Did you know that the Facebook blue tick is not just a sign of authentication but also a “golden stepping stone” that helps individuals and businesses increase credibility and expand influence on social networks? From 2025, owning a blue tick will become increasingly important as Facebook tightens the approval process to prevent impersonation, meaning that only transparent, professional profiles can receive this tick.. DPS.MEDIA, with experience accompanying hundreds of SMEs in Vietnam, will help you clearly understand how to approach and maximize the benefits of the blue tick for both personal Facebook accounts and fanpages.
The blue tick not only increases trust with customers but also helps improve ranking on social networks,helping you reach potential customers more effectively in an increasingly competitive digital marketing environment.. According to internal data from DPS.MEDIA, fanpages with a blue tick often attract 30-50% more engagement compared to unverified pages, clearly proving the importance of owning this tick.
To get the Facebook blue tick in 2025, you need to prepare a complete profile, from optimizing business/personal information, ensuring exclusive ownership of names and content, to providing accurate legal verification documents. Through practical experience, DPS.MEDIA recommends that the step of preparing transparent and synchronized data across related platforms is the key factor that helps your profile get approved by Facebook faster.
Additionally, if you are an SME owner, building a personal or business brand methodically on Facebook will significantly increase your chances of being recognized and awarded the blue tick by Facebook. DPS.MEDIA always emphasizes the role of a clear content strategy, reinforcing a professional image and real interaction with users is truly the “golden key” to success in the 2025 blue tick verification process.
Understand the role and benefits of the blue tick on personal Facebook and fanpages
Reasons why businesses and individuals should own a blue tick
According to research published by the Journal of Interactive Marketing (2023), the blue tick symbol is not just a verification mark but also helps increase credibility by up to 78% in online purchasing behavior. At DPS.MEDIA, we always stress that the blue tick is an important part of personal and business brand building strategy on social media.
The blue tick helps avoid account impersonation – an increasingly common issue in the Vietnamese market, especially in industries like fashion, cosmetics, or education. More importantly, it unlocks many advanced features such as:
- Content prioritization in search tools on Facebook and Instagram
- Increase organic reach (organic reach) for posts
- Access to Facebook support center dedicated to verified individuals/businesses
Positive impact on Digital Marketing effectiveness
In a real campaign that DPS.MEDIA implemented for a furniture showroom chain in Ho Chi Minh City in Q2/2024, the fanpage was verified with a blue tick after just 21 days. Result: conversion rate from Facebook increased by 63%, user retention time nearly doubled (according to data from Meta Pixel).
thanks to the blue tick, the brand not only strengthened its credibility but also stood out more compared to industry competitors. Below is a quick comparison table between verified and unverified accounts:
| Criteria | Facebook with blue tick | Facebook not verified |
|---|---|---|
| Display capability | Featured, highly recommended | Removed from recommendations |
| Reliability | Prioritized by users | Potentially suspected of being fake |
| Support from Meta | Dedicated customer support channel | Standard support only |
| Ad reach | Easy ad approval, lower CPM | Risk of ad restrictions |
From the perspective of a digital strategy consulting unit, we believe that the blue tick is the first “digital certificate” every brand needs to achieve in their digitalization journey – especially in a fiercely competitive recognition market like Vietnam.
Prepare documents and necessary criteria to successfully apply for the blue tick
Basic requirements and documents needed when submitting a blue tick application
From 2025, Facebook will implement stricter moderation algorithms to assess the authenticity and influence of accounts applying for the blue tick. According to practical experience from DPS.MEDIA, to increase the approval rate, individuals or fanpages need to have a well-prepared profile that clearly reflects transparency and professionalism.
- Valid identification documents (for personal accounts): ID card/Citizen ID or passport matching the account name.
- Legal documents or business license: For business or commercial artist fanpages.
- Press or media links: At least 3 articles from reputable sources verifying the brand or individual's reputation (preferably non-sponsored articles).
Verification criteria prioritized by Facebook in 2025
One of the common mistakes we see from the SME community is submitting profiles that do not meet the following core criteria. According to case study reports from Harvard Business Review (2023) on digital identity verification, trustworthiness and the digital-physical connection are prerequisites.
| Criteria | Short description | DPS.MEDIA Tip |
|---|---|---|
| Authenticity | Account represents a real person/real brand | Use company email and consistent real name |
| Notability | Outstanding in the field or community | Collect press/partners mentioning the brand |
| Uniqueness | Not duplicated with other accounts | Limit generic names or clone pages |
| Completeness | Detailed and clear profile information | Full profile picture, bio, and website link |
in a campaign carried out with the local fashion brand “Minette Lab”, we supported fanpage profile optimization in just 7 days, including reviewing bio content, building press evidence from newspapers such as VietnamNet and VNExpress, thereby increasing the actual blue tick approval rate to nearly 83% – far exceeding the average rate in the SEA region according to unofficial statistics from Meta Partners.
Analysis of the blue tick approval process and important notes in 2025
Shift in focus in the 2025 verification process: From reputation to authenticity
Facebook has updated the blue tick approval process for 2025 to be stricter and more in-depth, especially for individuals and fanpages in the Vietnamese market. From the perspective of DPS.MEDIA, we see a shift in focus from the factor of “being famous” to ”having data-based authenticity”. This means it no longer depends entirely on press or follower count, but requires proof of sustainable digital presence.
Based on numerous academic studies and internal documents from Meta, the verification process is now rigorously evaluated through three main criteria:
- Synchronize personal/fanpage data: Includes clear full name/legal profile, specific field of operation, and transparency.
- Digital achievements: Data demonstrates consistent activity, real engagement, and useful content.
- Mainstream media traces: At least 3 reputable press sources with clear links to the brand.
Important notes for SMEs and content creators in 2025
From hands-on experience with over 5,400 digital marketing projects at DPS.MEDIA, we have identified some essential notes that SMEs need to grasp if they want to get the blue tick effectively in 2025:
| Factors | Must ensure | Real-life example |
|---|---|---|
| Consistency | Information on the fanpage, website, and press must match | The Organic GVN cosmetics brand was verified after synchronizing the legal name and hotline number across all platforms |
| Build your own media | Create 2-4 PR articles in the last 3 months from major news sources like Cafebiz, VnExpress | The education startup NextMind got the blue tick in 28 days thanks to a regular press outreach strategy |
| Frequently mentioned | Increase brand keyword presence through SEO articles + social signals | DPS.MEDIA supports boosting over 1,800 mentions/month for the VietFarm brand to reach verification status |
A special point in the 2025 process is that Meta will prioritize accounts with transparent activity, clear links between representative – legal entity – and created content. We recommend that fanpage owners take advantage of the Business Manager management tool, standardize the “About Us” content, set up the ”Meet the Team” section, and integrate the business tag to increase verification score.
Overall observation, the strategy for getting the blue tick now requires a consistent content ecosystem instead of just relying on “quick and dirty” methods. DPS.MEDIA always encourages SMEs in Vietnam to invest methodically, connect media, PR, and digital techniques to not only get the blue tick, but also to own a sustainable brand for the long-term game.
Techniques to optimize content and build brand image to increase chances of getting the blue tick
Focus on creating content consistent with the brand message
To increase your chances of being verified with a blue tick in 2025, your personal or fanpage needs a consistent content strategy. According to research from Harvard Business Review (2023), trust is built when a brand delivers a unified message across multiple channels. From there, Facebook can easily verify identity and recognize the brand more clearly.
At DPS.MEDIA, we recommend SMEs implement the following principles:
- Choose a brand voice clear - formal, friendly, or humorous - and maintain it across all posts.
- Ensure the “tone” and “style” of the content matches the industry and the expectations of the target customers.
- Integrate 3 levels of content: self-introduction (About), provide real value (Value-based), and reflect the community (Community-focused).
Optimize profiles & unified identity across the digital ecosystem
Brand credibility is not only reflected in the content of posts but also shown through a complete, updated, and consistent profile across multiple platforms – from Facebook, Instagram to LinkedIn, Google Business Profile. Lack of synchronization will make Facebook “doubt” the level of authenticity.
| Platform | Elements that need to be consistent | Optimization index |
|---|---|---|
| Facebook & Fanpage | Profile picture, description, main website | 100% matching information |
| Name, bio link, content topics | Unified brand tone | |
| Google Business | Address, opening hours, hotline | Standard based on schema.org |
Real-life illustration: HAIRX Vocational Training Fanpage
Case Study from DPS.MEDIA: Fanpage ”HAIRX Academy” - opened hair training classes in Ho Chi Minh City, with a modest follower count (<20,000), but was verified with a blue tick by Facebook in Q1/2024. The key: the CEO's personal account was consistently featured in the media, the online learning platform had company domain verification, and the team used a fanpage profile that strictly followed standards with full legal information and clear brand imagery.
“Facebook verifies based on influence and consistent authentication metrics – if you don't control your brand carefully, Facebook can't trust you”, quoted Ms. Lan Phuong, Digital Strategy Manager at DPS.MEDIA.
Strategy to build an interaction network and social proof to support account verification
Optimize for quality interactions instead of quantity
To achieve the blue tick in 2025, it's not just about increasing followers or frequent activity, but also about social recognition—also known as ”social proof”—demonstrated through real engagement and personal brand reputation. DPS.MEDIA has observed that successfully verified accounts all focus on developing a quality and in-depth interaction network, especially from industry influencers.
A typical example comes from a campaign supporting personal brand building for a finance expert in Ho Chi Minh City. Instead of running random ads, DPS advised creating connections with 12 finance KOLs – ensuring every post received quality shares and comments, making Facebook consider the account ”real” enough for verification.
- Content collaboration: Post with celebrities / reputable businesses.
- Create a feedback loop: Leverage two-way interaction from the existing network to nurture organic reach.
- Build a digital footprint: Ensure the profile name appears consistently across press platforms, PR, or partner profiles.
Social proof through online media and press
In a Harvard Kennedy School study (2021), verified social media users were trusted 42% more than unverified users. From this, DPS.MEDIA recommends that SMEs and individuals proactively build a system of articles, interviews, or mentions from reliable sources so Facebook has a basis for evaluation. In 2023, we helped a traditional craftsman in Hoi An verify their account by featuring their images and interviews on 5 reputable online newspapers such as Dantri, VnExpress, etc., in just 3 weeks. Specifically:
| Press channel | Content format | Impact on verification |
|---|---|---|
| VnExpress | Character interview | Increase credibility +1 |
| VietnamNet | Expert commentary | Confirm field position |
| Cafebiz | Inspirational post | Attract online community attention |
Additionally, it is important that all these channels are well crawled by Meta's system. Therefore, choosing media sites with high Domain Authority and crawl-friendly content is a mandatory factor.
Build a brand ecosystem with community participation
Instead of operating alone, DPS.MEDIA suggests that SMEs proactively create small but community-valuable events such as workshops, live interviews on fanpages, or social CSR campaigns. These efforts not only generate real interaction data but also make it easier for the Meta review team to recognize the brand's legitimacy.
Most importantly, the blue tick is not just a symbol, but a part of the brand ecosystem verified by the community and standardized by Meta's system. Building a strategic interaction network is the core step to achieve that.
How to handle being denied the blue tick and effective approaches to reapply
Reasons why applications are denied verification
If Facebook rejects your blue tick request, it does not mean your profile is “not good enough”. According to DPS.MEDIA's experience working with many SME brands, there are common reasons for profile rejection such as:
- Lack of clear public information: The profile does not fully display identity, field of operation, or has an unprofessional profile picture.
- Influence not yet proven: Facebook prioritizes verification for individuals or organizations with clear media coverage.
- Lack of third-party links: No mainstream press or reliable sources mentioning you or your brand.
We once implemented for a client in the F&B industry in Ho Chi Minh City – although the fanpage had over 100,000 followers, the profile was still rejected due to lack of media links. After DPS.MEDIA helped rebuild the media identity and appear on 6 major news sites, the profile was approved on the second resubmission.
Strategies for resubmitting applications for the highest effectiveness
Resubmitting a request is not simply “trying your luck again”, but requires a clear strategy and improvements based on feedback (if any). Below are the steps DPS.MEDIA recommends when resubmitting:
| Actions to take | Brief description |
|---|---|
| Build press profile | Boost PR on mainstream media, prioritizing articles with headlines that authenticate identity and professional field. |
| Update profile information | Ensure that the profile picture/share link/biometa is clear and professional according to Meta's guidelines. |
| Increase brand awareness | Boost social media engagement, connect with the community, and appear regularly on third-party platforms. |
| Wait for the optimal resubmission time | You should wait at least 30 days from the last rejection; avoid resubmitting if there are no significant changes. |
Perspective from DPS.MEDIA: Getting the blue tick is also a media campaign
From a strategic perspective, Facebook blue tick verification should be planned like a comprehensive media campaign. It is not simply about “uploading nice photos and waiting for approval”—it is a process of proving the value of an individual/business from a digital branding perspective. DPS.MEDIA has repeatedly applied the “digital reputation tracking” model from Harvard Business Review (2020) to its client projects. Results show that just appearing on three reputable sources plus a smart backlink strategy can increase the chance of getting the blue tick by more than 60%. This requires SMEs to rethink reputation building, not just to ”beautify Facebook” but also to comprehensively increase digital branding credibility.
Applying digital marketing solutions from DPS.MEDIA helps SMEs elevate their brand on Facebook
Building a reputable foundation to easily get verified with the blue tick
From DPS.MEDIA's strategic perspective, achieving the blue tick is not simply about filling out a review form—it is an entire process of building a trusted digital brand ecosystem. We apply the earned media mix, method, helping SMEs gradually optimize their digital footprint on reputable news sites, forums, and social media channels, thereby giving Facebook more factors to easily verify the owner's identity.
Example from the verification campaign for the Local.VN fashion brand: by spreading brand content on specialized sites like Vietcetera, Zing, and fashion industry influencer channels, DPS.MEDIA helped Local.VN achieve dozens of organic mentions each month. After three weeks of implementing this media strategy, Local.VN's fanpage was approved for the blue tick—even though the business had never run major ads before.
Integrating press data, identification codes, and business IDs helps verify effectively
The innovation in Facebook's verification process in 2025 requires fanpages and personal accounts to provide at least three of the following verification factors:
- Digital press data: appear regularly on sites with domains verified by Google News
- Provide business code information: specifically in Vietnam, tax code and business registration certificate
- Facebook UID & transparent linkage with real profile
Based on information from the report by Social Media Today (2023), fanpages that have at least 5 valid press links have a 78% higher verification success rate compared to individual pages without any mainstream media activity.
Comparing effectiveness before and after integrating solutions from DPS.MEDIA
| Criteria | Before implementation | After implementation with DPS.MEDIA |
|---|---|---|
| Green tick approval rate | 20% | 83% |
| Brand search volume | 150/month | 1,200+/month |
| Verification time | 6 weeks | 2-3 weeks |
The owned & earned media strategy established by DPS.MEDIA not only serves the goal of obtaining the green tick, but also creates leverage for SMEs to increase coverage and reach target audiences naturally, saving advertising budgets.
Final thoughts at the end of the article
Owning a green tick on a personal Facebook or fanpage is not only proof of credibility but also a launchpad to expand brand influence in an increasingly competitive digital environment. Strategic steps to verify accounts need to be methodically invested in, from brand recognition, content management to data optimization and media activities. DPS.MEDIA believes that with thorough preparation and the right orientation, any individual or business can achieve this goal in 2025.
At the same time, the green tick is not the ultimate destination but a part of the journey to build a comprehensive and sustainable digital brand. We encourage you to immediately apply the knowledge in this article to optimize your Facebook profile, strengthen your social media presence, and more importantly, maintain consistency in expressing brand values.
At DPS.MEDIA, we always accompany the SME community in Vietnam to broaden vision and enhance competitiveness in the digital transformation era. If you are interested in strategies for building a strong personal brand or fanpage, or need advice to increase engagement and customer conversion, do not hesitate to contact us.
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