread credibility
Leveraging independent community groups & connecting the power of KOLs
From the perspective of DPS.MEDIA, building a loyal community not only optimizes the number of product reviews on TikTok Shop but also drives long-term conversions. Based on the social proof model (Cialdini, 1984) and recent studies on collective power in the digital environment, we recommend SMEs coordinate on multiple levels between real customer communities and industry expert KOLs. Don’t just stop at “paid review” collaborations. Instead, try:
